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Pay-per-click Software Market to Reach USD 28.62 Billion by 2027; Integration of AI and ML with Software Solutions to Aid Growth: Fortune Business Insights™

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Pune, Dec. 04, 2020 (GLOBE NEWSWIRE) — The global pay-per-click (PPC) software market is set to gain traction from the rising integration of machine learning (ML) and artificial intelligence (AI) with PPC software solutions. This information is given by Fortune Business Insights in a new study, titled, “Pay-per-click Software Market Size, Share & COVID-19 Impact Analysis, By Type (Search Advertising, Social Media Advertising, Remarketing, Online Shopping, Display Advertising, And Others), By Deployment (Cloud, On-premises), By Enterprise Size (Small & Medium Enterprise (SMEs), Large Enterprises), By End-user (BFSI, Retail & Ecommerce, Automotive, Healthcare, Media and Entertainment, IT & Telecom, And Others), and Regional Forecast, 2020-2027.” The study further mentions that the pay-per-click software market size was USD 12.58 billion in 2019 and is projected to reach USD 28.62 billion by 2027, exhibiting a CAGR of 11.2% during the forecast period.

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COVID-19 Pandemic: Declining Ad Spending Worldwide May Affect Growth

The outbreak of the COVID-19 pandemic has changed the work culture in various countries worldwide. The World Economic Forum declared that on average, in June 2020, the ad spending was down by 12% and 7% in France and Germany, respectively. Europe’s spending declined by 9%. The BFSI sector is nowadays connecting with their clients by taking advantage of cost-effective PPC software solutions. Most of the other businesses are creating awareness of numerous safety norms amid the COVID-19 pandemic with the help of social media management and PPC platforms. Our reports will provide an elaborate analysis of every aspect of the pandemic to help you grow.

How Was This Report Created?

The market for pay-per-click software comprises a large number of regulatory organizations, processors, and stakeholders. Primary resources from both the demand and supply sides of the market were interviewed to gather quantitative and qualitative information. The secondary research included white papers, annual reports, articles by recognized authors, certified publications, and trade directories.

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Drivers & Restraints-

Increasing Need to Track and Monitor Performances will Bolster Growth

The rising usage of PCC ads management tools, such as SearchForce, Google Adwords Keyword Planner, ClickSweeper, and Acquisio is set to be a significant driver for the pay-per-click software market growth in the coming years. They enable companies to visualize, monitor and track the performances of cloud-based services and applications. However, PPC software solutions can cause data privacy and security issues, such as click frauds, unforeseen emergencies, information loss, and application vulnerabilities. These factors may obstruct the demand for PPC software solutions.

Segments-

Search Advertising Segment to Hold Largest Share Backed by Higher Usage of Connected Devices

Based on type, the search advertising segment held 27.5% in terms of the PPC software market share in 2019. It is expected to hold the largest share throughout the forthcoming years because of the increasing usage of connected devices. Also, the rising penetration of the internet for monitoring and optimizing online advertisements would aid growth of this segment.

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Regional Analysis-

Rising Adoption of Social Media Platforms to Accelerate Growth in Asia Pacific

In 2019, North America generated USD 5.13 billion in terms of revenue and is set to dominate throughout the forthcoming years. This growth is attributable to the presence of renowned companies, such as Yahoo!, Microsoft Corporation, and Google LLC in the region. Asia Pacific, on the other hand, would grow exponentially on account of the increasing usage of social media platforms and smartphones for developing marketing campaigns in this region. In Europe, the surging number of paid search software providers would propel growth.

Competitive Landscape-

Key Players Focus on Introducing Novel PPC Software Solutions to Gain Competitive Edge

The market for PPC software contains several renowned companies that are mainly striving to gain a competitive edge by launching unique solutions. Some of the others are also engaging in mergers and acquisitions to strengthen their positions. Below are the two latest industry developments:

  • April 2020: SEMrush introduced a new tool named Traffic Jet to deliver significant benefits to small and medium enterprises (SMEs). They can get instant access to hundreds of traffic sources, such as Facebook, Microsoft Advertising, Instagram, Reddit, Quora, Amazon, and Google Search & Display.
  • May 2020: WordStream broadened its Shutterstock integration to house video clips while developing Facebook ads. This feature will help SMEs to gain more opportunities in the field of video marketing.

List Of Key Companies Profiles In PPC Software Market Are:

  • Alphabet Inc. (Google LLC) (California, United States)
  • Microsoft Corporation (New Mexico, United States)
  • Facebook, Inc. (California, United States)
  • WordStream (Massachusetts, United States)
  • Optmyzr (California, United States)
  • SEMrush (Massachusetts, United States)
  • Acquisio (Brossard, Canada)
  • Kenshoo, Ltd. (Tel Aviv-Yafo, Israel)
  • Marin Software (California, United States)
  • Spaceboost (Barcelona, Spain)
  • Adzooma (Nottingham, England)
  • AdStage, Inc. (California, United States)
  • SpyFu (Arizona, United States)
  • Adalysis Limited (London, England)

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Detailed Table of Content:

  • Introduction
    • Definition, By Segment
    • Research Methodology/Approach
    • Data Sources
  • Key Takeaways
  • Market Dynamics
    • Macro and Micro Economic Indicators
    • Drivers, Restraints, Opportunities and Trends
    • Impact of COVID-19
      • Short-term Impact
      • Long-term Impact
  • Competition Landscape
    • Business Strategies Adopted by Key Players
    • Consolidated SWOT Analysis of Key Players
    • PESTLE Analysis
    • Porter’s Five Force Analysis
    • Supply chain Analysis 
  • Global Pay-Per-Click Software Key Players Market Share Insights and Analysis, 2019
  • Key Market Insights and Strategic Recommendations
  • Primary Interviewee’s Key Responses
  • Companies Profiled (Covered for key 10 players only)
    • Overview
      • Key Management
      • Headquarters etc.
    • Offerings/Business Segments
    • Key Details (Key details are subjected to data availability in public domain and/or on paid databases)
      • Employee Size
      • Key Financials
        • Past and Current Revenue
        • Gross Margin
        • Geographical Share
        • Business Segment Share
    • Recent Developments
  • Annexure/Appendix
    • Global Pay-Per-Click Software Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2016-2027
      • By Type (Value)
        • Search Advertising
        • Social Media Advertising
        • Remarketing
        • Display Advertising
        • Online Shopping
        • Others (Programmatic, Native, etc.)
      • By Deployment (Value)
        • Cloud
        • On-premises
      • By Enterprise Size (Value)
        • Small and Medium Enterprises (SMEs)
        • Large Enterprises
      • By End-user (Value)
        • BFSI
        • Retail & eCommerce
        • Automotive
        • Healthcare
        • Media and Entertainment
        • IT & telecom
        • Others (Education, etc.)
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • Middle East & Africa
        • South America

TOC Continued..

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