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Artificial Intelligence

Global Marketing Resource Management Market (2020 to 2026) – Integration of Artificial Intelligence and Machine Learning Technologies Presents Opportunities

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Dublin, Aug. 10, 2021 (GLOBE NEWSWIRE) — The “Marketing Resource Management Market with COVID-19 Impact Analysis by Component (Solutions and Services), Deployment Type, Organization Size, Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region – Global Forecast to 2026” report has been added to ResearchAndMarkets.com’s offering.

The MRM market size is expected to grow from USD 3.2 billion in 2021 to USD 5.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 10.9% during the forecast period.

The Increased demand for cloud based solutions during COVID 19, business expansion by market leaders in, and growing investments for cloud based technologies due to increased pace of digital transformation are a few factors driving the growth of the MRM solutions and services.

Adoption of performance management solutions is noticeably increasing in among large enterprises due to the incerased need to enhance marketing performance

The planning and budget management solution helps establish marketing objectives and align investments with the strategies. While enabling the management of budgets, marketing spends, and vendors, the solutions also help marketers assess the impact of marketing plans and maximize RoI. Companies are increasingly investing in solutions to scale their marketing with a real-time view of the entire marketing spend. Moreover, MRM solutions enable users to plan and track financial resources and establish a structured approval process.

They can prepare and manage budget requests across different levels of the marketing hierarchy, including organization, plan, brands or product line, industry, and geography. It also supports the full life cycle of marketing expenses, including tracking detailed line-item expenses and generating purchase orders and invoices so that users can track forecasted, committed, and actual costs at any budgetary level. Users can ensure that every marketing program and a budget request is reviewed by the appropriate people. Using these solutions, users can circulate, review, and approve important marketing items, including proposed marketing plans and tactics, budget requests, and marketing content. Marketing managers can easily submit items for review, forward items for feedback, and approve or decline requests.

Growing trend of expanding business operations while working within the existing infrastructure to drive the consulting and implementation services

Consulting and implementation are professional services practice for enterprise infrastructure that involves advising customers for managing organization’s IT infrastructure and improving infrastructure performance, including security and workflow processes. They also help them implement a solution. Before implementing a required solution, business needs must be assessed and understood thoroughly to ensure hassle-free and proper deployment and integration of MRM solutions. MRM vendors offer consulting services to users that have limited awareness related to the market and how to adopt the solutions depending upon their business. The implementation service helps users to manage the implementation and site going forward and helps their team to assist via virtual meetings and handling questions, and helps to manage decisions that are best for their teams.

Increased awareness related to cloud benefits among small enterprises is driving its adoption

Small enterprises have an overall revenue of fewer than 100 million dollars. Being new to the market, they have restricted budgets for marketing, recruitment, and sales activities; but they need to create their presence in the market, for which they are adopting MRM solutions. Small enterprises have a low market share compared to medium-sized and large enterprises but are trying their best to sustain it. These MRM solutions help businesses combine content management systems with digital asset management systems and deliver personalized content to their users. These factors are expected to contribute to the growth of the small enterprises segment over the forecast period. Though small enterprises have started adopting cloud-based MRM solutions, it is expected to be expensive due to the high implementation cost. The changing customer behavior, such as increased consumption of the Internet at a reduced cost, is also a challenging task for small enterprises.

Enterprises are choosing cloud due to ease of operations and enhanced scalability

The rising shift from on-premises to cloud infrastructure is propelling the demand for cloud-based MRM solutions. This is due to various benefits associated with cloud. Some of these benefits include 24×7 data accessibility, rapid implementation, reduced setup, operational cost CAPEX and Operating Expenditure (OPEX), less maintenance cost, scalability, and ease of use for organizations with limited IT staff and budget. Moreover, the growing adoption of cloud services due to minimal capital expenses offers unlimited data storage and customization based on organization requirements. This factor will drive the demand for cloud services in the coming years. The growth of the segment can be attributed to the increasing need to manage information in a secure, efficient, consolidated, and remotely accessible manner. The cloud software suites can be easily integrated with the existing systems, and these cloud-based MRM solutions allow businesses to personalize, manage, orchestrate, and optimize cross-channel campaigns across B2C and B2B use cases.

Retailers shifting business operations online to continue businesses during lockdown imposed due to COVID-19 is boosting the cloud based MRM solutions demand

The consumer goods and retail industry vertical is highly customer-centric and is one of the fastest-growing verticals with respect to the adoption of advanced technologies and services. Owing to the presence of a high number of players in this vertical, the marketing budget is usually huge. They always try to maintain a certain brand image and cater to specific customer needs and demographics. With the help of MRM software, it becomes easy to market their products and target customers based on their digital footprint. In this highly competitive market of retail and consumer goods, brand positioning is the key to higher revenues. Several retailers and consumer goods companies are leveraging the internet by launching their eCommerce sites. Hence, MRM software can be used to increase the footfall in eCommerce sites. The proper planning and execution of digital marketing campaigns can also be done with the help of MRM software. Search Engine Optimization (SEO) improves organically with proper digital marketing.

North America to dominate the MRM market in 2021

North America is one of the most technologically advanced regions in the world. It comprises the US and Canada and accounts for the largest share of the global MRM market due to the early adoption of the by the US markets. The presence of major key players that are making heavy investments in R&D development to develop advanced solutions to manage various marketing related operations and resources, early adoption of technology, organizations focusing on marketing campaigns and activities to promote the increase in the market reach, and the presence of a large number of MRM vendors are adding to the global MRM market growth in the region.

The leading MRM vendors in the region include Aprimo(US), Brandmaker(US), SAP(US), and Allocadia(Canada). These vendors are investing heavily toward the adoption of MRM software. The region is experiencing an immense amount of technological advancement, which includes the usage of MRM systems to reduce unnecessary work and increase focus on their main task. The region has multiple large-scale firms that require MRM software to keep track of marketing resources and activities. Aprimo, in the US, continues to lead because of the market size and high adoption rate. MRM vendors in this region are expanding and upgrading their services, thereby transitioning and leveraging technologies, such as marketing analytics, AI and machine learning, and cloud.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Growth Opportunities in the Marketing Resource Management Market
4.2 Market, by Component and Country
4.3 Asia-Pacific Market, by Component and Country
4.4 Market, by Component, 2021 Vs. 2026
4.5 Market, by Service, 2021 Vs. 2026
4.6 Market, by Deployment Model, 2021
4.7 Market, by Organization Size, 2021
4.8 Market, by Industry Vertical, 2021 Vs. 2026

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 COVID-19 Pandemic Boosting the Adoption of Marketing and Branding Software Among Several Verticals
5.2.1.2 Benefits of Modular Suites with Interconnected Solutions and Third-Party Integrations
5.2.1.3 Growing Need for Ensuring Brand and Regulatory Compliance
5.2.1.4 Indispensable Requirements for Reducing the Cycle Time Projections Through Content Deduplication and Distribution
5.2.2 Restraints
5.2.2.1 Upfront Cost Associated with New Systems
5.2.2.2 Persistent Growth in Cyber-Attacks and Security Issues
5.2.3 Opportunities
5.2.3.1 Scope of Expansion for Emerging Market Players Due to Divestiture of Major Marketing Resource Management Businesses
5.2.3.2 Integration of Artificial Intelligence and Machine Learning Technologies
5.2.4 Challenges
5.2.4.1 Growing Cultural Barriers to Adopt Advanced Solutions Over Traditional Systems
5.2.4.2 Dilemma of Choosing the Right, Comprehensive Platform
5.3 COVID-19-Driven Market Dynamics
5.3.1 Drivers and Opportunities
5.3.2 Restraints and Challenges
5.4 Case Study Analysis
5.5 Value Chain Analysis
5.6 Ecosystem
5.7 Technology Analysis
5.8 Pricing Analysis
5.9 Revenue Shift – Yc/Ycc Shift
5.10 Patent Analysis
5.11 Porter’s Five Forces Analysis
5.12 Regulations

6 Marketing Resource Management Market, by Component
6.1 Introduction
6.1.1 Component: Market Drivers
6.1.2 Solutions and Services: COVID-19 Impact
6.2 Solutions
6.2.1 Planning and Budgeting Management
6.2.2 Asset Management
6.2.3 Channel Marketing Management
6.2.4 Performance Management
6.2.5 Others
6.3 Services
6.3.1 Consulting and Implementation
6.3.2 Training, Support, and Maintenance

7 Marketing Resource Management Market, by Organization Size
7.1 Introduction
7.1.1 Organization Size: Market Drivers
7.1.2 Organization Size: COVID-19 Impact
7.2 Large Enterprises
7.3 Mid-Sized Enterprises
7.4 Small Enterprises

8 Marketing Resource Management Market, by Deployment Type
8.1 Introduction
8.1.1 Deployment Models: Marketing Market Drivers
8.1.2 Deployment Models: COVID-19 Impact
8.2 On-Premises
8.3 Cloud

9 Marketing Resource Management Market, by Industry Vertical
9.1 Introduction
9.1.1 Industry Vertical: Market Drivers
9.1.2 Industry Verticals: COVID-19 Impact
9.2 Banking, Financial Services, and Insurance
9.3 Consumer Goods and Retail
9.4 Manufacturing
9.5 Information Technology and Information Technology-Enabled Services
9.6 Telecommunications
9.7 Healthcare and Life Sciences
9.8 Media and Entertainment
9.9 Travel and Hospitality
9.10 Education
9.11 Energy and Utilities
9.12 Others

10 Marketing Resource Management Market, by Region

11 Competitive Landscape

12 Company Profiles
12.1 Major Players
12.1.1 Oracle
12.1.2 Sap
12.1.3 Sas
12.1.4 Adobe
12.1.5 Aprimo
12.1.6 Brandmaker
12.1.7 Allocadia
12.1.8 Hcl Technologies
12.1.9 Wedia
12.1.10 Welcome
12.1.11 Infor
12.1.12 Inmotionnow
12.1.13 Seismic
12.1.14 Sitecore
12.1.15 Contentserv
12.1.16 IBM
12.1.17 Smartsheet
12.1.18 Capital Id
12.1.19 Brandmaster
12.1.20 Simple
12.1.21 Wrike
12.1.22 Widen
12.1.23 Marcom Central
12.1.24 Tapclicks
12.1.25 Admation
12.1.26 Marvia
12.1.27 Resolut
12.1.28 Intelligencebank
12.2 Startup / Sme Players
12.2.1 MRM Central
12.2.2 Bynder
12.2.3 Hive9
12.2.4 Plannuh
12.2.5 Shopperations
12.2.6 Central De Marca
12.2.7 Optimatica
12.2.8 Dreamdata
12.2.9 Sharpspring
12.2.10 Mybrand.Center

13 Adjacent Markets
13.1 Introduction
13.2 Marketing Automation Market

14 Appendix

For more information about this report visit https://www.researchandmarkets.com/r/v1bi9p


GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Artificial Intelligence

XtalPi Unveils XtalGazer: A Comprehensive AI-Driven Polymorph Selection Platform

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CAMBRIDGE, Mass., March 28, 2024 /PRNewswire/ — XtalPi Inc., a leading global technology company in integrating artificial intelligence (AI) and robotics to advance the discovery of groundbreaking medicine and innovative materials, announced today the launch of its proprietary comprehensive solid form discovery and selection platform, XtalGazer. This advanced platform aims to significantly improve the polymorph selection process for the pharmaceutical industry by integrating AI- and automation-powered experimental and computational approaches.

XtalGazer provides a total solution for delivering high-quality polymorph screening and selection methods to expedite drug development and mitigate risks. It represents a paradigm shift in solid-state research, moving from the traditional trial-and-error approach to a data-driven, design-led methodology. The platform provides an expansive suite of foundational tools to accelerate polymorph discovery, characterization, and selection process, empowering pharmaceutical companies to conduct thorough research with less active pharmaceutical ingredient (API) in shorter development cycles.
A key component of XtalGazer is XtalCSP, a crystal structure prediction platform to perform global searches of crystal structures for target molecules and the other optional components in the corresponding searching space, offering a deep insight into possible stable forms. Furthermore, crystallization strategy recommendations will provide AI-backed experimental design to help avoid human bias. XtalGazer also utilizes MicroED to rapidly elucidate crystal structures from powder samples, reducing the need for growing single crystals.
XtalPi’s launch of XtalGazer marks another significant step in the company’s ongoing exploration of solid-state research. From crystal structure prediction platforms being one of the first products to launch at XtalPi, to today’s comprehensive polymorph selection platform, XtalPi will keep fulfilling its promise to solving challenging problems in this space. XtalPi will continue to deliver faster, more accurate, and more comprehensive approaches to building an ecosystem for the R&D process in solid-state, pre-formulation and crystallization.
For more information about XtalPi, please visit www.xtalpi.com.
About XtalPi:
XtalPi is an innovative technology company powered by artificial intelligence (AI) and robotics. Founded in 2015 on the MIT campus, XtalPi is dedicated to driving intelligent and digital transformation in the life science and new materials industries. With tightly interwoven quantum physics, AI, cloud computing, and large-scale clusters of robotic workstations, XtalPi offers a range of technology solutions, services, and products to accelerate and empower innovation for biopharmaceutical and new materials companies worldwide.
Media Contact: Vivienne [email protected]
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ICIS and Base Oil News Announce Partnership to Enhance Market Insights

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LONDON, March 28, 2024 /PRNewswire/ — ICIS, a global source of commodity intelligence, is pleased to announce a strategic partnership with Base Oil News, a premier news outlet founded by industry expert Iain Pocock that provides in-depth coverage of the base oils and lubricants market. This collaboration marks a significant milestone in the dissemination and exchange of critical market data and insights.

With more than two decades of journalism experience at Bloomberg, Reuters, and Argus Media, Iain Pocock brings unparalleled expertise to this partnership. His deep understanding of illiquid energy markets makes him a credible and influential figure in the industry. Since November 2023, Iain has been working closely with ICIS to share and exchange valuable data and insights, enhancing the services both platforms offer to the base oils and lubricants market.
Through the collaboration, Iain integrates ICIS’ extensive content and data resources in Base Oil News market coverage. In return, he contributes market insights to ICIS News, including expert and exclusive analysis of supply and demand dynamics, price margins, and other critical market drivers. This exchange ensures that subscribers of both ICIS and Base Oil News have access to the most comprehensive, timely, and accurate market information, empowering them to make informed decisions.
“It’s a very exciting partnership – where we leverage each other’s strengths and provide actionable insights to our customers,” said Iain Pocock, Founder of Base Oil News. “The market is the winner.”
“As ICIS is already the world’s most trusted pricing benchmark for base oils, this collaboration with Iain Pocock and Base Oil News provides an even stronger and deeper service to our customers,” said Stephen Burns, Editorial Director at ICIS. “Iain’s expertise and extensive industry connections are invaluable, and we have established a fruitful partnership that benefits the market at large.”
For the latest insights from Iain Pocock on ICIS News, visit ICIS News.  
About ICIS
ICIS – Independent Commodity Intelligence Services – helps businesses through seamlessly delivering data and analytics, across the chemical, fertilizer and energy markets. A trusted source and benchmark for price information and insight across key commodities markets worldwide. Our independent, transparent market intelligence informs thousands of quality decisions every day, taking the pressure out of negotiations and giving customers space for more innovative thinking, through published datasets including price assessments, price forecasts, supply and demand fundamentals and more.
Over 150 years of shaping the world by connecting markets to optimise the world’s valuable resources. With a global team of more than 600 experts, ICIS has employees based in London, New York, Houston, Karlsruhe, Milan, Mumbai, Singapore, Guangzhou, Beijing, Shanghai, Dubai, Sao Paulo, Seoul, Tokyo and Perth.
ICIS is part of RELX, a FTSE15 company with a market cap of £64bn and an employee base of over 30,000 experts across 40 countries.
About RELX
RELX is a global provider of information and analytics for professional and business customers across industries. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. RELX PLC is a London listed holding company which owns 52.9% of RELX Group. RELX NV is an Amsterdam listed holding company which owns 47.1% of RELX Group. The shares are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX and RENX. Total market capitalisation is approximately £64bn | €75bn | $81bn.
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Trianz Welcomes Israel Abraham as Vice President of Services for Extrica.ai – The Data to AI Platform

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SANTA CLARA, Calif., March 28, 2024 /PRNewswire/ — Digital transformation technology & services company Trianz is pleased to announce the appointment of Israel Abraham as Vice President of Extrica Platform Services.

Trianz has embarked on a transformative journey, redefining its value proposition with an ‘IP Led’ model, with a commitment to deliver the fastest time to value, lowest human dependence, and highest ROI. Central to this approach are our hyper-automated platforms, Concierto.Cloud, Extrica.AI, and Pulse, driving industry-leading transformations in cloud, data and analytics, AI, and the digital workplace.
Israel Abraham is a very well-known pioneer and industry leader in AI, data management, and analytics systems, with over three decades of experience. He joins as the services leader for Extrica- the Trianz Data to AI platform, which productizes data, provides data a face and purpose, and accelerates time to insights and AI by 50% or more. In the role of Extrica Services leader, Israel will lead the shaping, visioning, and delivery of Extrica.ai based enterprise wide datamesh, BI, and AI solutions for customers worldwide.
“We are thrilled to welcome Israel Abraham to the Trianz family,” said Sri Manchala, CEO of Trianz and author of Crossing the Digital Faultline. “He is a leader in modernization as well as conceptualization of data platforms anew. Israel’s prior background in the industry with financial services and insurance giants underscores our commitment to securing top-tier talent that brings real-world experiences and needs to our technology platforms. As we continue to broaden our footprint in the digital transformation space, Israel’s visionary leadership and practical experience will serve as the cornerstone in accelerating insights and AI to deliver transformative value to our clients.”
Having played pivotal roles in highly reputed and large organizations such as Liberty Mutual Insurance, MassMutual, Safeco, and CNA Insurance, Israel has garnered recognition as a seasoned leader in big data and AI cloud implementations. His accolades include the prestigious 2014 Ventana Research IT Innovation Award, the 2009 Informatica MDM Innovation Award, and three filed Data Engineering patents in the last four years.
“Trianz has been at the forefront of digital innovation, and Extrica.ai is a paradigm shifting data to AI platform that completely changes how analytics and AI are delivered- much faster, taking business ahead of change. I am excited to scale the adoption of the Extrica platform, which has attracted attention from giants across the industry and hyperscalers,” said Israel Abraham. “I look forward to engaging with customers, bringing my own experiences, and collaborating with the talented team at Trianz to further enhance the capabilities of the Extrica Platform Services to transform data & AI strategies, execution, and outcomes for customers.”
About Trianz
Trianz is a leading-edge technology platforms and services company that accelerates digital transformations at Fortune 100 and emerging companies worldwide in data & analytics, digital experiences, cloud infrastructure, and security. Our ‘IP Led Transformations’ approach, informed by insights from a recent global study spanning 20+ industries and 5000+ companies, addresses challenges posed by the rapid pace of AI-driven transformation, digital talent scarcity, and economic uncertainty. Our IP and platforms, including Concierto, Extrica, and Pulse, revolutionize cloud adoption, data analytics, and AI insights, empowering organizations to navigate the complexities of digital transformation seamlessly.
Founded in California and with an organization of over 2,000 associates across the United States and India, Trianz is a Premier Partner of AWS, consistently rated #1 by clients for value delivery over the past five years. Trianz has been ranked as one of the best Consulting Firms by Forbes and has been certified as a Great Place to Work for three years in a row. To learn more about Trianz, email [email protected] or visit www.trianz.com.
Watch Trianz CEO Sri Manchala’s insightful interview with Bloomberg on Partner | Crossing The Digital Faultline & Leading Towards Transformative Success – YouTube and delve deeper into his book Crossing the Digital Faultline at Crossing the Digital Faultline | Trianz.
Trianz Media [email protected] +1-408-387-5800
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