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Global Digital Marketing Software Market to Reach $129.3 Billion by 2026

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New York, Aug. 11, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Digital Marketing Software Industry” – https://www.reportlinker.com/p05798364/?utm_source=GNW
The digital marketing industry has witnessed rapid growth over the last decade due to significantly increased internet penetration and the proliferation of mobile and electronic devices across the world. Growth prospects in the global market is being spurred by the increase in digital marketing spend and surge in social media and advertising. Increasing digital marketing budget and growing popularity of social media & advertising are expected to provide a major boost to market growth. Growing trends like increasing usage of mobile devices and personalized marketing are shifting organizations` marketing strategies, making them more focused on boosting user experience. Businesses are increasingly adopting digital marketing software for managing customer relationships through better assessment of consumer behavior throughout different business channels. Growing use of the solutions in various sectors such as IT, telecom, media and entertainment, manufacturing, healthcare, education, retail, consumer goods, logistics and transportation, and BFSI is expected to fuel growth. Apps related to management and administration is likely to register strong growth through the forthcoming years.

Amid the COVID-19 crisis, the global market for Digital Marketing Software estimated at US$55 Billion in the year 2020, is projected to reach a revised size of US$129.3 Billion by 2026, growing at a CAGR of 15.1% over the analysis period. Software, one of the segments analyzed in the report, is projected to record 14.4% CAGR and reach US$103.7 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 16.8% CAGR for the next 7-year period. The dominance of the software segment could be attributed to the fast and ever-evolving technology environment as well as the dynamic efforts of businesses to keep their systems up-to-date on the latest technology in order to remain ahead of competitors in the market. Marketing automation software is likely to gain increased adoption for carrying out activities such as collaboration between teams and for lead nurturing to drive business. Growth in the Services segment is due to the evolving industry and the increasing need for adoption of digital marketing services such as subscription-based pricing models and remote monitoring.

The U.S. Market is Estimated at $20.8 Billion in 2021, While China is Forecast to Reach $17.5 Billion by 2026

The Digital Marketing Software market in the U.S. is estimated at US$20.8 Billion in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.5 Billion by the year 2026 trailing a CAGR of 18.5% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.4% and 14.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR. The US represents the largest market due to its technologically sophisticated and large consumer base. The rapid growth of cloud computing platforms in the region is also expected to boost the usage of content management, marketing automation and CRM solutions. Rapid growth in Asia-Pacific region will be driven by increasing internet penetration and proliferation of smartphones in large countries such as China and India.
Select Competitors (Total 128 Featured)

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • Hubspot, Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.

Read the full report: https://www.reportlinker.com/p05798364/?utm_source=GNW

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Influencer Market Insights
Impact of Covid-19 and a Looming Global Recession
Covid-19 Pandemic Upends the Marketing Landscape
EXHIBIT 1: COVID-19 Impact on Global Ad Spending: March 2020
Digital Marketing Strategies Change in Pandemic Times
Percentage of Internet Users Using Social Media by Gender:
April 2020
EXHIBIT 2: Percentage of Internet Users Spending More Time by
Media Type: April 2020
EXHIBIT 3: Percentage of Internet Users Spending More Time
Using Each Device: April 2020
Marketing Strategies as Companies Face Economic Hardships
Digital and Personalized Experience Gain Prominence
Digital Marketing: A Prelude
Digital Marketing Channels
EXHIBIT 4: Global Advertising Spending by Platform: 2020
Comparison of Different Advertising Media Based on Varied
Parameters
Digital Marketing Software: An Introduction
Key Trends in the Digital Marketing Software Market
Various Advertising Media & their Corresponding Benefits
Outlook
Cloud Computing Dominates the Market
By End-Use
By Region
Market Challenges
By Component
Competition
Market Share of Major Players in the Global Customer
Relationship Management (CRM) Marketing Segment (in %): 2020E

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
Marketing: The High Growth Application Market for CRM Software
Digital Marketing Trends
Artificial Intelligence Gains Focus
Machine learning (ML) Aids in Quicker Insights
Augmented Reality (AR) Emerges as a Leading Marketing Trend
Automation Technology Enables Time Optimization
Chatbots Continue to Dominate Customer Communication
New Opportunities for Influencers
Growth in Micro-Moments
Personalization Becomes Critical for the Success of Content
Marketing
Browser Push Notifications
Data Enrichment Facilitates More Personalized Services
Email Marketing Gets Smarter
Multi-touch Attribution Model Witnesses Growth
Businesses to Opt for Multiple Social Messaging Channels
Marketers Opt for Marketing Automation Software to Bring in
Efficient Optimization
Social Media Marketing Software Leverages on Social Networks
EXHIBIT 5: Digital Ad Revenue Growth by Company 2020
Social Media Penetration Worldwide: % of Active Monthly Users
Compared to Total Population for 2019
EXHIBIT 6: Top Social Media Platforms by Usage (In Millions):
April 2020
Millennials and Generation Z Change the Social Media Landscape
Social Media Users Penetration (in %) by Generation
Rise of Social Media Stories to Continue
SEO Software Designed to Optimize Online Presence
Personalization Goals Popularize Email Marketing
Voice Searches Gain Popularity
Shoppable Posts to Contribute Significantly in Increasing
Ecommerce Sales
Predictive Marketing to Gain Wider Popularity

4. GLOBAL MARKET PERSPECTIVE
Table 1: World Current & Future Analysis for Digital Marketing
Software by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 and % CAGR

Table 2: World Historic Review for Digital Marketing Software
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 3: World 15-Year Perspective for Digital Marketing
Software by Geographic Region – Percentage Breakdown of Value
Sales for USA, Canada, Japan, China, Europe, Asia-Pacific,
Latin America, Middle East and Africa Markets for Years 2012,
2020 & 2027

Table 4: World Current & Future Analysis for Software by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 and % CAGR

Table 5: World Historic Review for Software by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 6: World 15-Year Perspective for Software by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2020 & 2027

Table 7: World Current & Future Analysis for Services by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 and % CAGR

Table 8: World Historic Review for Services by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 9: World 15-Year Perspective for Services by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2020 & 2027

Table 10: World Current & Future Analysis for Cloud by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 and % CAGR

Table 11: World Historic Review for Cloud by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 12: World 15-Year Perspective for Cloud by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2020 & 2027

Table 13: World Current & Future Analysis for On-Premise by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 and % CAGR

Table 14: World Historic Review for On-Premise by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 15: World 15-Year Perspective for On-Premise by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 16: World Current & Future Analysis for Media &
Entertainment by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 and % CAGR

Table 17: World Historic Review for Media & Entertainment by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 18: World 15-Year Perspective for Media & Entertainment
by Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 19: World Current & Future Analysis for BFSI by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 and % CAGR

Table 20: World Historic Review for BFSI by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets – Independent Analysis of Annual
Sales in US$ Million for Years 2012 through 2019 and % CAGR

Table 21: World 15-Year Perspective for BFSI by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2020 & 2027

Table 22: World Current & Future Analysis for IT & Telecom by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 and % CAGR

Table 23: World Historic Review for IT & Telecom by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 24: World 15-Year Perspective for IT & Telecom by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 25: World Current & Future Analysis for Consumer Goods &
Retail by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 and % CAGR

Table 26: World Historic Review for Consumer Goods & Retail by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 27: World 15-Year Perspective for Consumer Goods & Retail
by Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 28: World Current & Future Analysis for Travel &
Hospitality by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 and % CAGR

Table 29: World Historic Review for Travel & Hospitality by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 30: World 15-Year Perspective for Travel & Hospitality by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 31: World Current & Future Analysis for Transportation &
Logistics by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 and % CAGR

Table 32: World Historic Review for Transportation & Logistics
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 33: World 15-Year Perspective for Transportation &
Logistics by Geographic Region – Percentage Breakdown of Value
Sales for USA, Canada, Japan, China, Europe, Asia-Pacific,
Latin America, Middle East and Africa for Years 2012, 2020 &
2027

Table 34: World Current & Future Analysis for Other Verticals
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 and % CAGR

Table 35: World Historic Review for Other Verticals by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 36: World 15-Year Perspective for Other Verticals by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

III. MARKET ANALYSIS

UNITED STATES
Table 37: USA Current & Future Analysis for Digital Marketing
Software by Component – Software and Services – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 38: USA Historic Review for Digital Marketing Software by
Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 39: USA 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 40: USA Current & Future Analysis for Digital Marketing
Software by Deployment – Cloud and On-Premise – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 41: USA Historic Review for Digital Marketing Software by
Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 42: USA 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 43: USA Current & Future Analysis for Digital Marketing
Software by Vertical – Media & Entertainment, BFSI, IT &
Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 44: USA Historic Review for Digital Marketing Software by
Vertical – Media & Entertainment, BFSI, IT & Telecom, Consumer
Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 and %
CAGR

Table 45: USA 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027

CANADA
Table 46: Canada Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 47: Canada Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 48: Canada 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 49: Canada Current & Future Analysis for Digital
Marketing Software by Deployment – Cloud and On-Premise –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 50: Canada Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 51: Canada 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 52: Canada Current & Future Analysis for Digital
Marketing Software by Vertical – Media & Entertainment, BFSI,
IT & Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 53: Canada Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 and %
CAGR

Table 54: Canada 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027

JAPAN
Table 55: Japan Current & Future Analysis for Digital Marketing
Software by Component – Software and Services – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 56: Japan Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 57: Japan 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 58: Japan Current & Future Analysis for Digital Marketing
Software by Deployment – Cloud and On-Premise – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 59: Japan Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 60: Japan 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 61: Japan Current & Future Analysis for Digital Marketing
Software by Vertical – Media & Entertainment, BFSI, IT &
Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 62: Japan Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 and %
CAGR

Table 63: Japan 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027

CHINA
Table 64: China Current & Future Analysis for Digital Marketing
Software by Component – Software and Services – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 65: China Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 66: China 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 67: China Current & Future Analysis for Digital Marketing
Software by Deployment – Cloud and On-Premise – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 68: China Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 69: China 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 70: China Current & Future Analysis for Digital Marketing
Software by Vertical – Media & Entertainment, BFSI, IT &
Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 71: China Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 and %
CAGR

Table 72: China 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027

EUROPE
Table 73: Europe Current & Future Analysis for Digital
Marketing Software by Geographic Region – France, Germany,
Italy, UK and Rest of Europe Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2020 through 2027 and %
CAGR

Table 74: Europe Historic Review for Digital Marketing Software
by Geographic Region – France, Germany, Italy, UK and Rest of
Europe Markets – Independent Analysis of Annual Sales in US$
Million for Years 2012 through 2019 and % CAGR

Table 75: Europe 15-Year Perspective for Digital Marketing
Software by Geographic Region – Percentage Breakdown of Value
Sales for France, Germany, Italy, UK and Rest of Europe Markets
for Years 2012, 2020 & 2027

Table 76: Europe Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 77: Europe Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 78: Europe 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 79: Europe Current & Future Analysis for Digital
Marketing Software by Deployment – Cloud and On-Premise –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 80: Europe Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 81: Europe 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 82: Europe Current & Future Analysis for Digital
Marketing Software by Vertical – Media & Entertainment, BFSI,
IT & Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 83: Europe Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 and %
CAGR

Table 84: Europe 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027

FRANCE
Table 85: France Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 86: France Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 87: France 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 88: France Current & Future Analysis for Digital
Marketing Software by Deployment – Cloud and On-Premise –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 89: France Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 90: France 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 91: France Current & Future Analysis for Digital
Marketing Software by Vertical – Media & Entertainment, BFSI,
IT & Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 92: France Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 and %
CAGR

Table 93: France 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027

GERMANY
Table 94: Germany Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 95: Germany Historic Review for Digital Marketing
Software by Component – Software and Services Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 96: Germany 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 97: Germany Current & Future Analysis for Digital
Marketing Software by Deployment – Cloud and On-Premise –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 98: Germany Historic Review for Digital Marketing
Software by Deployment – Cloud and On-Premise Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 99: Germany 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 100: Germany Current & Future Analysis for Digital
Marketing Software by Vertical – Media & Entertainment, BFSI,
IT & Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 101: Germany Historic Review for Digital Marketing
Software by Vertical – Media & Entertainment, BFSI, IT &
Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 102: Germany 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027

ITALY
Table 103: Italy Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 104: Italy Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 105: Italy 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 106: Italy Current & Future Analysis for Digital
Marketing Software by Deployment – Cloud and On-Premise –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 107: Italy Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 108: Italy 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 109: Italy Current & Future Analysis for Digital
Marketing Software by Vertical – Media & Entertainment, BFSI,
IT & Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 110: Italy Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 and %
CAGR

Table 111: Italy 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027

UNITED KINGDOM
Table 112: UK Current & Future Analysis for Digital Marketing
Software by Component – Software and Services – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 113: UK Historic Review for Digital Marketing Software by
Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 114: UK 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027

Table 115: UK Current & Future Analysis for Digital Marketing
Software by Deployment – Cloud and On-Premise – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 116: UK Historic Review for Digital Marketing Software by
Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 117: UK 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027

Table 118: UK Current & Future Analysis for Digital Marketing
Software by Vertical – Media & Entertainment, BFSI, IT &
Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 and % CAGR

Table 119: UK Historic Review for Digital Marketing Software by
Vertical – Media & Entertainment, BFSI, IT & Telecom, Consumer
Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 and %
CAGR

Table 120: UK 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for

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Artificial Intelligence

RepTrak Announces 2024 Global RepTrak® 100 Report

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BOSTON, April 18, 2024 /PRNewswire/ — The RepTrak™ Company, the world’s leading reputation data and insights company, released its annual Global RepTrak 100 report. Utilizing its advanced reputation monitoring software, RepTrak gathered data from more than 243,000 survey responses across 14 major economies to rank the world’s 100 most reputable companies. They share that ranking alongside a full analysis of global corporate reputation trends and corresponding public sentiment in the 2024 report.

After two years of consecutive Reputation Score declines, this year’s Score is back up with an increase from 73.2 in 2023 to 73.8 in 2024. It’s a small increase after 2023’s full one-point drop. However, it’s an encouraging sign that companies have begun to recover from reputation falls driven by many challenges: macroeconomic issues, workplace difficulties, product problems, and corporate responsibility skepticism.
“This year’s report underscores a pivotal shift in the corporate landscape, spotlighting the remarkable adaptability and dedication of the Top 100 companies in responding to the dynamic needs of stakeholders,” states RepTrak CEO Mark Sonders. “The companies featured in our report are not just riding the wave of change; they are the ones steering it, proving that the best approach to business is one that embraces evolution and champions progress.”
RepTrak’s report explores how people thought, felt, and acted toward companies over the past year. Findings include notable increases in Conduct and Citizenship efforts, stakeholders’ rising willingness to invest, culturally resonant brand communications, and ESG Scores that soared despite skepticism around the acronym.
To read the full 2024 Global RepTrak 100 report, please visit: www.reptrak.com/globalreptrak
About RepTrak
The RepTrak™ Company is the world’s leading reputation data and insights company. We help companies by organizing and grading a variety of reputational elements, offering a real-world report card on their corporate reputation. Subscribers to the RepTrak program use our predictive insights to protect business value, improve return on investment, and increase their positive impact on society. RepTrak’s pairing of advanced metrics and dedicated reputation advisors offers clients an actionable analysis of their reputation data, aligning business objectives with stakeholder sentiment across different markets and sectors.
Established in 2004, The RepTrak Company owns the world’s largest reputation benchmarking database, gathering over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide. For more information, please visit: www.reptrak.com
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Group-IB takes part in a global operation to cripple Canadian Phishing-as-a-Service provider LabHost

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SINGAPORE, April 18, 2024 /PRNewswire/ — Group-IB, a leading cybersecurity company aimed at investigating, preventing, and fight digital crime announced today that it participated in a coordinated global takedown operation against prominent Canadian Phishing-as-a-Service (PhaaS) provider LabHost, which has led to the arrest of 37 suspects across the United Kingdom and around the world by law enforcement agencies. As part of the operation, Group-IB also conducted an extensive analysis of LabHost’s criminal history and infrastructure, including insights into LabHost’s administrative platform and the services it provides to its purported user base which exceeds 2,000 subscribers worldwide, who illegally obtained around 480,000 card numbers, 64,000 pin numbers, and over 1 million passwords from victims used for websites and other online services, according to law enforcement agencies.

“By leveraging our Threat Intelligence and Digital Risk Protection, we are able to identify and monitor phishing attacks and websites like those deployed by LabHost and its subscribers around the world, enabling us to actively alert and protect our customers, and in turn, their customers as well,” said Dmitry Volkov, Chief Executive Officer of Group-IB. “Today’s takedown operation demonstrates the agility and responsiveness of our decentralized Digital Crime Resistance Centers, and how quickly we can provide immediate and local assistance wherever our customers may be.”
First uncovered in late 2021, LabHost emerged as a fully automated Phishing-as-a-Service (PhaaS) platform, streamlining the creation of phishing websites meticulously mirroring the interface and functionality of prominent banking, postal, and financial entities, aimed at intercepting, seizing, and profiting from users’ personal, credit card, and online banking credentials. Users are prompted to select from various “membership plans,” tailored to target businesses and individuals in either the United States and Canada, or globally, akin to mobile subscription models. These plans encompass “standard,” “premium,” and “world membership” tiers, priced between US$179 and US$300 monthly, with options for monthly, quarterly, or annual billing cycles.
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Malaysia Data Center Market to Witness $3.97 Billion Investment Opportunities by 2029, Get Insights on 34 Existing Data Centers and 33 Upcoming Facilities across Malaysia – Arizton

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CHICAGO, April 18, 2024 /PRNewswire/ — According to Arizton’s latest research report, the Malaysia data center market is growing at a CAGR of 13.92% during the forecast period.

To Know More, Download the Free Sample Report: https://www.arizton.com/market-reports/malaysia-data-center-market-size-analysis
Malaysia Data Center Market Report Scope
Report Attributes
Details
Market Size (Investment)
USD 3.97 Billion (2029)
Market Size (Area)
883 Thousand Sq. Feet (2029)
Market Size (Power Capacity)
163 MW (2029)
CAGR Investment (2023-2029)
13.92 %
Colocation Market Size (Revenue)
USD 1.23 Billion (2029)
Historic Year
2020-2022
Base Year
2023
Forecast Year
2024-2029
Over the next few years, Malaysia is poised to witness significant growth in data center investments, driven by the influx of operators like AirTrunk, Equinix, Princeton Digital Group, and other leading companies. Key hubs like Cyberjaya, Kuala Lumpur, and Johor Bahru are expected to see heightened activity, hosting most of the country’s data centers.
The wholesale colocation sector is projected to experience a revenue surge fueled by major cloud players like Microsoft, Google, and AWS. These companies have unveiled plans to establish dedicated cloud regions within Malaysia, with expected timelines for deployment within the next one to two years. This trend underscores Malaysia’s growing importance as a regional hub for data infrastructure and cloud services.
Malaysia is among the top expensive markets globally for developing data centers. Malaysia’s data center construction cost in 2023 stood at about $8.5-$10 million per MW, making it the costliest market in the APAC region after Singapore and Jakarta.
Investment Opportunities in the Malaysia Data Center Market
In November 2023, ST Telemedia Global Data Centres announced its plans to develop a new data center campus in Johor. The construction of the first building is likely to begin soon and become operational by 2025. The company formed a joint venture with Basis Bay to develop a new data center campus with two buildings, Cyberjaya DC.2 and STT Kuala Lumpur 1 in Cyberjaya, Selangor.In October 2023, EDGNEX Data Centres by DAMAC announced its plans to enter the APAC market for the first time; the company is considering a facility in Cyberjaya, Selangor. The expected investment can cross the $52 million mark.In October 2023, Infinaxis Data Centre Holdings, the joint venture between Gaw Capital Partners and A3 Capital, announced the construction of its first data center facility in Cyberjaya. The facility will have 10 data halls and will likely be operational by Q2 2025.In September 2023, EdgeConneX announced its plans to expand its footprint in Malaysia with the development of three data centers sites across Bukit Jalil, Kuala Lumpur, and Cyberjaya. The company plans to develop data centers in partnership with Cyberview.To Know More, Download the Free Sample Report: https://www.arizton.com/market-reports/malaysia-data-center-market-size-analysis
Market Trends
According to IRENA, in 2022, hydroenergy accounted for around 69% of the renewable energy capacity in Malaysia, followed by solar energy, which contributed about 21%, along with a 10% contribution by bioenergy.Malaysia aims to achieve the target of net-zero carbon emissions by 2050. To make this goal a reality, WWF-Malaysia is partnering with Boston Consulting Group to develop an independent joint study on the country’s optimal net zero pathway.The government of Malaysia has established a green tariff scheme to support its carbon-neutrality target. Under the scheme, subscribers can get electricity from solar or hydro sources instead of fossil fuel sources.Mergers, acquisitions, joint ventures, and partnerships are key strategies employed by operators to expand their portfolios and global footprint. For example:
In December 2023, Chindata Group merged with BCPE Chivalry Merger Sub, a wholly owned subsidiary of BCPE Chivalry Bidco, completing its transition to a private company from a public one.November 2023 saw ST Telemedia Global Data Centres, in a joint venture with Basis Bay, announcing plans to develop a new data center campus with two buildings in Cyberjaya, Selangor.A3 Capital and Gaw Capital Partners formed a joint venture in February 2023 to establish Infinaxis Data Centre Holdings to develop and operate data centers across Malaysia and Southeast Asia.MN Holdings, an engineering services and solutions company, signed a Memorandum of Understanding (MoU) in April 2023 with Shanghai DC-Science, outlining an investment of approximately $600 million to develop a data center site at the Sedenak Tech Park, Johor.Why Should You Buy This Research?
Market size is available regarding investment, area, power capacity, and Malaysia colocation market revenue.An assessment of the data center investment in Malaysia by colocation, hyperscale, and enterprise operators.Investments in the area (square feet) and power capacity (MW) across cities in the country.A detailed study of the existing Malaysia data center market landscape, an in-depth market analysis, and insightful predictions about market size during the forecast period.Snapshot of existing and upcoming third-party data center facilities in MalaysiaFacilities Covered (Existing): 34Facilities Identified (Upcoming): 33Coverage: 9 LocationsExisting vs. Upcoming (Area)Existing vs. Upcoming (IT Load Capacity)Data Center Colocation Market in MalaysiaColocation Market Revenue & Forecast (2023-2029)Wholesale vs. Retail Colocation Revenue (2023-2029)Retail Colocation PricingWholesale Colocation PricingThe Malaysia data center market investments are classified into IT, power, cooling, and general construction services with sizing and forecast.A comprehensive analysis of the latest trends, growth rate, potential opportunities, growth restraints, and prospects for the industry.Business overview and product offerings of prominent IT infrastructure providers, construction contractors, support infrastructure providers, and investors operating in the industry.A transparent research methodology and the analysis of the demand and supply aspects of the industry.Buy this Research @ https://www.arizton.com/market-reports/malaysia-data-center-market-size-analysis
Post-Purchase Benefit                             
1hr of free analyst discussion10% off on customizationThe Report Includes the Investment in the Following Areas:
IT InfrastructureServersStorage SystemsNetwork InfrastructureElectrical InfrastructureUPS SystemsGeneratorsSwitches & SwitchgearsPDUsOther Electrical InfrastructureMechanical InfrastructureCooling SystemsRack CabinetsOther Mechanical InfrastructureCooling SystemsCRAC and CRAHChillersCooling Tower and Dry CoolersOther Cooling UnitsGeneral ConstructionCore & Shell DevelopmentInstallation & Commissioning ServicesBuilding & Engineering DesignFire Detection & Suppression SystemsPhysical SecurityData Center Infrastructure Management (DCIM)Tier StandardTier I & Tier IITier IIITier IV GeographySelangorJohorOther StatesVendor Landscape
IT Infrastructure Providers
Cisco SystemsDell TechnologiesFujitsuHewlett Packard EnterpriseHuawei TechnologiesIBMInspurLenovoNetAppData Center Construction Contractors & Sub-Contractors
Advance Power EngineeringAsima ArchitectsAVO TechnologyB-Global TechCTC-GlobalCSF GroupCyclect GroupDSCO GroupGamudaGCM TechnologiesHSS EngineersISGKienta Engineering ConstructionLSK EngineeringMES GroupM+W Group (Exyte)MN HoldingsNakanoNTT FACILITIESPowerware SystemsS5 EngineeringShaw ArchitectSunway Construction GroupUnique CentralSupport Infrastructure Providers
ABBCaterpillarCumminsEatonFuji ElectricHITEC Power ProtectionKOHLER PowerLegrandMitsubishi ElectricNarada Power SourcePiller Power SystemsRittalRolls-RoyceSchneider ElectricSiemensSocomecSTULZTraneVertivData Center Investors
Bridge Data CentresEdge CentresGDS ServicesIRIX (PP TELECOMMUNICATION)Keppel Data CentresNTT DATAOpen DCTM OneVantage Data CentersYTL Data Center HoldingsNew Entrants
AirTrunkAmazon Web Services (AWS)EdgeConneXEquinixFutureData (Cyclect Group + TSG Group)Googlei-BerhadInfinaxis Data Centre HoldingsMN Holdings + Shanghai DC-ScienceMicrosoftNEXTDCPrinceton Digital GroupRegal OrionSingtelST Telemedia Global Data CentresYondrTo Know More, Download the Free Sample Report: https://www.arizton.com/market-reports/malaysia-data-center-market-size-analysis
Key Questions Answered in the Report:   
What factors are driving the Malaysian data center industry?
How big is the Malaysia data center market?
How many MW of power capacity will be added across Malaysia during 2024 to 2029?
What is the growth rate of the Malaysia data center market?
Which states are included in the Malaysia data center market report?
Get the Detailed TOC @ https://www.arizton.com/market-reports/malaysia-data-center-market-size-analysis
Check Out Some of the Top-Selling Research Reports:
Indonesia Data Center Market – Investment Analysis & Growth Opportunities 2024-2029
Thailand Data Center Colocation Market – Supply and Demand Analysis 2024-2029
Singapore Data Center Market – Investment Analysis & Growth Opportunities 2023-2028
Australia Data Center Market – Investment Analysis & Growth Opportunities 2023–2028 
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About Us:                                                           
Arizton Advisory and Intelligence is an innovative and quality-driven firm that offers cutting-edge research solutions to clients worldwide. We excel in providing comprehensive market intelligence reports and advisory and consulting services.                                                         
We offer comprehensive market research reports on consumer goods & retail technology, automotive and mobility, smart tech, healthcare, life sciences, industrial machinery, chemicals, materials, I.T. and media, logistics, and packaging. These reports contain detailed industry analysis, market size, share, growth drivers, and trend forecasts.                                                          
Arizton comprises a team of exuberant and well-experienced analysts who have mastered generating incisive reports. Our specialist analysts possess exemplary skills in market research. We train our team in advanced research practices, techniques, and ethics to outperform in fabricating impregnable research reports.                                                                
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