Global Partner Relationship Management Market (2021 to 2027) – by Component, Deployment Type, Enterprise Size, End-user and Region


Dublin, Oct. 13, 2021 (GLOBE NEWSWIRE) — The “Global Partner Relationship Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 – 2027” report has been added to’s offering.

The Global Partner Relationship Management Market size is expected to reach $2.1 billion by 2027, rising at a market growth of 11.9% CAGR during the forecast period. Partner Relationship Management (PRM) is a group of processes, strategies, and software that is utilized by companies to rationalize their business processes with their business partners, who are selling their products. PRM solutions are cloud-based or web-based and comprise a customer database, a partner portal, and other tools, which assist companies and their partners in managing leads, sales metrics, and opportunities. Additionally, PRM helps in keeping an eye on inventory, operations, discounts, and prices.

The factors such as emphasis on improving partner communication, lowering channel management costs, and the need to control the functional relationship between external partner channels & organizations is expected to propel the market growth of partner relationship management. Whereas, privacy and data security are anticipated to hinder the growth of the market. Besides this, partner relationship management solution vendors are witnessing some profitable opportunities in the market. A few of the opportunities for vendors in the partner relationship management market are the integration of artificial intelligence in PRM to improve partner engagement and business intelligence for offering better channel performance. These opportunities are accountable for creating new market growth possibilities for partner relationship management solution sellers.

COVID-19 Impact Analysis

The outbreak of COVID-19 has severely affected all sectors of the market globally. The governments around the world have imposed robust regulations under which people were not allowed to move out of their homes and restricted the movement. In addition, the rising number of COVID-19 cases around the world led to the slowdown of the economy and rigorously affected businesses. Many countries experienced partial or full lockdown due to which manufacturing facilities were suspended for the short period. Companies were having financial concerns due to which, they reduced their investment in the IT sector during the pandemic. Therefore, the COVID-19 pandemic had a negative impact on the partner relationship management market.

Companies majorly use PRM solutions to improve understanding between channel partners and their business functions. The PRM solutions offer some benefits to the companies like reducing manual processing costs accounted with order management, returns processing, warranties, and promotional funds management, and automating customer service functions. In addition, PRM solutions can also promote self-service transactions through self-training programs and online inquiries like account or order status and decrease collateral distribution costs. Therefore, cloud or on-premises adoption of PRM solutions assists companies to maintain reliability and accuracy while managing the relationship with their partner.

Market Growth Factors:

Helpful in controlling the functional relationship between the company and channel partners

In the present circumstances, organizations are facing challenges in making difference among the solutions provided by them and therefore, the high rate of transformation is making it more difficult. In the past few years, the rate of producing, selling, and pivoting has augmented. Therefore, to increase the growth of the business and to get a competitive advantage, enterprises are moving towards sales partners.

Adopting business intelligence (BI) for superior performance

Several companies are implementing channel partner strategies to advertise the company’s services and products. In contrast, these strategies are difficult to implement and can efficiently manage partners. In the present situation, the market is changing and getting more complex due to which, companies are introducing partner programs and new partner types to retain existing and attract new partners.

Market Restraining Factor:

Concerns regarding Data privacy and security

Breaches of data security and privacy issues related to data privacy is expected to make PRM solutions unreliable. Several mobile operators do not want to compromise with their customer’s data privacy because if the customer’s data gets leaked there are high possibilities that companies can lose their loyal customers. These devices remain connected to the internet and can be highly vulnerable to malware, identity thefts, and Denial of Service (DOS).

Cardinal Matrix – Partner Relationship Management Market Competition Analysis

The major strategies followed by the market participants are Partnership. Based on the Analysis presented in the Cardinal matrix; Oracle Corporation are the forerunners in the Partner Relationship Management Market. Companies such as, Inc., Impartner, Inc., and Allbound, Inc. are some of the key innovators in the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include, Inc., Oracle Corporation, Allbound, Inc., Mindmatrix, Inc., Kiflo SAS, AppDirect, Inc., Impartner, Inc., Affise, Inc., WorkSpan, Inc. and Creatio.

Recent Strategies Deployed in Partner Relationship Management MarketPartnerships, Collaborations, and Agreements:

  • Aug-2021: Creatio entered into a partnership with crecise. This partnership aims to strengthen Creatio’s position in the German market. Both the companies is expected to offer German users a platform geared to assist companies to boost digital workflow automation.
  • Jun-2021: Salesforce extended its partnership with Amazon Web Services, a subsidiary of Amazon providing on-demand cloud computing platforms. This expansion aimed to make it simple for clients to utilize the comprehensive range of Salesforce and AWS portfolio to develop and implement robust latest business applications, which boost digital transformation. Through this partnership, the companies are substantially streamlining developers’ lives and giving them the power to build applications the way they want, from wherever they want across the globe at any scale.
  • Jan-2021: Allbound collaborated with Powell Software, developer of digital workplace solutions. Through the PRM platform, Allbound is expected to assist in offering the best experience to all of Powell Software’s channel partners. This latest deployed PRM is expected to be the foundation of Powell Software’s partner strategy to provide support to the triple-digit growth next year and long into the future. In addition, the software also enables channel leaders to input workflows, which motivate partners via an engagement process in the partner portal.
  • Apr-2020: Oracle came into collaboration with Zoom Video Communications, a proprietary video teleconferencing software program. Under this collaboration, Oracle is expected to support Zoom Video Communications’ growth and developing business requirements because Zoom is expected to continue to advance and offer an important service to its expanded customer base. In addition, the companies is expected to grow and continue to connect organizations, people, and governments across the globe.

Product Launches and Product Expansions:

  • Apr-2021: Allbound introduced major updates to its PRM Partner Journey Automation, Marrying Automation with Messaging to Partners. This launch aims at the beginning for messaging, workflows, systems people can combine, which is expected to prove to be an amazing future for the company to develop solutions based on its customer feedback.
  • Jun-2020: Impartner unveiled the Impartner Channel Ignite PRM Package. This solution is specially developed to assist companies to enhance the performance of their channel in a challenging business scenario.
  • Mar-2020: Allbound unveiled a new integration solution for HubSpot. This latest integrated solution could automatically combine contacts & opportunities from partner referrals from Allbound and sync data within the HubSpot platform with the latest Allbound workflow action.

Key Topics Covered:

Chapter 1. Market Scope & Methodology

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview COVID-19 Impact Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis – Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements: 2017, Aug- 2021, Aug) Leading Players

Chapter 4. Global Partner Relationship Management Market by Component
4.1 Global Partner Relationship Management Solution Market by Region
4.2 Global Partner Relationship Management Market by Solution Type
4.2.1 Global Partner Relationship Management Engage Market by Region
4.2.2 Global Partner Relationship Management Manage Market by Region
4.2.3 Global Partner Relationship Management Collaborate Market by Region
4.3 Global Partner Relationship Management Services Market by Region

Chapter 5. Global Partner Relationship Management Market by Deployment Type
5.1 Global On-premise Partner Relationship Management Market by Region
5.2 Global Cloud Partner Relationship Management Market by Region

Chapter 6. Global Partner Relationship Management Market by Enterprise Size
6.1 Global Large Enterprises Partner Relationship Management Market by Region
6.2 Global Small & Medium Enterprises Partner Relationship Management Market by Region

Chapter 7. Global Partner Relationship Management Market by End User
7.1 Global Telecom & IT Partner Relationship Management Market by Region
7.2 Global Retail & Franchising Partner Relationship Management Market by Region
7.3 Global BFSI Partner Relationship Management Market by Region
7.4 Global Healthcare Partner Relationship Management Market by Region
7.5 Global Manufacturing Partner Relationship Management Market by Region
7.6 Global Others Partner Relationship Management Market by Region

Chapter 8. Global Partner Relationship Management Market by Region

Chapter 9. Company Profiles
9.1, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent Strategies and Developments: Partnerships, Collaborations, and Agreements: Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Oracle Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent Strategies and Developments: Partnerships, Collaborations, and Agreements:
9.2.6 SWOT Analysis
9.3 Allbound, Inc.
9.3.1 Company Overview
9.3.2 Recent Strategies and Developments: Partnerships, Collaborations, and Agreements: Product Launches and Product Expansions:
9.4 Mindmatrix, Inc.
9.4.1 Company Overview
9.4.2 Recent Strategies and Developments: Partnerships, Collaborations, and Agreements:
9.5 Kiflo SAS
9.5.1 Company Overview
9.6 AppDirect, Inc.
9.6.1 Company Overview
9.7 Impartner, Inc.
9.7.1 Company Overview
9.7.2 Recent Strategies and Developments: Partnerships, Collaborations, and Agreements: Acquisitions and Mergers: Product Launches and Product Expansions:
9.8 Affise, Inc.
9.8.1 Company Overview
9.9 WorkSpan, Inc.
9.9.1 Company Overview
9.9.2 Recent Strategies and Developments: Partnerships, Collaborations, and Agreements:
9.10. Creatio
9.10.1 Company Overview
9.10.2 Recent Strategies and Developments: Partnerships, Collaborations, and Agreements:

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