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Artificial Intelligence

Anyword’s AI Copywriting Positioned for 2022 Digital Marketing Trend

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NEW YORK, Dec. 21, 2021 (GLOBE NEWSWIRE) — With its ability to optimize messaging, increase sales conversions and reduce campaign costs, experts predict the use of artificial intelligence (AI) in marketing is expected to surge in 2022. Anyword, a copywriting platform powered by AI, announces it will use $21 million in new funding to expand its predictive model for optimizing marketing effectiveness.

Anyword uses AI and natural language processing to create an intuitive scoring system that creates and ranks text for its potential marketing effectiveness, allowing marketers to create optimal campaigns while avoiding costly and time-consuming A/B tests. Anyword has previously received funding from Group 11, UpWest Labs, and Innovation Endeavors.

Company officials say the new funding round will allow Anyword to refine its platform with the development of larger models to predict message performance.

“A larger model will allow an even deeper understanding of connections between objects, events, people and emotions, and better predict how well copy variations will perform,” said Yaniv Makover, co-founder and CEO of Anyword. “Our overriding goal is a copywriting generator tool that provides clients with the best possible results – whether that be lifted conversions or an increase in sales.”

Anyword also plans to expand API capabilities to support more channels and formats, and to develop more use cases for the platform, while still emphasizing performance prediction. The company also will use the funding to expand its go-to-market team and increase brand awareness, Makover said. 

In a recent Forbes article, 14 marketing and communications leaders cited AI copywriting as a trend for 2022, as businesses seek to develop content using the tone and voice consumers have become accustomed to in social media channels. Marketing firms see AI copywriting as a way to improve digital marketing ROI.

Marketers can “deploy AI for tactical objectives by using it to make small but impactful campaign optimization decisions, including creative, placement and more,” said Ajay Gupta, founder and CEO of Stirista. 

“More than a billion marketing messages flow through digital channels every day, but it’s still largely a guessing game as to which messages are effective and why,” Makover said. “Anyword utilizes models that are capable of analyzing text and understanding its intent and ideal audience, and can now generate original marketing language that drives action.”

To learn more about Anyword, visit www.anyword.com.  

About Anyword

Anyword, formerly known as Keywee, uses AI and natural language processing to develop effective, performance-driven marketing language so marketers communicate to consumers using text that yields the highest-level results and meets conversion goals. Anyword’s AI-generated text is coupled with an intuitive scoring system that ranks text, predicting results so marketers can measure performance prior to launching a campaign and avoid costly and time-consuming A/B tests. With predictive performance, marketers know in advance how well text will perform with each audience base. Based in New York, Anyword was founded in 2013 and secured $9.1 million from leading investors, such as Group 11, UpWest Labs, Innovation Endeavors, and The New York Times, and is proud to work with the world’s top marketers and leading publishers. To learn more about Anyword, visit www.anyword.com

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Savannah Muir
[email protected]

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Artificial Intelligence

ITC Infotech to acquire specialised Cloud services company Blazeclan Technologies Private Limited, to augment its Multi-Cloud capabilities and accelerate Customers’ Digital Transformation Journey

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The acquisition will enable ITC Infotech to build a strategic cloud asset with a focus on the Hyperscaler Partner eco-system to ramp up future growth
PARAMUS, N.J. and LONDON and BANGALORE, India, April 18, 2024 /PRNewswire/ — ITC Infotech, a leading global technology services and solutions provider, announced today the signing of a definitive agreement to acquire 100% shareholding of Blazeclan Technologies Private Limited (Blazeclan) – a born-in-the-cloud consulting company providing Cloud services on AWS, Azure and GCP. The acquisition reiterates ITC Infotech’s commitment to help clients steer their digital transformation journey and deliver business outcomes built on the foundation of strong Cloud capabilities.

Headquartered in Pune, India, Blazeclan is an AWS Premier Partner, Snowflake Elite Partner and a leader in providing Cloud transformation solutions to customers globally with strong expertise in Cloud Migration, Digital Services, Digital Cloud Consulting and Data Analytics & Insights. Leveraging its powerful platforms, frameworks and accelerators, Blazeclan helps drive on-demand and sustainable cloud adoption for its clients. Blazeclan’s broad suite of services and disruptive building blocks help speed up digital transformation by modernizing the infrastructure with native cloud services and migration accelerators. Blazeclan has been recognized as a Niche Player in the 2023 Gartner® Magic Quadrant for Public Cloud IT Transformation Services. 
This acquisition will augment ITC Infotech’s capabilities to service its customers in a multi-cloud and hybrid cloud environment with a focus on the Partner eco-system to accelerate future growth. ITC Infotech proposes to leverage the platforms and accelerators built by Blazeclan and the strong certified architect pool to strengthen its cloud offerings. This move is aligned with the Company’s strategy of pursuing value accretive investments focused on sharpening capability-led solutions while strengthening partnerships which form critical pillars of growth for ITC Infotech. With this agreement, ITC Infotech intends to further deepen its global presence through Cloud Competency Centres in Australia, Singapore, Malaysia, and India.
Sudip Singh, Managing Director and Chief Executive Officer of ITC Infotech, said, “In an evolving ecosystem, enterprises today need to leverage their Cloud investments to stay ahead of the curve and deliver higher value to their customers. With the proposed acquisition of Blazeclan, we believe that we will be strongly positioned to step up our clients’ digital transformation journey. This acquisition will not only strengthen our capabilities significantly but will enable us to make scalable progress in the cloud space, while providing access to key opportunities to unlock larger business value for our customers.”
Varoon Rajani, Founder & Chief Executive Officer of Blazeclan said, “I am thrilled to announce the next chapter for Blazeclan as we join the ITC Infotech family. Our shared commitment to people-centric values, customer obsession, and global excellence align seamlessly. With ITC Infotech’s rich technical expertise, we are poised to elevate our capabilities and better serve our customers. Blazeclan’s expertise in cloud and modernization combined with ITC Infotech’s strengths creates a winning formula. This partnership promises excitement and growth for both organizations, our valued partners, customers and dedicated employees. Together, we are embarking on a journey of innovation, growth, and mature enterprise solutions.”
This acquisition is expected to close in 6 to 8 weeks, subject to customary closing conditions.
About ITC Infotech:
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. The company provides technology solutions and services to enterprises across industries such as Banking & Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality, through a combination of traditional and newer business models, as a long-term sustainable partner. ITC Infotech is a wholly-owned subsidiary of ITC Limited, one of India’s leading private sector companies and a diversified conglomerate with businesses spanning Consumer Goods, Hotels, Paperboards and Packaging and Agri Business. For more information, please visit: http://www.itcinfotech.com/
About Blazeclan:
Blazeclan is amongst the world’s leading providers of cloud services with a history of leading enterprises to unlock the value of cloud computing. Established in 2010, the company has been empowering customers across the globe with cloud advisory services, cloud migration, DevOps and Automation, Big Data and Analytics, Cloud Native Application development, and cloud managed services.
 

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Artificial Intelligence

Veeva Launches AI Partner Program

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Advanced technology and support to enable the development of GenAI solutions
BARCELONA, Spain, April 18, 2024 /PRNewswire/ — Veeva Systems (NYSE: VEEV) today announced the Veeva AI Partner Program to provide partners with the advanced technology and support needed to integrate Generative AI (GenAI) solutions seamlessly with Veeva Vault applications.

“Our customers are exploring GenAI solutions across many use cases as the technology evolves,” said Tom Schwenger, Veeva president and chief customer officer. “The Veeva AI Partner Program provides access to critical technology to help partners develop GenAI solutions that integrate seamlessly with Veeva applications.”
The Veeva AI Partner Program includes:
Vault Direct Data API training and support to build expertise in leveraging Veeva Vault Platform’s unique, high-speed API. This new class of API makes Vault data accessible to applications up to 100 times faster than traditional APIs and is transactionally sound and consistent across large datasets. Vault Application Sandbox to develop, test, and support partner applications integrated with Veeva Vault applications.The Veeva AI Partner Program is part of Veeva’s focused strategy to enable AI for the life sciences industry. The Vault Direct Data API and AI Partner Program enable customers and partners to more easily build AI applications that integrate seamlessly with Vault applications.
Companies can learn more about the Veeva AI Partner Program at veeva.com/AIPartnerProgram.
About Veeva SystemsVeeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com/eu.
Veeva Forward-looking StatementsThis release contains forward-looking statements regarding Veeva’s products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-K for the fiscal year ended January 31, 2024, which you can find here (a summary of risks which may impact our business can be found on pages 9 and 10), and in our subsequent SEC filings, which you can access at sec.gov.
Contact:
Meera Lakhani-PatelVeeva [email protected]
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Altair Acquires Cambridge Semantics, Powering Next-Generation Enterprise Data Fabrics and Generative AI

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Acquisition expands Altair’s data analytics and AI offerings
TROY, Mich., April 18, 2024 /PRNewswire/ — Altair (Nasdaq: ALTR) a global leader in computational intelligence, acquired Cambridge Semantics, a modern data fabric provider and creator of one of the industry’s leading analytical graph databases. Cambridge Semantics’ graph-powered data fabric technology accelerates the creation of comprehensive enterprise knowledge graphs, integrating the complex web of structured and unstructured enterprise data together into a single, simplified view.

Bringing together Cambridge Semantics’ transformational knowledge graph technology with Altair’s leading tools for data analytics and data science offers organizations a solid foundation for building advanced analytics ecosystems that inject artificial intelligence (AI) into day-to-day business operations.
“Knowledge graphs are key pieces of data fabrics. They put the right data in the right hands at the right time. We believe Cambridge Semantics brings the fastest and most scalable knowledge graphs to organizations who have significant data volumes and deep questions,” said James R. Scapa, founder and chief executive officer, Altair. “Additionally, knowledge graphs are critical for successful generative AI applications as they provide the business context necessary to ground generative AI models, eliminate hallucinations, and dramatically improve response quality.”
Cambridge Semantics’ technologies will be integrated into the Altair® RapidMiner® platform, adding knowledge graph, data governance, data virtualization, and data discovery technology to the platform’s existing data preparation, ETL, data science, business intelligence, MLOps, workload management, and orchestration tools.
“Joining Altair is a natural transition for Cambridge Semantics as we seek to accelerate the pace of our technology adoption,” said Charles Pieper, chairman and chief executive officer, Cambridge Semantics. “Cambridge Semantics has historically been successful with Fortune 500 government, defense, life science and manufacturing organizations. Bringing Cambridge Semantics to Altair’s broad customer base through the Altair Units business model – and integrating it into Altair RapidMiner – is an exciting prospect for us and for our customers.”
Cambridge Semantics was founded in 2007 by an innovation and engineering team from IBM’s Advanced Technology Group with a shared belief that semantic graph data models were a transformational technology destined to help organizations exploit their data in unprecedented ways: fueling analytics, revealing new insights, and enabling strategically important, competitive differentiation. Its technical team was fundamental to the development of data warehouses IBM Netezza and Amazon Redshift and represents one of the largest single collections of knowledge graph experts in the world.
“This acquisition adds deep data warehousing expertise to our already strong analytics and data science team, creating an enhanced core group of engineers that understand the entire data lifecycle – from data creation to real impact,” said Srikanth Mahalingam, chief technology officer, Altair. “We are all excited about where this combined team and technology will take us.”
For more information about Altair RapidMiner, visit https://altair.com/altair-rapidminer.
About AltairAltair is a global leader in computational intelligence that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. To learn more, please visit www.altair.com.
Media contacts
Altair Corporate
Altair Investor Relations
Bridget Hagan
Monica Gould, The Blueshirt Group
+1.216.769.2658
+1 212.871.3927
[email protected]
[email protected]
Altair Europe/The Middle East/Africa
Charlotte Hartmann
+49 7031 6208 0
[email protected]
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