Global Exhibition Market Report to 2026 – Players Include Informa, Messe Frankfurt and GL Events Among Others


Dublin, May 09, 2022 (GLOBE NEWSWIRE) — The “Global Exhibition Market: Analysis By Revenue Stream, By Mode, By Type, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2026” report has been added to’s offering.

The global exhibition market was valued at US$13.87 billion in 2021 and is expected to grow to US$36.31 billion by 2026.

The term “exhibition” refers to the marketplace where exhibitors, organizers, audience and sponsors come together to crack deals, get knowledge about the industry and gain competitive advantage, market new products and services, etc. The exhibitors are the companies and businesses who showcase their products and services in the exhibition to get investments and customers.

Many companies use exhibitions as a marketing tool for their products and services and are now innovating on the mode such as hybrid exhibitions. The exhibition market is projected to expand at a CAGR of 12.96% over the forecast period of 2022-2026.

Market Segmentation Analysis:

  • By Revenue Streams: The report consists of the bifurcation of the exhibition market into four segments based on revenue streams: Exhibitors Fees, Public Admission Fees, Sponsorship Fees, and Others. In 2021, the exhibitor’s fees segment lead the exhibition market, covering 40% share of the market. The exhibitor fees industry is expected to experience high growth, owing to the increase in the number of exhibitors because organizers are conducting hybrid exhibitions, which has resulted in the exponential growth of exhibitions in the exhibition industry. The sponsorship fees exhibition market is expected to grow at the highest CAGR of approximately 15%. Sponsorships are an essential part of the exhibitions as it helps to meet the marketing objective for the companies, which will create demand for sponsorships and growth in the sponsorship fees exhibition market.
  • By Type: The report provides the bifurcation of the exhibition market into three segments based on type: Business to Business (B2B), Business to Consumer (B2C), and Mixed. In 2021, the Business to Business (B2B) segment lead the exhibition market, occupying almost 41% of the market. The Business to Business (B2B) industry is expected to experience high growth, owing to the increasing demand for the industry information, knowledge of new products and services, new marketing tools for the businesses, etc, which has resulted in the significant growth of a business to business exhibitions in the exhibition industry.
  • By Mode: The report identifies three segments on the basis of mode: Physical, Digital, and Hybrid. In 2021, physical segment covered half of the global exhibition market. The Physical exhibition industry is expected to experience high growth, owing to the increase in traveling and high net worth individuals, who participate in auctions and other activities held in the exhibitions. The Digital exhibition market is expected to grow at the highest CAGR of approximately 23%. Companies have started to conduct online digital exhibitions and would continue this in the future because of the cost and time effectiveness, less burden on the organizers and exhibitors, etc.
  • By Region: In the report, the global exhibition market is divided into five regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America dominated the market in 2021 with almost 45% share of the global exhibition market. North America is anticipated to lead the global exhibition market during the forecast period, due to the presence of well-established venues and exhibition spaces to conduct exhibitions. The exhibition market in the Asia Pacific is expected to hold a significant share, due to the presence of various developing countries and a growing number of exhibition centers. Indian exhibition market provides lucrative opportunities in the coming years. Various reasons such as rising emphasis on quality of participants, digitalization, and introduction of global events, are expected to drive the growth of the market in India.

Global Exhibition Market Dynamics:

  • Growth Drivers: One of the most important factors impacting exhibition market dynamics is the rise in the High Net Worth of Individuals (HNWI). The increase in the high net worth individual is an important growth driver owing to the increase in the auctions in the exhibitions. Furthermore, the market has been growing over the past few years, due to factors such as growth in emerging markets, rising business travel, increasing online exhibitions, use of exhibitions as marketing tools, etc.
  • Challenges: However, the market has been confronted with some challenges specifically, high costing for setting up and substitutes available for the exhibitions conducted.
  • Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as use of new technology; Metaverse, which creates a virtual universe combining different parts of digital technology such as virtual reality, networking, live streaming, etc. Furthermore, the market is expected to grow in the future due to digital and physical Innovations, adoption of cloud-based solutions, artificial intelligence (AI), an increase in hybrid events, etc.

Impact Analysis of COVID-19 and Way Forward:

Due to the pandemic, most companies had to cancel or postpone the exhibitions conducted worldwide as large gathering was prohibited, which lead to huge losses for the exhibition industry. But post-COVID, the exhibition market accelerated and the demand for online exhibitions was seen due to the innovations in technology, and the need for exhibitions as a marketing tool for businesses and companies.

New trends were used such as hybrid events, internationalization, demand for upgrades in venue infrastructure and service, video conferences, etc, by the companies to execute the exhibitions and provide knowledge of different industries to the companies and customers.

Competitive Landscape:

The global exhibition market is highly fragmented and has many local operators. Together Informa and RX would have a combined market share of just over 12%.

The key players of the global exhibition market are:

  • Informa PLC
  • Messe Frankfurt GmbH
  • Messe Munchen GmbH
  • Messe Dusseldorf Gmbh
  • Comexposium Group
  • Hyve Group PLC
  • Clarion Events
  • DMGT Events (DMG Events)
  • Fiera Milano SpA
  • GL Events
  • Deutsche Messe AG
  • Emerald Expositions
  • Koelnmesse GmbH
  • MCH Group

In the exhibition industry the companies are adapting new technologies to provide better experience of the exhibitions to the audience and increase the demand for the exhibitions.

Key Topics Covered:

1. Executive Summary

2. Introduction
2.1 Exhibition: An Overview
2.1.1 Significance of Exhibition
2.2 Exhibition Segmentation: An Overview
2.2.1 Exhibition Segmentation

3. Global Market Analysis
3.1 Global Exhibition Market: An Analysis
3.1.1 Global Exhibition Market by Value
3.1.2 Global Exhibition Market by Revenue Stream (Exhibitors Fees, Public Admission Fees, Sponsorship Fees, Others)
3.1.3 Global Exhibition Market by Type (Business to Business (B2B), Business to Consumer (B2C) and Mixed)
3.1.4 Global Exhibition Market by Mode (Physical, Digital, Hybrid)
3.1.5 Global Exhibition Market by Region (North America, Europe, Asia Pacific, Latin America, Middle East Africa)
3.2 Global Exhibition Market: Revenue Stream Analysis
3.2.1 Global Exhibitors Fees Exhibition Market by Value
3.2.2 Global Public Admission Fees Exhibition Market by Value
3.2.3 Global Sponsorship Fees Exhibition Market by Value
3.2.4 Global Others Exhibition Market by Value
3.3 Global Exhibition Market: Type Analysis
3.3.1 Global B2B Exhibition Market by Value
3.3.2 Global B2C Exhibition Market by Value
3.3.3 Global Mixed Exhibition Market by Value
3.4 Global Exhibition Market: Mode Analysis
3.4.1 Global Digital Exhibition Market by Value
3.4.2 Global Physical Exhibition Market by Value
3.4.3 Global Hybrid Exhibition Market by Value

4. Regional Market Analysis

5. Impact of COVID-19
5.1 Impact of COVID-19 on Exhibition Market
5.1.1 Impact of COVID-19 on Exhibition
5.1.2 Reasons to cancel the Exhibition during COVID-19
5.1.3 Post COVID-19

6. Market Dynamics
6.1 Growth Drivers
6.1.1 Growth in Emerging Markets
6.1.2 Rise in High Net Worth Individuals (HNWI)
6.1.3 Rising Business Travel
6.1.4 Increasing Online Exhibitions
6.1.5 Use of Exhibition as Marketing Tool
6.2 Challenges
6.2.1 High Costing for Setup
6.2.2 Substitutes of exhibitions
6.3 Market Trends
6.3.1 Digital and Physical Innovation
6.3.2 Adoption of Cloud based Solutions
6.3.3 Artificial Intelligence (AI)
6.3.4 Increase in Hybrid Events
6.3.5 Use of New Technology: Metaverse
6.3.6 Sustainability in Events

7. Competitive Landscape
7.1 Global Exhibition Market Players by Industry Verticals Share
7.2 Global Exhibition Players by Market Share (Informa, RX, GL Events, Messe Frankfurt, Messe Munich, Emerald Expositions, Comesposium, Messe Dusseldorf, Deutsche Messe, Hyve, DMG Events, Other)

8. Company Profiles
8.1 Informa PLC
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy
8.3 Messe Frankfurt GmbH
8.3.1 Business Overview
8.3.2 Business Strategy
8.4 Messe Munchen GmbH
8.4.1 Business Overview
8.4.2 Business Strategy
8.5 Messe Dusseldorf Gmbh
8.5.1 Business Overview
8.5.2 Business Strategy
8.6 Comexposium Group
8.6.1 Business Overview
8.6.2 Business Strategy
8.7 Hyve Group PLC
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy
8.8 Clarion Events
8.8.1 Business Overview
8.8.2 Business Strategy
8.9 DMGT Events (DMG Events)
8.9.1 Business Overview
8.9.2 Operating Segments
8.9.3 Business Strategy
8.10 Fiera Milano SpA
8.10.1 Business Overview
8.10.2 Operating Segments
8.10.3 Business Strategy
8.11 GL Events
8.11.1 Business Overview
8.11.2 Operating Segments
8.11.3 Business Strategy
8.12 Deutsche Messe AG
8.12.1 Business Overview
8.12.2 Business Strategy
8.13 Emerald Expositions
8.13.1 Business Overview
8.13.2 Operating Segments
8.13.3 Business Strategy
8.14 Koelnmesse GmbH
8.14.1 Business Overview
8.14.2 Business Strategy
8.15 MCH Group
8.15.1 Business Overview
8.15.2 Operating Segments
8.15.3 Business Strategy

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