Artificial Intelligence
Global Through-Channel Marketing Software Market Expected to Grow at a CAGR of 29.4% in the 2019-2026 Timeframe [170-Pages] | Announced by Research Dive
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New York, USA, Feb. 28, 2023 (GLOBE NEWSWIRE) — According to the newly published Research Dive report, the global through-channel marketing software market accounted for $596.4 million in 2018 and is projected to grow at a CAGR of 29.4% in the 2019-2026 timeframe. This comprehensive Research Dive report presents a brief outlook of the current framework of the through-channel marketing software market including its priority features like growth drivers, growth opportunities, restraints, and hindrances during the forecast timeframe of 2019-2026. The report also contains all the crucial market figures to help new entrants understand the market easily.
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Dynamics of the Market
Drivers: In the recent years, in order to reach end customers, there has been a growth in the number of marketing channels across the globe. This growth is expected to translate in the rise of the through-channel marketing software market in the forecast period. Additionally, increasing pace and scope of digitization is anticipated to push the market forward.
Opportunities: The adoption of Artificial Intelligence (AI) and Machine Learning (ML) is predicted to offer numerous growth opportunities for the market in the forecast period. Moreover, the economical and efficient manner in which the through-channel marketing software can measure the outcomes of the advertisements and local marketing messages is expected to help the market register substantial growth in the coming period.
Restraints: However, according to market analysts, security and privacy concerns for confidential data might become a restraint in the growth of the through-channel marketing software market.
Segments of the Market
The Research Dive report has fragmented the through-channel marketing software market across different segments such as component, deployment type, end use, industry, and region.
Component: Software Sub-segment to be the Fastest Growing
By component, the software sub-segment is expected to be the fastest growing one and register a revenue of $2,328.3 million by 2026. The ability of software to enable the company to execute its digital marketing campaign, manage its branding, track performance, etc. is predicted to help in the growth of this sub-segment.
Deployment Type: Cloud-based Sub-segment to be Highly Lucrative
By deployment type, the cloud-based sub-segment is predicted to witness rapid growth and surpass a revenue of $2,392.3 million by 2026. Increasing preference for cloud-based services due to their accessibility from anywhere with the help of any electronic device is predicted to boost the growth of this sub-segment.
End Use: Small & Medium Enterprises Sub-segment to Witness Immense Growth
By end use, the small & medium enterprises sub-segment of the through-channel marketing software market is expected to flourish immensely and gather a revenue of $2,063.2 million by 2026. Through-channel marketing software helps small and medium enterprises to expand their reach to customers at a very low cost. As a result, many SMEs have started adopting this software, which is predicted to help in the growth of this sub-segment.
Industry: IT & Telecom Sub-segment to be One of the Most Dominant
By industry, the IT & telecom sub-segment is predicted to garner significant market share and grow at a CAGR of 28.3% by 2026. The ability of through-channel marketing software to host the application and make it available to the client in the internet itself has led to a widespread adoption of this software by many IT companies. This rise in adoption is predicted to boost the growth of this sub-segment.
Market in the North America Region to be the Most Profitable
By regional analysis, the through-channel marketing software market in North America region is anticipated to be the most lucrative and generate a revenue of $1,800.1 million in the forecast period. Presence of large companies and huge target audience is predicted to be the main growth driver of the market in this region.
Prominent Market Players
Some prominent players in the through-channel marketing software market are
- Zift Solutions
- FLOW by TIE Kinetix
- Gage Market Platform
- Impartner PRM
- MarketSnare
- Partnermarketing.com
- SproutLoud
- Ansira Edge Technology Suite
- StructuredWeb
- Averetek
These players are introducing and coming up with new technological advancements and innovations to gain a primacy in the market.
For instance, in August 2020, Impartner, a leading channel management platform, announced the acquisition of TIE Kinetix’s Through Channel Marketing Automation (TCMA) business. TIE Kinetix is a marketing automation solutions provider and this acquisition will help Impartner to upgrade its channel management platform in a more holistic manner.
Finally, this comprehensive report also summarizes many crucial facets of the global market including product portfolio, latest strategic developments, financial performance of the key players, and SWOT analysis.
More about Through-Channel Marketing Software Market:
Artificial Intelligence
Expanded SAS Viya uses generative AI to accelerate customer productivity
Leading data and AI platform helps explain and integrate large language models to augment existing processes; SAS Data Maker will address critical challenges without compromising sensitive data
LAS VEGAS, April 17, 2024 /PRNewswire/ — SAS INNOVATE — So many organizations have jumped on the GenAI bandwagon in the last year, but are those efforts delivering results yet? If the organization uses the SAS® Viya® data and AI platform, the answer is a resounding yes. Infused with large language model (LLM) orchestration strength, SAS Viya is already helping customers accelerate efficiency and productivity. Throughout 2024, SAS will continue delivering innovation by broadening its trustworthy GenAI footprint with the introduction of its own synthetic data generator – SAS Data Maker – and by offering industry-specific GenAI assistants.
Learn more about Viya LLM orchestration and other GenAI capabilities in this solution brief: Accelerate productivity with generative AI and SAS Viya.
“SAS’ guiding principle is everyone should be able to query data and perform complex analytical operations in every phase of the data and analytics life cycle, and generative AI is crucial in this democratization journey,” said Wiktor Markiewicz, Senior Market Research Analyst at IDC. “But most leaders don’t understand AI technology and how they can apply it meaningfully. Having an already trusted data and AI platform available removes the guesswork and kickstarts the generative AI journey.”
Georgia-Pacific and wienerberger rely on Viya for AI and GenAI capabilitiesManufacturer Georgia-Pacific is a SAS customer using Viya. “When challenges emerge with our manufacturing equipment or process, we leverage sensor data, business rules, recommender systems and generative AI to suggest the appropriate next best action and resolve the problem,” said Roshan Shah, Vice President, Collaboration & Support Center, Georgia-Pacific. “Streaming analytics and intelligent decision management support from SAS Viya helps us capture immediate value by making the right decisions as events occur.”
About Georgia-Pacific, SAS Executive Vice President and CTO Bryan Harris said, “One of SAS’ core strengths is our deep bench of industry knowledge. We understand manufacturing, and we understand Georgia-Pacific’s unique challenges. We help them appropriately scale LLM orchestration and manufacturing-specific GenAI assistant strategies so their employees can use those cutting-edge applications to troubleshoot real-time operational issues.”
Global brick manufacturer wienerberger also uses SAS for AI support. The company reduces energy consumption, cuts greenhouse gas emissions and improves product quality using SAS on Microsoft Azure. “We use AI and IoT analytics from SAS to connect all our data streams and analyze the entire production process,” said Florian Zittmayr, Team Lead for Data Science at wienerberger. “SAS Analytics brings intelligence to the kiln by helping our engineers and employees to gain valuable information about each step and identify specific target values to make the drying and firing of bricks more economical.”
And a global consumer goods manufacturer uses Viya and its GenAI capabilities to optimize warehouse space, allocate inbound shipments and compare “what-if” scenarios based on product demand. SAS helped develop an LLM-based digital assistant by dynamically updating SAS Visual Analytics dashboards so the company’s supply chain teams can easily save time and improve warehouse space usage with in-depth analytics. This conversational assistant allows both technical and business users to generate fast and accurate results and improve decision making using SAS’ trustworthy, explainable analytics.
Organizations are enthusiastic about adopting and deploying GenAI, but there’s often a gap between preparedness and execution. Learn more by reading the US Executive Summary from a new study: Generative AI Challenges and Potential Unveiled: How to Achieve a Competitive Advantage.
Viya stands out in the GenAI crowd because of pragmatic, industry-driven applicationsAs organizations explore GenAI, SAS prioritizes identifying industry-driven and ethically applied use cases. SAS enables secure adoption and fosters accelerated productivity and trusted results across diverse industries and regulatory landscapes. SAS’ GenAI functionality lives in leading products like Viya and SAS Customer Intelligence 360:
GenAI orchestration: Viya integrates external GenAI models with existing business processes and systems, orchestrating LLMs for end-to-end enterprise use cases. These capabilities are now available in SAS Viya.Viya Copilot: Enhances productivity for developers, data scientists and business users with a personal assistant that accelerates analytical, business and industry tasks. Viya Copilot offers diverse tools for tasks like code generation, data cleaning, data exploration, marketing planning, journey design and knowledge gap analysis. The first iteration of Viya Copilot is available through an invitation-only private preview.SAS Data Maker: Addresses data privacy and scarcity challenges by generating high-quality synthetic tabular data without compromising sensitive information, enabling organizations to address data privacy. SAS Data Maker is now available in private preview.Customer engagement. SAS continues to infuse GenAI capabilities into its flagship MarTech solution, SAS Customer Intelligence 360, to help marketers elevate the customer experience. SAS Customer Intelligence 360 already offers GenAI assistance on streamlining marketing planning, journey design and content and creative development. SAS is now introducing three new capabilities in SAS Customer Intelligence 360 for marketers: using GenAI to build recommended audiences based on natural language prompts, a chat experience to interpret audience data and a GenAI suggestion service for email subject lines.The GenAI functionality of Viya makes a meaningful difference to customers planning to:
Accelerate innovation: Seamlessly integrate GenAI models into decisioning workflows, AI/ML applications and existing business processes by using decisioning flow tools like SAS Intelligent Decisioning.Protect data: Support user privacy and security with robust data quality measures, including synthetic data generation, data minimization, anonymization and encryption, so sensitive information remains safeguarded.Create trustworthy and explainable results: Data experts can apply natural language processing techniques to preprocess data and explain the generated output, minimizing hallucinations and token costs.Enhance governance: Use built-in tools to create workflows that validate the life cycle of LLMs, including model risk management.Make more precise decisions: Quantitative decisioning capabilities, critical for successful GenAI reasoning, are built into the Viya platform.Today’s announcement was made at SAS Innovate, the data and AI experience for business leaders, technical users and SAS Partners. Keep up with the latest news from SAS by following @SASsoftwareNews on X/Twitter.
About SASSAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved.
Editorial Contact:Laura Fleek [email protected] 214-803-6692sas.com/news
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Artificial Intelligence
LTA’s Padel Programme Teams Up with Skylab for Enhanced Performance Analytics
MANCHESTER, England, April 17, 2024 /PRNewswire/ — Skylab, a UK-based specialist in sports technology and performance analysis, proudly announces its partnership with LTA Padel, solidifying its position as a premier provider of specialised services in the sports industry. This collaboration underscores Skylab’s commitment to excellence and showcases its ability to deliver innovative and diverse solutions tailored specifically for elite sports organisations like LTA Padel.
The LTA’s Padel performance programme in Great Britain will utilise Skylab’s Game Intelligence product and Performance Analysis services. The software will empower athletes and coaches alike with interactive and detailed match data, seamlessly integrated into intuitive dashboards that create automated video playlists. The Padel team at the LTA will gain a deeper understanding of padel at the elite level to support their talent identification, player pathway and coaching strategies as they strive to compete with the world’s best.
“Previously, Padel players lacked accurate and robust performance data, which made it impossible to analyse the opposition in detail. Coaches couldn’t answer their players’ key performance questions quickly, and performance directors had to rely on gut feeling and experience when evidencing what elite Padel looks like. However, our product and services provide practitioners with insights into the technical and tactical aspects of the game, as well as the physical demands required for elite-level performance. This allows practitioners to understand and predict the future performance of their players, enabling them to make data-informed decisions” says Ciaran Skinner, Business Development Manager, Skylab.
Skylab is a first-of-its-kind sports technology firm, offering tailored, market-leading Performance Analysis services and bespoke web platforms to elite sporting clients. It revolutionises how elite sports teams and individuals interact, use, and visualise their data. By packaging performance analysis with industry leading UX and bespoke software, partners will be in the position to make better decisions in sport.
For more information about Skylab and its services, please visit skylab.com or contact [email protected]
Notes
Website: www.skylab.com
https://skylab.com/padel-performance-insights/
Social:
LinkedIn – Skylab: https://www.linkedin.com/company/studio-skylab
LinkedIn – Skylab: Elite Performance Analysis: www.linkedin.com/company/skylab-epa/
About Skylab
Skylab is a first-of-its-kind sports technology firm, offering tailored, market-leading Performance Analysis services and bespoke web platforms to elite sporting clients. It revolutionises how elite sports teams and individuals interact, use, and visualise their data. By packaging performance analysis with industry leading UX and bespoke software, partners will be in the position to make better decisions in sport. Current clients include elite teams and organisations across Padel, Football, Athletics, Tennis, Rowing and more.
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Artificial Intelligence
Unisys Digital Workplace Solutions Receives HDI’s IT Support Center Recertification, Recognizing Continued Excellence in IT Support
Certification highlights the company’s ongoing optimization of IT support and recognizes Unisys as the only globally certified managed service provider
BLUE BELL, Pa., April 17, 2024 /PRNewswire/ — Unisys (NYSE: UIS) has achieved recertification through HDI’s IT Support Center Certification program, demonstrating the company’s commitment to exceeding IT support expectations and achieving biannual recertification. HDI is the leading organization dedicated to elevating technical support and service management across enterprises.
HDI’s Support Center Certification is based on an internationally recognized standard for best practices in IT support and global validation of organizations with support divisions that operate efficiently and effectively, ultimately leading to increased customer satisfaction and retention. The audit demonstrated that Unisys provides world-class desk services to its clients and that Unisys customer experience measures are significantly more advanced than those of most organizations.
“I congratulate the entire Unisys team on achieving HDI Support Center Certification for their Global Service Desk,” said Tara Gibb, senior director, HDI. “As an HDI-Certified Support Center, Unisys Global Service Desk is part of an elite circle of support centers dedicated to quality operations, continuous improvement, strategic vision, a positive work environment and high levels of customer service.”
This assessment of Unisys reflects a 15% increase in overall performance and significant strides since the last certification audit in 2021. Key strengths highlighted in the recertification report include adding the Experience Management Office into the overall delivery model, implementing 14 Experience Level Agreements (XLA) in the production environment and focusing on proactive business development predictive experiences. Unisys received high marks for overall leadership, strategy and policy, and people management.
“The recertification represents the continuous work of our team to optimize IT support operations, progress the maturity of our advanced Global Service Desk capability and maintain our commitment to helping our clients achieve breakthroughs with superior IT support,” said Patrycja Sobera, global vice president, Digital Workplace Solutions Delivery, Unisys.
Patrycja Sobera has also been highlighted as one of HDI’s Top 25 Thought Leaders for 2024, and Unisys has been named a finalist in four key categories of the 2024 HDI Global Service and Support Awards:
Best Service and Support ManagerBest Service Improvement InitiativeBest Customer ExperienceBest Use of TechnologyThe HDI Global Service and Support Awards 2024 winners will be revealed at HDI SupportWorld Live in May 2024. In 2023, Unisys was named the winner in the Best Culture and Best Support Organization categories.
To learn more about the company’s global service desk offerings, click here.
About Unisys
Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations. Our solutions – cloud, data and AI, digital workplace, logistics and enterprise computing – help our clients challenge the status quo and unlock their full potential. To learn how we have been helping clients push what’s possible for 150 years, visit unisys.com and follow us on LinkedIn.
RELEASE NO.: 0417/9944Unisys and other Unisys products and services mentioned herein, as well as their respective logos, are trademarks or registered trademarks of Unisys Corporation. Any other brand or product referenced herein is acknowledged to be a trademark or registered trademark of its respective holder.UIS-C
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