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Artificial Intelligence

Artificial Intelligence (AI) in Marketing Market to Reach USD 35.13 Billion, at a 11.1% CAGR By 2030 – Market Research Future (MRFR)

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New York, USA, May 25, 2023 (GLOBE NEWSWIRE) — According to the market research report published by Market Research Future (MRFR), “Artificial Intelligence (AI) in Marketing Market Information by Type, Technology, Application, Industry Vertical, and Region – Forecast till 2030”, the Artificial Intelligence (AI) in Marketing Market could thrive at a rate of 25.2% between 2022 and 2030. The market size will reach around USD 77.40 billion by the end of the year 2030.

Market Synopsis:

Artificial Intelligence (AI) in Marketing Market is an emerging technology that is transforming the way businesses approach their marketing strategies. AI in Marketing refers to the use of machine learning algorithms and data analytics to analyze customer behavior and preferences and to optimize marketing campaigns to achieve better results. AI has the potential to revolutionize the way businesses interact with customers and deliver personalized experiences that are more engaging and effective.

The applications of AI in Marketing are numerous and varied. One of the most common applications is in customer segmentation and targeting. By analyzing customer data, AI algorithms can identify patterns and preferences that can help businesses to target their marketing campaigns more effectively. AI can also be used for predictive modeling, allowing businesses to anticipate customer behavior and adjust their marketing strategies accordingly. Other applications include chatbots, which can provide customers with personalized support and assistance, and recommendation engines, which can suggest products and services based on customer preferences.

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Market Competitive Landscape:

The affluent companies in the Artificial Intelligence (AI) in the Marketing industry include:

  • IBM Corporation
  • Google
  • Amazon.com, Inc.
  • Intel Corporation
  • Microsoft Corporation
  • NVIDIA Corporation
  • Micron Technology, Inc.
  • Salesforce.com, inc.
  • Twitter, Inc.
  • Baidu, Inc.
  • Samsung
  • Albert Technologies
  • Oracle Corporation
  • H2O.ai.O360

Latest Industry Updates:

December 2021 – The AI in Marketing market is the acquisition of Acquia by CDP (Customer Data Platform) provider, Twilio. Acquia is a provider of digital experience and personalization solutions, and the acquisition is expected to enhance Twilio’s AI capabilities and its ability to deliver personalized experiences to customers. The acquisition is indicative of the growing importance of AI in Marketing and the increasing demand for advanced customer data analytics solutions.

Scope of the Report – Artificial Intelligence (AI) in Marketing Market:

Report Metrics Details
Market Size by 2030 USD 77.40 Billio
CAGR during 2022-2030 25.2%
Base Year 2021
Forecast 2022-2030
Key Market Opportunities Emerging Innovation in AI Across Industries Evolution of Marketing Analytics
Key Market Dynamics Increasing Demand for Digital Assistance Growing Demand for Customer-Driven Marketing and Advertisement


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Market USP Covered:

Market Drivers:

The market-driving factors for AI in Marketing are numerous and include the growing demand for personalized experiences, the increasing use of digital marketing channels, and the need to optimize marketing budgets. Personalization has become a critical aspect of modern marketing, with customers expecting businesses to deliver personalized experiences that meet their specific needs and preferences. AI can help businesses to achieve this by analyzing customer data and delivering tailored messages and offers. The increasing use of digital marketing channels, such as social media and mobile, has also created a need for more sophisticated analytics tools that can help businesses to track and measure their marketing efforts. Finally, businesses are under increasing pressure to optimize their marketing budgets and achieve better ROI. AI can help businesses to achieve this by identifying areas for improvement and by providing insights that can be used to optimize marketing campaigns.

Browse In-depth Market Research Report (100 Pages, Charts, Tables, Figures) on Artificial Intelligence (AI) in Marketing Market –
https://www.marketresearchfuture.com/reports/artificial-intelligence-marketing-market-6568

Market Restraints:

There are also market restraints for AI in Marketing. One of the biggest challenges is the need for high-quality data. AI relies on accurate and comprehensive data to deliver effective results, and businesses that lack access to such data may struggle to implement AI successfully. There is also a need for skilled data scientists and analysts who can interpret the data and develop effective marketing strategies. Finally, there are concerns around data privacy and security, with many customers wary of sharing their data with businesses.

COVID 19 Analysis:

The COVID-19 pandemic has had a significant impact on the AI in Marketing market. The pandemic has accelerated the shift towards digital marketing channels, as businesses have had to adapt to the changing consumer behavior. This has created new opportunities for AI in Marketing, as businesses seek to optimize their digital marketing strategies and deliver personalized experiences to customers. However, the pandemic has also highlighted the importance of data privacy and security, with many customers concerned about the use of their data by businesses.

Ask for Customization – Get a customized version of the report by submitting a customization request.

Market Segmentation:

  • By Type – The Types in the market include On-Cloud and On-Premise.
  • By Technology – By Technology, the segment includes Machine Learning, Adaptive Learning, Natural Language Processing, Natural Language Generation, Speech Recognition, Advanced Analytics, and Computer Vision
  • By Application – By Application, the segment includes Sales Forecasting, Content Curation, Virtual Assistance, Predictive Analytics, Ad Optimization, Dynamic Pricing, and Others.
  • By Industry Vertical – By Industry Vertical, the segment includes BFSI, Retail & E-Commerce, Government, IT & Telecommunication, Healthcare, and Commercial Organization.

Regional Insights:

North America is the largest market for AI in Marketing, with the US being the primary driver of growth. The region is home to several major technology companies that are leading the way in AI development, and there is a high level of investment in technology. Further, Europe is the second-largest market, with countries like the UK, Germany, and France investing heavily in AI development. Additionally, Asia Pacific is expected to be the fastest-growing market, with countries like China and India investing in AI research and development, and experiencing rapid growth in the digital marketing sector.

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Browse through more Information And Communications Technology Research Reports.

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact Us:

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New York, NY 10013
United States of America
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Email: [email protected]
Website: https://www.marketresearchfuture.com
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Artificial Intelligence

XtalPi Unveils XtalGazer: A Comprehensive AI-Driven Polymorph Selection Platform

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CAMBRIDGE, Mass., March 28, 2024 /PRNewswire/ — XtalPi Inc., a leading global technology company in integrating artificial intelligence (AI) and robotics to advance the discovery of groundbreaking medicine and innovative materials, announced today the launch of its proprietary comprehensive solid form discovery and selection platform, XtalGazer. This advanced platform aims to significantly improve the polymorph selection process for the pharmaceutical industry by integrating AI- and automation-powered experimental and computational approaches.

XtalGazer provides a total solution for delivering high-quality polymorph screening and selection methods to expedite drug development and mitigate risks. It represents a paradigm shift in solid-state research, moving from the traditional trial-and-error approach to a data-driven, design-led methodology. The platform provides an expansive suite of foundational tools to accelerate polymorph discovery, characterization, and selection process, empowering pharmaceutical companies to conduct thorough research with less active pharmaceutical ingredient (API) in shorter development cycles.
A key component of XtalGazer is XtalCSP, a crystal structure prediction platform to perform global searches of crystal structures for target molecules and the other optional components in the corresponding searching space, offering a deep insight into possible stable forms. Furthermore, crystallization strategy recommendations will provide AI-backed experimental design to help avoid human bias. XtalGazer also utilizes MicroED to rapidly elucidate crystal structures from powder samples, reducing the need for growing single crystals.
XtalPi’s launch of XtalGazer marks another significant step in the company’s ongoing exploration of solid-state research. From crystal structure prediction platforms being one of the first products to launch at XtalPi, to today’s comprehensive polymorph selection platform, XtalPi will keep fulfilling its promise to solving challenging problems in this space. XtalPi will continue to deliver faster, more accurate, and more comprehensive approaches to building an ecosystem for the R&D process in solid-state, pre-formulation and crystallization.
For more information about XtalPi, please visit www.xtalpi.com.
About XtalPi:
XtalPi is an innovative technology company powered by artificial intelligence (AI) and robotics. Founded in 2015 on the MIT campus, XtalPi is dedicated to driving intelligent and digital transformation in the life science and new materials industries. With tightly interwoven quantum physics, AI, cloud computing, and large-scale clusters of robotic workstations, XtalPi offers a range of technology solutions, services, and products to accelerate and empower innovation for biopharmaceutical and new materials companies worldwide.
Media Contact: Vivienne [email protected]
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Artificial Intelligence

ICIS and Base Oil News Announce Partnership to Enhance Market Insights

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LONDON, March 28, 2024 /PRNewswire/ — ICIS, a global source of commodity intelligence, is pleased to announce a strategic partnership with Base Oil News, a premier news outlet founded by industry expert Iain Pocock that provides in-depth coverage of the base oils and lubricants market. This collaboration marks a significant milestone in the dissemination and exchange of critical market data and insights.

With more than two decades of journalism experience at Bloomberg, Reuters, and Argus Media, Iain Pocock brings unparalleled expertise to this partnership. His deep understanding of illiquid energy markets makes him a credible and influential figure in the industry. Since November 2023, Iain has been working closely with ICIS to share and exchange valuable data and insights, enhancing the services both platforms offer to the base oils and lubricants market.
Through the collaboration, Iain integrates ICIS’ extensive content and data resources in Base Oil News market coverage. In return, he contributes market insights to ICIS News, including expert and exclusive analysis of supply and demand dynamics, price margins, and other critical market drivers. This exchange ensures that subscribers of both ICIS and Base Oil News have access to the most comprehensive, timely, and accurate market information, empowering them to make informed decisions.
“It’s a very exciting partnership – where we leverage each other’s strengths and provide actionable insights to our customers,” said Iain Pocock, Founder of Base Oil News. “The market is the winner.”
“As ICIS is already the world’s most trusted pricing benchmark for base oils, this collaboration with Iain Pocock and Base Oil News provides an even stronger and deeper service to our customers,” said Stephen Burns, Editorial Director at ICIS. “Iain’s expertise and extensive industry connections are invaluable, and we have established a fruitful partnership that benefits the market at large.”
For the latest insights from Iain Pocock on ICIS News, visit ICIS News.  
About ICIS
ICIS – Independent Commodity Intelligence Services – helps businesses through seamlessly delivering data and analytics, across the chemical, fertilizer and energy markets. A trusted source and benchmark for price information and insight across key commodities markets worldwide. Our independent, transparent market intelligence informs thousands of quality decisions every day, taking the pressure out of negotiations and giving customers space for more innovative thinking, through published datasets including price assessments, price forecasts, supply and demand fundamentals and more.
Over 150 years of shaping the world by connecting markets to optimise the world’s valuable resources. With a global team of more than 600 experts, ICIS has employees based in London, New York, Houston, Karlsruhe, Milan, Mumbai, Singapore, Guangzhou, Beijing, Shanghai, Dubai, Sao Paulo, Seoul, Tokyo and Perth.
ICIS is part of RELX, a FTSE15 company with a market cap of £64bn and an employee base of over 30,000 experts across 40 countries.
About RELX
RELX is a global provider of information and analytics for professional and business customers across industries. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. RELX PLC is a London listed holding company which owns 52.9% of RELX Group. RELX NV is an Amsterdam listed holding company which owns 47.1% of RELX Group. The shares are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX and RENX. Total market capitalisation is approximately £64bn | €75bn | $81bn.
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Artificial Intelligence

Trianz Welcomes Israel Abraham as Vice President of Services for Extrica.ai – The Data to AI Platform

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SANTA CLARA, Calif., March 28, 2024 /PRNewswire/ — Digital transformation technology & services company Trianz is pleased to announce the appointment of Israel Abraham as Vice President of Extrica Platform Services.

Trianz has embarked on a transformative journey, redefining its value proposition with an ‘IP Led’ model, with a commitment to deliver the fastest time to value, lowest human dependence, and highest ROI. Central to this approach are our hyper-automated platforms, Concierto.Cloud, Extrica.AI, and Pulse, driving industry-leading transformations in cloud, data and analytics, AI, and the digital workplace.
Israel Abraham is a very well-known pioneer and industry leader in AI, data management, and analytics systems, with over three decades of experience. He joins as the services leader for Extrica- the Trianz Data to AI platform, which productizes data, provides data a face and purpose, and accelerates time to insights and AI by 50% or more. In the role of Extrica Services leader, Israel will lead the shaping, visioning, and delivery of Extrica.ai based enterprise wide datamesh, BI, and AI solutions for customers worldwide.
“We are thrilled to welcome Israel Abraham to the Trianz family,” said Sri Manchala, CEO of Trianz and author of Crossing the Digital Faultline. “He is a leader in modernization as well as conceptualization of data platforms anew. Israel’s prior background in the industry with financial services and insurance giants underscores our commitment to securing top-tier talent that brings real-world experiences and needs to our technology platforms. As we continue to broaden our footprint in the digital transformation space, Israel’s visionary leadership and practical experience will serve as the cornerstone in accelerating insights and AI to deliver transformative value to our clients.”
Having played pivotal roles in highly reputed and large organizations such as Liberty Mutual Insurance, MassMutual, Safeco, and CNA Insurance, Israel has garnered recognition as a seasoned leader in big data and AI cloud implementations. His accolades include the prestigious 2014 Ventana Research IT Innovation Award, the 2009 Informatica MDM Innovation Award, and three filed Data Engineering patents in the last four years.
“Trianz has been at the forefront of digital innovation, and Extrica.ai is a paradigm shifting data to AI platform that completely changes how analytics and AI are delivered- much faster, taking business ahead of change. I am excited to scale the adoption of the Extrica platform, which has attracted attention from giants across the industry and hyperscalers,” said Israel Abraham. “I look forward to engaging with customers, bringing my own experiences, and collaborating with the talented team at Trianz to further enhance the capabilities of the Extrica Platform Services to transform data & AI strategies, execution, and outcomes for customers.”
About Trianz
Trianz is a leading-edge technology platforms and services company that accelerates digital transformations at Fortune 100 and emerging companies worldwide in data & analytics, digital experiences, cloud infrastructure, and security. Our ‘IP Led Transformations’ approach, informed by insights from a recent global study spanning 20+ industries and 5000+ companies, addresses challenges posed by the rapid pace of AI-driven transformation, digital talent scarcity, and economic uncertainty. Our IP and platforms, including Concierto, Extrica, and Pulse, revolutionize cloud adoption, data analytics, and AI insights, empowering organizations to navigate the complexities of digital transformation seamlessly.
Founded in California and with an organization of over 2,000 associates across the United States and India, Trianz is a Premier Partner of AWS, consistently rated #1 by clients for value delivery over the past five years. Trianz has been ranked as one of the best Consulting Firms by Forbes and has been certified as a Great Place to Work for three years in a row. To learn more about Trianz, email [email protected] or visit www.trianz.com.
Watch Trianz CEO Sri Manchala’s insightful interview with Bloomberg on Partner | Crossing The Digital Faultline & Leading Towards Transformative Success – YouTube and delve deeper into his book Crossing the Digital Faultline at Crossing the Digital Faultline | Trianz.
Trianz Media [email protected] +1-408-387-5800
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