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In-vitro Fertilization Microscopes Market Size is projected to reach USD 178.27 million by 2030, growing at a CAGR of 8.3%: Straits Research

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New York, United States, Aug. 07, 2023 (GLOBE NEWSWIRE) — In-vitro fertilisation microscopes are utilised for a variety of processes, including the examination of sperm, the preparation of oocytes for fertilisation, the actual process of in-vitro fertilisation, and an overall evaluation of the embryo. In-vitro fertilisation operations include oocyte preparation, assessing the embryo, and testing the semen all need the usage of microscopes. These microscopes are used for in-vitro fertilisation. The primary factors that have been driving growth in the in-vitro fertilisation microscopes market are the increasing demand for in-vitro fertilisation as a treatment for male and female infertility and the high success rates of in-vitro fertility procedures.

The method known as in vitro fertilisation, or IVF, involves fertilising egg cells with sperm outside of the body, in a dish at a laboratory, before placing the resulting embryo inside of a woman’s uterus to carry the pregnancy to term. In vitro fertilisation (IVF) is a form of assisted reproductive technology that can be used to treat infertility caused by genetic conditions or to aid with the conceiving of a child. The process of fertilisation begins with the collection of a sample of sperm cells, continues with the extraction of eggs, and concludes with the merging of an egg and sperm by hand in a laboratory environment to generate an embryo. After that, the embryo or embryos are moved into the uterus so that the pregnancy can continue. There are two methods of fertilisation that may be used in in vitro fertilisation, and they are insemination and intracytoplasmic sperm injection (ICSI).

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Increased adoption because of a higher success rate

The expansion of the market would be fuelled by factors such as the rising success rate of in-vitro fertilisation treatments and the accessibility of financial help.

In addition, developments in technology made by companies that produce goods are making treatments more effective and are likely to bring down the overall cost of procedures. Some of the most important developments that have occurred in the market are improvements in the quality of microscopic examinations brought about by high contrast and developments in the IVF microscope-related equipment.

An increasing infertility rate because of changes in lifestyle as well as the expanding trends of assisted reproductive technologies are the primary factors driving the expansion of the worldwide market for in vitro fertilisation (IVF). The rising incidence of infertility among both men and women is anticipated to be a primary driver of growth in the IVF microscopes market over the course of the upcoming forecast period. In addition, an increasing number of ovulation illnesses as well as the application of preimplantation genetic screening or diagnosis in the medical industry may be factors that contribute to the expansion of the in vitro fertilisation market.

It is anticipated that attractive chances for market development will present themselves as a result of an increase in productivity tourism, an improvement in the number of fertility clinics, and a lower cost of IVF procedures in developing nations in comparison to industrialised ones.

 

Report Scope

Report Metric Details
Market Size by 2030 USD 178.27 million
Market Size in 2021 USD 94.2 million
CAGR 8.3% (2022-2030)
Historical Data 2019-2020
Base Year 2021
Forecast Period 2022-2030
Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered By End User(Clinical Centres, Hospitals and Academic research)
Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/Vendors Olympus Corporation, Nikon Corporation, Leica Microsystems, Mojo, Thorne Ltd., Meiji Techno, Zeiss, Euromex Microscope B.V., Linkam Scientific Instruments, Eppendorf AG, Hamilton Labomed Europe B.V., Sutter Instrument Company, Narishige Group, and Tritech Research Inc.
Key Market Opportunities low cost of IVF procedures in developing nations
Key Market Drivers Increased Adoption as A Result of a Higher Success Rate

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Regional Overview of In-vitro Fertilization Microscopes

Due to reasons such as increasing fertility tourism, regulatory changes, and product innovation, Europe led the market for in-vitro fertilisation microscopes and accounted for the biggest revenue share of 24.5 percent in 2021. This resulted in Europe holding the dominant position. A considerable increase in the use of time-lapse equipment coupled with clinic-designed algorithms has been spotted in this region. The development of microscopes that can perform all of the necessary imaging tasks within a single embryo chamber and therefore eliminate the need for numerous workstations is contributing to the reduction of the amount of space required for the operation as well as its overall cost. To fuel the expansion of the market for IVF microscopes throughout the course of the forecast period, businesses that are active in the area are implementing a variety of tactics, some of which include the introduction of new products and the funding of research efforts.

Key Highlights

  • The global market for In-vitro Fertilization Microscopes size is expected to reach USD 178.27 million in 2030 expanding at a compound annual growth rate (CAGR) of 8.3% from 2022 to 2030.
  • Increased use of IVF due to the good success rate will drive the market.
  • Technology developments will also drive the market growth.
  • The global market for IVF microscopes is segmented into the following: End user and Region.
  • Based on end user the market for IVF micrioscopes is divided into Clinical Centres, Hospitals and Academic research. The clinical sector led the market for IVF microscopes in 2021, accounting for 94.6 percent of total revenue. This sector is also anticipated to see the most rapid expansion over the course of the forecast period
  • IVF facilities offer a variety of services, such as identifying healthy oocytes, analysing sperm, performing in-vitro fertilisation (ICSI), monitoring embryo development, and freezing and storing embryos
  • Due to reasons such as increasing fertility tourism, regulatory changes, and product innovation, Europe led the market for in-vitro fertilisation microscopes and accounted for the biggest revenue share of 24.5 percent in 2021.

Competitors in In-vitro Fertilization Microscopes

The leading companies that compete in the market for in-vitro fertilisation microscopes include Olympus Corporation, Nikon Corporation, Leica Microsystems, Mojo, Thorne Ltd., Meiji Techno, Zeiss, Euromex Microscope B.V., Linkam Scientific Instruments, Eppendorf AG, Hamilton Labomed Europe B.V., Sutter Instrument Company, Narishige Group, and Tritech Research, Inc., amongst others.

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Segmentation of In-vitro Fertilization Microscopes

By end user

  • Clinical Centres
  • Hospitals and Academic research

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East

TABLE OF CONTENT

  1. EXECUTIVE SUMMARY
  2. RESEARCH SCOPE & SEGMENTATION
    1. Research Objectives
    2. Market Definition
    3. Limitations & Assumptions
    4. Market Scope & Segmentation
    5. Currency & Pricing Considered
  1. MARKET OPPORTUNITY ASSESSMENT
    1. Emerging Regions / Countries
    2. Emerging Companies
    3. Emerging Applications / End Use
    4. Investment Landscape
    5. New Business Models / Revenue Streams
    6. TAM
  1. MARKET TRENDS
    1. Drivers
    2. Market Warning Factors
    3. Latest Macro Economic Indicators
    4. Geopolitical Impact
    5. Human Factors
    6. Technology Factors
  1. MARKET ASSESSMENT
    1. Porters Five Forces Analysis
    2. Value Chain Analysis
    3. Sales And Distribution Channel Analysis
    4. Trade Analysis
    5. Average Pricing Analysis
    6. Patent Analysis
    7. M & A Agreements & Collabration Analysis
    8. Cost Structure Analysis
  2. ESG TRENDS
  3. GLOBAL IN-VITRO FERTILIZATION MICROSCOPES MARKET SIZE ANALYSIS
    1. Global In-Vitro Fertilization Microscopes Market Introduction
    2. By End User
      1. Introduction
        1. End User By Value
      1. Clinical Centres
        1. By Value
      1. Hospitals And Academic Research
        1. By Value
  1. NORTH AMERICA MARKET ANALYSIS
    1. Introduction
    2. By End User
      1. Introduction
        1. End User By Value
      1. Clinical Centres
        1. By Value
      1. Hospitals And Academic Research
        1. By Value
    1. U.S.
      1. By End User
        1. Introduction
          1. End User By Value
        2. Clinical Centres
          1. By Value
        3. Hospitals And Academic Research
          1. By Value
    1. Canada
  1. EUROPE MARKET ANALYSIS
    1. Introduction
    2. By End User
      1. Introduction
        1. End User By Value
      1. Clinical Centres
        1. By Value
      1. Hospitals And Academic Research
        1. By Value
    1. U.K.
      1. By End User
        1. Introduction
          1. End User By Value
        2. Clinical Centres
          1. By Value
        3. Hospitals And Academic Research
          1. By Value
    1. Germany
    2. France
    3. Spain
    4. Italy
    5. Russia
    6. Nordic
    7. Benelux
    8. Rest Of Europe
  1. APAC MARKET ANALYSIS
    1. Introduction
    2. By End User
      1. Introduction
        1. End User By Value
      1. Clinical Centres
        1. By Value
      1. Hospitals And Academic Research
        1. By Value
    1. China
      1. By End User
        1. Introduction
          1. End User By Value
        2. Clinical Centres
          1. By Value
        3. Hospitals And Academic Research
          1. By Value
    1. Korea
    2. Japan
    3. India
    4. Australia
    5. Taiwan
    6. South East Asia
    7. Rest Of Asia-Pacific
  1. MIDDLE EAST AND AFRICA MARKET ANALYSIS
    1. Introduction
    2. By End User
      1. Introduction
        1. End User By Value
      1. Clinical Centres
        1. By Value
      1. Hospitals And Academic Research
        1. By Value
    1. UAE
      1. By End User
        1. Introduction
          1. End User By Value
        2. Clinical Centres
          1. By Value
        3. Hospitals And Academic Research
          1. By Value
    1. Turkey
    2. Saudi Arabia
    3. South Africa
    4. Egypt
    5. Nigeria
    6. Rest Of MEA
  1. LATAM MARKET ANALYSIS
    1. Introduction
    2. By End User
      1. Introduction
        1. End User By Value
      1. Clinical Centres
        1. By Value
      1. Hospitals And Academic Research
        1. By Value
    1. Brazil
      1. By End User
        1. Introduction
          1. End User By Value
        2. Clinical Centres
          1. By Value
        3. Hospitals And Academic Research
          1. By Value
    1. Mexico
    2. Argentina
    3. Chile
    4. Colombia
    5. Rest Of LATAM
  1. COMPETITIVE ASSESSMENT
    1. Adoption Matrix
    2. In-Vitro Fertilization Microscopes Market Share By Manufacturers
    3. In-Vitro Fertilization Microscopes Market Ranking By Revenue For Manufacturers
    4. Average Price By Manufacturers
    5. Vendor Footprint Analysis
  1. MARKET PLAYERS ASSESSMENT
    1. Olympus Corporation
      1. Overview
      2. Business Information
      3. Revenue
      4. ASP
      5. Gross Margin
      6. Swot Analysis
      7. Recent Developmments
    2. Nikon Corporation
    3. Leica Microsystems
    4. Mojo
    5. Thorne Ltd.
    6. Meiji Techno
    7. Zeiss
    8. Euromex Microscope B.V.
    9. Linkam Scientific Instruments
    10. Eppendorf AG
    11. Hamilton Labomed Europe B.V.
    12. Sutter Instrument Company
    13. Narishige Group
    14. Tritech Research Inc
  1. RESEARCH METHODOLOGY
    1. Research Data
      1. Secondary Data
        1. Major Secondary Sources
        2. Key Data From Secondary Sources
      1. Primary Data
        1. Key Data From Primary Sources
        2. Breakdown Of Primaries
      1. Secondary And Primary Research
        1. Key Industry Insights
    1. Market Size Estimation
      1. Bottom-Up Approach
      2. Top-Down Approach
      3. Market Projection
    1. Research Assumptions
      1. Assumptions
    1. Limitations
    2. Risk Assessment
  1. APPENDIX
    1. Discussion Guide
    2. Customization Options
    3. Related Reports
  1. DISCLAIMER

Table of Content and Figure @ https://straitsresearch.com/report/in-vitro-fertilization-microscopes-market/toc

Recent developments by key players

Mojo, a reproductive tech business, secured investment of roughly USD 1.8 million in November 2019. The company is creating a solution that combines AI software and microscopy gear to aid in sperm selection by concentrating on sperm count, morphology, and speed.

Nikon Microscopes released the ECLIPSE Ti2-U IVF in August 2021 for early operations in intracytoplasmic sperm injection (ICSI).

The Global Fertility Alliance welcomed Zeiss and Hamilton Throne in June 2020. The Global Fertility Alliance is committed to aiding in the standardisation of ART (Assisted Reproductive Treatment) laboratory practises. Merck KGaA, Illumina Inc., and Genea Limited are the alliance’s current members.

News Media

Global Ophthalmic Operating Room Microscope Market Grows Steadily at a CAGR of 4.8%

Global Scanning Electron Microscope Market Worth USD 6.7 Billion by 2031 | CAGR of 8.2%

Have a Look at the Related Research Report

Fertility Test Market: Information by Product (Ovulation Prediction Kits, Fertility Monitors), Mode of Purchase (OTC-based, Prescription-based), Application, and Region — Forecast till 2030

Fertility Services Market: Information by Procedure (IVF with Intracytoplasmic Sperm Injection (ICSI), Surrogacy), Service (Fresh Non-Donor, Fresh Donor), and Region — Forecast till 2030

In-Vitro Diagnostics Market: Information by Product and Service (Instrument, Kits), Technology (Immunoassay, Hematology), Application (Diabetes, Oncology), and Region — Forecast till 2030

Mother and Child Healthcare Market: Information by Services (Prenatal, Birthing, Postnatal), Maternal Age (Under 20, 21 to 30), Location (Hospitals), and Region — Forecast till 2030

Reproductive Genetics Market: Information by Procedure Type (Prenatal Screening), Application Type (Aneuploidy, Single Gene Disorders), and Region—Forecast till 2031

Assisted Reproductive Technology Market: Information by Product (Instrument, Accessory & Disposable, and Reagent & Media), Type (IVF, Artificial Insemination), End User and Regions—Forecast Till 2030

About Straits Research Pvt. Ltd.

Straits Research is a market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision-makers. Straits Research Pvt. Ltd. provides actionable market research data, especially designed and presented for decision making and ROI.

Whether you are looking at business sectors in the next town or crosswise over continents, we understand the significance of being acquainted with the client’s purchase. We overcome our clients’ issues by recognizing and deciphering the target group and generating leads with utmost precision. We seek to collaborate with our clients to deliver a broad spectrum of results through a blend of market and business research approaches.

For more information on your target market, please contact us below:

Phone: +1 646 480 7505 (the U.S.)

+91 8087085354 (APAC)

+44 208 068 9665 (the U.K.)

Email: [email protected]

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Artificial Intelligence

ComplyCube Unveils No-ID Age Estimation to Address Growing Global Age-Restriction Regulations

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7 hours ago

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October 2, 2023

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SAN FRANCISCO, Oct. 2, 2023 /PRNewswire/ — ComplyCube, the global Identity Verification (IDV) platform, has launched a new Age Estimation feature to safeguard minors online and protect the vulnerable. The new capability complements its existing IDV-based Age Verification solution, offering an alternative to businesses that require a lower level of identity assurance.

 
 
The AI company says the new solution leverages advanced biometric technology to derive dependable age estimations from a single selfie in seconds. The bias-tested algorithm also examines the selfie for liveness signals to prevent presentation attacks, including screen replays, 3D masks, and deepfakes.
Furthermore, the new service boasts privacy-by-design capabilities, such as configurable automatic redaction for selfies customizable per jurisdictional regulations or use cases. This makes the service ideal for seamless age-gating across the globe while adding an extra layer of protection against spoofing.
“Our multi-step pipeline and data-centric approach have enabled us to tackle ethnic, genetic, age, and gender variance to provide our clients with a fair and robust age estimation,” explains Harry Varatharasan, Chief Data Scientist of ComplyCube.
The introduction of the new features comes as concerns mount over the ease with which minors can access inappropriate digital content. While some age-verification measures have been put in place, they are disturbingly simple to evade, especially when they are based solely on entering a birth date or are vulnerable to Virtual Private Network (VPN) manipulation. A UK-based study reports that 23% of minors say they can easily sidestep such VPN limitations, while another study highlights that a staggering 56% of children aged 11 to 16 have encountered explicit material online.
In response to these growing concerns, various jurisdictions are introducing robust regulatory frameworks aimed at mandating more rigorous age-verification procedures to enhance the safety of minors online. Key legislative efforts include the UK’s Online Safety Bill, the European Union’s Digital Services Act, and California’s Age-Appropriate Design Code Act. These laws aim to establish stricter guidelines and obligations for digital platforms, thereby creating a safer online environment for younger users.
Dr. Tarek Nechma, CEO of ComplyCube, adds that “the launch of our Age Estimation feature emphasizes our pledge to ensure that minors are shielded from content beyond their years while streamlining user experience for all and building trust at scale.”
Beyond its primary goal of safeguarding children online, the feature provides additional benefits to companies operating in regulated industries that fall under a lower level of scrutiny than financial institutions. Dating apps, e-commerce, gambling, gaming, and similar businesses can now:
Enhance User Experience: Age estimation streamlines age checks, promoting faster onboarding and better retention.Simplify Regulatory Adherence: Industries can effortlessly meet age-specific regulations, safeguarding their reputation and reducing legal risks.Ensure Data Minimization and Privacy: Estimating age masks or limits sensitive data collection, aligning with top-tier data protection standards.ComplyCube’s new Age Estimation solution offers a more streamlined approach to age verification. By reducing obstacles for users and enhancing conversion rates, it brings a balance of efficiency and trust. The one-stop-shop IDV platform also underscores its commitment to responsible digital interactions, especially when it comes to safeguarding minors.
About ComplyCube
ComplyCube is a top-tier SaaS platform specializing in Identity Verification (IDV), Anti-Money Laundering (AML), and Know Your Customer (KYC) compliance. It serves a diverse client range spanning financial services, telecommunications, transport, healthcare, e-commerce, cryptocurrency, FinTech, and more.
ComplyCube’s platform, which is ISO-certified and has received multiple awards, prides itself on offering the quickest omnichannel integration available in the market. Its Low/No-Code solutions, API, Mobile SDKs, Client Libraries, and CRM Integrations make this possible.
Visit www.complycube.com to learn more.
Video – https://www.youtube.com/watch?v=dOKN9J0TlaoLogo – https://mma.prnewswire.com/media/2148485/4318020/ComplyCube_Logo.jpg
 
 

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UNLEASH World Returns to Showcase Fortune 500 Companies Transforming the Future of Work

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9 hours ago

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October 2, 2023

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From startups to the Fortune 500, the event will showcase the leaders and technologies changing the world of workSpeakers include senior HR and business leaders such as L’Oréal Deputy CEO, Barbara Lavernos, JB Academy Founder, Josh Bersin, Spotify CHRO, Katarina Berg, and Sodexo CHRO, Annick de Vanssay, as well as England Rugby legend, Jonny Wilkinson CBEImagine a future where the boundaries of HR are redefined, and business is transformed. That future becomes a reality this year at UNLEASH World 2023, as 5000+ HR leaders from 100+ countries will arrive for the industry gathering of the yearLONDON, Oct. 2, 2023 /PRNewswire/ — UNLEASH, the fastest-growing HR events across Europe and the US, returns to Paris for its 11th year on 17-18 October, 2023. Organised by UNLEASH, a global digital media and events business dedicated to HR, technology, learning and recruitment leaders, the flagship UNLEASH World conference has been the epicentre for HR, recruitment, learning expertise and tech influence for the last decade. This year, it returns to explore the transformative power of technologies such as AI in shaping the future of work.

Set across 12 theaters, UNLEASH World attendees will hear from visionary keynote speakers including CEOs from L’Oréal, Aliaxis and Roullier Group, CHROs from Airbus, Spotify and Sodexo, and Rugby legends, Jonny Wilkinson, CBE and Serge Betsen. With a diverse range of keynote speakers, interactive sessions, and networking opportunities, UNLEASH World provides cutting-edge insights and best practices for everyone – from CEOs to HR leaders and executives.
“UNLEASH is the most influential HR event in the world, where attendees are given the opportunity to meet the who’s who of the industry from some of the most exciting brands and employers in the world – under one roof, over two days of face-to-face meetings,” said Marc Coleman, CEO and Founder at UNLEASH. “Massive thanks too to our Headline Sponsors who are the heartbeat of the HR Industry and help ensure UNLEASH is the go-to global event for HR Leaders, including: AWS, Bob, Deloitte, Eightfold, Phenom, Qualtrics, SAP SuccessFactors, Visier, Workday, and Workhuman”.
Through keynotes on the main stage and further breakout stages, attendees will gain on some of the most pressing topics including:
Creating an Exponential Organization in the Modern EraThe Adaptive Enterprise – HR Technology in the Age of AITech & Human Harmony in a Hyper-Connected WorldHarnessing the Power of Resilience and ReinventionMastering Employee Connection and the Social Contract in Today’s Talent LandscapeThe speaker roster itself is star-studded with 200+ of the best in the HR industry with speakers including:
Jean-Claude Le Grand, CHRO, L’OréalKatarina Berg, CHRO, SpotifyJosh Bersin, Founder & CEO, The Josh Bersin CompanyNatalia Wallenberg, CHRO, Ahold DelhaizeSalim Ismail, Founder, OpenExOAnika Grant, CPO, UbisoftThierry Baril, CHRO, AirbusBeatriz Rodriguez, Chief Talent and DEIB Officer, BayerReza Moussavian, VP of People Products, ZalandoMaud Alvarez-Pereyre, Chief People & Transformation Officer, LVMHAndrew Elston, Global Head, Workforce Strategy Enablement, HSBCLaura Hingel, Global Head of Talent & Employer Branding, Christian DiorHenrik Hansen, VP Global Head of Integrated People Services, PhilipsDenise King, Vice President, Global Benefits and Payroll, MedtronicArtur Nejmark, Head of HRIS Operations, Volvo GroupIntroducing the UNLEASH World Startup Program: A veritable launchpad for trailblazing entrepreneurs in the HR and Future of Work. UNLEASH has been the launchpad for the future of HR Tech, this high-impact platform has already seen its network of startups raise an astounding €10 billion in funding. 2023 UNLEASH World Startup Award offers an unparalleled opportunity for early-stage companies to break through. Established in 2011, this accolade has proven to be more than just a trophy; it’s a gateway to funding and exponential growth. Our last four champions and runner-up’s secured game-changing funding within months. Those interested in entering the award can find out more here.
For more information, including the agenda and how to register for the event, visit https://www.unleash.ai/unleashworld.
About UNLEASH
UNLEASH is the go-to marketplace for human resources and breakthrough technologies that shape the future of work, and is an essential source of news, analysis and market trends that inspire and empower organisational leaders worldwide. UNLEASH is a platform to share ideas that work, network and do business, and its mission is to be the world’s number one destination and marketplace for human resources, recruitment and learning leaders globally. UNLEASH is headquartered in London, UK with operations across Europe and the United States.

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BACARDÍ® RUM TO LAUNCH THE FIRST A.I. POWERED ALBUM PRODUCED BY GRAMMY WINNER BOI-1DA

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11 hours ago

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October 2, 2023

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The latest evolution of the iconic rum brand’s Music Liberates Music programme will use cutting-edge generative A.I. software to give a global collective of artists including UK singer/songwriter Bellah access to Boi-1da’s best-in-class production talent. 
HAMILTON, Bermuda, Oct. 2, 2023 /PRNewswire/ — Continuing its mission to support emerging talent, BACARDÍ and Grammy Award-winning producer Boi-1da are once again partnering to launch this year’s evolution of the longstanding ‘Music Liberates Music’ programme: The A.I. Powered Album. Dropping this November, The A.I. Powered Album will champion works by five global up-and-coming artists in a one-of-a-kind project exploring how A.I. can be positively leveraged to provide emerging talent unprecedented opportunities. For the first time since the campaign’s inception, each artist will have the opportunity to try out multiple demos with Boi-1da’s star-powered beats, using a generative A.I. trained on the award-winning producer’s sound, to ultimately finalise one incredible track. Together, the tracks will be offered to fans as the first-ever A.I. powered EP produced by Boi-1da.

 

The A.I. Powered Album will feature tracks from UK-based singer Bellah as well as Ghanian-raised rapper Blackway, American R&B singers Floyd Fuji and Kyle Dion, and Canadian R&B artist Savannah Ré. Over several weeks, each artist will feed their tracks into a state-of-the-art generative A.I. tool, which has been trained on a selection of beats from Boi-1da’s unreleased catalogue and will learn the sounds and cadence of his unique musical style. After submitting their demos to Boi-1da, each artist will work alongside him to refine their works, resulting in the EP’s final set of songs to be released this November.
Bellah, from North London, has a special knack for gliding over classic R&B instrumentals and captivating audiences. With a handful of EPs under her belt, the burgeoning British/Nigerian singer/songwriter has proven why she is at the forefront of the UK R&B industry. In her third and most recent piece, Adultsville, Bellah explores what it means to evolve into a woman in the modern world. It’s the inner page of a journal that, in looking back on her life and work as a whole, she describes as the “most transforming, traumatic, eye-opening, beautiful, and awful chapter of my life.”
With a style that combines traditional R&B with an Afro influence, Bellah’s very likable and sincere lyricism shines just as brightly as her voice. Her British-Nigerian ancestry lends an Afro influence to that unfiltered R&B, a sound that has been praised by Complex and BBC 1Xtra, which named her first hit their Track Of The Week. As a rising star in the music and entertainment industry, she’s already garnered a MOBO nomination, cementing her status as one of the most promising talents in the UK music scene. With over 1 million monthly listeners on Spotify, Bellah has captivated a wide audience with her music.
As with each Music Liberates Music programme, all proceeds from the project will directly benefit the participating artists. All copyright and subsequent revenue from the tracks will remain with the artists and Boi-1da. Fans can enjoy The A.I. Powered Album available for purchase as a limited-edition vinyl as well as for free on streaming platforms, such as Spotify, this November.
“This is the fifth year we’re bringing Music Liberates Music back for artists and fans alike. We’re proud to continually support emerging talent with new resources that fuel creativity and collaboration,” said Laila Mignoni, Global Head of Brand Marketing Communications for BACARDÍ rum. “Ultimately, our goal is to provide opportunity and access to rising artists in the industry, so it’s been exciting to broaden Boi-1da’s capabilities, allowing him to work with multiple artists on multiple tracks, simultaneously as one producer. We know the conversation around AI has been a challenging one, so approaching this project with the utmost respect and protection for the artist was key in developing this new tool. The technology is, and always should be, complementary to each artist’s work and protective of all the creatives involved.”
“I’m thrilled to work with BACARDÍ on this ground-breaking new iteration of Music Liberates Music exploring AI as a tool to enrich human creativity,” says Boi-1da. “One of the most fulfilling responsibilities I have as a producer is to work with up-and-coming talent. Through the A.I. Powered Album, we’ve provided unprecedented access to my personal production style. I’m able to work with an international collective of artists simultaneously, while still honouring their creative autonomy. Music as an art has continually grown thanks to innovative technology, and with AI, I believe we can revolutionise the music industry for good if we view it as a way to provide opportunities that enhance music’s human element, rather than replace it.”
For more information and updates on the launch of The A.I. Powered Album follow @bacardi_uk on all social channels or visit Bacardi.com.
About BACARDÍ® Rum – The World’s Most Awarded Rum In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 1,000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. http://www.BACARDÍ.com/
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
LIVE PASSIONATELY. DRINK RESPONSIBLY.
SOURCE BACARDÍ® Rum©2023. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS.
Video – https://www.youtube.com/watch?v=QGKG6v3qBQ8Photo – https://mma.prnewswire.com/media/2236543/BACARDI.jpg
 

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