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Metaconvergence: How the Global Metaverse, Digital Human Avatars, and NFT Markets Shape a New Digital Paradigm



Vancouver, Aug. 14, 2023 (GLOBE NEWSWIRE) — The convergence of the global metaverse, digital human avatar, and Non-Fungible Token (NFT) markets is driving a wave of transformative opportunities within the rapidly evolving digital industry. A symphony of advanced technologies including blockchain, cryptocurrencies, NFTs, Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) is propelling the revenue growth of the metaverse, catalyzing the development of innovative technologies and reshaping the way we interact and conduct business in virtual spaces.

Scope of Research

Report Details Metaverse Market Digital Human Avatar Market NFT Market
Market size in 2022 USD 62.65 Billion USD 29.51Billion USD 21.07 Billion
CAGR (2023–2032) 39.2% 34.2% 34.4%
Revenue forecast to 2032 USD 1,785.09 Billion USD 707.70 Billion USD 403.29 Billion
Base year for estimation 2022
Historical data 2020-2021
Forecast period 2023–2032
Quantitative units Revenue in USD Billion and CAGR in % from 2023 to 2032
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered Component, Application, Platform, Offerings, Technology, End-Use, And Region Product Type, Industry Verticals, And Region Category, Application, And Region
Regional scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Country scope U.S., Canada, Mexico, Germany, France, U.K., Italy, Spain, Benelux, Rest of Europe, China, India, Japan, South Korea, Rest of APAC, Brazil, Rest of LATAM, Saudi Arabia, UAE, South Africa, Turkey, Rest of MEA
Key companies profiled Meta, ByteDance, Tencent Holdings Ltd., NetEase, Inc., Alibaba Cloud, Epic Games, Inc., Roblox Corporation, Microsoft, Google, NVIDIA, Unity Technologies, Lilith Games, and Nextech AR Solutions Inc. Tencent Holdings Limited, Nvidia Corporation, Microsoft Corporation, NetEase, Inc., Epic Games, Roblox Corp, Amelia U.S LLC, DeepBrain AI, UneeQ Digital Humans, Soul Machine, Hour One, Wolf3D, HYPERVSN, Synthesia Ltd., and Didimo Inc. ScienceSoft USA Corporation, Innowise Group, Inoru, Zfort Group, Blockchain App Factory, Brugu, Chaincella, AppDupe and
Customization scope 10 hours of free customization and expert consultation

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The Emergence of the Metaverse

Cryptocurrencies like Bitcoin and the rise of Web3 technology have paved the way for the emergence of the metaverse. Ethereum, a leading blockchain, is providing the foundation for this new digital realm, where users play a central role in an open environment relatively free from strict regulations. By 2026, it is projected that a staggering 25% of individuals will spend at least one hour daily in the metaverse, engaging in activities ranging from education and work to shopping and socializing.

Decentralized finance, or DeFi, is gaining prominence within the metaverse, underlining the generation, minting, and movement of digital value across alternative technologies. This has led to the birth of “MetaFi,” a new financial structure that is reshaping the way we perceive and manage wealth within virtual realms.

The NFT Explosion

The meteoric rise of Non-Fungible Tokens (NFTs) is playing a pivotal role in the metaverse. NFTs are digital certificates of ownership that represent unique assets, from digital art forms to in-game objects. These tokens are securely stored on the blockchain, ensuring protection against virtual identity theft and facilitating the seamless transfer of digital ownership.

NFT minting platforms and marketplaces are witnessing rapid growth, drawing creators and artists into the metaverse. Notably, on August 3, 2023, Zora, a prominent NFT minting platform, unveiled an updated revenue split model that empowers creators by returning a significant portion of mint fees to them. The NFT market’s potential is underscored by instances like Quantum, the first NFT, which sold for USD 1.47 million in 2021, and Pak’s ‘The Merge,’ which fetched a staggering USD 91.8 million in December of the same year.

Digital Human Avatars Enhance Interaction

Digital human avatars are emerging as key players in the metaverse, allowing users to creatively express themselves and interact with others in virtual environments. These avatars provide a unique blend of self-expression and social interaction, safeguarded by NFTs operating on the blockchain, making virtual identity theft virtually impossible.

Avatars are not only a form of self-expression but also a means to showcase skills and build communities of like-minded individuals. The growing relevance of avatar interaction has led to the development of interoperability and portability solutions, fostering seamless movement and utilization across different metaverse platforms.

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Interconnection, Challenges, and Growth

While the interconnectedness of the metaverse, digital human avatar, and NFT markets presents a plethora of opportunities, challenges remain. Lack of standardization and scalability issues could hamper the seamless integration of these markets. Ensuring smooth performance and scalability, particularly with complex avatars and NFTs, requires effective content delivery systems and robust server infrastructure.

Major Companies and Competitive Landscape

The global Metaverse, Digital Human Avatar, and NFT markets are moderately fragmented, with many large and medium-sized players accounting for majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective cloud security solutions. Some major players profiled in the global metaverse, digital human avatar, and NFT markets report are:

  • Meta
  • ByteDance
  • Tencent Holdings Ltd.
  • NetEase, Inc.
  • Alibaba Cloud
  • Epic Games, Inc.
  • Roblox Corporation
  • Microsoft Corporation
  • Google
  • DIDIMO Inc.
  • Wolf3D
  • UNEEQ Digital Humans
  • Unity Technologies
  • Innowise Group
  • Inoru    

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Strategic Development

  • On 1 May 2023, Tencent, which is a China-based technology company, has recently introduced a service that offers customizable deepfake virtual humans for a price of USD 145. This service utilizes generative AI technology to create “Deepfake-as-a-Service” avatars based on individuals, provided users can provide a three-minute video and record them speaking 100 lines in Chinese or English.
  • On 19 October 2022, Holozonia, was launched on opening event of World Telemedia by Sam Media. The Amsterdam-based company expands its next-generation product line-up with Holozonia, which is the only service that delivers a wide selection of VR and AR content in one place. End customers will be able to access quality VR Streaming, AR gaming, spatial music, 360 fitness, and education in 3D, VR, and AR with a single subscription.
  • On 7 December 2022, Coca-Cola has collaborated with to produce an NFT collection inspired by the FIFA World Cup Qatar 2022. The mentioned NFT collection was designed in partnership with GMUNK, a digital artist. These NFTs would be heat maps of the World Cup participants, depicting the movements and highlights of the tournament’s players.

Regional Insights:

  • North America leads the way with its advanced digitization and pioneering technologies. The United States and Canada are at the forefront, with robust AI, cognitive, and autonomic solutions driving rapid market growth.
  • In the Asia Pacific region, countries like China, India, and Japan are experiencing steady economic growth and increasing adoption of digitization. Virtual avatars are gaining traction, especially in the media and entertainment industry.
  • Europe is witnessing a surge in the adoption of Web 3.0, DeFi, and advanced communication infrastructure, creating a conducive environment for the metaverse’s growth. Virtual commerce is on the rise, with brands leveraging digital human avatars to enhance customer engagement.

Outlook and Future Prospects

The trajectory of the global metaverse, digital human avatar, and NFT markets is dynamic and promising. As the metaverse continues to evolve, NFTs will play a pivotal role in defining ownership and value of digital assets within this immersive realm. With increased interconnectivity and interoperability, users can look forward to seamless experiences across various virtual environments.

In conclusion, the interplay between these interconnected markets is shaping a digital landscape teeming with possibilities. The metaverse, with its digital human avatars and NFTs, is poised to revolutionize the way we work, play, and interact in virtual spaces, opening up new avenues for creativity, innovation, and economic growth.

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Segments Covered in Metaverse Report

For the purpose of this report, Emergen Research has segmented the global Metaverse market on the basis of component, application, platform, offerings, technology, end-use, and region:

  • Component Outlook (Revenue, USD Billion; 2019-2032)
    • Hardware
      1. Virtual Reality (VR) Headsets
      2. Augmented Reality (AR) Glasses
      3. Haptic Feedback Devices
      4. Motion Tracking Systems
      5. Wearable Devices
      6. Spatial Computing Devices
      7. High-Performance Computing and Networking Equipment
    • Software
    • Virtual world platforms
      1. Sandbox platforms
      2. Social virtual worlds
      3. MMO (massively multiplayer online) virtual worlds
    • Game Engines
      1. 3D game engines
      2. 2D game engines
      3. Multi-platform game engines
    • Social networking platforms
      1. Business-oriented social networking platforms
      2. Niche social networking platforms
        • Professional Networking Platforms
        • Hobby and Interest-Based Platforms
        • Location-Based Platforms
        • Health and Wellness Platforms
        • Ethnic or Cultural Platforms
        • Faith-Based Platforms
        • Dating and Relationship Platforms
    • Development kits
      1. AR development kits
      2. VR development kits
      3. Mixed reality development kits
    • Middleware
      1. Physics engines
      2. Networking libraries
      3. Audio Engines
    • Services
  • Application Outlook (Revenue, USD Billion; 2019-2032)
    • Social events & trade shows
      1. Virtual conference platforms
      2. Virtual trade show platforms
      3. Virtual concert platforms
    • Health surgery
      1. Medical training simulations
      2. Telemedicine platforms
    • Virtual gaming
      1. MMORPGs
      2. First-person shooter games
      3. Sports games
    • Social media & marketing
      1. Virtual showrooms
      2. Virtual influencer campaigns
      3. Live Streaming
    • 3D training
      1. Emergency response training
      2. Vocational training
    • Remote working
      1. Virtual team building
      2. Virtual co-working spaces
    • Virtual runway shows
      1. Virtual fashion showrooms
      2. Others
    • Others
      1. Virtual tourism
      2. Virtual real estate
      3. Virtual art galleries
  • Platform Outlook (Revenue, USD Billion; 2019-2032)
    • Desktop
    • Mobile
  • Offering Outlook (Revenue, USD Billion; 2019-2032)
    • Marketplace
    • Virtual platforms
    • Digital avatars
    • Decentralized Finance (DeFi)
    • Digital twin
    • Others
  • Technology Outlook (Revenue, USD Billion; 2019-2032)
    • Artificial Intelligence (AI)
    • Mixed Reality (MR)
    • Augmented Reality (AR)
    • Decentralized technology
    • Human interface
    • Edge computing
    • Others
  • End-Use Outlook (Revenue, USD Billion; 2019-2032)
    • Media & entertainment
    • Gaming
    • Real estate
    • Healthcare
    • Banking & finance
    • Travel & tourism
    • Education
    • Others

Curated Reports You Shouldn’t Miss: Dive In Now!

Generative Artificial Intelligence (AI) Market, By Offering Type (Software and Services), By Technology (Machine Learning, Deep Learning, and Others), By Application, By End-Use, and By Region Forecast to 2032

Metaverse Market By Component (Hardware, Software, Services), By Application (Social Events & Trade Shows, Health Surgery), By Platform (Desktop, Mobile), By Offering, By Technology, By End-Use, and By Region Forecast to 2032

Digital Human Avatar Market, By Product Type (Interactive Digital Human Avatar and Non-Interactive Digital Human Avatar), By Industry Verticals (Gaming, Retail, IT & Telecommunications, Education, and Others), and By Region Forecast to 2032

Digital Human Avatar Services Market, By Product Type (Interactive and Non-Interactive), By Service Category [Sales Servicing, Marketing Services, and Human Resource (HR) Services], By Industry Vertical, and By Region Forecast to 2032

Non Fungible Token Market, By Category (Collectibles, Utility, Art, Metaverse, Game), By Application (Real Estate, Medical, Academic, Gaming), and By Region Forecast to 2030

Web 3.0 Market Size, Share, Trends, By Type, Blockchain Type (Public, Private, Hybrid, and Others), By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), By Application, By Vertical, and By Region Forecast to 2030

Cryptocurrency Market By Offering (Software and Hardware), BY Process, By Type (Bitcoin, Ethereum, Bitcoin Cash, Ripple, Dashcoin, Litecoin, and Others), By End-Use, and By Region Forecast to 2030

Extended Reality Market Size, Share, Trends, By Type (Business Engagement, Customer Engagement), By Application (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR)), By End-use (BFSI, Education, Consumer Goods & Retail, Industrial & Manufacturing), and By Region Forecast to 2035

Virtual Reality Market Size, Share, Trends, By Offering (Hardware, Software), By Technology (Non-immersive, Semi and Fully Immersive), By Device Type (Head-Mounted Displays, Projectors and Display Walls, Gesture-Tracking Devices), By Application, and By Region Forecast to 2028

Augmented Reality Market, By Offerings (Software, Hardware), By Device Type (Head-mounted Displays, Head-up Displays), By Application (Healthcare, Automotive, Consumer, Enterprise, Aerospace & Defense, Energy, Commercial), and By Region Forecast to 2028

Augmented Reality and Virtual Reality Market Size, Share, Trends, By Type (Hardware, Software, Services), By Device Type (Head-Mounted Displays, Head-Up Displays), By Technology, By End-use, and by Region Forecast to 2028

About Emergen Research

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Artificial Intelligence

ComplyCube Unveils No-ID Age Estimation to Address Growing Global Age-Restriction Regulations




SAN FRANCISCO, Oct. 2, 2023 /PRNewswire/ — ComplyCube, the global Identity Verification (IDV) platform, has launched a new Age Estimation feature to safeguard minors online and protect the vulnerable. The new capability complements its existing IDV-based Age Verification solution, offering an alternative to businesses that require a lower level of identity assurance.

The AI company says the new solution leverages advanced biometric technology to derive dependable age estimations from a single selfie in seconds. The bias-tested algorithm also examines the selfie for liveness signals to prevent presentation attacks, including screen replays, 3D masks, and deepfakes.
Furthermore, the new service boasts privacy-by-design capabilities, such as configurable automatic redaction for selfies customizable per jurisdictional regulations or use cases. This makes the service ideal for seamless age-gating across the globe while adding an extra layer of protection against spoofing.
“Our multi-step pipeline and data-centric approach have enabled us to tackle ethnic, genetic, age, and gender variance to provide our clients with a fair and robust age estimation,” explains Harry Varatharasan, Chief Data Scientist of ComplyCube.
The introduction of the new features comes as concerns mount over the ease with which minors can access inappropriate digital content. While some age-verification measures have been put in place, they are disturbingly simple to evade, especially when they are based solely on entering a birth date or are vulnerable to Virtual Private Network (VPN) manipulation. A UK-based study reports that 23% of minors say they can easily sidestep such VPN limitations, while another study highlights that a staggering 56% of children aged 11 to 16 have encountered explicit material online.
In response to these growing concerns, various jurisdictions are introducing robust regulatory frameworks aimed at mandating more rigorous age-verification procedures to enhance the safety of minors online. Key legislative efforts include the UK’s Online Safety Bill, the European Union’s Digital Services Act, and California’s Age-Appropriate Design Code Act. These laws aim to establish stricter guidelines and obligations for digital platforms, thereby creating a safer online environment for younger users.
Dr. Tarek Nechma, CEO of ComplyCube, adds that “the launch of our Age Estimation feature emphasizes our pledge to ensure that minors are shielded from content beyond their years while streamlining user experience for all and building trust at scale.”
Beyond its primary goal of safeguarding children online, the feature provides additional benefits to companies operating in regulated industries that fall under a lower level of scrutiny than financial institutions. Dating apps, e-commerce, gambling, gaming, and similar businesses can now:
Enhance User Experience: Age estimation streamlines age checks, promoting faster onboarding and better retention.Simplify Regulatory Adherence: Industries can effortlessly meet age-specific regulations, safeguarding their reputation and reducing legal risks.Ensure Data Minimization and Privacy: Estimating age masks or limits sensitive data collection, aligning with top-tier data protection standards.ComplyCube’s new Age Estimation solution offers a more streamlined approach to age verification. By reducing obstacles for users and enhancing conversion rates, it brings a balance of efficiency and trust. The one-stop-shop IDV platform also underscores its commitment to responsible digital interactions, especially when it comes to safeguarding minors.
About ComplyCube
ComplyCube is a top-tier SaaS platform specializing in Identity Verification (IDV), Anti-Money Laundering (AML), and Know Your Customer (KYC) compliance. It serves a diverse client range spanning financial services, telecommunications, transport, healthcare, e-commerce, cryptocurrency, FinTech, and more.
ComplyCube’s platform, which is ISO-certified and has received multiple awards, prides itself on offering the quickest omnichannel integration available in the market. Its Low/No-Code solutions, API, Mobile SDKs, Client Libraries, and CRM Integrations make this possible.
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Artificial Intelligence

UNLEASH World Returns to Showcase Fortune 500 Companies Transforming the Future of Work




From startups to the Fortune 500, the event will showcase the leaders and technologies changing the world of workSpeakers include senior HR and business leaders such as L’Oréal Deputy CEO, Barbara Lavernos, JB Academy Founder, Josh Bersin, Spotify CHRO, Katarina Berg, and Sodexo CHRO, Annick de Vanssay, as well as England Rugby legend, Jonny Wilkinson CBEImagine a future where the boundaries of HR are redefined, and business is transformed. That future becomes a reality this year at UNLEASH World 2023, as 5000+ HR leaders from 100+ countries will arrive for the industry gathering of the yearLONDON, Oct. 2, 2023 /PRNewswire/ — UNLEASH, the fastest-growing HR events across Europe and the US, returns to Paris for its 11th year on 17-18 October, 2023. Organised by UNLEASH, a global digital media and events business dedicated to HR, technology, learning and recruitment leaders, the flagship UNLEASH World conference has been the epicentre for HR, recruitment, learning expertise and tech influence for the last decade. This year, it returns to explore the transformative power of technologies such as AI in shaping the future of work.

Set across 12 theaters, UNLEASH World attendees will hear from visionary keynote speakers including CEOs from L’Oréal, Aliaxis and Roullier Group, CHROs from Airbus, Spotify and Sodexo, and Rugby legends, Jonny Wilkinson, CBE and Serge Betsen. With a diverse range of keynote speakers, interactive sessions, and networking opportunities, UNLEASH World provides cutting-edge insights and best practices for everyone – from CEOs to HR leaders and executives.
“UNLEASH is the most influential HR event in the world, where attendees are given the opportunity to meet the who’s who of the industry from some of the most exciting brands and employers in the world – under one roof, over two days of face-to-face meetings,” said Marc Coleman, CEO and Founder at UNLEASH. “Massive thanks too to our Headline Sponsors who are the heartbeat of the HR Industry and help ensure UNLEASH is the go-to global event for HR Leaders, including: AWS, Bob, Deloitte, Eightfold, Phenom, Qualtrics, SAP SuccessFactors, Visier, Workday, and Workhuman”.
Through keynotes on the main stage and further breakout stages, attendees will gain on some of the most pressing topics including:
Creating an Exponential Organization in the Modern EraThe Adaptive Enterprise – HR Technology in the Age of AITech & Human Harmony in a Hyper-Connected WorldHarnessing the Power of Resilience and ReinventionMastering Employee Connection and the Social Contract in Today’s Talent LandscapeThe speaker roster itself is star-studded with 200+ of the best in the HR industry with speakers including:
Jean-Claude Le Grand, CHRO, L’OréalKatarina Berg, CHRO, SpotifyJosh Bersin, Founder & CEO, The Josh Bersin CompanyNatalia Wallenberg, CHRO, Ahold DelhaizeSalim Ismail, Founder, OpenExOAnika Grant, CPO, UbisoftThierry Baril, CHRO, AirbusBeatriz Rodriguez, Chief Talent and DEIB Officer, BayerReza Moussavian, VP of People Products, ZalandoMaud Alvarez-Pereyre, Chief People & Transformation Officer, LVMHAndrew Elston, Global Head, Workforce Strategy Enablement, HSBCLaura Hingel, Global Head of Talent & Employer Branding, Christian DiorHenrik Hansen, VP Global Head of Integrated People Services, PhilipsDenise King, Vice President, Global Benefits and Payroll, MedtronicArtur Nejmark, Head of HRIS Operations, Volvo GroupIntroducing the UNLEASH World Startup Program: A veritable launchpad for trailblazing entrepreneurs in the HR and Future of Work. UNLEASH has been the launchpad for the future of HR Tech, this high-impact platform has already seen its network of startups raise an astounding €10 billion in funding. 2023 UNLEASH World Startup Award offers an unparalleled opportunity for early-stage companies to break through. Established in 2011, this accolade has proven to be more than just a trophy; it’s a gateway to funding and exponential growth. Our last four champions and runner-up’s secured game-changing funding within months. Those interested in entering the award can find out more here.
For more information, including the agenda and how to register for the event, visit
UNLEASH is the go-to marketplace for human resources and breakthrough technologies that shape the future of work, and is an essential source of news, analysis and market trends that inspire and empower organisational leaders worldwide. UNLEASH is a platform to share ideas that work, network and do business, and its mission is to be the world’s number one destination and marketplace for human resources, recruitment and learning leaders globally. UNLEASH is headquartered in London, UK with operations across Europe and the United States.

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Artificial Intelligence





The latest evolution of the iconic rum brand’s Music Liberates Music programme will use cutting-edge generative A.I. software to give a global collective of artists including UK singer/songwriter Bellah access to Boi-1da’s best-in-class production talent. 
HAMILTON, Bermuda, Oct. 2, 2023 /PRNewswire/ — Continuing its mission to support emerging talent, BACARDÍ and Grammy Award-winning producer Boi-1da are once again partnering to launch this year’s evolution of the longstanding ‘Music Liberates Music’ programme: The A.I. Powered Album. Dropping this November, The A.I. Powered Album will champion works by five global up-and-coming artists in a one-of-a-kind project exploring how A.I. can be positively leveraged to provide emerging talent unprecedented opportunities. For the first time since the campaign’s inception, each artist will have the opportunity to try out multiple demos with Boi-1da’s star-powered beats, using a generative A.I. trained on the award-winning producer’s sound, to ultimately finalise one incredible track. Together, the tracks will be offered to fans as the first-ever A.I. powered EP produced by Boi-1da.


The A.I. Powered Album will feature tracks from UK-based singer Bellah as well as Ghanian-raised rapper Blackway, American R&B singers Floyd Fuji and Kyle Dion, and Canadian R&B artist Savannah Ré. Over several weeks, each artist will feed their tracks into a state-of-the-art generative A.I. tool, which has been trained on a selection of beats from Boi-1da’s unreleased catalogue and will learn the sounds and cadence of his unique musical style. After submitting their demos to Boi-1da, each artist will work alongside him to refine their works, resulting in the EP’s final set of songs to be released this November.
Bellah, from North London, has a special knack for gliding over classic R&B instrumentals and captivating audiences. With a handful of EPs under her belt, the burgeoning British/Nigerian singer/songwriter has proven why she is at the forefront of the UK R&B industry. In her third and most recent piece, Adultsville, Bellah explores what it means to evolve into a woman in the modern world. It’s the inner page of a journal that, in looking back on her life and work as a whole, she describes as the “most transforming, traumatic, eye-opening, beautiful, and awful chapter of my life.”
With a style that combines traditional R&B with an Afro influence, Bellah’s very likable and sincere lyricism shines just as brightly as her voice. Her British-Nigerian ancestry lends an Afro influence to that unfiltered R&B, a sound that has been praised by Complex and BBC 1Xtra, which named her first hit their Track Of The Week. As a rising star in the music and entertainment industry, she’s already garnered a MOBO nomination, cementing her status as one of the most promising talents in the UK music scene. With over 1 million monthly listeners on Spotify, Bellah has captivated a wide audience with her music.
As with each Music Liberates Music programme, all proceeds from the project will directly benefit the participating artists. All copyright and subsequent revenue from the tracks will remain with the artists and Boi-1da. Fans can enjoy The A.I. Powered Album available for purchase as a limited-edition vinyl as well as for free on streaming platforms, such as Spotify, this November.
“This is the fifth year we’re bringing Music Liberates Music back for artists and fans alike. We’re proud to continually support emerging talent with new resources that fuel creativity and collaboration,” said Laila Mignoni, Global Head of Brand Marketing Communications for BACARDÍ rum. “Ultimately, our goal is to provide opportunity and access to rising artists in the industry, so it’s been exciting to broaden Boi-1da’s capabilities, allowing him to work with multiple artists on multiple tracks, simultaneously as one producer. We know the conversation around AI has been a challenging one, so approaching this project with the utmost respect and protection for the artist was key in developing this new tool. The technology is, and always should be, complementary to each artist’s work and protective of all the creatives involved.”
“I’m thrilled to work with BACARDÍ on this ground-breaking new iteration of Music Liberates Music exploring AI as a tool to enrich human creativity,” says Boi-1da. “One of the most fulfilling responsibilities I have as a producer is to work with up-and-coming talent. Through the A.I. Powered Album, we’ve provided unprecedented access to my personal production style. I’m able to work with an international collective of artists simultaneously, while still honouring their creative autonomy. Music as an art has continually grown thanks to innovative technology, and with AI, I believe we can revolutionise the music industry for good if we view it as a way to provide opportunities that enhance music’s human element, rather than replace it.”
For more information and updates on the launch of The A.I. Powered Album follow @bacardi_uk on all social channels or visit
About BACARDÍ® Rum – The World’s Most Awarded Rum In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 1,000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. http://www.BACARDÍ.com/
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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