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Amagi’s 10th FAST Report Unveils 28% Rise in Global Ad Impressions and Steady Shift in Ad Dollars Toward CTV

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NEW YORK, Jan. 25, 2024 /PRNewswire/ — Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV) today announced that the 10th edition of its Quarterly Global FAST Report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the global FAST market, with increases of 15% in Q3 and 28% in Q4. Channel deliveries and Hours Of Viewing (HOV) showed significant growth over the same periods. Channel deliveries grew by 45% in Q3 and 25% in Q4, and HOV rose by 30% in Q3 and 26% in Q4. These steady numbers demonstrate how FAST continues to be a popular streaming model, enabling advertisers to target specific audiences and content providers to differentiate themselves within the broader video advertising ecosystem.

Moreover, an introduction to the report by Gavin Bridge at FASTMaster Consulting, provides stakeholders with key insights into how they can take further advantage of this underutilized ad market.
“FAST’s global audience continues to grow, offering advertisers new opportunities to reach consumers,” said Bridge. “2024 will be a pivotal year for the medium as it looks to see ad spending catch up to viewing trends, as well as greater awareness of who the FAST audience is and why they are an attractive target.”
Amagi’s 10th Quarterly Global FAST Report combines findings from analyst reports with real-time data from the Amagi ANALYTICS platform and Amagi’s consumer survey, representing over 500 US households across diverse socioeconomic backgrounds. The report also examines viewer data across 50-plus FAST platforms and approximately 3,800 channel deliveries that use Amagi THUNDERSTORM, the company’s proprietary server-side ad insertion (SSAI) platform.
Key Highlights From the Report:
Ads Are Worth It: While 46% of survey respondents primarily use SVOD services, 44% use FAST or AVOD, with two-thirds of viewers saying they’ll willingly watch ads if it means receiving free, high-quality content. This finding demonstrates the potential for continued migration to AVOD and FAST services.APAC Surpasses in Overall Growth: APAC is the only region that shows a three-digit growth in both analyses (Q3 2022 vs. Q3 2023 and Q4 2022 vs. Q4 2023) across HOV (145% in Q3 and 130% in Q4) and ad impressions (281% in Q3 and 352% in Q4).News Takes a Huge Lead Over Other Genres Globally: News contributed a substantial 41% to total HOV worldwide in Q3 2023, followed by 37% in Q4 2023, maintaining its status as the most watched genre. Movies trailed behind at an 11% share in Q3 2023 and a 9% share in Q4 2023, with nature and wildlife as the third runner-up at 8% and 6% during the same quarters.EMEA and LATAM Have Their Own Preferences: While news may dominate other genres on a global scale, both EMEA and LATAM show a stronger preference for movies. In EMEA, this genre remained the crowd favorite at a consistent 18% HOV contribution across Q3 2023 and Q4 2023, while news came second at 13% and then at 11%. In LATAM, news never reached the top three, with movies at a massive lead (50% in Q3 2023, 52% in Q4 2023), lifestyle in second place (14%, 16%), and sports in third (8%, 7%).”As this latest edition of the Global FAST report shows, stakeholders need to start aligning their strategies with the pace at which ad dollars are now moving in the FAST lane,” said Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi. “The surge in ad dollars toward CTV is not just a trend; it’s a seismic shift reshaping the digital advertising landscape. Advertisers, content providers, and FAST services must recognize the incredible opportunities within this dynamic environment.”
Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagi’s global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel among others.
The latest edition of the Amagi Quarterly Global FAST Report is available here. For more information about Amagi and its streaming TV solutions, visit www.amagi.com.
About AmagiAmagi is the premier industry cloud platform, providing comprehensive management, distribution, and monetization solutions for both traditional and streaming TV services. Through continuous innovation and our make-move-monetize framework, we make video content fluid and accessible to everyone across regions and platforms — cable, D2C apps, FAST, CTV, VOD and OTA platforms. As a pioneer in cloud broadcasting, we offer best-in-class cloud migration services for broadcast TV networks, transitioning their entire operations into the cloud effortlessly. Globally, we work with 800+ content brands, delivering 3,800+ channels with deployments in 150+ countries, managing ad opportunities in excess of 50 billion. We have a presence in New York, Los Angeles, London, Paris, Singapore, Seoul and Sydney, with innovation centers in Bangalore, Zagreb, and Lodz, and a global media monitoring center in New Delhi.
Agency Contact:
Joseph LesieutreWall Street CommunicationsEmail: [email protected] 
Amagi Contact:
Aashish WashikarDirector – Corporate CommunicationsEmail: [email protected] (+91) 9533390005 
Photo: https://mma.prnewswire.com/media/2326714/Amagi_FAST_report.jpg
 

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Artificial Intelligence

Validation Cloud Secures $5.8 Million in Inaugural Funding to Propel Web3 Infrastructure

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ZUG, Switzerland, Feb. 28, 2024 /PRNewswire/ — In a significant stride towards revolutionizing Web3 infrastructure, Validation Cloud has proudly announced the successful closure of its first external investment round, amassing $5.8 million. Spearheaded by San Francisco-based Cadenza Ventures, this funding round exceeded expectations with contributions from an impressive roster of international investors, including Blockchain Founders Fund, Bloccelerate, Blockwall, Side Door Ventures, Metamatic, GS Futures, and AP Capital.

Alex Nwaka, Co-Founder of Validation Cloud, expressed enthusiasm about the funding, “This investment marks a pivotal moment for Validation Cloud as we aim to address the urgent demand for scalable and compliant Web3 infrastructure. We’re honored to collaborate with our investors who are instrumental in propelling the global adoption of our platform among cutting-edge networks, developers, and asset managers.”
Validation Cloud is at the forefront of Web3 technology, having developed an innovative system architecture that paves the way for significant advancements in the sector. Known as the “Cloudflare of Web3,” the company offers a robust, scalable, and intelligent platform providing Staking, Node API, and Data services, drawing inspiration from Cloudflare’s transformative impact on Web2 infrastructure.
Founded by veterans in the Proof-of-Stake domain, Validation Cloud boasts a team of highly experienced professionals from renowned organizations such as Uber, Workday, Deloitte, Citadel, Morgan Stanley, Binance, Crypto.com, Figure, R3, and more, emphasizing a talent-first approach with a worldwide workforce.
Kumar Dandapani, Managing Partner at Cadenza Ventures, highlighted the strategic vision behind their investment, “At Cadenza, we do not invest in just any company; we invest in the future of transformative technologies. Validation Cloud’s pioneering role in Proof-of-Stake and their relentless pursuit of next-generation Web3 infrastructure have set them apart as leaders in the Web3 space.”
Aly Madhavji, Managing Partner at Blockchain Founders Fund, shared his thoughts on the investment, “We believe in the transformative power of Web3 and its ability to redefine how businesses operate. Investing in Validation Cloud aligns perfectly with our vision of supporting innovative platforms that are ready to lead the next wave of digital transformation.”
Validation Cloud has earned a reputation for its close partnerships with networks from their nascent stages, supporting a wide array of ecosystems from established ones like Chainlink, Hedera, and Stellar to emerging networks such as Aptos, Eigenlayer, and Berachain. Their platform lays the groundwork for the enterprise adoption of networks, positioning Validation Cloud as a key player in the Web3 infrastructure landscape.
For further details on Validation Cloud and its offerings, please visit www.validationcloud.io.
Please contact: Kelly Clark, Director of Communications | [email protected] 
Photo – https://mma.prnewswire.com/media/2349304/Validation_Cloud_Validation_Cloud_Secures__5_8_Million_in_Inaugu.jpg
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MWC 2024 | Huawei Multilayer Ransomware Protection (MRP) Solution Becomes the First to Get Tolly-certified

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BARCELONA, Spain, Feb. 28, 2024 /PRNewswire/ — At MWC Barcelona 2024, Huawei’s Multilayer Ransomware Protection (MRP) Solution was certified by Tolly Group, an authoritative international testing organization. The test results show that Huawei MRP detected 100% of the ransomware samples through network-storage collaboration. Network devices can perceive information and level of the ransomware, and collaborate with storage devices for blocking and protection, restoring services to the normal state.

Ransomware attacks continue to be a global threat, with the service, IT, and manufacturing industries being the primary targets. Therefore, it is crucial for enterprises to enhance the “immunity” of their data centers to protect against viruses and ransomware attacks, and to ensure the stable operation of their core service systems.
Huawei MRP solution is the first ransomware protection solution in the industry to achieve network-storage collaboration, and provides a two-line defense that includes six-layers of protection. The network is the first line of defense for security defense, providing intrusion prevention at the network border and intranet spread prevention. The storage is the last line of defense for data protection, providing storage protection, secure snapshot, backup protection, and isolation zone protection. The MRP solution builds an in-depth defense system with pre-, in-, and post-event phases, which complies with the Identify, Protect, Detect, Respond and Recover (IPDRR) cyber security framework of the National Institute of Standards and Technology (NIST). It is a systematic solution to defend against ransomware attacks, and it can better meet the requirements of global enterprises to provide high security for data center infrastructure.
The MRP solution test involves 21 test cases. The MRP solution passed all of them. The test covers collaborative detection, collaborative blocking, collaborative protection, and service recovery.
At MWC 2024, Kevin Tolly, founder of the Tolly Group, issued the “Huawei Multilayer Ransomware Protection (MRP) Solution” certificate to Huawei. He said, “This test covered all four aspects of ransomware protection, including virus detection, virus blocking, system protection, and system recovery. It used 21 typical test scenarios and is the most comprehensive and strict test that Tolly has conducted so far on ransomware protection. The test results show that the capability of Huawei MRP solution is industry-leading.”
For more information, please download the test report at:
https://www.tolly.com/publications/detail/224103 
For details about Huawei MRP, please visit: https://e.huawei.com/en/solutions/data-center/multi-level-data-center/mrp
Photo – https://mma.prnewswire.com/media/2350582/Huawei_Multilayer_Ransomware_Protection.jpg  
 
 

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Artificial Intelligence

Data Center Colocation Market to Reach $46.30 Billion by 2028, More than 5,175.6 MW Power Capacity to be Added in the Next 6 Years – Arizton

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CHICAGO, Feb. 28, 2024 /PRNewswire/ — According to Arizton’s latest research report, the data center colocation market is growing at a CAGR of 7.25% from 2022 to 2028.

To Know More, Download the Free Sample Report:
https://www.arizton.com/request-sample/4128
Browse In-Depth TOC on the Data Center Colocation Market
932– Pages           238 – Tables           546 – Figures  
The Global Data Center Colocation Market Report Scope
Report Attributes
Details
Market Size (2028)
USD 46.30 Billion
Market Size (2023)
USD 30.42 Billion
CAGR by Investment (2022-2028)
7.25 %
Market Size – Area (2028)
25.97 million Square Feet
Power Capacity (2028)
5,175.6 MW
Colocation Market by Revenue (2028)
USD 84.61 Billion
Base Year
2022
Forecast Year
2023-2028
Market Segmentation
Colocation Service, Infrastructure, Electrical Infrastructure, Mechanical Infrastructure, Cooling Systems, Cooling Techniques, General Construction, and Geography
Geographical Analysis
North America, Latin America, Western Europe, Nordics, Central & Eastern Europe, Middle East, Africa, APAC, and Southeast Asia
 
The global data center colocation market is experiencing significant growth owing to the expanding use of IoT, cloud computing, and AI/ML technologies. Governments in various countries have launched digitalization initiatives to promote economic development, thereby boosting the operator confidence in managing data centers in the whole region. For example, the UK government implemented a cloud strategy to enhance the country’s adoption of cloud services. This has created a favorable environment for adopting cloud services among the Small and Medium-Sized Enterprises (SMEs) in Europe as businesses increasingly recognize the benefits of digital transformation. The considerable growth in demand for colocation data centers can be attributed to regional organizations continuing to migrate their workloads to the cloud. This has attracted investments from both local and global data center providers.
Growing M&A and Joint Ventures in the Data Center Colocation Market
In the global market, joint ventures and mergers and acquisitions are commonly used strategies for businesses to expand, collaborate, or restructure their operations. The data center industry has witnessed significant joint ventures, mergers, and acquisitions. Additionally, there is an influx of companies from the real estate industry acquiring data center companies to enter the market. These acquisitions and JVs provide opportunities for new players to enter the market, attract customers, and gain a larger market share. Private equity firms are rapidly expanding their investment, considering the increasing demand for data centers and better returns in the short term. New players are entering the market by acquiring existing data center operators or forming joint ventures. Several colocation vendors in the Latin America data center colocation market are actively participating in mergers and acquisitions. For instance, in March 2022, Equinix acquired four data centers of Entel, located in Chile and Peru. In December 2022, Aligned Data Centers agreed to acquire ODATA, marking the company’s entry into the Latin American market.
In Europe, colocation prices vary from country to country. Markets such as the UK, Germany, and France account for the highest colocation pricing in Europe compared to the other markets. The data center colocation market will continue to witness several mergers and acquisitions as large providers or investment trusts continue to propel their market share and presence in the region, thereby driving the colocation market growth. Retail colocation spaces will register a higher demand than wholesale colocation spaces in the region. Conversely, other European markets may offer more competitive pricing due to various factors, including lower operating costs, access to renewable energy sources, and emerging data center hubs. The colocation market in Western Europe is expected to witness several mergers and acquisitions as large providers or investment trusts aim to increase their market share and presence. This consolidation is anticipated to contribute to the continued growth and competitiveness of the European colocation market.
Geographical Overview
Many data center investments are witnessed in the US, driven by the deployment of 5G, technological advances, the adoption of Big data and IoT, digitalization, and the development of smart cities. The Southeastern region, particularly North Virginia, is considered the global data center capital, hosting a high concentration of facilities. Virginia, Texas, California, and Georgia are the top states attracting investments from global operators. In Arizona, businesses in FTZs can receive significant tax reductions. The Northeastern region faces space constraints for data center development, leading to expansions in large-scale colocation facilities. Salt Lake City experiences significant demand from the IT, cloud, entertainment, media, and retail sectors, while Chicago experiences rapid growth and is expected to continue expanding. The US data center colocation market is expected to see the entry of new players. In 2022, notable newcomers, such as AUBix, Edge Centres, Corscale Data Centers, Yondr, and Quantum Loophole, entered the market. However, these newcomers will face competition from both local and established global players in the market. The US data center colocation market is set to continue its revenue growth. This growth will be fueled by providers who construct new facilities and expand their existing capacities. In 2022, the US market experienced notable M&As due to increased industry demand. This led to data center suppliers entering M&A contracts to expand their portfolios. This trend is expected to persist throughout the forecast period. New entrants aiming to expand their revenue will also contribute to the growth of the colocation market in the US.
What’s Included
Comprehensive coverage of the global data center colocation market regarding investments and service revenue generated by operators in offering colocation services worldwide.Market estimations by investment, area, and power capacity globally and across key geographies – 8 regions and 50+ countries covered.The data center market investments are classified into multiple segments (electrical, mechanical, and general construction services) and sub-segments (UPS, generators, cooling systems, and others) with sizing and forecast.Market size and estimation for colocation services, i.e., revenue generated by colocation service providers offering retail and wholesale colocation services across 8 regions and 50+ countries.A detailed study of the existing market landscape, an in-depth industry analysis, and insightful predictions about the growth trajectory of the market and its sub-segmentsA comprehensive analysis of the key market enablers, latest trends, restraints, and growth prospects for the industryBusiness overview and service offerings of colocation service providers in the global market.A transparent research methodology and the analysis of the demand and supply aspects of the industry.The Global Data Center Colocation Market Report Encompasses Crucial Data, including:       
CAGR (Compound Annual Growth Rate) during the forecast period: This metric provides insights into the annual growth rate of the data center colocation market over the specified time frame.       
Detailed information on growth drivers: The report offers in-depth information on the factors that will propel the data center colocation market growth from 2022 to 2028. This includes an analysis of various market influences.       
Precise estimation of market size: Accurate assessments of the data center colocation market size and its contribution and focus on key market segments.       
Predictions about upcoming trends and changes in consumer behavior: The report offers insights into anticipated trends and shifts in consumer behavior that are likely to impact the data center colocation market, helping businesses prepare for future market dynamics.       
Geographical market growth: The report covers the development of the data center colocation market across different regions, including North America, Latin America, Western Europe, Nordics, Central & Eastern Europe, Middle East, Africa, APAC, and Southeast Asia. This provides a comprehensive understanding of the market’s global landscape.       
Competitive landscape analysis: A thorough examination of the market’s competitive landscape is presented, including detailed information about companies operating in the data center colocation market. This includes an overview of key players, their market share, strategies, and key developments.       
Analysis of growth challenges: The report includes a comprehensive analysis of factors that may pose challenges to the growth of companies in the data center colocation market, providing a well-rounded view of the market dynamics.
Buy this Research @ https://www.arizton.com/market-reports/data-center-colocation-market
Post-Purchase Benefit                        
1hr of free analyst discussion10% off on customizationProminent Data Center Investor
China Mobile InternationalChina TelecomChina UnicomChindata GroupCoreSiteCyrusOneDigital RealtyEdgeConneXEquinixGDS ServicesNTT DataSTACK InfrastructureST Telemedia Global Data CentresVantage Data CentersVNETOther Prominent Vendors
365 Data CentersAdaniConneXAfrica Data CentresAirTrunkAligned Data CentersAmerican TowerAtmanatNorth (Partners Group)AT TOKYOArubaBig Data Exchange (BDx)CDC Data CentresCenter3ChayoraCloudHQCologixColt Data Centre Services (Colt DCS)Compass DatacentersCOPT Data Center SolutionsCtrlS DatacentersCyxtera Technologies (Brookfield Infrastructure Partners)DATA4DataBankDC BLOXDCI IndonesiaEdge CentresePLDTFlexentialGlobal SwitchGreen MountainGulf Data HubH5 Data CentersHostDimeIron MountainInternet ThailandKDDIKeppel Data CentresKhazna Data CentersLG UplusMettaDCNEXTDCOpen Access Data CentresOrange Business ServicesPrinceton Digital GroupQTS Realty TrustRostelecom Data CentersSabey Data CentersSkybox DatacentersStream Data CentersScala Data CentersSify TechnologiesSUNeVison Holdings (iAdvantage)SwitchT5 Data CentersTenglong Holding GroupTierPointTurkcellUrbacon Data Centre SolutionsViettel IDCWinguYondrYotta InfrastructureNew Entrants
AQ ComputeCorscale Data CentersGaw Capital PartnersEDGNEX Data Centres by DAMACESRGatineau Data Hub (GDH)iMCriticalIXAfricaKasi CloudPowerHouse Data CentersQuantum LoopholeQScaleYCO CloudYTL Data CenterMarket Segmentation
Colocation Services
Retail ColocationWholesale ColocationInfrastructure
Electrical InfrastructureMechanical InfrastructureGeneral ConstructionElectrical Infrastructure
UPS SystemsGeneratorsTransfer Switches & SwitchgearPDUsOther Electrical InfrastructureMechanical Infrastructure
Cooling SystemsRacksOther Mechanical InfrastructureCooling Systems
CRAC & CRAH UnitsChiller UnitsCooling Towers, Condensers & Dry CoolersEconomizers & Evaporative CoolersOther Cooling UnitsCooling Techniques
Air-based CoolingLiquid-based CoolingGeneral Construction
Core & Shell DevelopmentInstallation & Commissioning ServicesEngineering & Building DesignFire Detection & SuppressionPhysical SecurityDCIM/BMS SolutionsGeography
North AmericaThe USCanadaLatin AmericaBrazilMexicoChileColombiaThe Rest of Latin AmericaWestern EuropeThe UKGermanyFranceNetherlandsIrelandSwitzerlandItalySpainBelgiumPortugalOther Western European CountriesNordicsDenmarkSwedenNorwayFinland & IcelandCentral & Eastern European CountriesRussiaPolandAustriaThe Czech RepublicOther Central & Eastern European CountriesMiddle EastThe UAESaudi ArabiaIsraelOmanQatarKuwaitJordanBahrainOther Middle Eastern CountriesAfricaSouth AfricaKenyaNigeriaEgyptEthiopiaOther African CountriesAPACChinaHong KongAustraliaNew ZealandIndiaJapanTaiwanSouth KoreaThe Rest of APACSoutheast AsiaSingaporeMalaysiaThailandIndonesiaPhilippinesVietnamThe Other Southeast Asian CountriesCheck Out Detailed TOC @ https://www.arizton.com/market-reports/data-center-colocation-market?details=tableOfContents
Key Questions Answered in the Report
How big is the data center colocation market?
What is the growth rate of the global data center colocation market?
What is the estimated market size in terms of area in the global data center colocation market by 2028?
What are the key trends in the data center colocation market?
How many MW of power capacity is expected to reach the global data center colocation market by 2028?
About Our Data Center Capabilities  
Arizton’s team of principal consultants and analysts work towards publishing extensive secondary and primary research that is credible, resourceful, and data-driven. With over 5 years of experience, Arizton has helped several Fortune 500 companies with data-driven insights that enabled them to expand their businesses to niche regions, added over a billion dollars in revenues, and effective go-to-market strategies. We offer various product portfolios to meet the client’s requirements, which align with their key business strategies and identify high-value growth avenues.  
Exhaustive syndicated reports, databases, country-wise market analysis, & customized consulting projects are published by our team of exuberant and well-experienced analysts who possess exemplary skills in advanced research practices, techniques, and ethics to outperform in fabricating impregnable research. Subscribe to our exhaustive portfolios to access premium research reports at competitive prices. Partner with Arizton for your next strategic business decision and gain a competitive advantage with real-time, data-driven research.  
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Data Center Power Market – Global Outlook & Forecast 2023-2028
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