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Ericsson ConsumerLab: 10 Hot Consumer Trends 2030s – the AI-Powered Future

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Ericsson polled more than 6,500 early adopters in 13 cities about possible AI scenarios in the 2030sEarly adopters believe that four out of five consumers in the 2030s will use AI to make major life-altering decisionsEarly adopters believe that the most successful innovators of the future may be those that ignore AI adviceSTOCKHOLM, June 4, 2024 /PRNewswire/ — Movies starring clones of your friends, simulating your future, personal digital assistants, and AI-driven beauty operations are some of the ways AI is expected to impact everyday life in the 2030s, according to technology early adopters polled by Ericsson (NASDAQ: ERIC).

New research from Ericsson ConsumerLab called 10 Hot Consumer Trends 2030s – the AI-Powered Future, captures responses from 6,500 early adopters in 13 cities around the world regarding AI scenarios in the 2030s.  
Respondents believe that about 80 percent of consumers could be using AI simulations in the 2030s for life-altering decisions such as buying houses or stocks, and for making lifestyle changes based on health simulations.
Early adopters also see AI playing a major role in assisted childcare to boost children’s skills and believe AI will play a significant role in securing good employment.
The early adopters – traditionally the most passionate about the need to fully embrace new technology – were asked to evaluate 120 digital service ideas across 15 areas, ranging from fashion and entertainment to working life and simulations of their own behavior.
The results reveal a split among early adopters between those who feel joy, hope and excitement about AI, called AI hopefuls in the report, and those who feel fear and anxiety, called AI fearful.
The research shows that more than 60 percent of even the most ardent AI fans believe they will not have full control of how it will impact their lives in the 2030s.
The figure rises to more than 70 percent for those current early adopters who are more skeptical about the future role of AI.  
About 37 percent of the AI hopefuls and 27 percent of the AI fearful believe they will retain full control of how AI is used in their own lives by 2030.
Just over half of AI hopefuls say they will try to use AI as much as possible, compared to 26 percent of the AI fearful – pointing to the likelihood of fragmentation in usage patterns.
However, almost all those polled – 95 percent – believe that at least some aspects of the ten trends will become a reality.
The report also flags the possibility of AI becoming so influential in decision making that ignoring certain AI insights could be a key to success. About 58 percent of respondents believe that the innovators of the 2030s will be those who dare to ignore AI’s advice.
Report author Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, says : “The Ericsson ConsumerLab 10 Hot Consumer Trends report clearly indicates that early adopters expect AI to have a significant role in their future daily life. Consumer expectations are important as this also has implications on network traffic capabilities to handle related future data use per device.
“Another insight is the concern that early adopters have, including the biggest supporters of AI, about the future control of AI in their personal lives. This shows a need for companies working with AI to address the concerns of consumers as they develop solutions.”
The Ten Trends
01 Artificial ShoppersWill personal AI assistants bring about the end of advertising? 75 percent predict AI shopping assistants that screen out advertisements. Just as many also say big tech companies will use these shopping assistants to influence consumer purchases.
02 Generative FashionWill fashion trends be dictated by AI in the future – or will “100 percent human made” be the new black in 2030? In the 2030’s humans will use plastic surgery to get the right AI-generated beauty standard look, according to 6 in 10.
03 Sentient ScreenplaysAI cloned friends are set to appear in your generatively created movies – 68 percent foresee the ability to AI clone their friends to be part of their stories.
04 Human Digital TwinsNothing left to chance: AI reduces uncertainty by simulating anything in daily life – 50 percent think people will simulate their marriages for future changes or divorce.
05 Programmed ProgenyAI-assisted childcare promises relief for parents but concerns over loss of human empathy loom large – 74 percent foresee AI assistants in parenting boosting children’s technical skills but diminish creative/emotional intelligence.
06 Govern by AIPublic AI may improve society but is likely to be challenged by corporate AIs. – 72 percent believe corporate AIs will outsmart societal AIs.
07 Empower-less EmployeesAI may boost your work performance but also strip it of meaning – 67 percent believe that AI will be necessary to get good job positions. 
08 Data DisorderRegulation or a digital wild west, consumers’ future depends on who controls data – 75 percent think new regulations will allow citizens to opt out.
09 AI Running WildMore interconnected AIs could start developing their own agenda – 59 percent think future co-existence with AIs could become difficult.
10 Key KeepersWill connected AI key keepers shield privacy or increase dependency in the digital age? 7 in 10 say button clicking, ID card swiping and remembering logins will become unnecessary as AI will handle that.
Read the latest Ericsson ConsumerLab 10 Hot Consumer Trends for the 2030s – the AI-Powered Future report via this link.
Related linksEricsson ConsumerLabEricsson: 10 Hot Consumer Trends: Life in a Climate-Impacted FutureEricsson: A Quick Guide to Your Digital Carbon FootprintEricsson: 10 Hot Consumer Trends 2030 – The Hybrid MallEricsson: 10 Hot Consumer Trends 2030 – The Everyspace PlazaEricsson: 10 Hot Consumer Trends 2030 – Connected Intelligent MachinesEricsson: 10 Hot Consumer Trends 2030 – The Internet of Senses
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MORE INFORMATION AT:Ericsson [email protected]  (+46 10 719 69 92)[email protected]  (+46 10 719 00 00)
ABOUT ERICSSON:Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions, and Global Communications Platform. It is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com
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Ericsson 10 HCT The AI-Fueled Future – Generative Fashion
 

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InterSystems TrakCare and InterSystems IRIS for Health to underpin deployment of fully unified future-ready AI-driven healthcare ecosystem at NEOM

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RIYADH, Saudi Arabia, July 24, 2024 /PRNewswire/ — InterSystems, a creative data technology provider dedicated to helping customers solve their most critical scalability, interoperability, and speed challenges, and NEOM, the sustainable development taking shape in northwest Saudi Arabia, today announced a groundbreaking partnership to revolutionize the healthcare experience within NEOM.

The partnership enables NEOM to deploy InterSystems TrakCare® across its healthcare facilities, which currently include one hospital and 41 clinics. TrakCare is a unified health information system that provides clinical, administrative, and financial information as a single source of truth for each patient and offers enhanced clinical decision support capabilities.
Additionally, by the end of 2024 InterSystems IRIS® for Health will centralize NEOM’s clinical application data to facilitate the development of innovative health programs. InterSystems IRIS for Health is a comprehensive, cloud-first digital health development platform that provides all the building blocks needed for Machine Learning and to work with practically any healthcare data standard, including HL7® FHIR®.
By adding IRIS for Health to their health ecosystem NEOM will significantly enhance the overall individual’s experience and move towards realizing NEOM’s ‘one patient, one record’ approach.
As a flexible and powerful healthcare information system TrakCare equips NEOM with extensive data capabilities, and as a digital health development platform IRIS for Health facilitates NEOM’s use of Artificial Intelligence (AI) driven technology. Combining these offerings empowers healthcare providers to make better informed decisions that optimize operations effectively for world-class healthcare services.
“This partnership marks a significant milestone in our mission to advance healthcare through innovative technology,” said Ali Abi Raad, Country Manager for the Middle East, India, and South Africa, InterSystems. “We are proud to support NEOM and their vision of building a digitally integrated healthcare ecosystem and becoming a global leader in health and well-being.”
“The partnership with InterSystems is a significant milestone in realizing our digital first and personalized prevention focused healthcare system. To realize this vision, we need flexible and data standards driven technology partners who are committed to our ‘one patient, one record’ approach.” – Dr Mahmoud Alyamany, Sector Head, NEOM Health & Wellbeing.
About InterSystems
Established in 1978, InterSystems is the leading provider of next-generation solutions for enterprise digital transformations in the healthcare, finance, manufacturing, and supply chain sectors. Its cloud-first data platforms solve interoperability, speed, and scalability problems for large organizations around the globe. InterSystems is committed to excellence through its award-winning, 24×7 support for customers and partners in more than 80 countries. Privately held and headquartered in Cambridge, Massachusetts, InterSystems has 39 offices in 28 countries worldwide. For more information, please visit InterSystems.com.
About NEOM
NEOM is an accelerator of human progress and a vision of what a new future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this new future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.
NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate, and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity.
Photo – https://mma.prnewswire.com/media/2468338/ISC_Neom.jpg

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Zesty Introduces Cloud Insights and Automation Platform To Ensure Optimization and Cloud Operational Excellence

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With prescriptive insights and AI automation for cloud infrastructure management for multiple CSPs, Zesty’s platform makes it simple to optimize cloud spending and performance, improve utilization rates, and create new opportunities for FinOps and DevOps teams
SAN MATEO, Calif., July 24, 2024 /PRNewswire/ — Zesty, a leader in automated cloud infrastructure management, announced today the launch of its Insights and Automation Platform. Designed to support a multi-cloud strategy and transform cloud challenges into opportunities for FinOps and DevOps teams, the platform optimizes cloud spending and improves utilization rates with prescriptive insights and automation, empowering companies to focus on innovation, not cloud or budget management.

As global innovation drives continuous exponential cloud growth, more than half of CIOs have reported an increase in their IT budget for this year specifically to enhance their capacity for financing new projects. Overseeing multiple vendors, intricate cost structures, and ever-evolving company needs have created enormous complications for companies as they scale and budget. While R&D teams prioritize leveraging cloud services to drive innovation and competitive advantage, Finance teams focus on controlling costs and ensuring budget adherence.
Zesty’s platform incorporates new insights to drastically simplify SMB and enterprise cloud cost management by prioritizing the highest value recommendations for FinOps teams. For example, the recommendations focused on reducing unused resources alone can help companies cut costs by 7%, which in some cases represents millions of dollars annually. The platform also hosts Zesty’s AI-driven flagship solutions, Commitment Manager and Zesty Disk, which automatically scale cloud resources up and down and identify potential savings across services. Zesty’s integration of insights and automation ensures that cloud investments consistently align with evolving business objectives with even greater efficiency and savings.
“CIOs are constantly exploring avenues to finance new projects. The Zesty Insights and Automation Platform will play a pivotal role in identifying areas of waste and help to free those funds for innovative projects. Machine learning capabilities and predictive analytics are driving serious returns for FinOps teams, with some of our customers recovering over a million dollars a year from cloud waste and using that to amplify innovation,” said Maxim Melamedov, CEO and Co-Founder of Zesty. “Our mission is to help businesses easily eliminate cloud-related waste in all its forms, financial, cloud resources, environmental, and time. Our platform comes at a critical time given the industry’s urgent need for effective financial management of cloud operations. Companies across all industries are desperate for a guide on their FinOps journey, and we are excited to be able to help.”
Zesty sets a new standard for the fragmented FinOps industry, providing a unified and efficient approach to cloud management, transforming visibility into action with prescriptive insights and automation, optimizing services such as AWS’ EC2, EBS, RDS, S3, ELB, EIP, and Azure’s Virtual Machines. Fueling its commitment to enhancing cloud infrastructure efficiency, Zesty manages billions in AWS contracts. Zesty’s customer-centric approach earned the company a near-perfect (4.9/5) CSAT (Customer Satisfaction Score) in 2023.
To learn more about Zesty’s Insights and Automation Platform or to book a demo, click here.
About Zesty
Zesty helps organizations accelerate innovation with its cloud infrastructure optimization platform. Powered by machine learning, Zesty provides FinOps and DevOps teams with prescriptive insights and automation to achieve the ideal utilization of cloud resources and enables CIOs to balance operational excellence and costs. Zesty’s optimization platform helps companies efficiently allocate resources for applications, with solutions for compute, storage, containers, databases, and more, saving time and money.
Founded in 2019, Zesty was built with the vision of making the cloud more affordable and accessible while reducing waste. With offices in San Mateo, Tel Aviv, Kiev, New York, and London, Zesty supports thousands of organizations, helping them get maximum value out of their cloud infrastructure. To learn more, visit https://zesty.co/.
Media Contact Kate Schoenstadt [email protected] IL: +972(0)-54-7776684
 

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Zenoo calls for collaboration to tackle AI fraud in banking

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CAMBRIDGE, England, July 24, 2024 /PRNewswire/ — UK technology company Zenoo warns the use of AI in banking fraud is just getting started – and collaboration with AI specialists is required to stem its flow.

Cambridge-based Zenoo – whose clients include London Stock Exchange, Experian, Transunion and NASA – supplies digital onboarding and protection from financial crime for businesses and has issued a warning to the banking community that the malevolent use of AI will only become more sophisticated and prevalent in the future.
Zenoo UK managing director George Taylor said: “It’s an enormous concern how quickly and significantly AI is being innovated to assist in banking fraud. In particular, social engineering attacks to steal personal information, enable identity theft and unauthorised access to bank accounts, is becoming remarkably advanced.”
Key areas of concern include Psychographic Profiling – where AI will analyse extensive data to create detailed psychographic profiles of individuals, tailoring social engineering attacks to exploit specific psychological traits – and Manipulative Interactions where the rising use of chatbots and virtual assistants in banking will be taken advantage of to engage in prolonged, convincing interactions with targets to extract sensitive information or induce them to perform actions that compromise their security.
Taylor is calling for banking to respond to the AI threat with AI too by collaborating with AI defence systems that can learn and adapt in real-time to detect and respond to emerging threats and machine learning models to identify and predict potential fraud based on evolving patterns and behaviours.
He adds: “The key word in combatting the AI threat is ‘collaboration’. Here at Zenoo we partner with cutting edge providers of the latest AI deepfake detection solutions which can be easily integrated into existing or new customer on boarding flows to combat fraud. We must take advantage of those specialists who are analysing and responding to the AI threat on a daily basis”.
Visit Zenoo to learn more or book a demo.
About Zenoo
Zenoo specialises in the remote onboarding of customers for international companies to help them improve their conversion rates, breaking down barriers and making it easier for their customers to open accounts online. Visit partner.zenoo.com for further information. 
Media enquiriesContact Bruce Ackland on +44 7884 076548 or email [email protected] 

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