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AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization

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AppsFlyer’s solution catalyzes competitive strategies based on market trends and consumer needs.
SAN ANTONIO, June 18, 2024 /PRNewswire/ — Recently Frost & Sullivan assessed the digital advertising AI industry and based on its analysis, recognized AppsFlyer with the 2024 Asia-Pacific Competitive Strategy Leadership Award. As a marketing measurement, attribution, and data analytics provider, AppsFlyer empowers clients with privacy-preserving technologies and fosters innovation and trust in the mobile industry. Most importantly, AppsFlyer’s founders addressed a growing need within the blossoming application (app) economy to reliably measure marketing success. The company focuses on establishing trustworthy customer relationships among marketers, developers, and product managers and offers a compelling solution that resonates with most APAC organizations, effectively addressing their evolving business models and communications requirements. AppsFlyer has nearly 100,000 active mobile apps on its platform, with its solutions enabling markets to consolidate all marketing activities, streamline campaign optimization, and enhance clients’ return on investment (ROI).

AppsFlyer’s predictive analytics and models allow marketers to refine campaigns, assess key performance indicators, and acquire timely insights for swift decision-making. It continually evolves its value proposition and product portfolio to stay on top of market trends and sustain its market position. Its top strategic initiatives focus on improving its robust solution suite, including SKAN, Privacy Sandbox, Conversion Modeling, Aggregated AdvanceMeasurement, Privacy Cloud, and Data Clean Room. AppsFlyer upgraded its Data Clean Room as part of its Data Collaboration Platform initiative, introducing Dynamic Query Engine, a powerful AI tool to improve marketers’ data analysis capabilities. The tool removes the need for structured query language intermediaries and allows developers to make informed marketing decisions, increasing ROI while protecting customer privacy.
Hemangi Patel, senior industry analyst at Frost & Sullivan, observed, “AppsFlyer upgrades its measurement solutions to foster innovation in the ecosystem. This methodology highlights the effectiveness and execution of its strategy through AI-driven insights and enhanced collaboration among growth teams in the emerging privacy era.”
AppsFlyer’s Creative Optimization leverages AI to help marketers achieve optimal audience engagement and conversion rates, allowing marketers to maximize the value of their ad investment while enhancing the effectiveness of creative content and campaigns. AppsFlyer stands out for its stakeholder integration through its partner marketplace with over 10,000 different types of collaborators (e.g., email service providers, media, customer engagement platforms, product analytics platforms, and customer data platforms). With this network, clients can connect with different providers and receive tailored partner recommendations based on industry and KPIs, establishing a new standard in ad engagement measurement.
“With over 89 product updates and two strategic acquisitions, AppsFlyer’s solutions leverage powerful tools infused with artificial intelligence to foster private data collaboration and actionable insights. Its customer-centric approach enables organizations from various industry verticals to grow their business while remaining compliant. Owing to its visionary approach to digital ads and effective alignment with mega trends, AppsFlyer stands out among providers,” added Valentina Barcia, best practices research analyst at Frost & Sullivan.
“This recognition comes at the most opportune time as we celebrate ten years of AppsFlyer in APAC. Since 2014, we’ve been a reliable and trusted growth partner to many of Asia’s most expansive and innovative digital brands. In this age of AI, we continue to lead with our Data Collaboration Platform and Creative Optimization. We believe a strategic AI-based approach is the key to success in any competitive landscape,” said Ronen Mense, APAC president and general manager at AppsFlyer.
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.
Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion. Contact us: Start the discussion.
Contact:
Tarini SinghE: [email protected]
About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
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Medasense Announces a Strategic Agreement With Global Medical Company, Nihon Kohden Corporation

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RAMAT GAN, Israel, June 26, 2024 /PRNewswire/ — Medasense, a global leader in pain monitoring solutions, is proud to announce a strategic partnership with Nihon Kohden for the exclusive distribution of its revolutionary pain monitoring device in Japan. This partnership is intended to transform pain management practices across Japanese healthcare facilities, offering a significant advancement in patient care.

 
Nihon Kohden, renowned for its history of excellence in providing innovative high quality, reliable medical technology that improves the way healthcare is practiced, is partnering with Medasense to introduce its nociception monitor to the Japanese market. This cutting-edge device, with its state-of-the-art AI powered NOL – Nociception Level Index®, provides real-time, objective pain monitoring, enabling the personalization and optimization of pain treatment. It will be accessible to hospitals and clinics throughout Japan through Nihon Kohden’s extensive distribution channels pending regulatory approval.
Medasense’s CEO & Founder, Galit Zuckerman, expressed enthusiasm about the collaboration: “We are honored to partner with Nihon Kohden, a company with a long history of excellence, that shares our vision of improving patient care through innovative solutions. Our mission is to help all patients suffer less from pain and the adverse effects of pain medication. Nihon Kohden’s established clinical, technological leadership and expertise in the Japanese market make them the perfect partner to distribute our nociception monitor.”
NOL monitoring provides an AI powered, clinically validated index to objectively quantify the physiological response to pain (nociception) supporting clinicians in delivering personalized anesthesia tailored to patient requirements. With over 40 peer reviewed publications, clinical studies have demonstrated that NOL-guided analgesia resulted in intraoperative opioid sparing, and improved post operative pain scores and patient recovery.1,2
For more information about Medasense and Nihon Kohden, please visit www.medasense.com and www.nihonkohden.com/.
About Medasense and NOL – Nociception Level Index® Technology
Medasense is transforming pain management with its breakthrough technology that empowers clinicians to optimize and personalize pain control, significantly reducing the risk of pain or of overmedication. The company’s flagship product, the PMD-200™, equipped with the NOL-Nociception Level Index®, leverages advanced artificial intelligence and a proprietary non-invasive sensor system. This unique platform provides objective monitoring and quantification of a patient’s pain response, making it an essential tool in an operating room and critical care unit settings where patients cannot communicate their pain levels. The PMD-200 is the first and only monitor to be authorized by the FDA for pain measurement for anaesthesiology. It has been used in over 100,000 surgeries worldwide, and is commercially available in the US, Europe, Canada, Latin America and Israel.
Watch Medasense’s 1-minute video
About Nihon Kohden
Founded in 1951, Nihon Kohden is a global leader of medical solutions with the goal to improve healthcare with advanced technology. For more than 70 years, Nihon Kohden has continued to provide a wide range of medical electronic equipment including EEG, EMG/EP measuring systems, electrocardiographs, bedside monitors, defibrillators, AEDs, ventilators, and hematology instruments.
Nihon Kohden utilizes cutting-edge technology to support medical treatment in all clinical areas, integrating medical devices into the IT network to meet customers’ requirements and offers a wide, comprehensive solution.
For further information please contact:Rachel Weissbrod, VP Clinical & Market Development, [email protected] 
1.  Meijer, F., Honing, M., Roor, T., Toet, S., Calis, P., Olofsen, E., Martini, C., van Velzen, M., Aarts, L., Niesters, M., Boon, M., Dahan, A. (2020). Reduced postoperative pain using Nociception Level-guided fentanyl dosing during sevoflurane anaesthesia: a randomised controlled trial. British Journal of Anaesthesia, In Press. DOI:https://doi.org/10.1016/j.bja.2020.07.057
2.  Fleur S. Meijer, Chris H. Martini, Suzanne Broens, Martijn Boon, Marieke Niesters, Leon Aarts, Erik Olofsen, Monique van Velzen, Albert Dahan. Nociception-guided versus Standard Care during Remifentanil–Propofol Anesthesia: A Randomized Controlled Trial. Anesthesiology (2019); 130:745–755
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IoT Sensors Market Set to Surpass USD 107.74 Billion by 2031| SkyQuest Technology

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WESTFORD, Mass., June 26, 2024 /PRNewswire/ — According to SkyQuest, the global IoT Sensors Market size was valued at USD 11.20 Billion in 2022 and is poised to grow from USD 14.40 Billion in 2023 to USD 107.74 Billion by 2031, at a CAGR of 28.60% during the forecast period (2024-2031).

IoT sensors are sensors that are specifically designed for Internet of Things (IoT) devices and applications. High adoption of IoT devices and growing advancements in IoT technologies are fostering demand for novel IoT sensors. The global IoT sensors market is segmented into sensor type, vertical, and region.
Download a detailed overview:
https://www.skyquestt.com/sample-request/iot-sensors-market
IoT Sensors Market Overview: 
Report Coverage 
Details 
Market Revenue in 2023 
$ 14.40 billion 
Estimated Value by 2031 
$ 107.74 billion 
Growth Rate 
Poised to grow at a CAGR of 28.60% 
Forecast Period 
2024–2031 
Forecast Units 
Value (USD Billion) 
Report Coverage 
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends 
Segments Covered 
Sensor Type, Network Technology, and Vertical
Geographies Covered 
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Report Highlights 
Updated financial information / product portfolio of players 
Key Market Opportunities 
Proliferation of Smart Devices
Key Market Drivers 
Advancements in Wireless Communication Technologies
Segments covered in IoT Sensors Market are as follows:
Sensor TypeTemperature Sensor, Pressure Sensor, Humidity Sensor, Flow Sensor, Accelerometer, Magnetometer, Gyroscope, Inertial Sensor, Image Sensor, Touch Sensor, Proximity Sensor, Acoustic Sensor, Motion Sensor, Occupancy Sensor (Image Processing Occupancy Sensors, Intelligent Occupancy Sensors), CO2 Sensor, Other Sensors (Light sensor, Radar sensor)Network TechnologyWired (KNX, LonWorks, Ethernet, MODBUS, DALI), Wireless (Wi-Fi [Bluetooth Smart, Wi-Fi Bluetooth Smart, Bluetooth Smart / Ant+, Bluetooth 5]), ZIGBEE, Z-WAVE, NFC, RFID, ENOCEAN, THREAD, GLoWPAN, WIRELESS-HART, Frocess field bus, DECT-ULE, Others (ANT+, ISA100, GPS, Sub-Gig, and Cellular)VerticalConsumer (Home automation, Smart cities, Wearable electronics), Commercial (Retail, Aerospace and Defense, Logistics and supply chain, Entertainment, Financial Institutes, Corporate Offices), Industrial (Energy, Industrial Automation, Transportation, Healthcare, Smart agriculture)Request Free Customization of this report:
https://www.skyquestt.com/speak-with-analyst/iot-sensors-market
Pressure Sensors Keeping Up the Pressure in IoT Sensors Market
Pressure sensors are used in cars as well as industrial facilities used to make cars and are a vital part of almost all kinds of technical devices or products. Pressure sensors play a vital role in maintaining the safety of multiple operations by keeping the pressure in check and warning users when it reaches unsafe levels. High emphasis on security around the world is projected to promote the demand for pressure sensors in the future. Aerospace, healthcare, and manufacturing are some key industry verticals where demand for pressure sensors will always be high.
The rapid surge in the use of gesture-sensitive devices all over the world is promoting the demand for accelerometer sensors. From factory automation to smart homes, the use of accelerometer sensors is projected to soar high over the coming years. Rising sales of fitness trackers and gaming consoles are also estimated to bolster the demand for accelerometer sensors in the future.
Temperature sensors are also anticipated to be highly popular in multiple IoT devices owing to the surging demand for temperature monitoring and control in various applications. Temperature sensors are also highly vital in maintaining the safety of IoT devices and surroundings to avoid mishaps due to excessive increases or drops in temperatures. Other types of sensors include motion sensors, light sensors, CO2 sensors, occupancy sensors, gyroscopes, proximity sensors, etc. All these different types of sensors are highly crucial for sustained IoT sensors market growth across the forecast period and beyond, therefore investing in any of these could help market players bolster their share.
View report summary and Table of Contents (TOC):
https://www.skyquestt.com/report/iot-sensors-market
High IoT Adoption Allows Industrial Vertical to Take Crown in Revenue Generation
The use of IoT technologies in the industrial vertical is increasing rapidly, which is why this sub-segment holds prominence in the global IoT sensors market. High demand for automation and increasing use of IoT devices to achieve the same are slated to foster new opportunities for IoT sensors market players in this segment. High adoption of the Industry 4.0 trend is also helping this sub-segment boost the demand for IoT sensors. Development of smart infrastructure is also boosting the demand for IoT sensors in the commercial vertical. From healthcare to construction, multiple industry verticals are promoting the use of IoT technologies and thereby driving sales of IoT sensors as well.
Pressure sensors for IoT devices and IoT sensors for industrial verticals are projected to be highly popular. IoT sensor companies should invest in these sub-segments to get the best return on their investments. Meanwhile, new companies can experiment with other segments to find what suits the best for their business and focus on the same. As per analysts, investing in the development of novel proximity and accelerometer sensors will be highly rewarding for upcoming IoT sensor companies.
Related Reports:
Sensor Market
Internet Of Things (IoT) Market
Internet Of Things (IoT) Professional Services Market
IoT Security Market
5G IoT Market
About Us:
SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.
We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization has expanded our reach across North America, Europe, ASEAN and Asia Pacific. 
Contact:Mr. Jagraj SinghSkyQuest Technology1 Apache Way,Westford,Massachusetts 01886USA (+1) 351-333-4748Email: [email protected] Our Website: https://www.skyquestt.com/
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Actian Recognized as Exemplary Vendor in Ventana Research Data Platform Buyers’ Guide

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Strength in Manageability and Customer Experience Earn Actian High Regard in Ventana Research Report
ROUND ROCK, Texas, June 26, 2024 /PRNewswire/ — Actian, the data and analytics division of HCLSoftware, today announced it was named an Exemplary vendor and Overall Leader in Manageability in Ventana Research’s 2024 Data Platform Buyers’ Guide for the Actian Data Platform. Ventana’s extensive approach to the Buyers’ Guide evaluates Operational and Analytic Data Platform vendors in seven key categories that are weighted to reflect product and customer experience.

“The launch of Actian Data Platform was a significant step forward for Actian that combined its capabilities for data integration, with the company’s operational databases and analytic databases,” said Matt Aslett, director of research at Ventana Research, now part of ISG. “Providing a single environment that can manage data across multiple clouds as well as on-premises contributed to Actian being classified as Exemplary and a Leader in Manageability in Ventana Research’s Buyers Guides for Analytic Data Platforms, Operational Data Platforms and Overall Data Platforms.”
For Operational and Analytic Data Platforms, Actian was ranked highly for customer experience alongside vendors such as Google Cloud and Salesforce. Customers praised Actian’s strong product roadmap, use cases, and references available on its website, which provide valuable insights to prospective buyers. In addition, Actian was designated as a Leader in Manageability due to its strong license, use, and audit capabilities.
“Being recognized as an Exemplary vendor and a leader in Manageability is a testament to our commitment to delivering user-friendly and robust data management solutions,” said Jennifer Jackson, Chief Marketing Officer at Actian. “We are dedicated to supporting our customers throughout their entire journey with our products, ensuring they have the tools and support they need to succeed. This recognition by Ventana Research validates our efforts and motivates us to continue enhancing our platform to meet and exceed customer expectations.”
To learn more about Actian’s designation in the report please read this blog post and download the report here. 
About ActianActian makes data easy. We deliver cloud, hybrid, and on-premises data solutions that simplify how people connect, manage and analyze data. We transform business by enabling customers to make confident, data-driven decisions that accelerate their organization’s growth. Our data platform integrates seamlessly, performs reliably, and delivers industry-leading speeds at an affordable cost. Actian is a division of HCLSoftware.
Media Contacts
Danielle LeeSenior Director – Global Analyst Relations & Public [email protected] 
Ali WheelerPublic Relations [email protected] 
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