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IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI

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International sports fans surveyed are optimistic about the impact of technologies like AI on their digital sports experiences.Real-time updates and personalized content rank as top priorities for fans when it comes to how generative AI can enhance following and engaging with sports events.Younger sports fans overwhelmingly embrace AI-powered experiences and digital platforms for sports content consumption and engagement.ARMONK, N.Y., June 26, 2024 /PRNewswire/ — As sports fans worldwide tune in to a myriad of athletic events this summer, new research commissioned by IBM (NYSE: IBM) reveals a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption.

The international study*, conducted by Morning Consult, gathers insights from more than 18,000 sports fans across 10 countries to better understand both how they follow and engage with sports, including live coverage, highlights, and summaries, as well as preferences for future engagement and consumption. The findings confirm that fans are prioritizing more personalized and time-saving digital sports content, with the majority recognizing the positive impact technologies like artificial intelligence (AI) will have on these experiences.
The data also confirms that younger sports fans are more likely to favor AI-enhanced features as they increasingly turn to digital platforms for sports content. Surveyed fans aged 18-29 are using a mobile phone or tablet as their primary device to watch sporting events more often than older fans, with subscription streaming of live sporting events being most popular among the younger age group. More than half (58%) of 18-29 year old respondents also believe AI will have a positive impact on sports.
Alternatively, respondents from older age groups remain loyal to traditional methods of consumption, with linear broadcasting being most popular among fans 45+. Forty percent of surveyed fans over the age of 55 believe AI will have a positive impact on sports.
“Fans worldwide are continuing to embrace platforms and solutions that allow them to feel more connected and informed on their favorite sporting events and athletes, and IBM’s new study confirms this now includes embracing technologies like AI to deliver these experiences,” said Noah Syken, Vice President, Sports and Entertainment Partnerships. “IBM’s longstanding portfolio of Sports and Entertainment partnerships aims to deliver on these expectations from fans by putting in the hands of our partners the most advanced IBM technologies from our AI and data platform watsonx.”
Other key study findings include:
Fans are optimistic about the impact of technology on sports, paving the way for generative AI powered experiences
63% of respondents point to data analytics as having the most positive impact on sports, while 50% of respondents think AI will have a positive impact.When it comes to how generative AI can improve engagement, surveyed sports fans identify real-time updates (34%) and personalized content (29%) as the top priorities.India, UAE and Saudi Arabia rank the highest in countries where fans are prioritizing real-time updates and personalized content powered by generative AI.Fans now prioritize personalized, bite-sized content when it comes to their consumption of sport content
More than half (56%) of respondents turn to social media for additional sports content; 46% are getting additional content from broadcast/video news while 35% are turning to news articles.64% of those fans engaging in additional sports content are viewing highlight videos of best moments; 48% are consuming post-match recaps and analysis.Among those engaging in additional sports content, respondents rank summarized content (33%) as their top priority followed by personalized content (26%).Sports fans are watching event summaries more often, with 41% of respondents indicating they watch summaries or highlights weekly; 24% report daily engagement.Younger fans may be reshaping how consumers experience sports content, as they engage with content via multiple screens and are more likely to favor AI-powered enhancements
Younger fans (18-29) are most likely to view sports highlights through social media over other platforms.When it comes to consuming sports content, fans aged between 18-29 are more likely to rank personalized content as their top priority.Fans aged 18-29 are more likely to rate AI improvements as high priority, with real-time updates (40%) and personalized content (36%) topping the list of priorities.While real-time updates (26%) and personalized content (19%) also top the list of AI improvement priorities among older fans (55+), these respondents are much less likely to consider AI improvements a high priority.Younger fans are also more likely to be using multiple devices while engaging with sporting events than older fans (55+). 10% of younger fans surveyed use three or more devices while watching sports compared to only 2% of older fans.While TV is the most common method for viewing sports, fans are increasingly using multiple devices to follow sporting events
64% of surveyed fans say linear or streaming TV is their top choice for watching sports.31% of respondents say they are most likely to watch a live sporting event on linear broadcast; 28% say they use a subscription streaming service and 23% use a free streaming serviceSubscription streaming of live sporting events is most popular among younger fans aged between 18-29.Mobile devices are a noteworthy alternative for watching sports, with 20% of consumers reporting it is the top way they watch sporting events and 38% saying it is their second most likely options.28% of surveyed sports fans use at least two devices while watching sporting events; 24% report they use at least two devices while listening to sportsFans between 18-44 are more likely to be using three or more devices.Respondents rank multi-tasking as the top reason for using multiple devices when consuming sports, followed by finding more game information while watching or listening to the sport.To view the full study, visit: https://newsroom.ibm.com/image/IBM+Global+Sports+Attitudes+and+Behaviors+Report+June+2024.pdf
*Study MethodologyThis survey was conducted in May 2024 among a total sample of 18,082 sports fans 18+ in the US, Canada, the UK, France, Germany, Italy, Spain, India, the UAE, and Saudi Arabia. The interviews for each country were conducted online, and the data is unweighted, with ~2,000 responses per market in the US, Canada, the UK, France, Germany, Italy, Spain, and India and ~1,000 responses per market in the UAE and Saudi Arabia.
To qualify for this survey respondents must be at least an average sports fan and follow one or more of the following sports: Soccer, Cricket, Tennis, Basketball, Baseball, Rugby, Golf, American football, F1 racing, Track and field, Swimming, and the Olympics.
About IBMIBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media Contacts:
Sarah BenchaitaIBM Corporate [email protected]
Marisa ConwayIBM Corporate [email protected]
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Lucinity Partners with Sift for Unified Fraud and AML Case Management

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SAN FRANCISCO, Sept. 19, 2024 /PRNewswire/ — Lucinity and Sift have announced a partnership, unifying fraud and Anti-Money Laundering (AML) into Lucinity’s integrated FinCrime compliance platform for case management, agent-enabled workflow automation, and Generative AI.

Sift is an AI-powered fraud platform securing digital trust for leading global businesses. Its Global Data Network analyzes more than 1 trillion events and identity signals per year to prevent fraud across the entire consumer journey. Lucinity and Sift formed this new partnership to address the challenges of fragmented fraud and AML systems, aiming to centralize and enhance financial crime investigations.
Sift’s AI-powered solution will now be integrated into Lucinity’s platform. This collaboration enhances Lucinity’s ability to provide a seamless and efficient compliance solution. It allows teams to review and manage fraud alerts more effectively through Lucinity’s unified Case Management system, thanks to the native integration between the systems. Key benefits to Lucinity’s users include:
Real-Time Fraud Screening: Payments are screened for potential fraud in real time, utilizing Sift’s fraud detection capabilities.Automatic Payment Holds: Payments suspected of fraud are temporarily held, ensuring verification before processing.Streamlined Reviews: Compliance teams can conduct thorough reviews of flagged payments within Lucinity’s Case Management solution.Risk Level Adjustments: Fraud detection parameters can be customized to adjust sensitivity levels, adapting to emerging fraud trends and risk appetites.This partnership also enables users to leverage Lucinity’s Generative AI capabilities through the Luci copilot to investigate fraud cases more efficiently.
Udi Nessimyan, President and Chief Revenue Officer of Lucinity, comments, “One of the greatest challenges in fighting financial crime is fragmented systems and data. Our partnership with Sift helps address this challenge by providing a centralized platform for various case types, including AML, fraud, sanctions, and ad hoc cases. Our collaboration significantly enhances the productivity of investigation teams, reducing the time spent on cases from hours to minutes.”
Sift’s Chief Marketing Officer, Armen Najarian, emphasizes the collaborative effort to enhance financial crime prevention, stating, “Cybercriminals are increasingly leveraging AI to bypass traditional anti-money laundering and fraud controls, creating sophisticated and dynamic threats. To combat these evolving risks, companies must adopt a ‘fight fire with fire’ approach by leveraging AI-powered solutions. Through Sift’s partnership with Lucinity, businesses can stay ahead of fraudsters, ensuring robust protection against abuse and enabling fearless growth.”
About Sift: https://sift.com About Lucinity: https://lucinity.com
Media contact:Celina [email protected] +354 792 4321

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Employee Background Check Software Market Size to Grow USD 828.8 Million by 2030 at a CAGR of 4.9% | Valuates Reports

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BANGALORE, India, Sept. 19, 2024 /PRNewswire/ — Employee Background Check Software Market is Segmented by Type (Cloud-Based, On Premises), by Application (SMEs, Large Enterprises): Global Opportunity Analysis and Industry Forecast, 2024-2030.

The Global Employee Background Check Software Market was valued at USD 587 Million in 2023 and is anticipated to reach USD 828.8 Million by 2030, witnessing a CAGR of 4.9% during the forecast period 2024-2030.
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Major Factors Driving the Growth of Employee Background Check Software Market:
The employee background check software market is growing due to increasing demands for secure hiring processes and regulatory compliance, especially in industries such as finance, healthcare, and IT. As companies look to reduce risks associated with fraud, legal liabilities, and workplace safety, background checks are becoming a critical part of recruitment processes. The rise of remote work has further accelerated the need for digital solutions. However, challenges include concerns over data privacy and varying legal frameworks across regions, which may slow adoption in some areas.
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TRENDS INFLUENCING THE GROWTH OF THE GLOBAL EMPLOYEE BACKGROUND CHECK SOFTWARE MARKET:
Cloud-based background check software is gaining traction due to its scalability, remote access, and cost-effectiveness. With cloud-based systems, businesses can streamline their hiring processes, particularly when operating across multiple locations. The ability to access data and conduct checks in real-time is highly valuable for organizations managing large workforces or remote employees. The flexibility and lower upfront investment of cloud-based solutions make them popular among businesses seeking efficient and adaptable systems for their recruitment processes.
On-premises solutions remain important for organizations with strict security and data control requirements, such as those in government, defense, or finance. These companies often need complete ownership of their data, which on-premises software offers, reducing the risk of external breaches. Although it requires significant upfront investment and maintenance, on-premises software provides a high level of customization and security. It’s especially useful for businesses dealing with sensitive information and industries where compliance with local data protection laws is critical.
Large enterprises, particularly those operating in regulated industries like banking and healthcare, are the major adopters of employee background check software. These organizations deal with large volumes of hires, making streamlined background checks essential for compliance and operational efficiency. The ability to integrate background check systems with existing HR tools, such as applicant tracking systems, allows large companies to manage their recruitment processes more effectively. The need for comprehensive and accurate background checks is crucial for mitigating risk and ensuring legal compliance.
The rise in remote working has increased the demand for background check software that allows companies to vet employees regardless of their location. Digital background checks, particularly cloud-based ones, make it easier for organizations to screen remote workers efficiently. This trend is expected to continue as more companies adopt hybrid or fully remote work models, where geographical barriers no longer restrict talent acquisition but require thorough and remote-friendly verification processes.
As regulatory frameworks for employment practices become more stringent globally, businesses are increasingly relying on background check software to ensure compliance. Laws like the General Data Protection Regulation (GDPR) in Europe and the Fair Credit Reporting Act (FCRA) in the U.S. have made it mandatory for companies to conduct background checks within specific legal parameters. This has led to increased demand for software solutions that can automate these processes while maintaining compliance with regional and international laws.
A major trend in the employee background check software market is the integration of these solutions with human resources management systems (HRMS). Integrating background checks with HR software streamlines the hiring process by consolidating background checks, employee records, and onboarding into one system. This improves operational efficiency for businesses, particularly large enterprises that handle significant recruitment volumes. Integration with HRMS allows for real-time updates, making background screening an even more integral part of the hiring process.
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EMPLOYEE BACKGROUND CHECK SOFTWARE MARKET SHARE
North America dominates the market due to stringent employment regulations and widespread adoption across industries. Europe is another key region, driven by GDPR compliance and demand in finance and healthcare. The Asia-Pacific region is experiencing rapid growth due to increasing awareness of the importance of background checks, especially in countries like China and India, where digital hiring platforms are becoming more popular. The market is also expanding in the Middle East and Africa as businesses prioritize secure hiring practices.
Key Companies:
HireRightGoodHireCheckrSterlingHireologyINTELIFIGood EggPeopleG2VitayCertnGlobal HR ResearchVeritable ScreeningXrefZincPaycomADPVICTIGIntelliCorp (Cisive)SpringVerifyAsurintUniversalAssureHireVerified FirstHireSafePurchase Chapters: https://reports.valuates.com/request/chaptercost/QYRE-Auto-2A10579/Global_Employee_Background_Check_Software 
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DISCOVER MORE INSIGHTS: EXPLORE SIMILAR REPORTS!
–  Employer of Record Services market was valued at USD 128.2 Million in 2023 and is anticipated to reach USD 196 Million by 2030, witnessing a CAGR of 6.8% during the forecast period 2024-2030.
–  Employee Engagement Platform market was valued at USD 805 Million in 2023 and is anticipated to reach USD 2217.4 Million by 2030, witnessing a CAGR of 15.5% during the forecast period 2024-2030.
–  Employee Advocacy Platforms market was valued at USD 533 Million in 2023 and is anticipated to reach USD 1020.8 Million by 2030, witnessing a CAGR of 9.7% during the forecast period 2024-2030.
–  Employee Feedback Software market is projected to grow from USD 499.5 Million in 2024 to USD 1287.8 Million by 2030, at a Compound Annual Growth Rate (CAGR) of 17.1% during the forecast period.
–  Employee Productivity Tracking Software market is projected to reach USD 311.8 Million in 2029, increasing from USD 219 Million in 2022, with the CAGR of 5.2% during the period of 2023 to 2029.
–  Employee Feedback Software market is projected to grow from USD 499.5 Million in 2024 to USD 1287.8 Million by 2030, at a Compound Annual Growth Rate (CAGR) of 17.1% during the forecast period.
–  Employee Rewards and Recognition Software Market
–  Employee Productivity Monitoring Software Market
–  Employee Recognition Software market was valued at USD 2247 Million in 2023 and is anticipated to reach USD 4186.4 Million by 2030, witnessing a CAGR of 8.9% during the forecast period 2024-2030.
–  Employee Lockers Market
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Our team of market analysts can help you select the best report covering your industry. We understand your niche region-specific requirements and that’s why we offer customization of reports. With our customization in place, you can request for any particular information from a report that meets your market analysis needs.
To achieve a consistent view of the market, data is gathered from various primary and secondary sources, at each step, data triangulation methodologies are applied to reduce deviance and find a consistent view of the market. Each sample we share contains a detailed research methodology employed to generate the report. Please also reach our sales team to get the complete list of our data sources.
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Shang Haifeng from Huawei Cloud: Building a Resilient, Intelligent Hybrid Cloud and Taking an Intelligence Leap

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SHANGHAI, Sept. 19, 2024 /PRNewswire/ — The Hybrid Cloud Infra Forum 2024, with the theme, “Dive into Cloud and Leap to a New Horizon”, convened at HUAWEI CONNECT 2024 today. At the event, Shang Haifeng, CEO of Huawei Mainframe Modernization BU and President of Huawei Hybrid Cloud, announced the launch of Huawei Cloud Stack 8.5. The new version introduces a new solution, Mainframe-to-Cloud Solution, and includes more use cases for Hybrid Cloud for Large AI Models.

Jacqueline Shi, President of Huawei Cloud Global Marketing and Sales Service, stated in her opening speech: “Thanks to the strong support from our customers, Huawei Cloud’s hybrid cloud business has been continuously expanding in the global market. An increasing number of customers from sectors, such as government, finance, education, healthcare, transportation, mining, and power have joined forces with Huawei Cloud to drive innovation. Huawei Cloud Stack synchronizes a wide array of services from the Huawei public cloud and can be deployed on-premises, breaking through technological barriers and meeting customer demands. With leading technologies, a mature platform, and a robust local ecosystem, we provide our customers with cutting-edge, scenario-specific solutions. Looking ahead, Huawei Cloud looks forward to continuing our collaboration with customers to develop superior hybrid cloud solutions and embark on the digital transformation journey together.”
Today, hybrid cloud has become the preferred foundation for digital transformation of government organizations and large enterprises. Huawei Cloud has been continuously investing in R&D, committed to providing government and enterprise customers with a sustainable and optimal hybrid cloud foundation.
Shang Haifeng said: “Cloud transformation of core systems and intelligent production have become the twin pillars for government and enterprise customers diving into cloud. Huawei Cloud Stack will innovate in resilience and intelligence, elevating the hybrid cloud to a new horizon and helping customers move faster to take a smart, digital leap.”
A New Horizon of Resilience: Creating a New Mainframe-to-Cloud Benchmark
As industries have been accelerating cloud adoption, the migration of core systems to the cloud represents the final piece of the all-cloud puzzle. It is a gateway to comprehensive intelligence. However, this migration poses many challenges, spanning hardware, software, security, O&M, optimization, and tools. It is an end-to-end comprehensive project that requires software-hardware synergy.
This year, Huawei established a Mainframe Modernization BU, consolidating core R&D strengths across compute, storage, network, cloud, and the Central Research Institute to drive systematic innovation. This initiative aims to fully exploit the power of software-hardware synergy to overcome the world-class challenge of mainframe migration to cloud. They have been persistent in developing an independent and innovative technology system to ensure an ongoing supply of core technologies. The team has been stepping up efforts to develop comprehensive system engineering capabilities, from infrastructure and implementation processes to O&M, aiming to establish new core systems on the cloud.
The Mainframe-to-Cloud Solution from Huawei provides comprehensive disaster recovery (DR) for all scenarios, supports modular application deployment, and enables multi-site multi-active DR, satisfying a spectrum of availability requirements. It supports hardware fault detection in seconds, which makes O&M for large-scale clusters more efficient. The application-centric end-to-end visibility speeds up fault identification and troubleshooting. Seamless cloud OS upgrades enable the parallel upgrade of hundreds of nodes without VM migration, and without any service interruptions.
Huawei maximizes the synergy between software and hardware. Hardware NIC virtualization passthrough and the multi-core lock-free design reduce the latency of a single forward for load balancing by 83% and increase the forwarding bandwidth of a single cluster to 400 Gbit/s. Passthrough networking simplifies the network from two layers to just one, which reduces latency by 40%. Moreover, the fusion of the RoCE network and NoF+ protocol slashes end-to-end storage latency by 50%. All of these enable unparalleled performance and superior experiences.
In terms of security, GaussDB, a fully-encrypted database, and Kunpeng Trusted Execution Environment (TEE) safeguard against data breaches and minimize performance degradation, keeping it within 20%.
Shang Haifeng expressed that Huawei aspires to set new trustworthiness standards for mainframe-to-cloud migration through innovation in foundational technologies and experience consolidation. Huawei aims to take the resilience of core systems to a new horizon and provide a better choice for the world.
A New Horizon of Intelligence: Launch of Top Use Cases of Hybrid Cloud for Large AI Models
The past two years have witnessed fast development in large models. An increasing number of industries are exploring and adopting large models, forging new business models and substantially expanding market demands. New technologies and new use cases are key to the adoption of large models across industries.
In 2023, Huawei Cloud Stack launched the industry’s first Hybrid Cloud for Large AI Models, empowering enterprises to build their own large AI models in one stop. In June this year, Huawei Cloud Stack introduced 10 new technologies for Hybrid Cloud for Large AI Models, making them easier to deploy using different infrastructures, algorithms, and engineering capabilities. Additionally, Huawei Cloud Stack curates high-quality datasets, consolidates model application experience, and is fully integrated into industry ecosystems, making the use cases easier.
Huawei Cloud Stack also uses the innovative ModelArts engineering tool suite that consists of three modules: data, model, and application. It is designed to expedite AI engineering adoption, simplifying the creation, training, and deployment of large models.
At the forum, Huawei Cloud unveiled the top use cases for Hybrid Cloud for Large AI Models, targeting five major industries. 20 domain-specific and over 80 industry scenario-specific use case baselines were launched. Shang Haifeng highlighted that these use case baselines are rooted in delivered projects, covering solutions, services, and partners. They are ready for broad promotion and replication. In the future, Huawei Cloud Stack will update use cases twice a year, always delivering more use cases and superior solutions to customers.
Leveraging the powerful capabilities and experience of Huawei Cloud Stack and Pangu Models, Huawei Cloud will elevate intelligence to a new horizon, enabling every enterprise to create their own large model.
At the forum, the 2024 Global “Dive into Cloud Polaris” Awards Ceremony was held to honor global benchmark customers and partners who have made outstanding contributions to cutting-edge technologies, scenarios, and model exploration with Huawei Cloud. A total of 18 government organizations and enterprises around the world from diverse sectors, such as government, finance, oil and gas, and transportation, earned the awards.
The journey ahead is still filled with challenges. Moving forward, Huawei Cloud Stack will persist in innovating and breaking new ground, continuously refining technical solutions, optimizing product portfolios, and diving into industry scenarios. The intelligent world is just around the corner. Huawei Cloud Stack looks forward to joining hands with government and enterprise customers to leap to a new horizon and embrace a better future.
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