Artificial Intelligence
PHD LAUNCHES “ASCENSION” TO HELP BRANDS RISE WITH AI
Generative Publishing Platform Connects Human and Artificial Intelligence to Enable Experimentation, Acceleration and Elevation of AI as a Fundamental Element of Marketing Functions and Solutions
LONDON, Aug. 20, 2024 /PRNewswire/ — Omnicom Media Group agency PHD Worldwide has launched Ascension, a publishing platform offering a comprehensive and ongoing exploration of the impact of Generative AI on the marketing industry; and how clients and agencies alike will need to evolve their organizations and offers to effectively leverage the technology to drive business growth.
Unique among agency thought-leadership platforms, Ascension is a generative magazine that blends human and AI-generated content to capture the latest advancements and insights in the rapidly evolving field of AI.
“PHD’s mission is defined as Intelligence. Connected. – bringing everyone and everything together. And today, that includes artificial intelligence,” says PHD Worldwide CEO Guy Marks. “As a generative publication that evolves as the world updates, Ascension explores how AI is going to reshape marketing—from initial experimentation to full acceleration and eventual elevation – and provides actionable information and insights to help us, and our clients, to rise with AI.”
Editorial Perspective Informed by Research
To ensure content that best serves marketers’ needs – and does more than simply add to an already cluttered and confusing generative AI information landscape – PHD partnered with WARC to benchmark AI perspectives, surveying more than 700 senior marketers and agency experts. The findings revealed significant gaps in desire vs adoption, and perceived vs actual AI knowledge; conflicting expectations around the functional impact; and subjective interpretations of the evolutionary timeline.
In response, Ascension offers a clearly defined editorial perspective: exploring the impact of AI across seven distinct marketing executive functions; and mapping how these functions will evolve across three specific adoption stages.
The Ascension Seven
Ascension identifies the seven different executive functions that are required as part of the day-to-day development of marketing communications:
Sensing: The function of understanding stakeholder needs through listening, interpreting, and empathizingVisioning: The ability to identify and articulate needs or opportunities, setting the course for future growthDefining: Translating a vision into an actionable strategy, setting parameters, objectives, and methodologiesGenerating: The creative heart of marketing, involving the creation of concepts and contentDeveloping: Building upon and adapting what has been generated to ensure it is well-crafted and fit for purposeJudging: Decision-making processes involving evaluation, choosing between alternatives, and steering project directionActioning: Task organization and project execution, orchestrating collective efforts to meet deadlines and achieve goals.With the research revealing that marketers see higher impact across the Defining, Generating, Developing and Actioning functions, Ascension will:
Explore requisite shifts in the roles of creatives, strategists and plannersReveal the essential new skills/roles that will be required to sustain growth in an increasingly AI-driven marketing landscapeExamine strategies for re-skilling/cross-skilling that will be critical for effective AI-human collaborationMap how all of the above will evolve across three eras of developmentThe Three Eras of Ascension
Understanding that marketers need to be able to assess AI actioning in the context of the broader marketplace evolution, Ascension provides a developmental road map from this moment in time to the end of the decade that encompasses three distinct eras:
The AI Experimentation Era (2024-2026)This phase will be marked by the individual use of LLMs and Diffusion models, new software with GenAI capabilities, utilization of existing platforms such as Microsoft Copilot and Adobe Firefly, and the early integration of GenAI into enterprise platforms. It will be a period of pilot projects and refinement, setting the stage for more profound changes to come.The AI Acceleration Era (2026-2028)Following the early experimentation, AI will become a fundamental element of marketing – with more mature applications of GenAI in existing platforms. It will be used by a large portion of the workforce, albeit mainly for efficiency and effectiveness. This era will focus on replacing and/or enhancing current functions.The AI Elevation Era (2028-2030)With efficiencies and effectiveness realized by existing platforms, the focus will turn to creating more intelligent systems that can take greater control of decision-making. As individuals are freed up, attention will shift to elevation – exploring new marketing capabilities beyond what we can envision today.PHD Worldwide Chief Strategy Officer Mark Holden, who conceived and architected Ascension said “To outgrow, you need to outthink. An important part of that is providing an accurate map of the future. That’s why PHD has always emphasized thought leadership, with the latest being their “Ascension” project. This comprehensive initiative explores AI’s impact on marketing, offering insights and practical advice to help businesses adapt and thrive in an AI-driven landscape.”
Ascension is the latest addition to PHD’s thought leadership library – a collection that includes seven books exploring meaningful change moments over the past decade. To access visit https://ascension.phdmedia.com.
ABOUT PHD
PHD, an Omnicom Media Group Agency, helps the world’s leading brands outthink, outpace, and outgrow the marketplace with a next-generation network of tools, talent and technology engineered for connected intelligence. Collaborating on the AI-powered Omni operating system, 6500 people in 81 offices across 74 countries connect data, technology, and human expertise to deliver modern media solutions that drive brands and businesses forward. Headquartered in the UK, PHD is currently the most awarded media agency network in the world according to the WARC Media 100, an independent ranking of campaigns and companies for creativity and innovation; and was named 2024 Global Media Network of the Year by leading US advertising publication Adweek.
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Artificial Intelligence
World’s 1st Flashlight Experience Store Kicks Off in Las Vegas
LAS VEGAS, Sept. 15, 2024 /PRNewswire/ — Olight, a brand committed to becoming a global leader in mid-to-high-end flashlights, opened the world’s first flashlight experience store at Fashion Show Las Vegas. On the same day, it hosted a major new product launch event and a fan festival for its loyal customers.
A Retail Revolution
The store adopts an advanced digital retail model that seamlessly integrates online and offline channels. Leveraging cloud computing, big data, IoT, and other cutting-edge technologies, Olight has created a unified system for warehousing, logistics, supply chain management, and retail. This enhances operational efficiency and allows consumers to order online and pick up in-store, offering a more convenient and efficient shopping experience.
“Olight has consistently focused on the U.S. market and achieved outstanding results online. We want our first experience store to not only showcase our products but also serve as a bridge between the online and offline, connecting our brand with our customers,” said Mavis Xiao, CMO of Olight.
New Product Launches
Olight unveiled five new products at the event: Arkfeld Ultra, Baton Turbo, Perun 3, Sphere, and the Arkfeld Pro (Paw Edition). The Arkfeld Ultra uses a new aluminum material, making it one of the toughest and most scratch-resistant flashlights in the world. Olight also used this material to create a special gift for each audience member.
With the release of the Arkfeld Pro (Paw Edition), Olight announced an animal charity project in 13 countries, dedicated to supporting animal welfare for at least two years. For every Arkfeld Pro (Paw Edition) sold, Olight will donate $5 to local animal charities. This initiative aims to raise funds for animal protection and increase social awareness and action.
O-Fan Day: Celebrating the Community
O-Fan Day was a fan festival where Olight expressed its appreciation to the O-Fans, whom Olight believes are the driving force behind the brand’s growth. Olight held a fan award ceremony to recognize fans who have made outstanding contributions to supporting and promoting the brand. Over 200 O-Fans attended the festival, celebrating with Olight’s management, R&D teams, and more.
The Olight Fall Event 2024 was the brand’s most important event of the year. As a brand dedicated to establishing itself as a global leader in flashlights, Olight is bold in breaking the mold. This Fall Event demonstrated Olight’s determination to redefine the flashlight industry through innovation and to promote the development of the entire industry.
About Olight:
Olight is committed to becoming a global leader in mid-to-high-end flashlights and driving the industry forward. Its diverse product range caters to various scenarios, from everyday carry to outdoor adventures, and is available across Europe, the Americas, and beyond.
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View original content:https://www.prnewswire.co.uk/news-releases/worlds-1st-flashlight-experience-store-kicks-off-in-las-vegas-302248480.html
Artificial Intelligence
Global AI Summit Calls for Global Action to Guarantee AI Innovation is for the “Good of Humanity”
RIYADH, Saudi Arabia, Sept. 14, 2024 /PRNewswire/ — The Global AI Summit (GAIN) in Riyadh concluded on a high, after the summit welcomed more than 30,000 delegates from across the globe over three days. The live stream of the summit, organized by the Saudi Data and AI Authority (SDAIA), received 3.7m views.
Building on the success of previous editions, GAIN 2024 featured more than 450 speakers from 100 countries, participating in 150 sessions. It also witnessed over 25 launches and announcements, and facilitated the signing of over 80 agreements and Memoranda of Understanding (MoUs).
The summit has grown exponentially since its inception in 2020. Its growing prominence reflects the Kingdom of Saudi Arabia’s role in advancing AI capabilities as it positions itself as a global leader in this space.
The key output from the summit was the need for governments and policy makers to take global action to ensure that AI technology evolves for the good of humanity. Central to responsible evolution is an ethical framework and robust governance.
To support the advancement of AI ethics and governance, SDAIA announced the Riyadh Charter of Artificial Intelligence for the Islamic World in collaboration with the Islamic World Educational, Scientific, and Cultural Organization (ICESCO). This promotes ethical AI grounded in Islamic values and principles, as well as sustainable development through international cooperation.
SDAIA has played a pivotal role in forging key collaborations to strengthen local and regional AI solutions, signing MoUs with Microsoft Arabia to develop Arabic language models, IBM for a Center of Excellence in Generative AI technologies, and NVIDIA to scale AI infrastructure across the Kingdom.
The summit also marked several major milestones. Alongside the unveiling of ALLaM, the world’s most advanced Arabic Language Model, other diverse initiatives such as the Global AI Community, the THAKAI Platform, and guidelines for addressing deepfake technology.
Furthermore, the launch of the Generative AI Center of Excellence by the Digital Cooperation Organization (DCO), the agreement to open an International Center for AI Research and Ethics (ICAIRE) as a UNESCO Category 2 Center, further underscored the impact of GAIN 2024.
The summit itself provided the platform for companies from all over the world to showcase the latest AI technologies and innovations, including AI generated avatars, AI generated artwork, and even Robotic bar staff serving beverages.
The summit closed with an inspirational speech from the Director of Saudi Arabia’s National Information Center, His Excellency Dr. Esam Alwagait, in which he thanked participants:
“Your candid perspectives have not only inspired us with the vision of what lies ahead, but have also grounded us in the realities we must face. Together, we have not only imagined the future of AI, but have also made it real by addressing the challenges and identifying the enablers needed to truly unlock its potential.”
He added:
“It has been incredibly inspiring to see the world come together here in Riyadh, united by momentum to make AI work for everyone. The commitment to collaborative action has been evident throughout the summit.”
The success of GAIN 2024 ensures that the Kingdom’s AI infrastructure will be significantly strengthened and has cemented Saudi Arabia position at the center of global AI.
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Artificial Intelligence
Akuvox S567G Smart Indoor Monitor Has Received Google Mobile Service Certification
XIAMEN, China, Sept. 13, 2024 /PRNewswire/ — Akuvox has announced its S567G, an indoor monitor powered by Android™, to have received Google GMS certification. This certification ensures full support for Google Services, allowing users to download and update apps directly from the Google Play Store, including smart home control apps. It also enhances system security, protecting against malware and unauthorized access.
GMS certification involves comprehensive testing and approval by Google or a designated 3PL lab, validating security and compatibility to ensure seamless integration within the Android ecosystem. Receiving GMS certification underscores Akuvox’s leadership in the smart intercom industry. Building on its legacy as the pioneer of Android smart intercoms, Akuvox continues to elevate its Android systems with Google’s rigorous certification, offering clients flexible and sophisticated smart intercom solutions.
The S567G’s GMS certification ensures flawless operation with key Google apps like Chrome, Gmail, YouTube, Maps, and the Play Store. Edward Shi, Product Manager of the S567G, notes, “The positive feedback we’ve received from clients, even during testing, confirms that this device is transforming daily life. It’s more than just an intercom — it’s a versatile tool, even capable of functioning as a small TV. Our team has worked tirelessly to meet the highest standards, and I’m excited to see how it enhances smart living for our users.”
The S567G’s features extend beyond intercom functionality. With four HD speakers and a 1280 x 800 IPS LCD screen, it offers an exceptional audio-visual experience, redefining the concept of an indoor monitor. Whether for entertainment or smart home control, the S567G stands out as a versatile wall-mounted tablet, bringing innovation to every interaction.
About Akuvox
Akuvox is a global leading provider of smart intercom and smart home products and solutions. It is committed to unleashing the power of technology to improve people’s lives with better communication, greater security, and more convenience. Encompassing artificial intelligence, SIP, Android, cloud, security, and other advanced technologies, Akuvox continuously drives breakthrough changes in the industry and creatively delivers an unrivaled portfolio of smart intercom and smart home products and solutions. It has been deployed and used daily in more than 110 countries and regions, meeting customer needs in various vertical markets that range from residential to commercial, from healthcare to public safety.
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