Artificial Intelligence
Incorporating AI into Your Small Business Marketing Strategy with ideas from GoDaddy
ISLAMABAD, Aug. 21, 2024 /PRNewswire/ — In today’s fast-paced digital world, one of the ways small businesses can stay competitive is by adopting innovative marketing strategies. Incorporating new technologies into marketing strategies can help to save time and drive engagement with current and potential customers.
Artificial intelligence (AI) is revolutionizing the marketing landscape, making it more accessible and effective for small businesses. From generating compelling content to analyzing customer data, AI tools provide powerful solutions that can streamline marketing efforts, improve customer engagement, and help to drive growth.
By leveraging AI, small businesses can both save time and money, while also enhancing the quality and impact of their marketing campaigns. GoDaddy shares some ideas on how to use AI small business marketing tools and strategies to promote your business.
What is AI for Small Business Marketing?
Artificial intelligence has become an invaluable tool for small business marketing, offering a variety of applications that do not require extensive AI knowledge, large marketing teams, or significant budgets. These AI tools can include such technologies as: text generators that turn prompts into text and copy; graphic generators that turn prompts into custom images, videos, illustrations and presentations, and predictive analytics tools that analyze data to help make forecasts and recommendations.
The Value of AI Marketing
Small business owners have a lot to do running their business. Use of AI technologies can help them get more done and more quickly. Use of AI marketing tools for small businesses make it easier to produce higher quality work in less time and with more inspiration and richer insights. AI can help with such tasks as:
Identify Trends and Opportunities: AI helps uncover market trends and new business opportunities.Save Time: Automation of marketing tasks helps small business owners to focus on other essential areas of their business.Improve Quality: AI tools can help enhance the quality of marketing outputs, leading to better customer engagement.Cost Savings: By reducing the workload, AI can help businesses save money.Improve Customer Service: AI-driven chatbots and personalized marketing can improve customer interactions.Streamline Customer Experience: AI can tailor the customer journey, making it more efficient and personalized.Targeted Campaigns: AI helps create more precise and effective marketing campaigns.However, AI is not without its challenges. Users should be aware of its limitations, such as potential biases, inaccuracies, and plagiarism because AI is trained on existing content. The need for human oversight to refine and personalize AI-generated content is a must to help ensure the content is true and accurate for your business.
How to Use AI for Small Business Marketing
Integrating AI into small business marketing starts with identifying the right tasks and understanding how to prompt AI effectively. AI can be utilized for competitive research, customer insights, and content generation, including drafting first copies, generating ideas, and enhancing existing content. It can expedite website creation, develop keyword strategies, and optimize web pages for SEO.
AI also analyzes data to provide valuable business insights and enhances customer service through AI-driven chatbots and automated responses, ensuring efficient and personalized customer interactions. A free resource to get prompts that help get the right responses is GoDaddy’s Prompt Library which includes dozens of customizable input options for AI tools.
Conclusion
Artificial intelligence is no longer the plotline of a story taking place hundreds of years into the future. Artificial intelligence is a present-day tool that can help to revolutionize small business marketing. It is powerful, accessible and changing the way entrepreneurs can do business. By leveraging AI, through the use of tools that already incorporate AI, are ways that small businesses can stay competitive, save time and money, and produce higher-quality marketing strategies. By embracing AI tools and strategies into your business can help to maximize your marketing efforts and drive business growth.
Find out more about how GoDaddy can help your business
About GoDaddy
GoDaddy helps millions of entrepreneurs around the world start, grow and expand their businesses. People turn to GoDaddy to name their idea, create a professional Web site, attract customers, sell their products and services, and accept online payments. GoDaddy’s easy-to-use tools help micro-entrepreneurs manage everything in one place, and its experts are available to provide 24/7 assistance. For more information about the company, visit www.GoDaddy.com.
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Artificial Intelligence
World’s 1st Flashlight Experience Store Kicks Off in Las Vegas
LAS VEGAS, Sept. 15, 2024 /PRNewswire/ — Olight, a brand committed to becoming a global leader in mid-to-high-end flashlights, opened the world’s first flashlight experience store at Fashion Show Las Vegas. On the same day, it hosted a major new product launch event and a fan festival for its loyal customers.
A Retail Revolution
The store adopts an advanced digital retail model that seamlessly integrates online and offline channels. Leveraging cloud computing, big data, IoT, and other cutting-edge technologies, Olight has created a unified system for warehousing, logistics, supply chain management, and retail. This enhances operational efficiency and allows consumers to order online and pick up in-store, offering a more convenient and efficient shopping experience.
“Olight has consistently focused on the U.S. market and achieved outstanding results online. We want our first experience store to not only showcase our products but also serve as a bridge between the online and offline, connecting our brand with our customers,” said Mavis Xiao, CMO of Olight.
New Product Launches
Olight unveiled five new products at the event: Arkfeld Ultra, Baton Turbo, Perun 3, Sphere, and the Arkfeld Pro (Paw Edition). The Arkfeld Ultra uses a new aluminum material, making it one of the toughest and most scratch-resistant flashlights in the world. Olight also used this material to create a special gift for each audience member.
With the release of the Arkfeld Pro (Paw Edition), Olight announced an animal charity project in 13 countries, dedicated to supporting animal welfare for at least two years. For every Arkfeld Pro (Paw Edition) sold, Olight will donate $5 to local animal charities. This initiative aims to raise funds for animal protection and increase social awareness and action.
O-Fan Day: Celebrating the Community
O-Fan Day was a fan festival where Olight expressed its appreciation to the O-Fans, whom Olight believes are the driving force behind the brand’s growth. Olight held a fan award ceremony to recognize fans who have made outstanding contributions to supporting and promoting the brand. Over 200 O-Fans attended the festival, celebrating with Olight’s management, R&D teams, and more.
The Olight Fall Event 2024 was the brand’s most important event of the year. As a brand dedicated to establishing itself as a global leader in flashlights, Olight is bold in breaking the mold. This Fall Event demonstrated Olight’s determination to redefine the flashlight industry through innovation and to promote the development of the entire industry.
About Olight:
Olight is committed to becoming a global leader in mid-to-high-end flashlights and driving the industry forward. Its diverse product range caters to various scenarios, from everyday carry to outdoor adventures, and is available across Europe, the Americas, and beyond.
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Artificial Intelligence
Global AI Summit Calls for Global Action to Guarantee AI Innovation is for the “Good of Humanity”
RIYADH, Saudi Arabia, Sept. 14, 2024 /PRNewswire/ — The Global AI Summit (GAIN) in Riyadh concluded on a high, after the summit welcomed more than 30,000 delegates from across the globe over three days. The live stream of the summit, organized by the Saudi Data and AI Authority (SDAIA), received 3.7m views.
Building on the success of previous editions, GAIN 2024 featured more than 450 speakers from 100 countries, participating in 150 sessions. It also witnessed over 25 launches and announcements, and facilitated the signing of over 80 agreements and Memoranda of Understanding (MoUs).
The summit has grown exponentially since its inception in 2020. Its growing prominence reflects the Kingdom of Saudi Arabia’s role in advancing AI capabilities as it positions itself as a global leader in this space.
The key output from the summit was the need for governments and policy makers to take global action to ensure that AI technology evolves for the good of humanity. Central to responsible evolution is an ethical framework and robust governance.
To support the advancement of AI ethics and governance, SDAIA announced the Riyadh Charter of Artificial Intelligence for the Islamic World in collaboration with the Islamic World Educational, Scientific, and Cultural Organization (ICESCO). This promotes ethical AI grounded in Islamic values and principles, as well as sustainable development through international cooperation.
SDAIA has played a pivotal role in forging key collaborations to strengthen local and regional AI solutions, signing MoUs with Microsoft Arabia to develop Arabic language models, IBM for a Center of Excellence in Generative AI technologies, and NVIDIA to scale AI infrastructure across the Kingdom.
The summit also marked several major milestones. Alongside the unveiling of ALLaM, the world’s most advanced Arabic Language Model, other diverse initiatives such as the Global AI Community, the THAKAI Platform, and guidelines for addressing deepfake technology.
Furthermore, the launch of the Generative AI Center of Excellence by the Digital Cooperation Organization (DCO), the agreement to open an International Center for AI Research and Ethics (ICAIRE) as a UNESCO Category 2 Center, further underscored the impact of GAIN 2024.
The summit itself provided the platform for companies from all over the world to showcase the latest AI technologies and innovations, including AI generated avatars, AI generated artwork, and even Robotic bar staff serving beverages.
The summit closed with an inspirational speech from the Director of Saudi Arabia’s National Information Center, His Excellency Dr. Esam Alwagait, in which he thanked participants:
“Your candid perspectives have not only inspired us with the vision of what lies ahead, but have also grounded us in the realities we must face. Together, we have not only imagined the future of AI, but have also made it real by addressing the challenges and identifying the enablers needed to truly unlock its potential.”
He added:
“It has been incredibly inspiring to see the world come together here in Riyadh, united by momentum to make AI work for everyone. The commitment to collaborative action has been evident throughout the summit.”
The success of GAIN 2024 ensures that the Kingdom’s AI infrastructure will be significantly strengthened and has cemented Saudi Arabia position at the center of global AI.
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Artificial Intelligence
Akuvox S567G Smart Indoor Monitor Has Received Google Mobile Service Certification
XIAMEN, China, Sept. 13, 2024 /PRNewswire/ — Akuvox has announced its S567G, an indoor monitor powered by Android™, to have received Google GMS certification. This certification ensures full support for Google Services, allowing users to download and update apps directly from the Google Play Store, including smart home control apps. It also enhances system security, protecting against malware and unauthorized access.
GMS certification involves comprehensive testing and approval by Google or a designated 3PL lab, validating security and compatibility to ensure seamless integration within the Android ecosystem. Receiving GMS certification underscores Akuvox’s leadership in the smart intercom industry. Building on its legacy as the pioneer of Android smart intercoms, Akuvox continues to elevate its Android systems with Google’s rigorous certification, offering clients flexible and sophisticated smart intercom solutions.
The S567G’s GMS certification ensures flawless operation with key Google apps like Chrome, Gmail, YouTube, Maps, and the Play Store. Edward Shi, Product Manager of the S567G, notes, “The positive feedback we’ve received from clients, even during testing, confirms that this device is transforming daily life. It’s more than just an intercom — it’s a versatile tool, even capable of functioning as a small TV. Our team has worked tirelessly to meet the highest standards, and I’m excited to see how it enhances smart living for our users.”
The S567G’s features extend beyond intercom functionality. With four HD speakers and a 1280 x 800 IPS LCD screen, it offers an exceptional audio-visual experience, redefining the concept of an indoor monitor. Whether for entertainment or smart home control, the S567G stands out as a versatile wall-mounted tablet, bringing innovation to every interaction.
About Akuvox
Akuvox is a global leading provider of smart intercom and smart home products and solutions. It is committed to unleashing the power of technology to improve people’s lives with better communication, greater security, and more convenience. Encompassing artificial intelligence, SIP, Android, cloud, security, and other advanced technologies, Akuvox continuously drives breakthrough changes in the industry and creatively delivers an unrivaled portfolio of smart intercom and smart home products and solutions. It has been deployed and used daily in more than 110 countries and regions, meeting customer needs in various vertical markets that range from residential to commercial, from healthcare to public safety.
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