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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Vlad Poptamas

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Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes, demographics and behaviors from Vividata’s survey data for a unified digital view.

“We are excited about the early client participation and industry excitement with Plan Metrix Multi-Platform. This reinforces our beliefs that there has been a gap in Canada for robust, person-centric data sets that are better aligned with how digital media is analyzed and planned today,” said Bryan Segal, senior vice president, commercial, Comscore. “We are looking forward to serving the industry and helping our clients deliver against these new data and insights with this innovative partnership.”

A first for the Canadian marketplace, the new data from Plan Metrix Multi-Platform provides the following benefits to buyers and sellers of media:

  • Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
  • Achieve better ROI by creating segments based on nearly 20,000 attributes
  • Demonstrate the value of a platform’s audiences and competitive comparisons through a deep understanding of the total media consumption, attitudes and interest of their audience

Media buyers and sellers can combine a wide array of behaviour and lifestyle categories to create richer custom segments in different industries, including retail, travel, automotive, media, real estate, lifestyle, finance and household products. An online lifestyle publisher, for example, can demonstrate how their properties over index for certain attractive target groups such as expectant mothers, food lovers or cosmetics shoppers. Inversely, a media buyer for a baby formula brand can gain insight into expectant mothers’ online behaviors to better optimize advertising campaigns.

“Plan Metrix Multi-Platform is part of our continued strategic plan to build and partner on new solutions for the marketplace that help media buyers and sellers maximize the power of our rich consumer and media data,” said Pat Pellegrini, Ph.D., president and CEO, Vividata.

Since its initial launch the solution has been met with enthusiastic responses from industry thought leaders who are engaged with the platform:

“We are thrilled to add Plan Metrix Multi-Platform data to enhance The Globe and Mail’s continued investment in audience data science, which is extremely valuable in generating brand engagement,” said Greg Doufas, chief digital and technology officer, The Globe and Mail. “This will allow us to deepen our understanding of audiences and to use Plan Metrix Multi-Platform data to showcase our value to advertisers throughout the entire consumer path to purchase.”

“The Comscore and Vividata partnership will enable agencies to create better targeting and narratives, and more complex campaigns for our clients looking to reach the multi-touchpoint, multi-screen consumer of today,” said Fred Auchterlonie, executive vice president, client service, PHD Canada. “We welcome the availability of new tools that enable us to deliver more relevant and timely ads by using third-party, industry standard data to give our clients a complete picture of how to optimize success in reaching their targets.”

 

SOURCE Comscore

Artificial Intelligence

Personalized Learning Paths Offer Roadmaps to Dream Jobs

Vlad Poptamas

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When moving into a new career or field, determining how your strengths transfer and what additional skills you need to learn can be challenging; Forbes SmartAdvisor bridges this gap.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8716951-forbes-smartadvisor-personalized-learning-paths-offer-roadmaps-to-dream-jobs/

By utilizing three information points—users’ personality, their current skills, and the skills necessary for the aspirational role they selected—Forbes SmartAdvisor creates a customized learning path. This Learning Path is personalized just for you. It identifies which self-paced course from Learn@Forbes’ library of over 700 courses, specializations, and Learning Pathways in marketing, human resources, leadership, finance and accounting, entrepreneurship, sales, communications, customer service, and project management make sense for the career you’re aspiring to.

How It Works
Forbes SmartAdvisor, which is free, and takes just three minutes to complete. First, you will complete a brief personality assessment. Second, you select the aspirational role you want, and third, you upload your resume (which is optional).

Using Holland’s Occupational Model and Gardner’s Theory of Multiple Intelligence model, in moments, you will receive your personalized and unbiased results. Insights on your learning style(s), working style(s), attributes, and skills are provided in your custom report, as is a learning pathway that maps the Learn@Forbes courses that will teach you the additional skills you need to get the job you want. Each course on your personalized learning path is self-paced. And, you can take as many as you would like at a time.

Next Steps
Forbes SmartAdvisor users can save their results for future reference. Those who would like to start their personalized learning path can do so with a free 14-day trial. Learn@Forbes subscriptions start at $12.50 per month. For additional information, visit learn.forbes.com.

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Artificial Intelligence

MRA Group Develops Lab Spaces to Keep Up with Cell and Gene Therapy Demand in Philadelphia Region

Vlad Poptamas

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In response to the growing cell and gene therapy demand in the Philadelphia region, MRA Group (MRA) is pressing onward to deliver by year end, two specialized multi-tenant life science lab buildings: a 65,000+/-SF lab building in the city of Philadelphia and a 72,000+/-SF lab building at Spring House Innovation Park, just outside the city.

“Through this pandemic, we continue to see strong demand from growing in-market life science prospects and out-of-market entrants looking for high-quality lab space,” said Phil Butler, Vice President of MRA Group. “Prospective tenants value speed-to-market, and given the regional demand, we believe pushing forward is the right thing to do.”

While construction slowed due to COVID-19 mandated shutdowns, MRA remains on track to welcome tenants this year to newly developed, state-of-the-art, customizable, hard-to-come-by lab space in the region. Now that Philadelphia is a nationally recognized biomedical cluster, or a Big4Bio region, prospective life science companies attracted to the area have encountered a shortage of available lab space; a concern MRA Group is working to correct.

“A recent study found 98% of commercial lab space is occupied,” said Sam Woods Thomas, Director of Life Sciences and Biotechnology for the City of Philadelphia. “We are excited by and proud of MRA Group’s efforts to broaden our Life Sciences real estate pipeline. Philadelphia scientists and academic institutions are pioneers in innovation, but they need more space to continue,” Thomas shared. “MRA Group’s development efforts are essential pieces to this sector’s continued growth in our city and region.”

Spring House Innovation Park’s new 72,000+/-SF rentable lab building is within the BioLaunch611+ Keystone Innovation Zone and sits on the sprawling, 133-acre, Lower Gwynedd, Montgomery County campus owned and developed by MRA Group.

“When we acquired Spring House Innovation Park in 2017, we sought to create a suburban life science destination,” said Mike Wojewodka, Senior Vice President of MRA Group. “To date, we have approximately 150,000 square feet leased to nearly two dozen tenants, of which nearly half are in the life science industry.  We’ve recently welcomed AnPac Bio, a leading international biotechnology company, while later this summer a gene therapy company, Exegenesis Bio, will be joining our roster which includes Jefferson Institute for Bioprocessing. Based on current leasing activity, we anticipate the 72,000+/-SF lab building being fully leased and occupied by the end of the year, which is why MRA remains focused and bullish on developing these much needed lab spaces for our region.” Companies interested in Spring House Innovation Park, visit  www.springhouseinnovationpark.net.

Additionally, MRA Group, on behalf of a local university, is developing a 65,000+/-SF scientifically advanced, multi-tenant wet and dry lab and office building in Philadelphia.

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Artificial Intelligence

Auto Theft Recoveries Soar During COVID-19 Lockdown

Vlad Poptamas

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LoJack®, a brand of CalAmp (Nasdaq: CAMP) and a leader in stolen vehicle recovery (SVR) and innovative automotive services, today announced auto theft recoveries in the U.S. jumped 15 percent in April 2020 over April 2019 and continued to grow in May, outpacing last year’s number at this time by 11 percent. The report indicates an increase in auto theft recoveries, and highlights changes from the same period last year to date, demonstrating that while auto theft is on the rise during the COVID-19 lockdown, consumers must stay vigilant and protect their vehicles.

While essential workers travel to and from work and others have sheltered in place, auto thieves continue to operate during a global pandemic according to LoJack’s U.S. Recoveries Trends report. The report found that the U.S. — during the rising spread of COVID-19 — saw a big increase in stolen vehicle recovery across the country in April 2020 compared with April 2019. In May, the following states saw a significant increase in auto theft recoveries:

  • California increased 35 percent
  • Colorado increased 20 percent
  • Washington State increased 25 percent

With the Fourth of July holiday approaching, LoJack and CalAmp urge drivers to take these simple precautions:

  • Try to park your car in well-lit areas or within range of security cameras
  • Don’t leave valuables in plain sight in your vehicle
  • Double check to make sure your vehicle is locked
  • Don’t leave windows or sunroofs cracked and don’t leave your car running unattended
  • Be mindful of where you leave your keys or key fob; don’t leave a spare key in the vehicle

“It’s clear that auto thieves have been hard at work during the pandemic,” said Justin Schmid, senior vice president, general manager of LoJack Global. “The cost of losing a vehicle to theft during a time like this where many people have lost their jobs and income builds on already elevated stress levels and an experience that no one wants to face. It’s important to LoJack and CalAmp that we share the facts and equip Americans with solutions that protect their families and bring peace of mind during an already chaotic time.”

Stories across the U.S., including a nurse in Boston who had her car stolen in April from her driveway while between shifts at the local hospital, remind us that no one is immune. With COVID-19 continuing to impact communities, auto theft should be the least of one’s worries, including frontline workers. Between their telematics-based connected car app SureDrive™ and the traditional LoJack® System technology, LoJack offers a variety of solutions to protect vehicles and provide additional support for drivers, with features including:

  • Stolen Vehicle Location Assist: Provides trained U.S.-based agents to coordinate directly with law enforcement to help track and locate a stolen vehicle.
  • CrashBoxx: Sends instant crash alerts to loved ones with trained U.S.-based agents available to help provide timely assistance and facilitate emergency response
  • Tripwire Early Warning: Enables proactive monitoring and alerts consumers of unexpected car movement, such as when towed or stolen.
  • Virtual Boundaries: Allows consumers to set easily configurable boundaries that send notifications when loved ones arrive at their destination.
  • Destination Search: Displays integrated and searchable landmarks such as emergency rooms, gas stations, car washes, or other key destinations.
  • Where’s My Car: Delivers real-time location of your vehicle, whether driving or parked.
  • Speed Alerts: Enables parents to set a speed threshold and receive alerts if a teen driver or other loved one goes faster than they should

The LoJack Stolen Vehicle Recovery System consistently delivers a 90% plus recovery rate on cars, trucks, and SUVs, and over $1 billion worth of LoJack-equipped vehicles have been recovered in the U.S. alone*.

“We are committed to supporting families with innovative solutions that protect their vehicles and loved ones, consistent with the proven LoJack brand promise of safety and security for the road ahead,” said Schmid.

*LoJack® unit activation is contingent upon the vehicle being located within LoJack’s SVRU coverage area that spans counties across 29 states throughout the U.S. and the District of Columbia. You may find LoJack’s coverage areas at www.lojack.com/coverage or by calling 1-800-4-LoJack. Used car values are best estimates derived from NADA Guide web services values and clean retail value from NADAGuides.com for the make, model and year of the vehicle in the month it was recovered.

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