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Artificial Intelligence

Revenue Opportunities Are Missed When The C-suite Doesn’t Pay Attention, Says New Clarivate Report

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Clarivate Plc (NYSE:CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new report that highlights global insights into the optimization of trademark value, protection and technology.

The latest research from Clarivate reveals that high numbers of professionals report their organization could not pursue trademark-related business opportunities, such as licensing or moving into global markets and partnerships, because top level management was not engaged. 89% of respondents report that opportunities missed for this reason led their organizations to miss a revenue opportunity (34%) or rights (30%). Others say they were unable to move into new markets or strike lucrative licensing deals. A third (33%) says the absence of the C-suite adversely affected partnerships. 20% of the total respondent say the boardroom is not involved at all in trademark matters.

The consequences of trademark infringement
In 2020, almost nine in ten (89%) brands experienced trademark infringement, showing a steady upward trend from 85% in 2019, 81% in 2018 and 74% in 2017. For those that suffered infringement, consequences were significant and over half (56%) of all respondents stated it led them to having to change a brand name. This rose to 88% in Japan, causing a remarkable increase in expenses. Six out of ten trademark professionals reported that they spent more on dealing with infringement over the past year than in 2019.

The research further shows that trademark infringement frequently includes:

  • Business name (51%)
  • Web domains (49%)
  • Social media (50%)
  • Online marketplaces (27%)
  • Advertising campaigns (36%)

Trademark filings still on the rise
In parallel with the rise in infringement, the number of trademarks filed is increasing with 57% of brands filing more in the last 12 months than they did in 2019 (48%). Image marks and industrial design applications also increased over the last year. Two thirds of respondents (66%) said they experienced an increase in applications for image marks over the last 12 months. This is up significantly from 56% last year and 82% of trademark professionals said they included industrial design filings as part of their overall filing strategy in 2020, compared with 78% in 2019.

Despite the hit to the global economy inflicted by the pandemic in 2020, the volume of new trademark filings rose last year. Trademark applications increased, especially in the Asia-Pacific region[1], with Mainland China reported to be 20% ahead of 2019, South Korea 19% ahead, and India by 13%[2]. The U.K. saw filing volume increase by 31% over 2019 while the European Union Intellectual Property Office (EUIPO) saw an increase of 14% and Germany was up by 14%.

However, the fastest growing trademark register in the world in 2020 was the United States[3], where filing volume increased by an unprecedented 35% over 2019. Increased trademark filing is leading to increased difficulties with trademark protection with 67% of respondents making this claim.

Technology: under-appreciated across the lifecycle

Only half of all trademark professionals noted that advances in technology will make trademark research and protection more effective. Many agreed that advanced technologies such as predictive analytics and Artificial Intelligence (AI) have a role to play but still do not grasp how far-reaching the efficiency gains could be.

Despite this, 58% say high quality technology is one of their top three considerations when they choose a trademark research provider. As use of technology broadens, this percentage will likely increase even in the most conservative organizations, particularly after the prolonged, positive experience of using technology for remote working during lockdown working arrangements that could very well become permanent.

“In today’s global economy, brand portfolios must compete on an international scale, adapt to new opportunities and respond fast to threats that arrive with little warning. Organizations must remain strategic and alert, making full use of all tools and technologies available to increase competitiveness, boost agility and enhance their market position,” said Jeff Roy, President, IP Group, Clarivate.

He concluded, “Fortunately, advances in technology mean today’s trademark professionals are no longer isolated. With the existing tools, both legal and brand professionals can strategically establish and protect hard-won brand reputation and trademark integrity. Our end-to-end intellectual property solutions allows companies to make smarter and more informed decisions about how to take new products to market faster and how to protect their existing IP assets which are core to realizing business value and outcomes, while reducing their total cost of operating.”

Survey methodology

The 2020 survey was conducted by independent research firm Vitreous World and looked at the experiences of trademark professionals around infringement, practices around the trademark process, and challenges faced. Online interviews were carried out toward the end of 2020 with a sample of 300 in-house trademark counsel and external trademark attorneys across the United KingdomUnited StatesGermanyItalyFrance, Mainland China and Japan. 

Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.

Artificial Intelligence

Sasken and JOYNEXT forge strategic partnership to accelerate innovation and expand global footprint

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BANGALORE, India, April 16, 2024 /PRNewswire/ — Sasken Technologies Limited, a leading provider of product development and digital transformation services, and JOYNEXT, a respected Tier1 player in the automotive industry, announced a strategic partnership to collaborate on the development and launch of cutting-edge platforms for both in-vehicle systems (navigation, digital cockpit and 5G telematics) and off-vehicle cloud and digital services leveraging emerging technologies for the automotive industry.

Sasken and JOYNEXT will leverage their complementary expertise, global presence, and strong ecosystems to deliver innovative and integrated solutions to the automotive industry. This collaboration will enable faster time to market with the best IPs and provide unparalleled support throughout the product development process. By combining JOYNEXT’s proven advanced automotive solutions with Sasken’s innovative automotive hardware and software capabilities, including chip-to-cloud cognitive engineering, connected car solutions, optimised edge computing solutions, computer vision, generative AI, and cybersecurity, the partnership aims to address the complex needs of the automotive market while delivering enhanced customer experiences.
“We are excited to collaborate with JOYNEXT, as their automotive industry expertise aligns perfectly with Sasken’s ambition to maintain a leadership position in the global automotive market,” said Mr. Abhijit Kabra, CEO, Sasken Technologies. “By leveraging our respective strengths, we can provide unique value to our customers and accelerate technological advancements in the automotive industry.”
The partnership began with a multi-year collaboration focused on automotive software maintenance for navigation and ASPICE compliance. It also includes the definition and implementation of enhancements for new products to keep pace with evolving Software Defined Vehicle (SDV) architectures. Sasken will drive the initiative to address EV challenges such as range anxiety, compatibility with navigation ecosystem players, increasing driver confidence by incorporating real-time data on charging points, driving terrains and integration with ADAS systems. Proprietary algorithms will optimise battery range for safer, more efficient journeys.
“We at JOYNEXT are excited to join forces with Sasken,” said Stavros Mitrakis, CEO of JOYNEXT. “By leveraging Sasken’s strong hardware and software capabilities and our extensive automotive domain knowledge, we will be able to develop solutions that not only address today’s challenges, but also anticipate the needs of the future. We are confident that this partnership will enhance our product offering and enable us to deliver more innovative, safer, and more enjoyable driving experiences to our customers.”
The aim of the partnership between Sasken and JOYNEXT is not only to push the boundaries of product innovation, but also to ensure that products reach the market more efficiently, equipped with the latest technology and tailored to meet the ever-changing demands of consumers.
About Sasken:
Sasken is a specialist in Product Engineering and Digital Transformation providing concept-to-market, chip-to-cognition engineering R&D and Digital Transformation services to global leaders in Automotive, Semiconductor, Transportation, Industrials, Consumer Electronics, Enterprise Devices, SatCom and Telecom industries. For over 30 years and with multiple patents, Sasken has transformed the businesses of 100+ Fortune 500 companies, powering more than a billion devices through its services and IP. For more information, visit www.sasken.com 
JOYNEXT – WE CONNECT FUTURE
JOYNEXT is a leading AutoTech company, the Automotive Connectivity Business Unit of Joyson Electronics. Headquarters in China, JOYNEXT marks our global presence in Germany, Poland, France, US, Japan, etc. We develop technologies for intelligent connected vehicles and provide a highly personalized mobility experience that is empathic, safe, and adaptable. Our 1,500+ employees work at 7 R&D centers, 3 global manufacturing locations, and 4 customer canters around the world.
For more than two decades, JOYNEXT has been working as the development partner and system supplier of renowned car manufacturers and established long-term partnerships with various well-known OEMs. Our intelligent cockpit and smart connectivity products are equipped in millions of vehicles worldwide, complemented by our capabilities in developing autonomous driving technologies and software products, which lay a solid foundation for the cockpit and driving fusion facing the era of Central Computing Units.
Balancing innovation with sustainability, we are committed to contributing to industry transformation together with our eco-partners, such as Microsoft, HUAWEI, Qualcomm, Horizon Robotics, Black Sesame, Elektrobit, and QNX to deliver a smarter driving experience for end users. www.JOYNEXT.com
Media Contact:Rekha Sahay GhoshHead of Marketing & CommunicationsE: [email protected]: +91 080 6694 3009
Sasken Technologies Limited139/25, Ring Road, Domlur, Bengaluru 560071, IndiaT: +91 80 6694 3000, E: [email protected]: L72100KA1989PLC014226 | www.sasken.com
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Artificial Intelligence

IDnow bridges the AI-human divide with new expert-led video verification solution

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New VideoIdent Flex elevates trust with a human touch in the face of rising fraud and the closing of physical bank branches
LONDON, April 16, 2024 /PRNewswire/ — IDnow, a leading identity verification provider in Europe, has unveiled VideoIdent Flex, a new version of its expert-led video verification service that blends advanced AI technology with human interaction. The human-based video call solution, supported by AI, has been designed and built to boost customer conversion rates, reduce rising fraud attempts, increase inclusivity, and tackle an array of complex online verification scenarios, while offering a high-end service experience to end customers.

The company’s original expert-led product, VideoIdent, has been a cornerstone in identity verification for over a decade, serving the strictest requirements in highly regulated industries across Europe. VideoIdent Flex, re-engineered specifically for the UK market, represents a significant evolution, addressing the growing challenges of identity fraud, compliance related to Know-Your-Customer (KYC) and Anti-Money Laundering (AML) processes and ensuring fair access and inclusivity in today’s digital world outside of fully automated processes.
Empowering businesses with flexible human-based identity verification
As remote identity verification becomes more crucial yet more challenging, VideoIdent Flex combines high-quality live video identity verification with hundreds of trained verification experts, thus ensuring that genuine customers gain equal access to digital services while effectively deterring fraudsters and money mules. Unlike fully automated solutions based on document liveness and biometric liveness features, this human-machine collaboration not only boosts onboarding rates and prevents fraud but also strengthens trust and confidence in both end users and organisations. VideoIdent Flex can also serve as a fallback service in case a fully automated solution fails.
Bertrand Bouteloup, Chief Commercial Officer at IDnow, commented: “VideoIdent Flex marks a groundbreaking advancement in identity verification, merging AI-based technology with human intuition. In a landscape of evolving fraud tactics and steady UK bank branch closures, our solution draws on our decade’s worth of video verification experience and fraud insights, empowering UK businesses to maintain a competitive edge by offering a white glove service for VIP onboarding. With its unique combination of KYC-compliant identity verification, real-time fraud prevention solutions, and expert support, VideoIdent Flex is a powerful tool for the UK market.”
Whereas previously firms may have found video identification solutions to be excessive for their compliance requirement or out of reach due to costs, VideoIdent Flex opens up this option by customising checks as required by the respective regulatory bodies in financial services, mobility, telecommunications or gaming, to offer a streamlined solution fit for every industry and geography.
Customisable real-time fraud prevention for high levels of assurance
VideoIdent Flex has a number of key features and benefits:
Customisable: Pre-defined configurations to meet specific industry requirements and regional regulations.Expert-led: High-quality live video verification conducted by trained identity verification experts, ensuring accuracy, reliability, and compliance for high levels of assurance.Extensive document coverage: Support for a wide range of documents, facilitating global expansion and inclusivity.Real-time fraud prevention: Advanced fraud detection capabilities, including AI-driven analysis and manual checks, combat evolving fraud tactics and help protect against social engineering fraud, document tampering, projection and deepfakes, especially for high-risk use cases and goods.Verification of high-risk individuals: Reviewing applications from high-risk persons, such as Politically Exposed Persons (PEPs), high-risk countries; or assessing where fraud might be expected with real-time decisions, without alerting suspicion.Bouteloup concluded: “Identity verification is incredibly nuanced; it’s as intricate as we are as human beings. This really compounds the importance of adopting a hybrid approach to identity – capitalising on the dual benefits of advanced technology when combined with human knowledge and awareness of social cues. With bank branches in the UK closing down, especially in the countryside, and interactions becoming more and more digital, our solution offers a means to maintain a human relationship between businesses and their end customers, no matter their age, disability or neurodiversity.   
“VideoIdent Flex is designed from the ground up for organisations that cannot depend on a one-size-fits-all approach to ensuring their customers are who they say they are. In a world where fraud is consistently increasing, our video capability paired with our experts adds a powerful layer of security, especially for those businesses and customers that require a face-to-face interaction.”
About IDnow
IDnow is a leading identity verification platform provider in Europe with a vision to make the connected world a safer place. The IDnow platform provides a broad portfolio of identity verification solutions, ranging from automated to human-assisted from purely online to point-of-sale, each of them optimized for user conversion rates and security.
In 2021, IDnow acquired the French market leader for identity technology, ARIADNEXT, and the German identity Trust Management AG, enabling IDnow to offer its customers one of the broadest identification solutions through a single, integrated platform.
The company has offices in Germany, United Kingdom, and France and is backed by renowned institutional investors, including Corsair Capital and Seventure Partners. Its portfolio of over 900 international clients spans a wide range of industries, and includes leading international players, such as UniCredit, Telefonica, Sixt, Crédit Agricole, BNP, and Munich Re, as well as digital champions like N26, Solarisbank, Younited Credit, BoursoBank, Klarna and Tier mobility.
Press contact IDnowKatherina [email protected]+49 89 41324 6030
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Artificial Intelligence

MYCOM OSI Launches AInsights Availability in AWS Marketplace

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LONDON, April 16, 2024 /PRNewswire/ — MYCOM OSI, a leading independent provider of Network Assurance and Service Experience Assurance solutions to some of the world’s largest communications service providers (CSPs), announced today that AInsights, is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). 

AInsights application offers predictive AI-based insights, combined with a comprehensive Data Fabric that powers Big Data Lakes with normalized network and service data. This critical enhancement to MYCOM OSI’s EAA suite enables CSPs to continuously predict the performance of their network and services, and to proactively identify and resolve problems before they impact their customers. This is specifically essential for the delivery and the assurance of high reliability and low latency 5G enterprise services.
The MYCOM OSI AInsights application is available as part of its SaaS offering operated on Amazon Web Services (AWS) as well as the CSPs’ hybrid cloud architecture. With this, MYCOM OSI customers and partners will benefit from high scalability and low-error predictive data insights from the network and its services in near real-time. AInsights’ replicable data models can be applied to different network functions for a deeper 360-degree network view. A factory approach using Open APIs enables intelligent data to be consumed seamlessly by any component of the CSP ecosystem.
AWS customers will now have access to AInsights, enabling predictive operations and assurance of CSP networks, directly within AWS Marketplace. This provides AWS customers with the ability to streamline the purchase and management of AInsights application within their AWS Marketplace account. 
“We are delighted to offer AInsights’ unique AI-driven insights to communications service providers to support their growth and transformation plans through AWS Marketplace,” said Mounir Ladki, President and CTO at MYCOM OSI. “With AInsights, CSPs can rapidly move from reactive to predictive assurance and operations of their networks and services. By accessing AInsights in AWS Marketplace, customers can quickly take their first step in achieving benefits of predictive AI-based insights to automate network operations and maximize customer experience.”
AInsights is now generally available in AWS Marketplace. Please visit https://aws.amazon.com/marketplace/pp/prodview-p4ikrghvc24dq for more information.
For information on MYCOM OSI and its Service Assurance offerings please visit www.mycom-osi.com. To arrange a discussion with MYCOM OSI, click here or contact the team at [email protected], +447719820492

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