GOARC’s next step towards global growth: New leadership announced


GOARC announces two new senior executives, Uwe Schneider and Itay Reshef to be appointed to the executive leadership team. Welcoming Uwe Schneider as VP Global Sales and Marketing, and Itay Reshef as VP Customer Success marks the next step in the company’s global growth strategy.

Along with supporting global growth, the appointments aim to strengthen the market leadership of GOARC amongst companies offering risk-mitigation solutions in high-hazard industries.

GOARC was founded in 2015 by behavioral, safety, industry, and technology experts. Headquartered in Motya Illit, Israel, the company operates offices in California, Texas, and Singapore, and is privately funded, revolutionizing the practice of industrial safety, helping companies protect the workforce and critical assets.

The competitive advantage of the company – which continues to ensure its market leadership – is given by its unique Safety 4.0 platform. It combines safety expertise, human economics, and safety technology, utilizing a multi-dimensional approach.

Uwe Schneider has held leadership positions at Wolters Kluwer, Seal Software (DocuSign), and IBM, among others, being responsible for marketing, sales, channels, customer success management, and delivery. With over 20 years of experience in global marketing and consulting executive leadership, as well as proficiency in high-growth companies and enterprise technology, the Munich-based Uwa Schneider joins the company, assisting and managing its global expansion.

I’m delighted to join GOARC as VP Global Sales and Marketing, and excited to be part of a team that is protecting workers and the environment with its unique safety 4.0 connected worker platform leveraging next-generation industry 4,0 technologies. GOARC is the required quantum leap in EHS!” Uwe Schneider, VP Global Sales and Marketing

Not only does Itay Reshef bring highly valuable professional expertise – given his experience as a senior manager at a number of high-tech and engineering companies –, but he is also already familiar with GOARC’s work. Having held the position of GOARC COO Americas, Itay managed strategic collaborations and was responsible for Business in the USA. Itay’s appointment will help ensure the success of GOARC in expanding and nurturing customer relations, consequently transforming the customers’ safety culture.

Building on my experience in business strategy and operations, I am thrilled to lead customer-facing interactions and ensure success with our unique Safety 4.0® platform.” Itay Reshef, VP Customer Success


Dror Barak, CEO of GOARC, expressed his trust in the new members of the leadership: “I am confident that the impressive capabilities of our global management team will position the company for future growth,”


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