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Artificial Intelligence

Fresh Step Styles Adoptable Cats in Looks Inspired by Red Carpet Fashion

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Following the biggest night in fashion, Fresh Step® is transforming adoptable cats into style icons through the magic of artificial intelligence (AI). The brand’s ‘Adoption Gala’ campaign takes inspiration from the red-carpet and transforms them into cat couture for pets looking for their forever homes.

Fresh Step worked with partner Best Friends Animal Society to identify cats available for adoption at its New York City Lifesaving Center, spotlighting these pets and the opportunity to help them and other adoptable pets in shelters across the country.

In 2022, a Best Friends Animal Society data analysis showed an improvement in cat lifesaving from the more than 200,000 cats that were needlessly killed in U.S. shelters the previous year.

“If ever there was a pet suited for couture, it would be a cat,” said Eric Jamison, Marketing Director, Fresh Step. “We’re passionate about helping cats in need, and when we learned that it would be the first time a cat would be invited to the biggest fashion event of the year, it gave us an incredible idea to spotlight shelter cats by giving them a virtual red–carpet treatment. Our goal is for every cat to find a loving home.”

“Right now, shelters are consistently at or over capacity and the best way to make a difference in the lives of cats in your community, and the country, is by adopting your new best friend,” said Julie Castle, CEO, Best Friends Animal Society. “We appreciate Fresh Step’s support of our mission to save shelter pets. Through this donation, we will be able to ensure cats are provided with the quality of life and care they deserve.”

The first two AI-generated looks feature Elijah, a five-year old male cat, and Louie, a nine-year old male. Elijah lives for head scratches and movie nights. He’s styled in a white gown that serves “catitude” with delicate veiling and lace detail that floats gracefully with every step this self-described independent guy takes to the cat bowl. Louie proves the perfect look does exist in a style suited for the catwalk and the red carpet. He’s giving glowy vibes in a ‘look at me’ number with mirrored jewels and metallic fabric. Louie’s glow up is fitting for a cat who loves an effortless day gazing and cuddling.

Fans of fashion and felines can find adoptable cats with new looks dropping on Fresh Step’s Instagram throughout the week, while cat parents who want to style their own cats can “step into fashion” by submitting a photo of their cat with #freshstepfashion – the brand will surprise select participants with AI-generated looks worthy of a red-carpet appearance.

As part of the brand’s ‘Adoption Gala,’ Fresh Step is making a $25,000 contribution to Best Friends Animal Society® and offering its new Fresh Step Outstretch® Long Lasting Clumping Litter for the shelter to new cat parents, while supplies last. Fresh Step Outstretch® is made with microgranule technology that absorbs 50% more and lasts 50% longer.*

As the official cat litter partner of Best Friends Animal Society®, Fresh Step has an on-going commitment to donate 400,000 pounds of litter to Best Friends’ lifesaving centers across the country, as part of its pledge to support the health and safety of felines everywhere.

To learn more about Fresh Step, visit Fresh Step’s website or follow the brand on  InstagramFacebook, or TikTok. To learn more about Best Friends Animal Society, visit BestFriends.org and follow the organization on Twitter or Instagram.

Artificial Intelligence

LinkShadow is positioned as a Representative Vendor in the 2024 Gartner® Market Guide for Network Detection and Response (NDR)

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ATHENS, Georgia, April 18, 2024 /PRNewswire/ — LinkShadow, a global leader in intelligent Network Detection and Response (NDR) has been recognized in the Gartner 2024 Market Guide for NDR solution. This insightful Gartner Report elaborates on how NDR can amplify infrastructure security by seamlessly integrating with various technologies such as SOAR, SIEM, EDR, MDR and numerous others.

 
 
As per Gartner, “The network detection and response market continues to grow and expand to hybrid network scenarios with IaaS deployment. Security and risk management leaders should reprioritize NDR as a key provider of AI analytics in the context of more automated security operations assistants.” 
Gartner also recommends that “enterprises should strongly consider NDR solutions to complement signature-based network security tools and network sandboxes. Many Gartner clients have reported that NDR tools have detected suspicious network traffic that other perimeter security tools had missed.”
Commenting on this, Fadi Sharaf, Regional Sales Director, LinkShadow, said: “We believe this Gartner recognition strengthens LinkShadow’s positioning in the NDR domain. Our aim is to extend the robust LinkShadow NDR capability to enterprises and empower them to stay ahead of the threat curve, taking a proactive approach to safeguard their sensitive assets.”
According to Gartner, “Despite strong competition from other platforms, NDR global market revenue continues to grow double digit, registering an increase of 19% for the period 1Q23 through 3Q23, year over year. When the NDR market was nascent, it was composed of a mix of pure-play startups and network monitoring companies expanding to security use cases. As the market grows, it is attracting more and more large platform providers.”
Gartner Key Findings:
Network detection and response (NDR) is commonly used as a complementary detection and response technology as part of a broader arsenal of security operations center (SOC) tools.The emergence of “AI-augmented” analytics overlays, in the form of SOC assistants, will benefit the NDR market as a useful source of insights for aggregated and summarized views.A handful of NDR vendors capture most of the attention in the market. Higher maturity organizations, often with more specialized detection use cases, often mix these well-known vendors with emerging local players in their shortlists.Most organizations value the response capabilities during their NDR provide evaluations, but only deploy very narrowly automated responses past the pilot phase.Gartner Recommendations:
Start small. Implement NDR to detect abnormal behaviors and provide investigation capabilities for post breach activity, extending incrementally across different types of networks.Identify how NDR’s behavior-based detections, once tuned, might augment your SOCability to respond to incidents faster and more accurately.Compare NDR vendors by defining rationalized metrics and evaluating how these NDR tools positively impact threat detection and incident response.Roll out automated response progressively, based on your existing incident response SLA for the type of incident and on the false positive rate of the detection engines.For more interesting details on the Gartner Report: https://www.linkshadow.com/LinkShadow-as-a-Representative-Vendor-in-2024-Gartner-Market-Guide-for-Network-Detection-and-Response.
Disclaimer:
Gartner, Market Guide for Network Detection and Response, Jeremy D’Hoinne, Thomas Lintemuth, et al, 29 March 2024.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About LinkShadow
LinkShadow is a US-registered company with regional offices in the Middle East. Pioneered by a highly skilled team with a vision to formulate a next-generation cybersecurity solution that provides unparalleled detection of even the most sophisticated threats. LinkShadow was built with the vision of enhancing organizations’ defenses against advanced cyber-attacks, zero-day malware, and ransomware, while simultaneously gaining rapid insight into the effectiveness of their existing security investments. Visit www.linkshadow.com.
Photo: https://mma.prnewswire.com/media/2390905/LinkShadow.jpg
Media contact: Ann Paterson VP of Marketing [email protected]+1 877 267 7313

View original content:https://www.prnewswire.co.uk/news-releases/linkshadow-is-positioned-as-a-representative-vendor-in-the-2024-gartner-market-guide-for-network-detection-and-response-ndr-302120761.html

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Artificial Intelligence

Nanoprecise Sci Corp Expands Energy Centered Predictive Maintenance Operations in Europe and Africa

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EDMONTON, AB, April 18, 2024 /PRNewswire/ — Nanoprecise Sci Corp is excited to announce the expansion of their Energy Centered Predictive Maintenance (ECM) operations into Europe and Africa. This expansion addresses the significant shift towards corporate sustainability within these regions, aligning with growing demands for technological solutions that enhance both environmental stewardship and operational reliability.  

Motor-driven machinery accounts for 65% of the world’s electricity consumption, with poorly maintained equipment using up to 30% of this energy, inefficiently. By improving visibility into the energy utilization of equipment, Nanoprecise’s ECM solution allows organizations to use energy consumption to prioritize preventative maintenance. This approach helps drive down energy consumption and carbon emissions, while ensuring production uptime and asset reliability.  
One of the big additions to their expansion into the region is the appointment of Kalyan Meduri as Head of Sales for Europe and Africa. Kalyan has over 18 years of global experience in incubating new technologies, scaling new businesses and motivating teams to solve customer problems differently. With experience across India, France and Denmark, he is passionate about creating a positive impact through technology and collaboration to present the next generation with a sustainable future. “The substantial shift towards sustainability in Europe makes it a prime market for our ECM solution,” remarked Kalyan Meduri. “By integrating our state-of-the-art predictive maintenance solutions with strategic energy management, we are helping businesses meet their sustainability goals while improving operational efficiency. It’s a win for them and for the planet!”  
Nanoprecise has become a preferred ESG solution provider for industrial organizations globally, and now for European organizations that want to accelerate their journey to reduce emissions and increase uptime, without further capital expenditures. Plus, with the recent announcement of their money-back guarantee, enterprises can make a risk-free, ROI guaranteed shift to energy-centric predictive maintenance.  
Join Kalyan and the Nanoprecise team at Hannover Messe in Hall 7, Booth #D28 and explore the capabilities and benefits of ECM.  
About Nanoprecise Sci Corp:  
Nanoprecise Sci Corp is an AI-powered energy centered predictive maintenance solution combining IoT sensor technology with artificial intelligence and machine learning to improve efficiency of machines and contribute to sustainability.  nanoprecise.io 
Media Contact:  Christian Keon  Head of Marketing, Nanoprecise  [email protected] 
Photo: https://mma.prnewswire.com/media/2390796/Nanoprecise.jpg
 

View original content:https://www.prnewswire.co.uk/news-releases/nanoprecise-sci-corp-expands-energy-centered-predictive-maintenance-operations-in-europe-and-africa-302120706.html

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Artificial Intelligence

oneZero partners with New Change FX to boost client trading performance

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Clients gain access to additional robust, independent FX reference data within oneZero’s Data Source
BOSTON, April 18, 2024 /PRNewswire/ — oneZero, a global leader in multi-asset enterprise trading technology solutions, today announced the integration of New Change FX benchmark data feeds into oneZero’s suite of analytics in Data Source. The addition of this new stream of high quality, independent FX reference data will enable clients to further enhance their trading performance, by providing the option for clients to utilize the New Change FX reference data in reporting.

New Change FX is a leading provider of continuous, officially regulated benchmark FX rates that are constructed by aggregating data from the entire global market. New Change FX is independent of liquidity providers and venues and has been authorized since 2018 as a benchmark administrator by the UK’s Financial Conduct Authority.
Andrew Ralich, CEO and Co-Founder of oneZero, commented: “As a technology provider committed to market neutrality, our primary goal is to empower clients with transparency throughout the entire trade lifecycle. Since 2009, we have advanced our position as an industry leader by establishing a liquidity-neutral EcoSystem for our clients. Today’s integration with New Change FX exemplifies how our adaptable data framework further enables clients to seamlessly access value-added services within our network of data partners. We are committed to continuing to build in new capabilities alongside the industry leading data and analytics capabilities that have been developed within oneZero’s Data Source product.”
Paul Lambert, CEO, New Change FX commented: “oneZero provides clients with extremely powerful analytics via Data Source Insights, and the addition of New Change FX’s benchmark data takes that to a new level. FX analytics are proving increasingly important for liquidity management and at New Change FX we share oneZero’s view that independent data is key to objective price measurement and improved trading outcomes.”
About oneZero
oneZero Financial Systems has been a leading innovator in multi-asset class enterprise trading technology for over a decade. Its powerful software encompasses the Hub, EcoSystem and Data Source – three components that together provide a complete solution for execution, distribution and analytics. Through reliable connectivity, technology, infrastructure and market access, oneZero empowers financial institutions and brokers to compete effectively in the global financial markets through a globally compliant, liquidity-neutral solution. oneZero is certified to the standards of ISO 27001 information security management systems, and has development and operations centers in Asia, Australia, Europe and North America.
For more information, please contact:
Talia GeberovichHead of Marketing and [email protected]
About New Change FX
New Change FX is an independent company dedicated to the measurement of foreign exchange pricing to deliver transparency and eliminate costs. New Change FX calculates independent benchmark rates which are published in real-time and used to support live trading processes. NCFX do not offer market access, trading or brokerage services and therefore users cannot directly influence the NCFX Benchmark calculation process.
To find out more please visit www.newchangefx.com.
The EU Benchmark Regulation ((EU) 2016/1011 of the European Parliament and the Council of 8 June 2016, “BMR”) came into effect on 1 January 2018 and introduces a common framework to ensure the accuracy and integrity of indices used as benchmarks in financial instruments and financial contracts or to measure the performance of investment funds.On 27 February 2018, HM Treasury in the UK passed into legislation the Financial Services and Markets Act 2000 (Benchmarks) Regulations 2018, thereby fully adopting the BMR.In 2018, NCFX was granted permission by the Financial Conduct Authority (FCA) in the UK under Part 4A of the Financial Services and Markets Act 2000 to carry on the regulated activity of administering a benchmark.
In accordance with Article 27 of the BMR, NCFX provides benchmark statements for its families of benchmarks.
NCFX can be found on the FCA financial services register with firm reference number 793983. The FCA is the sole regulatory supervisor for NCFX.
For more information, please contact:
Kinga Broel-Plater Chief Commercial OfficerE-mail: [email protected]
Logo – https://mma.prnewswire.com/media/827473/oneZero_Financial_Systems_Logo.jpg
 Photo – https://mma.prnewswire.com/media/2389770/NCFX_Without_Backgroung__1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/onezero-partners-with-new-change-fx-to-boost-client-trading-performance-302119685.html

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