Treehouse, a digital assets firm providing infrastructure, data, and standards for everyday investors and professionals, is introducing Treehouse Labs as the new parent brand. Under this new structure, Treehouse will launch two subsidiary brands: TRHX for Professional Solutions and Treehouse for Decentralized Products. This strategic expansion and brand evolution aim to streamline Treehouse’s growing range of offerings, making it easier for both institutional and retail users to engage with its products.
“This move is driven by our desire to better serve our diverse user base and the expanding product lines within the digital assets economy,” said Brandon Goh, Treehouse’s Co-founder and CEO. “Treehouse Labs will house all our current and future innovations, enabling us to meet the evolving needs of our growing community.”
Empowering Professionals & Institutions
As the professional and institutional arm of Treehouse Labs, TRHX will house existing offerings such as Hyperion – a powerful portfolio management and markets intelligence platform, and TRHX Research – a research platform delivering high-quality market insights. Additionally, Treehouse Daily will be rebranded as TRHX Pulse and will continue to provide daily market newsletters directly to its users.
Pioneering Decentralized Fixed Income Solutions in Digital Assets
Treehouse will evolve to focus on building digital asset fixed income infrastructure solutions for the decentralized economy. The firm will start by converging borrowing and lending interest rates by introducing the concept of tAssets – an autonomous efficient market solution.
tAssets will be pioneered on Ethereum, to create tETH, a liquid restaking token (LRT) that allows anyone to participate in converging on-chain ETH interest rates. This opens up unprecedented access for individuals to arbitrage opportunities previously available only to institutions and the model can be extended to other assets in the future.
Treehouse is also introducing Decentralized Offered Rates (DOR), an Actively Validated Service (AVS) consensus mechanism that incentivizes an economy of stakeholders to build and utilize accurate reference rates. These DOR reference rates will serve as pillars of the digital asset economy, enabling a wide range of fixed-income products including interest rate swaps, swaptions, callable notes, and more, potentially amounting to trillions of dollars in products.
An Optimized Brand Structure
Treehouse has undergone significant innovation and growth since its establishment in 2021. As the firm evolved, it recognized the necessity for a clear and cohesive brand structure that emphasizes the unique value of each offering. This brand evolution aims to showcase the strength of Treehouse’s products so that users can easily navigate and engage with its wide range of products. By bridging the gap between traditional finance and digital assets, the firm is furthering its mission to empower users to trade with foresight and confidence.
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Aidium, the leading business intelligence and mortgage CRM platform, proudly announces its 24/7 customer support service. This underscores Aidium’s commitment to providing unparalleled support, ensuring mortgage professionals have access to real-time assistance whenever needed.
With mortgage professionals often working beyond standard business hours, continuous support becomes crucial. Aidium’s new 24/7 support service ensures lenders can resolve issues and receive assistance without delays, helping maintain productivity.
“Emergencies don’t wait for business hours, and neither do we,” said Spencer Dusebout, CEO of Aidium. “Our customers use Aidium at all hours—nights, weekends, even holidays—so we had to offer support whenever needed, with real people ready to take phone calls and respond to messages.”
Key Features:

Always-On Support: Aidium ensures a team is always available to handle customer issues.
Multichannel Support: Live support through phone, email, and online chat makes it easy to get help anywhere, anytime.

Benefits of 24/7 Support:

Enhanced Customer Experience: Aidium users can reach out for live support anytime, ensuring they never lose a business opportunity due to platform problems.
Operational Efficiency: Continuous monitoring of Aidium’s CRM system allows the support team to proactively identify and address issues before they impact users.
Business Continuity: Always-on support ensures no gaps in coverage, maintaining smooth business operations for lenders.
Reduced Enterprise Burden: Aidium’s 24/7 support and seamless onboarding process take a significant burden off enterprises by handling all support and implementation tasks beyond regular business hours.

Quotes from Leadership: “At Aidium, we recognize that our clients operate in a demanding and time-sensitive industry. Our 24/7 support service ensures they have the necessary assistance to overcome challenges promptly,” said Tim Tietz, Head of Customer Support. “This initiative is part of our broader commitment to enhancing the overall user experience and success of mortgage professionals.”
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Zepp Health Corporation (“Zepp Health”) (NYSE: ZEPP), a global leader in smart wearables and health technology, unveils Zepp OS 4, a groundbreaking advancement in wearable technology. This latest iteration integrates OpenAI’s GPT-4o most advanced system, producing safer and more useful responses and enhancing the functionality of Amazfit smartwatches to serve as comprehensive wellness companions.
With a suite of innovative features and enhancements, Zepp OS 4 is set to redefine user experience, offering unparalleled convenience, accuracy, and engagement. Zepp OS 4 comes as part of the sixth software update for the Amazfit Balance and Amazfit Active, which have added over 50 and over 30 new features respectively through software updates since their initial launch – and support for the Amazfit T-Rex Ultra, Falcon and Cheetah series will come later in 2024. Key highlights include:
Enhanced Zepp Flow Integration
Zepp OS 4 introduces an upgraded Zepp Flow, leveraging OpenAI’s GPT-4o technology to facilitate natural language interactions more intelligently. Users can seamlessly control their devices through voice commands, without the need for specific keywords or physical touch. This intuitive interface sets a new standard for smartwatch usability, empowering users to effortlessly manage settings, reply to instant messages from Android apps like WhatsApp (iOS will be supported in the near future), and initiate Bluetooth phone calls – all by simply using their voice.
Expanded Language and Voice Capabilities
With Zepp OS 4, Zepp Flow can reply back to the user in spoken English and German – a step up from written replies on the display – with French, Italian, Spanish, Japanese, Korean, and Portuguese voice replies coming in late July. While all of these languages currently support written replies, this additional enhancement ensures a personalized user experience across multiple linguistic preferences, further cementing Amazfit smartwatches as global companions for health and productivity.
Enhanced Bluetooth and Messaging Integration
Incorporating advanced Bluetooth capabilities, Zepp OS 4 enables seamless integration with a wider array of peripherals. Users can now utilize their Amazfit devices to control compatible devices such as Sonos speakers, Garmin cycling meters, and even GoPro and DJI action cameras, enhancing their daily activities and fitness routines.
Innovative Mini Apps and Fitness Solutions
Zepp OS 4 also unveils an expansive ecosystem of mini apps, tailored for health and fitness enthusiasts. The update introduces a range of tools from sports positioning aids to specialized fitness tests. A standout addition is the Workout Extension type of mini app, exclusively available in the app store, catering specifically to sports enthusiasts. Compatible with Zepp OS 3.5 devices like the Cheetah series, Falcon, and T-Rex Ultra, this innovative feature personalizes the user’s watch interface during workouts. By empowering users to personalize their devices according to individual wellness goals, Amazfit smartwatches become indispensable tools for active lifestyles.
Driving User Engagement and Innovation
Since its inception, Zepp Health has shipped over 200 million units globally, establishing itself as a trusted brand in wearable technology. The Zepp App boasts over 300 downloadable mini apps, downloaded over 15 million times, and offers more than 5,700 watch faces, downloaded over 72 million times, highlighting the extensive customization and user engagement within the ecosystem.
Commitment to Personalized Wellness Solutions
By integrating AI deeply into Zepp OS 4, Zepp Health continues to pioneer personalized wellness solutions. From AI-driven sleep guidance in Zepp Aura to real-time fitness coaching in Zepp Coach, the seamless integration of AI across its ecosystem underscores Zepp Health’s commitment to enhancing user well-being through cutting-edge technology.
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