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Horizon Media Study Finds That Social Shopping is Quickly Replacing Ecommerce

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As Gen Z and Millennials increasingly research and purchase products through social media as well through live and virtual shopping, gaming, and automated reality platforms, social shopping is set to outpace e-commerce, putting pressure on brands that face a collapsing consumer purchasing journey. How consumers are behaving and the implications for brands, social media platforms, and retail media outlets are the subject of The Rise of Social Shopping, released by Horizon Media today.
The findings from the WHY Group, Horizon Media’s intelligence center of excellence, and Night Market, Horizon’s commerce affiliate, demonstrate that social shopping is quickly replacing ecommerce. The results show that one in four people today are scrolling to shop.  Among social shoppers, 80% say they make a purchase twice a month and 73% expect to purchase at least once a month in the upcoming year, with Millennials most likely to be frequent shoppers. Those not currently shopping on social are open and ready: 75% of Gen Z, 76% of Millennials and 61% of Gen X feel comfortable purchasing on social media. Marketers need to tap into these platforms to connect with customers where they are to drive additional revenue.
Beyond the Gen Z adopters, Millennials and Gen X are also quickly shifting online buying habits to social platforms including TikTok, Pinterest, Snapchat, Facebook, and Instagram. In addition to live shopping, gaming platforms such as Twitch and Roblox now connect brands to buyers.
More than half of products purchased through these platforms are brand name and purchases span categories – more than 40% include Apparel, Beauty, Electronics, and Personal Care. Impulse buys are big, including trending and seasonal products.
The market opportunity is large:  Social commerce revenue is projected to reach $6.2 trillion globally by 2030 (Statista). Instagram, Facebook, YouTube and Tik Tok have already integrated shopping into their user experience and more brands are jumping in to generate revenue.  More than 72% of social shoppers say they could replace at least some of their online shopping with social shopping.
However, the biggest hurdle to more widespread acceptance is scammers and the trustworthiness of online shopping. Brand verification is key and a large opportunity to generate sales. Marketers need to invest and promote safety in their brands.  Once this happens, they will capture more market share.
“We are witnessing one of the most radical shifts in behavior we’ve seen since the adoption of ecommerce,” said George Musli, Chief Business Officer, Night Market. “Social shopping promises a dynamic, personalized experience that can shorten the marketing funnel and blur the boundaries between online and offline retail.  Marketers need to capitalize on the platforms poised for growth. Today gaming experiences are already making an impact, especially among Millennials. Brands that jump in will be in a prime position to grow when uptake expands.”
The Rise of Social Shopping report includes the following key findings:
Social Shopping in Tik Tok, and Beyond

Despite reports that the introduction of Tik Tok Shop would spell the app’s demise, people disagree
Just 12% of social shoppers agree that social shopping on places like Tik Tok is making social media less fun, a figure matched by 13% of non-social shoppers
Beyond Tik Tok, there is significant opportunity across Meta properties and YouTube, especially with older cohorts
Facebook is not only one of the most used platforms but also the most trusted for social and non-social shoppers alike
Marketers can take advantage of introducing new products and promotions by targeting the more than 4 in 10 non-social shoppers that already see social media as a place to gather inspiration or research

Live streaming and virtual shopping are new commerce channels

Live shopping and virtual shopping are gaining traction, adding new dimensions to the experience
This shift in shopping behavior goes beyond Gen Z, with Millennials and even Gen X embracing new ways to purchase through social media, gaming experiences, AR, and VR
Among social shoppers 58% of Millennials have purchase form a livestream and would again, 56% of Gen X are open to trying. This extends to virtual shopping with 48% of Millennials planning to do this again, and 40% of Gen X open. These new avenues can bring incremental sales for marketers promoting their brands in new ways

Social Shopping Excels with Relational Buyers

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Shoppers see social commerce as a way to support small businesses, foster community, and promote social good, while social shoppers further associate it with endorsements and personalized recommendations
Social shopping excels in creating connections in a way that traditional online shopping does not
Users are looking for inspiration (55% of the population, 60% of Gen Z). Marketers can help them discover a brand or product they didn’t even know they needed

Timing is Key for Purchases

Impulse buys are big including trending and seasonal products
Brands can encourage immediate buying with reminders to purchase and exclusive offers
Influencer partnerships, trending hashtags and seasonal products can also be instrumental in generating hype for products and services
Marketers can evaluate the content users are browsing and what products they are considering to purchase, and serve an ad that leads to a verified brand page (and contains some other enticements like free shipping) to drive sales

“Social shopping is now officially a part of the online ecosystem, tapping into community in a way that online does not,” Pam Wake, VP, Why Group. “Social offers a rich environment for brands to foster connections, build loyalty and consequently create unique shopping experiences that blur the boundaries between commerce and community.  Marketers can tap into existing fandoms, subcultures and niche communities that are drawn together by shared values, norms, behaviors and identity makers.”
For more findings, as well as recommendations for how brands can translate these insights into action and engagement, access the full report at The Rise of Social Shopping.
Methodology:
We surveyed 1,008 adults 18-59 who use social media and shop online, including n=499 that are current social shoppers (purchasing via social commerce avenues including social media, gaming or AR/VR) and n=509 who are not.
The sample was balanced to the US general population by age, gender, region and income. Surveys were fielded between 4/30/2024 and 5/7/2024.
The post Horizon Media Study Finds That Social Shopping is Quickly Replacing Ecommerce appeared first on HIPTHER Alerts.

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Wesco to Announce Strategic Vision and Financial Goals at 2024 Investor Day

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Wesco International (NYSE: WCC), will provide an update regarding its long-term growth strategy at its Investor Day meeting taking place in-person at its innovation center in Glenview, Ill. and online today at 9 a.m. Central Time.
Wesco will share an update on its digitally enabled business transformation and expansive capabilities to support long-term growth and margin expansion. Consistent with prior expectations, over the long term it expects to achieve mid-single-digit organic growth, driven by a strategic shift into higher growth and higher margin end markets along with continued share gains. The company has a long-term track record of increasing returns to shareholders through acquisitions which are additive to the topline growth rate and margin expansion. Over the same cycle, the company expects to grow EBITDA at twice the rate of sales, expand return on net assets, and target free cash flow of 100% of adjusted net income.
Wesco’s 2024 full-year expectations remain consistent with the outlook described in the company’s second quarter earnings report. Wesco expects reported sales of (3.5)% to (1.5)% and organic sales growth of (1.5)% to 0.5% versus the prior year. The company continues to expect to deliver adjusted EBITDA of 7.0% to 7.3%, and adjusted EPS of $12 to $13.
“Our investment thesis is built on our market leadership, future cash generation, and strong progress on our business transformation. We have multiple drivers of our future sustained outperformance and are well-positioned to deliver outsized growth due to secular trends in AI-driven data centers, increased power generation, electrification, IoT and automation, and re-shoring of global supply chains. We’re more than halfway complete on our technology and capabilities build. We have introduced generative AI analytics, automated multiple order and fulfillment processes, and developed new digital tools to improve working capital efficiency. These advancements are expected to accelerate growth, expand margins, and enhance the integration of future acquisitions. Our experienced management team, comprised of industry veterans with deep domain knowledge and new talent additions, is focused on driving our strategic priorities and achieving our financial goals,” said Chairman, President and CEO John Engel.
“As we stand here today, we have built a new Wesco. Since our last investor meeting two years ago, we have completed our integrations of Anixter and Rahi Systems while making substantial progress on our business transformation. We are laser-focused on the four critical components of our long-term value creation: capturing the benefits of our digital transformation; progressing toward our 10%+ EBITDA margin goal; generating strong and consistent cash flow; and investing in services and acquisitions while supporting a consistent return of capital to our shareholders over time. We are committed to achieving our vision of becoming the best tech-enabled supply chain solutions company in the world and creating value for all stakeholders,” he said.
Webcast and Teleconference Access
Wesco will conduct a webcast and in-person meeting on Thursday, September 26, 2024, at 9:00 a.m. C.T. The event will be broadcast live over the internet and can be accessed from the Investor Relations page of the Company’s website at https://investors.wesco.com. The call will be archived on this internet site for seven days.
Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with more than $22 billion in annual sales and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 20,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and leading digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, contractors, government agencies, educational institutions, telecommunications providers, and utilities. Wesco operates nearly 800 branches, warehouses and sales offices in more than 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.
Forward-Looking Statements
All statements made herein that are not historical facts should be considered as “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results to differ materially. These statements include, but are not limited to, statements regarding business strategy, growth strategy, competitive strengths, productivity and profitability enhancement, competition, new product and service introductions, and liquidity and capital resources. Such statements can generally be identified by the use of words such as “anticipate,” “plan,” “believe,” “estimate,” “intend,” “expect,” “project,” and similar words, phrases or expressions or future or conditional verbs such as “could,” “may,” “should,” “will,” and “would,” although not all forward-looking statements contain such words. These forward-looking statements are based on current expectations and beliefs of Wesco’s management, as well as assumptions made by, and information currently available to, Wesco’s management, current market trends and market conditions and involve risks and uncertainties, many of which are outside of Wesco’s and Wesco’s management’s control, and which may cause actual results to differ materially from those contained in forward-looking statements. Accordingly, you should not place undue reliance on such statements.
Important factors that could cause actual results or events to differ materially from those presented or implied in the forward-looking statements include, among others, the failure to achieve the anticipated benefits of, and other risks associated with, acquisitions, joint ventures, divestitures and other corporate transactions; the inability to successfully integrate acquired businesses; the impact of increased interest rates or borrowing costs; fluctuations in currency exchange rates; failure to adequately protect Wesco’s intellectual property or successfully defend against infringement claims; the inability to successfully deploy new technologies, digital products and information systems or to otherwise adapt to emerging technologies in the marketplace, such as those incorporating artificial intelligence; failure to execute on our efforts and programs related to environmental, social and governance (ESG) matters; unanticipated expenditures or other adverse developments related to compliance with new or stricter government policies, laws or regulations, including those relating to data privacy, sustainability and environmental protection; the inability to successfully develop, manage or implement new technology initiatives or business strategies, including with respect to the expansion of e-commerce capabilities and other digital solutions and digitalization initiatives; disruption of information technology systems or operations; natural disasters (including as a result of climate change), health epidemics, pandemics and other outbreaks; supply chain disruptions; geopolitical issues, including the impact of the evolving conflicts in the Middle East and Russia/Ukraine; the impact of sanctions imposed on, or other actions taken by the U.S. or other countries against, Russia or China; the failure to manage the increased risks and impacts of cyber incidents or data breaches; and exacerbation of key materials shortages, inflationary cost pressures, material cost increases, demand volatility, and logistics and capacity constraints, any of which may have a material adverse effect on the Company’s business, results of operations and financial condition. All such factors are difficult to predict and are beyond the Company’s control. Additional factors that could cause results to differ materially from those described above can be found in Wesco’s most recent Annual Report on Form 10-K and other periodic reports filed with the U.S. Securities and Exchange Commission.
The post Wesco to Announce Strategic Vision and Financial Goals at 2024 Investor Day appeared first on HIPTHER Alerts.

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Flagship Pioneering Unveils Mirai Bio to Provide Fully Integrated End-to-End Genetic Medicine Development Capabilities for the Biotech Industry

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Flagship Pioneering, the bioplatform innovation company, today unveiled Mirai Bio, a company pioneering the first open end-to-end platform for the biotech industry to enable the co-creation of fully optimized genetic medicines. Mirai’s machine intelligence-based, open platform uses proprietary data algorithms and machine intelligence to unlock delivery to any tissue and cell type, optimize cargo design, and facilitate manufacturing, accelerating genetic medicines toward successful clinical translation for the company’s partners. Mirai plans to further advance its platform with Flagship’s initial commitment of $50 million, aiming to enhance and accelerate genetic medicine development across a wide range of therapeutic areas and modalities.
“We are in the age of information molecules, yet enormous technological challenges in the delivery, cargo design, and manufacturing of these molecules have hindered the speedy and full realization of their potential,” said Hari Pujar, Ph.D., Founding President of Mirai and Operating Partner at Flagship Pioneering. “We created Mirai to solve these key limitations through AI trained on high quantities of quality in vivo data. By applying machine intelligence to the design of every atom within the medicine and opening this platform to the entire industry, we will have vast collective data points rolling through our optimization loops, allowing a greater innovation advantage to benefit each partner on the Mirai platform.”
Mirai’s cutting-edge platform is enabled by high throughput automation and in vivo multiplexing, generating vast amounts of data that fuel extensive optimization loops. The co-optimization of delivery, design, and manufacturing has the potential to enable a higher probability of success and a faster development timeline for any genetic medicine.
Travis Wilson, Executive Chair at Mirai and Growth Partner, Flagship Pioneering, added, “Every new company with a payload idea faces the same challenge of either internally building high-quality, cost intensive delivery, design, and manufacturing capabilities, or externally sourcing these components, which can be fragmented and suboptimal. Leveraging learnings from semiconductors as a centralized resource model that fueled the rapid advancement of tech, we’ve developed a solution that’s been hiding in plain sight: an open platform to unlock genetic medicine development. Through aggressive investment in our own capabilities and expertise, and by creating long-term partnerships with biotech and pharma leaders in the space, Mirai’s hope is to become the partner of choice and help bring more medicines into the world than we would ever achieve alone.”
Geoffrey von Maltzahn, Ph.D., Founding CEO of Mirai and General Partner, Flagship Pioneering remarked, “Machine intelligence is transforming drug discovery and development as we know it, harnessing immense amounts of data to drive tomorrow’s greatest innovations. The design space of genetic medicines is effectively infinite, and Mirai is pioneering the next big leap forward for us all.”
To learn more about Mirai Bio visit www.miraibio.com.
The post Flagship Pioneering Unveils Mirai Bio to Provide Fully Integrated End-to-End Genetic Medicine Development Capabilities for the Biotech Industry appeared first on HIPTHER Alerts.

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CRRC Showcases its Latest Wind Power Solutions at WindEnergy Hamburg

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At WindEnergy Hamburg, CRRC Corporation Limited (“CRRC”, SHA: 601766), a leading Chinese wind power solutions supplier, unveils its latest advancements in wind turbine groups (WTGs), supply management for wind power components, and integrated wind-solar-hydrogen-storage systems. These developments underscore CRRC’s commitment to creating a sustainable, low-carbon future through comprehensive, integrated, and technologically advanced solutions that span the entire supply chain in the renewable energy sector. At Booth 241 in Hall B7 of the Hamburg Messe und Congress, CRRC presents its latest innovations in wind power and engages in discussions with global counterparts on the sector’s evolving landscape.
Creating and Building a Comprehensive Supply Chain Ecosystem
CRRC utilizes its expertise in rail transit to establish a robust equipment industrial chain centered on complete wind turbines. The chain includes key components such as generators, blades, tower barrels, converters, gearboxes, and transformers, generating annual sales exceeding 30 billion yuan.
The company’s flagship complete wind turbines cater to diverse power ratings, spanning 1.5 MW to 12 MW for onshore and 8 MW to 20 MW for offshore applications. With 20 manufacturing facilities, CRRC has equipped more than 260 wind farms worldwide, boasting a total installed capacity of over 13,000 units.
CRRC’s wind turbine blades, suitable for both onshore and offshore use, have a cumulative global supply exceeding 22,000 sets, securing a top-three market share worldwide.
The company has developed five major technological platforms for wind generators, including double-fed, squirrel cage, permanent magnet direct drive (PMDD), permanent magnet semi-direct drive (PMSDD), and permanent magnet transmission system (PMTS), with power ratings ranging from 600kW to 25 MW. CRRC has supplied over 200 GW of various wind turbine types to more than 2,100 wind farms globally, in 2023, the market share ranked first in the world.
High-end Intelligence Driven by Systems
Product Diversity: CRRC leads with diverse technologies, including high-precision wind power forecasting, energy guidance platforms, super-high towers, “one machine, one storage”, cloud-edge-end collaboration PHM, digital twins for wind turbines, blade de-icing, wind-solar-energy storage coupling, and integrated energy management systems. CRRC offers customized designs tailored to various geographical and climatic conditions, providing full life cycle system solutions for wind farms.
Intelligent O&M: CRRC unveils its smart wind farm and health management solutions at the event. Its remote centralized monitoring system enables anytime, anywhere monitoring of wind turbine conditions. The health management system, equipped with fault diagnosis and early warning models, conducts real-time checkups. The integrated intelligent service platform, based on cloud-edge-end collaboration, along with the unattended operation technology, offering a comprehensive intelligent O&M package for the entire lifecycle.
Premium Quality: At the exhibition, CRRC launches a new 20 MW floating offshore WTG. With a 260-meter rotor diameter, a maximum blade tip height of 320 meters, and a 53,000-square-meter swept area (equivalent to seven standard football fields), it generates 40kWh of electricity per rotation at full load wind speed, making it an optimal solution for deep-water offshore wind resource development.
“CRRC has pioneered transformation across the sector with multiple world-leading innovations in recent years, including the world’s largest floating WTG, the tallest onshore wind tower barrel, and the most powerful 25 MW permanent magnet semi-direct drive wind generator, showcasing our technical expertise across the global wind power industry,” commented a responsible person of CRRC.
Pursuing Green Development, Leading Low-carbon Solutions
At the event, CRRC unveils its integrated wind-solar-hydrogen-storage solution, seamlessly incorporating multiple energy sources, including wind, solar, hydropower, and hydrogen, to optimize energy utilization. The solution boasts a technological and industrial chain advantage, spanning the entire spectrum of clean electricity from generation, transmission and distribution to consumption. It strives to establish a green, low-carbon, and sustainable energy ecosystem that encompasses energy acquisition, storage, and application, providing partners with comprehensive, all-encompassing, and full-process system solutions.
Looking to the future, CRRC is dedicated to advancing innovation in sustainable and low-carbon technologies, contributing to global environmental efforts. In collaboration with its partners, the company is actively working toward a more sustainable world, setting ambitious goals to reach carbon neutrality in its operations by 2035 and across its entire value chain by 2050.
The post CRRC Showcases its Latest Wind Power Solutions at WindEnergy Hamburg appeared first on HIPTHER Alerts.

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