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Immerge Knowledge Labs Launches India’s First End-to-End Emerging Tech and XR Business Consulting Firm

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After India’s First International XR Festival Immersion, Immerge Knowledge Labs Launches it’s Business Consulting and Advisory Services Dedicated to Emerging & XR Technology. With a team of immersive technology experts, change-makers, design thinkers, experience architects and a collective of partner firms, Immerge Knowledge Labs consults, advises and helps enterprise and companies harness the power of immersive technology. It offers enterprise consulting in XR, advisory services, project management and solutioning with its extended collective of partners.

The company is happy to announce that Mr Arnav Neel Ghosh, Ex- Managing Director of Blippar India & South East Asiajoins Immerge Knowledge Labs as a consulting partner and Director on the board with effect from the 15th May 2019.

Arnav comes with 20 plus years of experience that spans markets in IndiaSouth East Asia and Europe. The last two decades for him were focussed on scaling new business verticals in emerging Tech & communications start-ups. This experience came from working on some truly innovative global projects like Orange Wednesdays (now globally known as Vodafone Tuesdays & the world’s largest mobile loyalty program in 2004), World’s first AI enabled AR visual search engine with Blippar to name a few.

Quote by Arnav (about being on board Immerge Knowledge Labs and the potential): “I have been an early mover in the XR tech space since 2011 with BLIPPAR when the world was still grappling with QR code and having worked extensively in this space across markets. My strong belief is that XR tech will be the future of digital transformation & ability of XR tech to completely change business narratives and deliver new visual storytelling is already visible across Education /Healthcare & Retail (to name a few). It is also creating new data intelligence which is allowing businesses to deploy & deliver XR solutions (existing or a solution built from ground up). We have tied up with lull group as our key solution partners for XR tech.”

Immerge Knowledge Labs in its initial years focus on a few core areas, namely

1. Immersive technology consulting for industries across XR platforms

2. Bring global partnerships to play and act as a bridge for world class products and platforms which will help Brands & enterprises

3. Upskilling – create engagement & influencer models to embed immersive thinking and skillsets either within brands & agencies or for specific sectors of enterprise (healthcare/tourism/education). Immerge will also offer hardware consulting where it would help enterprise choose the right hardware model for their enterprise solution

4. Use of VR for social good to further causes or Government projects

A collaborative venture between VR Story Tellers & NYUCT Design labs, Immerge will build solutions as well as hand-hold for the implementation phases. The vision is to bridge the gap between Immersive technologies and enterprise and consumers at large. Immerge Knowledge Labs believes there are very interesting applications in industry, content & brand experience, empathy and social impact.

The outlook for AR and VR is very strong given the good performance figures of 2018. The slew of announcements and launches in the first quarter of this year has further increased expectations and excitement around this technology. With the falling prices of Hardware and HMDs and manufacturers bringing out specific product lines customised for enterprise, the focus is on applying the technology across enterprise for efficiencies, empathy, experience journeys, cost management, and creative innovations.

Immerge launched Immersion – India’s first international VR Film Festival and Conference which kicked off in style on 1st and 2nd March 2019 at Mumbai’s Nehru Centre. Immersion has been imagined and conceived to be India’s most purposeful and credible IP platform in the field of VR & Immersive Technology.

 

SOURCE Immerge Knowledge Labs Pvt Ltd

Artificial Intelligence

Northern Data Group platform, Peak Mining, announces purchase of a second 300MW data center location in Corpus Christi, Texas

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The location expands on an adjacent 300MW site, purchased in December 2023 The site comes with an ERCOT-approved interconnect of 300MWConstruction already underway, with long-lead time items secured and energization scheduled for early 2025FRANKFURT, Germany, May 24, 2024 /PRNewswire/ — Peak Mining, part of the Northern Data Group , announces the purchase of a second 300MW ERCOT-approved site in Corpus Christi, Texas. The location is adjacent to the 300MW mining facility that is already under construction. The site also provides energy in the attractive low-cost power zone of Load Zone South of the ERCOT grid, known for its abundance of renewable (wind) energy.

The investment represents a significant step forward in Northern Data Group’s investment strategy, cementing expansion plans well beyond the current 2024 financial year.
The new site enables Peak Mining to accelerate its expansion plans to become one of the largest bitcoin miners globally. The company will be deploying indoor, custom-designed, fully-integrated and liquid-cooled HPC data center systems to drastically improve deployment time and infrastructure cost, bringing Peak Mining to a leading position in the industry and preparing it for the future of HPC compute.
Saxet Infrastructure Group (“Saxet”) will act as construction manager for the design, build and energization of the substation. The Saxet team brings a strong track record of project management and deep expertise with the construction of HPC infrastructure.
Niek Beudeker, Managing Director of Northern Data Group Platform, Peak Mining, commented:
“The purchase of this second large site will significantly shorten our time to hashing and kick off one of the fastest mining expansions globally. We now have almost 700MW of sites in active development, that when fully fitted with our latest-generation hardware, could potentially provide up to 40EH of hash rate.”
Aroosh Thillainathan, Northern Data Group’s Chief Executive Officer, commented:
“This second data center location demonstrates how Northern Data Group is able to harness the power and opportunity of HPC. Sustainability has been at the core of this further expansion into the US and thanks to the center’s ERCOT approved status, we will be able to scale our operations at speed, as the demand for digital assets continues to grow.”
Steven Quisenberry, Chief Executive Officer at Saxet Infrastructure Group, commented: 
We are excited to support Northern Data Group’s expansion in the ERCOT market and specifically to welcome them to the Corpus Christi area.  The combination of base load industrial demand and significant renewable resources creates a unique opportunity for their portfolio.  This is a terrific example of one of the largest, most advanced liquid cooled data centers in North America and we are proud to partner with Northern Data Group to bring their data center online.
Northern Data Group was advised on the transaction by Katten Muchin Rosenman LLP (Legal Counsel) and BitOoda Technologies LLC.
About Peak Mining
Peak Mining, part of the Northern Data Group, is powering the future of the blockchain network.  We deliver industry-leading operating and energy efficiency in bitcoin mining through the latest hardware alongside innovative technology and infrastructure. With our mining heritage dating back to 2013, we’ve been innovating for over a decade and have been at the forefront of the industry ever since. Our high-quality infrastructure is purpose-built to power the mining network, and we’re driven to continuously find new efficiencies driving value for our investors. We’re delivering long term value in more responsible ways.
About Northern Data Group
Northern Data Group (ETR: NB2) is a leading provider of High Performance Computing (HPC) solutions to businesses and research institutions, utilizing GPU- and ASIC-based solutions. Our flexible compute power fuels innovation in our three core business platforms: Taiga Cloud, Ardent Data Centers, and Peak Mining. Through our HPC solutions, we pioneer ambitious computing innovation that drives progress in the AI, ML and Generative AI industries. Our close collaboration with industry-leading manufacturers including Gigabyte, AMD, and NVIDIA is fundamental to the acceleration of innovation across sectors including life sciences, financial services, and energy.  

View original content:https://www.prnewswire.co.uk/news-releases/northern-data-group-platform-peak-mining-announces-purchase-of-a-second-300mw-data-center-location-in-corpus-christi-texas-302154571.html

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Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions

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LONDON, May 24, 2024 /PRNewswire/ — Omnicom Media Group (OMG) the media services division of leading global marketing and corporate communications holding company Omnicom Group Inc (NYSE: OMC) is expanding its market intelligence relationship with leading attention research company Lumen to now include data integration.

Under the terms of the agreement, attention data from the Lumen’s Attention Measurement Platform – which includes expected average viewing time and attentive seconds per thousand impressions – will be integrated into channel planning tools and processes within Omni, the open operating system that supports all Omnicom agencies. The addition of the Lumen attention benchmarks further advances OMG’s industry-leading attention-based planning capabilities, adding additional depth and breadth of insights to the existing attention datasets within Omni that enable attention to be leveraged as a KPI for media decisioning and creative optimization across OMG agencies OMD, PHD and Hearts & Science.
Over the past eight years, OMG has partnered with Lumen and other leading experts in attention measurement on hundreds of studies involving over 640,000 individuals worldwide, collecting nuanced attention benchmarks that offer invaluable insight into how content is consumed across various devices, channels, platforms, and formats. Activated within Omni, these datasets have enabled more precise channel selection tailored to the attention needs of individual campaigns.
“With the addition of the Lumen data, planning teams across OMG will have greater visibility into the attention value that each channel and format generates for their clients, ensuring optimal delivery of the right level of attention based on brand, brief and budget,” says OMG EMEA CEO Dan Clays.
Adds Mike Follett, CEO of Lumen, “The combination of Lumen’s attention data with OMG’s best-in-class Omni channel planning capabilities translates to a significant leap forward in leveraging attention to drive better outcomes for marketers.” 
About Omnicom Media Group  Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
About Lumen ResearchLumen is the world’s leading attention technology company, with large-scale biometric datasets based on real-world and predictive eye-tracking technology that helps brands and agencies plan, buy and optimise media campaigns on the basis of human attention with creative, programmatic, and measurement solutions. Founded in 2013, Lumen is headquartered in London with offices in New York and LA.

View original content:https://www.prnewswire.co.uk/news-releases/omnicom-media-group-expands-its-partnership-with-lumen-further-advancing-attention-based-planning-capabilities-across-its-regions-302154915.html

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Picus Security Launches Security Validation for Kubernetes

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Teams can eliminate container security exposures with the new enhancements in Picus’ platform for multi-cloud
SAN FRANCISCO, May 23, 2024 /PRNewswire/ — Picus Security, the Security Validation company, today announced security validation for Kubernetes. This new capability allows Security and DevOps teams to realize the benefits of containers securely by proactively measuring and optimizing the resilience of clusters. It is the latest innovative addition to the Picus Security Validation Platform, which empowers users to consistently validate their security posture and measure risk across on-premises and multi-cloud environments.

For organizations that want an agile way to deploy, run and scale applications, Kubernetes offers considerable benefits. However, security is often the biggest barrier to its adoption. The dynamic and complex nature of Kubernetes means that containers are often misconfigured due to human error. Without a hands-on approach to governance, security gaps can easily emerge over time, increasing the risk of incidents. This situation is exacerbated by the high level of expertise required to secure Kubernetes and the use of default settings which are inherently insecure. According to The State of Kubernetes Report, more than two-thirds of Kubernetes users (67%) have delayed deployments due to security concerns.* 
The addition of Kubernetes validation extends the Picus platform’s existing validation capabilities, which are powered by attack simulation and GenAI. It enables organizations to proactively identify and mitigate security misconfigurations, such as weak policies and settings that could allow containers to run with insecure privileges and facilitate lateral movement. Now security teams can automatically assess the security of their workloads wherever they are located – on-premises, in containers, and also in cloud platforms including Amazon Web Services, Google Cloud Platform, and Microsoft Azure.
“Cloud security is perhaps the biggest barrier of entry for organizations that want to take advantage of container orchestration,” said Volkan Erturk, Picus CTO and Co-Founder. “Kubernetes offers incredible opportunities for DevOps teams to deploy and scale new applications, but Security teams can struggle to keep pace.
“With the Picus Security Validation Platform, security concerns won’t slow down an organization’s digital transformation journey. This new offering will allow our users to consistently measure the security of their workloads and vastly reduce the effort needed to address exposures across growing IT environments.”
Additional Information
Read the Kubernetes validation announcement blog.Register for the upcoming webinar on July 11th 2024 at 10.00 EST/ 15.00 BST: Beyond Cloud Security Posture Management: Validating Cloud Effectiveness with Attack Simulation About Picus Security
Picus Security helps security teams consistently and accurately validate their security posture. Our Security Validation Platform simulates real-world threats to evaluate the effectiveness of security controls, identify high-risk attack paths to critical assets, and optimize threat prevention and detection capabilities.
As the pioneer of Breach and Attack Simulation, we specialize in delivering the actionable insights our customers need to be threat-centric and proactive. 
Picus is a Gartner® Peer Insights™ Customers’ Choice for 2024 in the BAS tools category†. The company is recognized as a leader by Frost & Sullivan^.
† Gartner, Voice of the Customer for Breach and Attack Simulation Tools, Peer Contributors, 30 January 2024 ^ Frost and Sullivan, 2022 Frost Radar™ report for the Global Breach and Attack Simulation Market
Logo: https://mma.prnewswire.com/media/2183222/4724563/Picus_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/picus-security-launches-security-validation-for-kubernetes-302154775.html

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