2-Day International Beauty Innovation Summit: Marrakech, Morocco – June 4-5, 2020

Dublin, Feb. 21, 2020 (GLOBE NEWSWIRE) — The “International Beauty Innovation Summit 20” conference has been added to ResearchAndMarkets.com’s offering.
In the era in which consumers can buy anything online, the customer experience becomes more and more important to build an emotional connection and drive sales. Product presentation, for instance, can go a long way to stimulate purchase behaviour.
Successful beauty brands and retailers differentiate themselves through signature moments that are directly aligned to their brand. This experience should be consistent and seamless across all relevant platforms and often budding emphasis on experience provides a distinct advantage to smaller, more agile brands and retailers.Agenda
9:00 – OPENING REMARKS FROM THE CHAIRIt is no secret that the digital marketing world has been changing with the use of Artificial Intelligence, IoT, AR, and other experiences; digital transformation is no longer a question. It is now about reinventing business models, centered on data-driven customer experience. Confirmed: Jennifer Tidy, SVP Partnerships, ModifaceWhy do classical DTC brands go into retail brick and mortar – and at what stage of brand’s development should you do it? Is it for experiential things only or the store will be a source of additional revenue? Dollar Shave Club, Amazon, Glossier, Violet GreySubscription services crafting salon-like experiencesBrands and beautician clinics are engaging customers to deliver next-gen beauty and personal care services.Invite: Re: store (San Francisco), & Other Stories, Material Kitchen, Dirty Lemon, Lisa Says Gah, Happimess, Fedoma.The beauty retailer is launching its own till system that it hopes will make the shopping experience more personalized, convenient and simple, as well as boost sales.
Invite: LushIn a digital and content-driven economy, you need to create leading-edge customer engagement. Content is the backbone of a connected marketing world.
Sylvia Xie, Director, Global Digital, Analytics and Insights, Benefit Cosmetics, USAIn a digital and content-driven economy, you need to create leading-edge customer engagement. Content is the backbone of a connected marketing world.How our ML model finds unmet needs in our customer datausing a data-driven rather than marketing-driven approach to product formulationcontinuous iterating and tweaking existing product formulation based on datascaling manufacturing for a customized product offeringMeghan Maupin, CEO, AtollaExperiential retailing using native consumer digital technologyTrading attention for a higher profit marginDeveloping strategies for direct to customer relationships in a mass environmentBianca Heiszwolf, Business Leader Beauty, PhilipsBuilding a community around your brandStrategies to influence discussions around your brandHow to improve retention with personalization & digital experiencesInvite: Lancme (replenishment email campaigns), BirchboxLearning how consumers change their behavior in time of crisis.Managing economic crisis like Saars, now Coronavirus, or political, like recent conflict of South Korea and Japan, or else, how to recognize the first signs, how to act quickly and effectively.Inventory management.Recovering from product recalls and reputation challenges.Creating new partnerships.16:30 – BUILDING BRAND REPUTATION AND TRUST WITH CUSTOMER EXPERIENCEHow to manage consumer terrorism – when consumers pick on companies for cultural appropriation, wasteful packaging, bad naming, etc.How to react fast and in an appropriate way.Cultural appropriation- borrowing from different cultures procedures is quintessential for beauty but how do you do it so as not to enrage the people?Sustainability marketing claimsExperience running a wellness brand, including building trust with customers, recovering from product recalls and reputation challenges.MARKETING AND E-COMMERCEExperience More is defined as prioritizing experiences over things, where consumers engage directly with a product/service, and in return, they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic, personalized experiences to suit their individual tastes, preferences, and lifestyles. Appealing to the senses and using technology as an enabler, brands strive to provide a value-added experience.
Irina Barbalova, Global Lead, Health and Beauty, EuromonitorYour DNA & skin healthThe rise of DNA testingPersonalization to the maxConfirmed: Barbara Geusens, Founder and CEO, NomigeBuilding a brand on the back of strategic technology partnershipsLeveraging peer-to-peer referral tracking and settlement to create a massive incentive reseller networkReducing marketing and customer acquisition costs with content creation and delivery tools that reduce dependence on traditional Social Commerce platformsLaura McCann, CEO and Founder ADORAtherapyAlign yourself with the right cause and drive social changeExplore how to find a cause which couples well with your brand mission, from selection through delivery.Ensure your campaign resonates with your audience and delivers real change.Leverage partnerships for the greater good12:30 – NETWORKING LUNCHPanel DiscussionFor more information about this conference visit https://www.researchandmarkets.com/r/bcrzxmResearch and Markets also offers Custom Research services providing focused, comprehensive and tailored research.CONTACT: ResearchAndMarkets.com
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