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Conversica Expands Its Sales and Customer Support in Latin America by Partnering with Nectia Cloud Solutions

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FOSTER CITY, Calif., May 04, 2020 (GLOBE NEWSWIRE) — Conversica, Inc., the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced today that it has formalized a reseller agreement with Nectia Cloud Solutions, a premier partner in Latin America and the number-one Salesforce partner in Chile. As part of this partnership, Nectia Cloud Solutions has committed resources to an entirely new business unit, Predict-IA, which is dedicated to Artificial Intelligence solutions in the cloud. Predict-IA will provide direct sales, professional services and support to prospects and customers employing Conversica AI Assistants. With regional business expertise and complete support in-language and in-country, Nectia Cloud Solutions will offer Conversica users a premier customer experience.Conversica has worked with Nectia Cloud Solutions as a referral partner to serve customers in Chile for the past two years. This announcement marks an exciting expansion and deeper commitment to a long-term partnership. As interest in employing AI solutions more broadly across Latin America has grown, Nectia Cloud Solutions, in concert with Conversica, is well positioned to deliver the value of an augmented workforce—where business professionals and Intelligent Virtual Assistants work together on tasks to get the job done. Intelligent Virtual Assistants are the next generation of Intelligent Automation helping organizations scale human interactions that accelerate revenue across the customer lifecycle.As businesses around the world have pivoted to digital solutions to reach prospects and existing customers alike, Conversica Intelligent Virtual Assistants can immediately begin to engage in human-like, two-way interactions at scale to drive towards the next best action accelerating revenue; whether that’s scheduling a sales meeting, gauging interest to buy additional products or services, or politely but persistently collecting overdue payments.  “Conversica has been committed to finding and working with innovative businesses in LATAM for years, and this expanded partnership with Nectia continues that important commitment,” said Amelia Farber, Director of Global Partnerships at Conversica. “Nectia, and its new business unit, Predict-IA, is perfectly-poised to support all enterprises who want to hire their very own Intelligent Virtual Assistant or team of Intelligent Virtual Assistants, with in-country support, further language development, and an incredible drive for helping their clients grow and expand their capabilities.”The partnership will also allow enterprises and organizations to scale and recover from the current global situation at a faster pace than current sales, marketing and customer success teams have the capacity and capability to do. There will be a pressing need to employ Intelligent Virtual Assistants in order to rebuild and re-engage with prospects and clients in Latin America. Nectia has the business acumen and reach to support any organization in Chile and throughout Latin America, who are excited to employ their first of many Intelligent Virtual Assistants.“Our mission as a company is to be at the forefront of technology and to support our clients to innovate with successful and proven solutions of high value. That is why we chose to align with Conversica as a partner in Artificial Intelligence,” said Julián Mardones, Executive Director of Nectia Cloud Solutions. “We are very excited to join the Conversica LATAM and Nectia Cloud Solutions teams to create Predict-IA. We believe there is immense potential to incorporate Artificial Intelligence (AI) into business processes, and today more than ever we have to help our collaborators create the greatest possible value. We can do this by augmenting today’s workforce with IVAs to address repetitive tasks that people no longer want to do with large increases in productivity. Our plan is to expand the full potential of Conversica’s solution in LATAM in the next 3 years,” said Mardones.Nectia’s new business unit, Predict-IA will be comprised of a team that can focus entirely on Conversica and its Intelligent Virtual Assistants, which means that prospects and new Conversica users will be supported by a honed, highly-skilled team of Conversica-centric success experts and account managers. Arvinder Ludiarich will lead this new team as its CEO. “Having seen the benefits of Conversica’s IVAs working for customers first-hand, I’m excited to lead Predict-IA and to continue to support an amazing team,” Ludhiarich said. “I’m confident that Predict-IA will become an integrator of cutting-edge technology in the world of Artificial Intelligence across all of Latin American.”About Nectia Cloud SolutionsNectia Cloud Solutions was born in 2011 as the company specialized in Cloud SaaS applications. Today it is the number-one SalesForce partner in Chile and one of the most valued reseller organizations in LATAM. Our purpose is to support the growth of our clients and the work of their collaborators through innovative technology solutions focused on people; improving their quality of life. With more than 300 cloud projects implemented, Nectia Cloud Solutions has a team of consultants and certified developers in the main Salesforce solutions: sales, service, marketing, platform and other complementary solutions in the Cloud.
About ConversicaConversica is a leading provider of Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale. A Conversica Intelligent Virtual Assistant is an AI-powered, SaaS-based software application that serves as a virtual team member and autonomously engages contacts, prospects, customers or partners in human-like, two-way interactions at scale to drive towards the next best action accelerating revenue; whether that’s scheduling a sales meeting, gauging interest to buy additional products or services, or politely but persistently collecting overdue payments.Reaching out to over 100 million people on behalf of thousands of companies, Conversica’s Intelligent Virtual Assistants are built on a proven and patented platform integrating natural language understanding (NLU), natural language generation (NLG), autonomous action chains and deep learning capabilities that engage prospects over multiple communication channels and in multiple languages. Recognized as one of the fastest-growing companies year over year and ranked among the Deloitte Technology Fast 500, Inc. 5000 and Fast Company’s most innovative AI companies. Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, CA.To learn more, visit conversica.com and follow the company on TwitterLinkedIn and Facebook.
###
Conversica Media Contact:
Deborah Mullan
Director, Conversica Corporate Communications
[email protected]
Nectia Media Contact:
Soledad Roman
Nectia Cloud Solutions Marketing and Commercial
[email protected]
Nectia Sales Contact:
Arvinder Ludhiarich
CEO Predict-IA
[email protected] 

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Artificial Intelligence

Fingerprint Sensor Market worth $5.9 billion by 2029 – Exclusive Report by MarketsandMarkets™

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CHICAGO, May 27, 2024 /PRNewswire/ — The Fingerprint Sensor Market is projected to grow from USD 4.2 billion in 2024 and is estimated to reach USD 5.9 billion by 2029; it is expected to grow at a Compound Annual Growth Rate (CAGR) of 7.0% from 2024 to 2029 according to a new report by MarketsandMarkets™. The rise in number of identity threats is one of the key factors leading to emergence of fingerprint technologies. Identity theft refers to the illegal acquisition of an individual’s personal or financial details to perpetrate fraud, including unauthorized transactions. It occurs through various methods and inflicts harm on victims’ credit, finances, and reputation.

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Browse in-depth TOC on “Fingerprint Sensor Market” 100 – Tables60 – Figures200 – Pages
Fingerprint Sensor Market Report Scope:
Report Coverage
Details
Market Revenue in 2024
$ 4.2 billion in 2024
Estimated Value by 2029
$ 5.9 billion
Growth Rate
Poised to grow at a CAGR of 7.0%
Market Size Available for
2020–2029
Forecast Period
2024–2029
Forecast Units
Value (USD Million/Billion)
Report Coverage
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered
By technology, sensor technology, type, end-use application and Region
Geographies Covered
North America, Europe, Asia Pacific, and Rest of World
Key Market Challenge
Sensor performance limitations
Key Market Opportunities
Increased adoption of IoT-based biometric technology
Key Market Drivers
Rise in number of identity threats leading to emergence of fingerprint technologies
Area & Touch sensors in the sensor type segment is expected to witness higher CAGR during the forecast period.
Area & touch sensors segment is expected to witness a higher CAGR during the forecast period in the fingerprint sensor market. These sensors activate upon physical contact with an object or individual and are more sensitive compared to traditional buttons or manual controls. They provide users with a seamless and responsive experience, making them ideal for modern electronic devices where sleek design and user convenience are paramount.
The 2D segment in the fingerprint sensor market is expected to capture higher share during the forecast period.
2D sensor technology captures a person’s fingerprint pattern, including ridges and valleys, in two dimensions using a single plane of lasers to measure the X and Y dimensions. This technology is primarily utilized for detection and ranging tasks. Due to its affordability, 2D sensor technology remains popular among OEMs, especially in mobile devices requiring compact sensors to meet the preferences of end users. Key players such as Synaptics Incorporated (US), Fingerprints (Sweden), and Shenzhen Goodix Technology Co., Ltd. (China) offer 2D sensors for various consumer electronics and applications.
Ultrasonic is expected to witness the highest CAGR in the fingerprint sensor market during the forecast period.
Ultrasonic fingerprint sensors utilize sound waves to penetrate the outer layers of the skin, enabling the capture of three-dimensional (3D) details and distinct fingerprint characteristics like ridges and sweat pores. Unlike current capacitive touch-based fingerprint technologies, ultrasonic sensors can read both the epidermal and dermal layers of the skin, allowing for the capture of fine details.  Consequently, these sensors can accurately read wet fingers or those with ruptured or damaged skin. The continuous advancements in sensing technology are expected anticipated to propel the growth of the ultrasonic fingerprint sensor market. In January 2022, vivo (China) announced the 1000 9 Pro smartphone with Qualcomm’s 3D Sonic Max ultrasonic fingerprint sensor. The new smartphone is based on Snapdragon 8 Gen 1 processor. The Qualcomm 3D Sonic Max in the IQ00 9 Pro enables a super-fast one-tap fingerprint registration process.
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North America is expected to hold the second largest share of the fingerprint sensor industry during the forecast period.
North America is driven by the increasing adoption of biometric authentication across various sectors, particularly consumer electronics, government, and commercial domains. The US Department of Homeland Security (DHS) has been actively promoting the use of biometric technologies, including fingerprint sensors, for enhancing border security and immigration processes. The DHS’s Biometric Entry-Exit Program has facilitated the deployment of fingerprint scanners at various ports of entry, contributing to the market’s growth in the region. According to November 2023 statistics by US Department of Homeland Security (DHS), 1,018,349 persons obtained lawful permanent resident status in year 2022 compared to 740,002 persons in 2021, which is 37.6% y-o-y increase.
Key Players
Major vendors in the fingerprint sensor companies include Shenzhen Goodix Technology Co., Ltd. (China), Fingerprints (Sweden), Synaptics Incorporated (US), Apple Inc. (US) NEXT Biometrics (Norway), Novatek Microelectronics Corp. (Taiwan), Qualcomm Technologies, Inc. (US) among others.
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Browse Adjacent Market: Semiconductor and Electronics Market Research Reports &Consulting
Related Reports: 
Access Control Market by Offering (Hardware-Card-based, Biometric, & Multi-technology Readers, Electronics Locks, Controllers; Software; Services), ACaaS (Hosted, Managed, Hybrid), Vertical and Region – Global Forecast to 2029
Biometric System Market Size, Share & Industry Growth Analysis Report by Authentication Type (Single Factor, Fingerprint, Iris, Face, Voice; Multi-factor), Type (Contact-based, Contactless, Hybrid), Offering Type, Mobility, Vertical & Region, 2027
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact: Mr. Aashish MehraMarketsandMarkets™ INC. 630 Dundee RoadSuite 430Northbrook, IL 60062USA: +1-888-600-6441Email: [email protected] Our Web Site: https://www.marketsandmarkets.com/Research Insight: https://www.marketsandmarkets.com/ResearchInsight/fingerprint-sensors-market.aspContent Source: https://www.marketsandmarkets.com/PressReleases/fingerprint-sensors.asp 
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Cloud Analytics Market worth $118.5 billion by 2029- Exclusive Report by MarketsandMarkets™

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cloud-analytics-market-worth-$118.5-billion-by-2029-exclusive-report-by-marketsandmarkets™

CHICAGO, May 27, 2024 /PRNewswire/ — The market for cloud analytics has a promising future because of the acceptance of real-time analytics, the expansion of big data and IoT, and the integration of AI and machine learning. Its adoption across multiple industries will be further accelerated by improved security, edge computing integration, and user-friendly platforms that prioritise data-driven decision-making and customised customer experiences.

The Cloud Analytics Market is estimated to grow from USD 35.7 billion in 2024 to USD 118.5 billion in 2029, at a CAGR of 27.1% during the forecast period, according to a new report by MarketsandMarkets™. Cloud analytics revolutionizes data storage and analysis by harnessing the power of the cloud. By storing and analyzing data in the cloud, businesses can extract actionable insights crucial for both SMEs and large enterprises. This approach facilitates identifying patterns, predicting future outcomes, and gaining valuable insights. Cloud analytics offers an opportunity to consolidate data and convert it into actionable intelligence while reducing procurement and maintenance costs. It involves utilizing both cloud-stored data and the rapid computing power of the cloud for faster analytics. However, with cloud infrastructure, organizations gain access to scalable, secure, and efficient data storage and processing solutions, enabling them to meet the demands of big data and drive innovation.
Browse in-depth TOC on “Cloud Analytics Market”
333 – Tables 66 – Figures342 – Pages
Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=959
Scope of the Report
Report Metrics
Details
Market size available for years
2019–2029
Base year considered
2023
Forecast period
2024–2029
Forecast units
USD Billion
Segments Covered
Offering, Data Type, Data Processing, Vertical, and Region
Geographies covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Companies covered
IBM (US), SAS Institute (US), Oracle (US), Google (US), Microsoft (US), Teradata (US), Salesforce (US), AWS (US), NetApp (US), Qilk (US), Sisense (US), SAP (Germany), Atos (France), Altair (US), Microstrategy (US), Tibco Software (US), Hexaware Technologies (India), Zoho (India), Rackspace Technology (US), Splunk (US), Cloudera (US), Domo (US), Hewlett Packard Enterprise (US), Incorta (US), Tellius (US), Rapyder (US), Hitachi Vantara (US), Board International (Switzerland), Ridge (Israel), Jaspersoft (US), Yellowfin (Australia), Deonodo (US), GoodData (US), Thoughtspot (US), and Infogain (US)
By offering the services segment to account for higher CAGR during the forecast period
Services segment in the Cloud Analytics Market have experienced remarkable growth in the Cloud Analytics Market, fueled by the increasing adoption of data-driven decision-making across industries. These services offer businesses the capability to analyze vast amounts of data stored in the cloud swiftly and efficiently, enabling them to extract valuable insights for strategic planning, optimization, and innovation. With the scalability and flexibility of cloud infrastructure, analytics services can accommodate diverse data types and analytical workloads, empowering organizations to derive actionable intelligence from their data in real time. As businesses continue to prioritize agility and competitiveness, the demand for cloud analytics services is expected to soar, driving further innovation and expansion in the Cloud Analytics Market landscape.
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By Type, advanced analytics solution is expected to hold the largest market size for the year 2024
The surge in advanced analytics adoption within the Cloud Analytics Market is reshaping the landscape of data-driven decision-making. Organizations across diverse sectors are increasingly turning to advanced analytics solutions hosted on cloud platforms to extract deeper insights from their data. This trend stems from the growing realization that traditional analytics methods are no longer sufficient to cope with the complexities of modern data ecosystems. Advanced analytics, powered by machine learning algorithms, predictive modeling, and AI, offer unparalleled capabilities to uncover hidden patterns, forecast trends, and optimize business processes. By leveraging the scalability, flexibility, and cost-effectiveness of cloud infrastructure, businesses can access powerful analytics tools without the burden of hefty upfront investments in hardware and software. As a result, the Cloud Analytics Market is witnessing rapid expansion, fueled by the transformative potential of advanced analytics in driving innovation, enhancing operational efficiency, and gaining a competitive edge in today’s data-driven economy.
By Vertical, Healthcare & Life Sciences is projected to grow at the highest CAGR during the forecast period
The healthcare and life sciences sector is experiencing a transformative shift with the emergence of cloud analytics. This technology integrates vast amounts of data from various sources, including electronic health records, wearable devices, and genomic information, to derive meaningful insights and drive informed decision-making. Cloud analytics offers scalability, flexibility, and cost-effectiveness, enabling organizations to efficiently manage and analyze massive datasets that were previously challenging to handle. By leveraging advanced analytics techniques such as machine learning and predictive modeling, healthcare providers and life sciences companies can enhance patient care, optimize clinical workflows, and accelerate drug discovery processes. Moreover, cloud-based analytics facilitates collaboration among researchers, clinicians, and stakeholders, fostering innovation and driving advancements in personalized medicine and population health management. As the industry continues to embrace digital transformation, cloud analytics stands as a cornerstone for unlocking the full potential of data-driven healthcare and life sciences initiatives.
Asia Pacific is expected to grow at the highest CAGR during the forecast period
The Asia Pacific region is experiencing a significant surge in the adoption of cloud analytics, reshaping how businesses make data-driven decisions. Companies spanning various industries are embracing cloud-based analytics platforms to optimize operations, foster innovation, and gain actionable insights. Additionally, the ubiquitous nature of mobile devices and internet connectivity has heightened the demand for real-time analytics accessible from anywhere. Governments and enterprises recognize the strategic value of harnessing analytics to maintain competitiveness in the global marketplace. Consequently, investments in cloud analytics technologies and talent development are escalating, positioning the Asia Pacific region as a pivotal player in the global cloud analytics landscape.
Top Key Companies in Cloud Analytics Market:
The significant cloud analytics software and service providers include IBM (US), SAS Institute (US), Oracle (US), Google (US), Microsoft (US), Teradata (US), Salesforce (US), AWS (US), NetApp(US), Qilk(US), Sisense (US), SAP (Germany), Atos (France), Altair (US), Microstrategy (US), Tibco Software (US), Hexaware Technologies (India), Zoho (India), Rackspace Technology (US), Splunk (US), Cloudera (US), Domo (US), Hewlett Packard Enterprise (US), Incorta (US), Tellius (US), Rapyder (US), Hitachi Vantara (US), Board International (Switzerland), Ridge (Israel), Jaspersoft (US), Yellowfin (Australia), Deonodo(US), GoodData(US), Thoughtspot (US), and Infogain (US). These companies have used organic and inorganic growth strategies such as product launches, acquisitions, and partnerships to strengthen their position in the Cloud Analytics Market.
Recent Developments:
In January 2024, Salesforce unveiled fresh Commerce Cloud tools leveraging generative AI and data-driven insights, enhancing every customer interaction for heightened loyalty and revenue growth.In February 2024, IBM and Wipro strengthened their collaboration to offer clients expanded AI services and support. This collaboration aims to utilize AI technologies to tackle various business challenges and foster innovation across industries.In June 2023, Salesforce and Google formed a partnership. The partnership between Salesforce and Google focuses on integrating Google’s AI capabilities into Salesforce’s products, enhancing their analytics offerings.In May 2023, Microsoft launched Microsoft Fabric Data Analytics which is a cutting-edge platform tailored for the AI era, facilitating seamless integration of analytics and AI capabilities into data processing workflows. It streamlines data ingestion, preparation, and analysis, enabling organizations to derive actionable insights efficiently.In August 2022, Teradata introduced VantageCloud Lake, a cloud-native service designed to simplify data lakes for businesses, enabling seamless management and analytics of vast data sets.Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=959
Cloud Analytics Market Advantages:
Platforms for cloud analytics offer scalable resources, making it simple for companies to modify their requirements for storage and processing power in response to demand. Because of its adaptability, businesses may manage different data volumes without having to make costly infrastructure investments.Businesses can lower their capital hardware and software costs by utilising cloud analytics. Pay-as-you-go cloud service pricing allows businesses to optimise their total IT expenditure by only paying for the resources they really utilise.Compared to on-premises systems, cloud analytics solutions may be implemented and deployed far more quickly. This speedy deployment shortens the time to insight, allowing companies to begin data analysis and value extraction right away.Platforms for cloud-based analytics enable remote access to analytics tools and data from any location with an internet connection. Team members can collaborate on data projects regardless of location thanks to this accessibility, which fosters teamwork.Advanced analytics features like machine learning, artificial intelligence, and predictive analytics are frequently included in cloud analytics solutions. Organisations can gain deeper insights and make better decisions with the aid of these technologies.Businesses can analyse data as it is generated with the use of cloud analytics solutions, which provide real-time data processing and analytics. Applications that need instant insights, like fraud detection, operational monitoring, and customer engagement, depend on this real-time capacity.Platforms for cloud analytics can easily interface with a range of data sources, such as databases, data lakes, outside apps, and Internet of Things gadgets. A unified perspective of corporate operations and thorough data analysis are guaranteed by this integration capabilities.Report Objectives
To define, describe, and predict the Cloud Analytics Market by offering, data type, data processing, vertical, and regionTo describe and forecast the Cloud Analytics Market, in terms of value, by region—North America, Europe, Asia Pacific, Middle East & Africa, and Latin AmericaTo provide detailed information regarding major factors influencing the market growth (drivers, restraints, opportunities, and challenges)To strategically analyze micro markets with respect to individual growth trends, prospects, and contributions to the overall Cloud Analytics MarketTo profile key players and comprehensively analyze their market positions in terms of ranking and core competencies, along with detailing the competitive landscape for market leadersTo analyze competitive developments such as joint ventures, mergers and acquisitions, product developments, and ongoing research and development (R&D) in the Cloud Analytics MarketTo provide the illustrative segmentation, analysis, and projection of the main regional marketsBrowse Adjacent Markets: Analytics Market Research Reports & Consulting
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Contact Center Analytics Market- Global Forecast to 2027
Procurement Analytics Market- Global Forecast to 2026
Get access to the latest updates on Cloud Analytics Companies and Cloud Analytics Industry
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:Mr. Aashish MehraMarketsandMarkets™ INC. 630 Dundee Road Suite 430Northbrook, IL 60062USA: +1-888-600-6441Email: [email protected] Our Website: https://www.marketsandmarkets.com/
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PolyU research finds improving AI large language models helps better align with human brain activity

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HONG KONG, May 27, 2024 /PRNewswire/ — With generative artificial intelligence (GenAI) transforming the social interaction landscape in recent years, large language models (LLMs), which use deep-learning algorithms to train GenAI platforms to process language, have been put in the spotlight. A recent study by The Hong Kong Polytechnic University (PolyU) found that LLMs perform more like the human brain when being trained in more similar ways as humans process language, which has brought important insights to brain studies and the development of AI models.

Current large language models (LLMs) mostly rely on a single type of pretraining – contextual word prediction. This simple learning strategy has achieved surprising success when combined with massive training data and model parameters, as shown by popular LLMs such as ChatGPT. Recent studies also suggest that word prediction in LLMs can serve as a plausible model for how humans process language. However, humans do not simply predict the next word but also integrate high-level information in natural language comprehension. 
A research team led by Prof. Li Ping, Dean of the Faculty of Humanities and Sin Wai Kin Foundation Professor in Humanities and Technology at PolyU, has investigated the next sentence prediction (NSP) task, which simulates one central process of discourse-level comprehension in the human brain to evaluate if a pair of sentences is coherent, into model pretraining and examined the correlation between the model’s data and brain activation. The study has been recently published in the academic journal Sciences Advances.
The research team trained two models, one with NSP enhancement and the other without, both also learned word prediction. Functional magnetic resonance imaging (fMRI) data were collected from people reading connected sentences or disconnected sentences. The research team examined how closely the patterns from each model matched up with the brain patterns from the fMRI brain data.
It was clear that training with NSP provided benefits. The model with NSP matched human brain activity in multiple areas much better than the model trained only on word prediction. Its mechanism also nicely maps onto established neural models of human discourse comprehension. The results gave new insights into how our brains process full discourse such as conversations. For example, parts of the right side of the brain, not just the left, helped understand longer discourse. The model trained with NSP could also better predict how fast someone read – showing that simulating discourse comprehension through NSP helped AI understand humans better.
Recent LLMs, including ChatGPT, have relied on vastly increasing the training data and model size to achieve better performance. Prof. Li Ping said, “There are limitations in just relying on such scaling. Advances should also be aimed at making the models more efficient, relying on less rather than more data. Our findings suggest that diverse learning tasks such as NSP can improve LLMs to be more human-like and potentially closer to human intelligence.”
He added, “More importantly, the findings show how neurocognitive researchers can leverage LLMs to study higher-level language mechanisms of our brain. They also promote interaction and collaboration between researchers in the fields of AI and neurocognition, which will lead to future studies on AI-informed brain studies as well as brain-inspired AI.”
Media ContactMs Annie WongSenior Manager, Public AffairsTel: +852 3400 3853Email: [email protected] 

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