Artificial Intelligence
The global gamification market was valued at USD 7.98 billion in 2019, and it is estimated to witness a CAGR of 25.10% over the forecast period (2020-2025)
New York, Nov. 12, 2020 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Gamification Market – Growth, Trends, Forecasts (2020 – 2025)” – https://www.reportlinker.com/p05982331/?utm_source=GNW
The use of gamification systems has also extended beyond its traditional scope of marketing. As now, they are extensively used in advance applications, like crowdsourcing.
• The growing penetration of smartphones has vastly expanded the opportunities for gamification. Americans are known to check their phones 80 times a day, on an average. The shift of both consumers and employees from desktop to mobile phones/ internet devices offers a lucrative platform for banks to capture consumer interest, with a stronger chance of conversion/ usage.
• Furthermore, the integration with social networking platforms has allowed users to share their experiences with friends, acquaintances, and co-workers, thus, increasing the reach and effectiveness of this platform. Another advantage is that mobile apps enable brands to issue surveys, even as short as a single question, allowing them to gather firsthand data from their target audience members and tailor their efforts accordingly.
• A study on the utilization of gamification in companies observed that it is usually done in the most generic of ways. They use point systems, leaderboards, and badges onto any process, without creating thoughtful experiences that balance competition and collaboration. This negligence of creating the meaning of this approach is anticipated to result in 80% of the efforts in companies that have employed them.
• Another issue with this approach is that it incentivizes winning over other objectives. For training and corporate learning, employees who know how to ace a test, but don’t necessarily know what they’ve been taught, are not wanted. Working in a corporate environment has traditionally been a relationship of exchanging time and effort for money, and this naturally leads to a lack of motivation in the long term, especially for millennials, who want to be engaged in meaningful work.
• Thus, there is a growing need to design thoughtful programs, which some companies have failed to consider before taking up this approach. Thus, while gamification has the potential to revolutionize the entire process of recruiting, onboarding, corporate leadership training, and HR compliance, the game design is crucial for achieving the best results.
Key Market Trends
The Retail Segment Holds the Largest Share in the Market
The retail industry is an emerging industry, growing at a significant rate. Retail sales growth has been increasing steadily since 2012, at a healthy pace, as customers seek experiences and products that reflect the personal brand they promote on social media.
While gamification can add entertainment and drama to a retailer’s marketing or engagement strategy, without diverting the core idea of the business, it can also provide positive behaviors from customers and employees, leading to a rich brand experience and higher sales.
Retail gamification is an e-commerce trend that is growing at a tremendous pace. Online retailers will want to continue creating interactive experiences for customers to drive higher sales growth in their stores. Gamification apps have proven to improve leads and sales for several retailers. Gamification can also drive new and recurring customers to a store, while offering insights into how shoppers engage with a brand.
North America is Expected to Have Highest Market Share
North America has a mature market for gamification in the field of marketing. However, systems are also finding varied applications in product development and innovation in the region. The high penetration of internet and smartphone users in the region has also led to the greater usage of gamification for marketing, especially by using social media integration tools. These systems are designed to interact with the consumer base and market the interaction at the same time. This region is projected to witness the highest incorporation of gamification systems in enterprise-level solutions and a shift toward more technologically advanced methods in the case of consumer involvement systems.
Since the beginning of the gamification industry, various companies introduced major gamification projects. These include consumer brands such as Adobe, NBC, Walgreens, eBay, Panera, and Threadless, among others. For B2B companies, such as Oracle, Cisco, and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy.
These organizations are attracted by gamification’s ability to raise engagement and loyalty, measured in time, on-site, repeat visits, and viral distribution by an average of 30%. Apart from engagement, gamification’s revenue effects are also impressive. American multinational software company, Autodesk raised its trial usage by 40% and conversion rates by 15% while Extraco Bank raised its customer acquisitions by 700%.
Moreover, companies such as LivingSocial, have replaced the dreaded annual review with a mobile, gamified solution, with over 90% of employees participating voluntarily. Other organizations, including Target, have improved employee throughput and satisfaction while reducing costs through the direct use of gamification.
North America has a mature market for gamification in the field of marketing. However, systems are also finding varied applications in product development and innovation in the region. The high penetration of internet and smartphone users in the region has also led to the greater usage of gamification for marketing, especially by using social media integration tools. These systems are designed to interact with the consumer base and market the interaction at the same time. This region is projected to witness the highest incorporation of gamification systems in enterprise-level solutions and a shift toward more technologically advanced methods in the case of consumer involvement systems.
Since the beginning of the gamification industry, various companies introduced major gamification projects. These include consumer brands such as Adobe, NBC, Walgreens, eBay, Panera, and Threadless, among others. For B2B companies, such as Oracle, Cisco, and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy.
These organizations are attracted by gamification’s ability to raise engagement and loyalty, measured in time, on-site, repeat visits, and viral distribution by an average of 30%. Apart from engagement, gamification’s revenue effects are also impressive. American multinational software company, Autodesk raised its trial usage by 40% and conversion rates by 15% while Extraco Bank raised its customer acquisitions by 700%.
Moreover, companies such as LivingSocial, have replaced the dreaded annual review with a mobile, gamified solution, with over 90% of employees participating voluntarily. Other organizations, including Target, have improved employee throughput and satisfaction while reducing costs through the direct use of gamification.
Competitive Landscape
The gamification market is moderately competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability.
– Sep 2020 – Cognizant acquired Tin Roof Software in order to expand Digital Engineering Services .Tin Roof offers software design, development, DevOps, and delivery services for clients increasingly dependent on software for a competitive edge.
– Apr 2020 – Axonify Inc strategically partnered with AVEVA, a global leader in engineering and industrial software, to offer an adaptive AI- microlearningpowered by Artificial Intelligence (AI) as part of AVEVA Unified Learning. This strategic partnership with Axonify makes AVEVA the first leading digitalization company to deliver microlearningsolutions for industrial operations staff.
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Artificial Intelligence
Bravent, Microsoft’s Technology Consulting Partner, Expands into Northern Europe
DUBLIN, May 2, 2024 /PRNewswire/ — The technology consulting firm Bravent, a leader in Microsoft solutions and artificial intelligence, announces its expansion into Northern Europe. This strategic move is part of the Spanish firm’s ongoing effort to extend its expertise in innovation internationally, supporting companies towards digital transformation.
As a Microsoft partner, Bravent consistently provides cutting-edge technology solutions that enable companies to maximize efficiency, improve productivity and achieve digitalization. The expansion into Northern Europe represents a milestone in Bravent’s history, marking a new chapter in its bid to consolidate its innovation leadership.
“Expanding our presence to Northern Europe aligns with our vision to bring state-of-the-art AI solutions and Microsoft expertise to businesses in this region,” said José Luis Carrascosa, CEO of Bravent, who expressed his enthusiasm to “contribute to the technology growth and innovation landscape in Northern Europe with our robust solutions and experienced team.”
Bravent’s expansion in Northern Europe will be led by Mark McCrory, who joins the firm as a partner and regional leader. Mark joins Bravent from Microsoft, where for the past 20 years he has held regional leadership positions within the Consulting Services division, most recently as COO for Microsoft Denmark. Mark has an extensive track record of working with enterprise customers to help them realize value from their Microsoft Cloud investments, experience that he will now bring to Bravent’s customers in this region.
Bravent’s decision to begin operations in Northern Europe is the result of a detailed analysis of regional technology needs and the market dynamics themselves. The company is committed to contributing to local economies and fostering relationships with regional businesses to tailor solutions that respond to their challenges and opportunities.
With this expansion, Bravent will introduce Northern Europe to its range of services, including artificial intelligence integration, cloud computing solutions and enterprise software development, all designed to leverage the technological power of Microsoft. Bravent plans to establish local offices and hire regional talent, ensuring that its solutions are both globally informed and locally tailored.
About Bravent
Bravent is a Microsoft technology consulting firm specializing in advanced artificial intelligence solutions and digital transformation strategies. With a proven track record of success and innovation, Bravent supports businesses around the globe in harnessing the power of technology to thrive in an ever-evolving digital landscape.
For more information, please visit https://www.bravent.net/en/).
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Artificial Intelligence
CIN7 ACQUIRES AI FORECASTING COMPANY INVENTORO, PAVING THE WAY FOR NEXT-LEVEL INTELLIGENT COMMERCE
Leading inventory and order management software invests in growth, new AI capabilities on the heels of new CEO appointment
DENVER, May 2, 2024 /PRNewswire/ — Cin7, the industry-leading inventory and order management software provider, today announced the acquisition of Inventoro, a leading provider of AI-driven sales forecasting and replenishment optimization solutions. The acquisition and integration of Inventoro’s capabilities with Cin7’s platform will extend product seller’s access to state-of-the-art AI technology, enabling customers to enhance existing inventory and order management capabilities with intelligent prediction and optimization.
Overstocking and similar inefficiencies are estimated to drive $163B in losses each year for global product sellers. The combined power of Inventoro and Cin7 can change that. Inventoro’s innovative AI-powered forecasting technology accurately predicts future product demand, providing daily updates on key optimization performance and insights on which products drive profits. Together with Cin7’s end-to-end inventory management software, sellers will gain invaluable visibility into their product availability and inventory capital.
Powered by a proprietary AI engine, sellers can forecast demand with unmatched accuracy months in advance, maintaining optimal stock levels and eliminating overages. This allows sellers to make fast, impactful decisions – enabling both short and long term forecasting that translates insight into action. Not only does this help achieve over 99% product availability, it also frees up to 20% of inventory capital and saves valuable time through automated, streamlined operations.
“Inventoro’s AI forecasting and optimization capabilities are a perfect complement to Cin7’s robust inventory management solutions,” said Ajoy Krishnamoorthy, Cin7’s CEO. “The actionable insights and increased visibility into performance provided by the combined capabilities help customers optimize performance across channels and minimize impacts from overstocking and stock outs. By combining Cin7’s inventory management platform and the power of Inventoro’s AI-powered forecasting, the future of inventory intelligence is here.”
“From the moment we first partnered with Cin7, it was clear our companies were aligned in a mission to empower small and medium product sellers and manufacturers. By combining Cin7’s powerful inventory management platform with Inventoro’s advanced AI forecasting and optimization capabilities, we’re first to market with a solution that provides end-to-end visibility and control, reduces waste, and ultimately helps SMB’s thrive,” said Tomas Formanek, Inventoro’s founder and CEO.
This announcement comes at the dawn of a new phase of growth for Cin7, marked by the recent appointments of Ajoy Krishnamoorthy to Chief Executive Officer and Nolan Smith to President and Chief Operating Officer.
About Cin7Cin7 provides Connected Inventory Performance – cloud-based inventory management software that gives growing product businesses an automated and real-time view of the entire inventory lifecycle. Cin7’s products, Core and Omni, natively integrate with over 700+ applications, so business owners can consolidate, streamline, automate, and scale their inventory operation from one place. Founded in 2012, Cin7 has grown into a global force, supporting product sellers in 100+ countries, serving 8,000+ customers and processing over 125 million orders annually.
About InventoroInventoro is revolutionizing the way small and medium-sized businesses manage their inventory. With its cutting-edge algorithmic sales forecasting, businesses can finally achieve optimal stock levels and say goodbye to stock outs and overstock. Inventoro’s system is powered by advanced mathematics and artificial intelligence, which means it can learn and adapt to unique business needs, to achieve unprecedented forecast accuracy. Founded in 2020 as a SaaS service and built upon two decades of technological innovation.
Media ContactLindsay Mahaney [email protected]
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Artificial Intelligence
Potential secures additional $2M to drive AI-powered terrain perception technologies to market
The seed fund extension will underpin innovation programs with global automotive manufacturers as momentum builds toward production-scale deployment.
$2M CAD seed round extensionRound includes returning partners Brightspark Ventures, Build Ventures and NBIF, joined by Farpointe. Existing backers include Marc Benioff’s TIME VenturesFunds will support new and ongoing innovation projects with automotive OEMsTerrain Intelligence, the company’s core technology, solves safety and performance problems both off and on roadFREDERICTON, NB, May 2, 2024 /PRNewswire/ — Potential (Potential Motors Inc), a Canadian automotive technology company developing advanced driver assistance systems for off-road environments, has today announced that it has raised $2M CAD in a successful seed round extension. This builds on two previous seed round commitments, for a total of $8.5M raised since May 2020.
Investors in the extension include returning partners Brightspark Ventures, Build Ventures and NBIF (the New Brunswick Innovation Foundation), with Farpointe joining for the first time. They join existing investors, including Marc Benioff’s TIME Ventures.
The latest funding will be used to drive commercialization of Potential’s AI-powered perception solutions in automotive, powersports, mining and defense sectors, following years of intensive R&D.
Potential has already partnered with a major manufacturer of recreational off-road vehicles (CFMOTO Powersports Inc) and delivered its first innovation project for a global automotive brand. The company has another pilot project in the automotive sector underway in Q2, with further projects at scoping stage.
Potential’s core technology is branded Terrain Intelligence. This software platform uses forward-facing sensors (such as cameras) to interpret terrain shape, incline gradient, surface type, obstacles and more. The platform can deliver multiple outputs, from presenting data to drivers all the way through to self-selecting vehicle control adjustments such as drive mode, suspension and differential settings, torque levels and more.
Unlike today’s driver assistance systems, which rely on reactive technologies, Potential enables proactive control in advance of reaching hazards.
Sam Poirier, CEO at Potential: “Potential’s expertise in off-road terrain, computer vision and AI will make vehicles safer, faster, more agile and more comfortable in extreme environments. Our solutions can improve outcomes on the road too, so our technology could be used in all sorts of vehicles. I’m pleased to welcome back existing partners as well as new investors at this critical milestone in our journey.”
Mark Skapinker, Managing Partner at Brightspark Ventures: “When we first invested in Potential, we were excited by Sam’s vision of a future where AI and terrain perception technologies play key roles in performance, safety and efficiency. By renewing our investment, we’re also renewing our vote of confidence in Sam’s leadership and Potential’s technology.”
Jeff White, CEO at NBIF: “Sam has already built an impressive team and successful pilots; our new funding commitment demonstrates the continued confidence we have in Sam’s vision and Potential’s opportunities.”
About PotentialPotential (Potential Motors Inc.) is an automotive technology company designing the future of advanced driver-assistance systems for off-road and extreme environments, combining computer vision and AI to read the path ahead.
www.potentialmotors.com
Press contact: Jay Nickerson, [email protected]
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