Artificial Intelligence
Global Marketing Analytics Software Market By Application, By Deployment Type, By Organization Size, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026
New York, Feb. 10, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Marketing Analytics Software Market By Application, By Deployment Type, By Organization Size, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026” – https://www.reportlinker.com/p06021891/?utm_source=GNW
And therefore, organizations are able to assess all the important methods and mediums of marketing and recognize the effectiveness of various marketing efforts. Thus, marketing analytics software products play an important role in improving the marketing strategies of companies, especially for those consumers who are connected to the digital ecosystem over online forums and social media networks and it is easy to analyze purchase-related behavior.
One of the major driving factors for the global market of a marketing analytics platform is the huge increase in the number of people enthusiastically participating in various social media activities. The large bulks of consumer-related data acquired from popular social media platforms have immense potential to uncover trends that can be used to making expansion related decisions. The increasing awareness among companies regarding the benefits of marketing analytics software and the increasing array of application areas of analytics software is also boosting the market.
By Application
Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. The social media marketing segment had the largest revenue share of the market in 2019. This can be accredited to the increasing use of social media platforms in developing countries, such as Indonesia, India, and Brazil. The accessibility of affordable internet packages has helped the internet to reach places enabling marketers to understand people’s needs and opt for suitable marketing campaigns.
By Deployment Type
Based on Deployment Type, the market is segmented into Cloud and On-premise. The on-premise segment had a significant revenue share in 2019 due to control and higher security offered by on-premise datacenters. The on-premise deployment of marketing analytics software increases data accessibility for marketing teams, thus assisting to fit the results on the basis of end-users. Deployment of an on-premise analytics platform is encouraging companies to hire specialized talent, therefore high-quality output is ensured.
By Organization Size
Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The large enterprises’ segment had the largest revenue share of the market in 2019. Large enterprises practice exhaustive marketing plans and run various marketing campaigns. Online and offline campaigns are endorsed by brands and agencies across different channels to generate large data belong to ad effectiveness, consumer behavior data, and audience preferences. The usage of marketing analytics software is helpful for the marketers to gain useful insights from these data, thus make necessary modifications in their marketing campaigns, can easily track revenue growth, and improve service offerings.
By End User
Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. The media and communication segment had a significant revenue share in 2019 due to the increase in the adoption of connected ecosystems and smart devices that lead to the creation of a demanding customer base. Vendors in the media and communication sector must understand the type of content across several screens and channels and the nature of audience interaction. This data is then processed via analytics platforms for holistic, and quick views of the content-viewing patterns and preferences of the customers to strategize effective marketing campaigns.
By Region
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. The Asia Pacific had a significant revenue share of the market in 2019. This can be accredited to the dynamic AI development hubs in Vietnam, Singapore, and Malaysia. The new startups that offer AI-enabled analytics services are also boosting the regional market. Moreover, the swift deployment of digital government initiatives in China and Singapore has resulted in the emergence of various startups that offer services on the basis of analytics and advanced technologies thereby driving the regional market growth.
The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix; Accenture PLC, Adobe, Inc., IBM Corporation, and Oracle Corporation are some of the forerunners in the Marketing Analytics Software Market. Companies such as Teradata Corporation, Experian PLC, Wipro Limited, Harte Hanks, Inc., SAS Institute, Inc., and Pegasystems, Inc. are some of the key innovators in the market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.
Recent strategies deployed in Marketing Analytics Software Market
Partnerships, Collaborations, and Agreements:
Nov-2020: Adobe announced that Adjust, a Global app marketing platform, joined the Adobe Exchange Program. By integrating mobile app data along with data collected from additional touchpoints, current and prospective mutual clients can build a more complete view of the user journey across all channels enhancing their customer experience stack analytics. It empowers them to make more informed, targeted marketing decisions to maximize ROI and enhanced business outcomes.
Nov-2020: Wipro came into a partnership with ThoughtSpot, a technology company. Under this partnership, Wipro enhanced different components of ThoughtSpot’s search and analytics platform to assist scale feature development. This partnership focuses on enhancing the AI and Cloud ecosystem and build increase the company’s footprint in the US.
Oct-2020: Adobe came into partnership with Alteryx, a leader in analytic process automation. Under this partnership, Alteryx APA integrated analytics, data science, and process automation in one self-service platform. This integration made it easier for marketers to answer any query from Adobe Experience Cloud applications and Adobe Experience Platform and integrated Adobe data with other data sources for aggregated answers and actions.
Sep-2020: SAS came into partnership with RTI International, a non-profit organization. In this partnership, RTI and SAS strengthened and enhanced services to clients by integrating subject matter expertise, advanced analytics, scientific rigor, and technical and software products into comprehensive solutions.
Jul-2020: Adobe collaborated with Medallia, a customer experience management software provider. This collaboration aimed to combine Adobe’s customer behavioral data with Medallia’s CXM software. The Adobe Experience Cloud features solutions including advertising, analytics, commerce, content management, data management, email marketing, and personalization. The Medallia Experience Cloud utilizes machine learning for customer insights.
Jul-2020: IBM collaborated with Influential, a leader in advanced social media technology. In this collaboration, IBM launched Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI).
Jun-2020: Harte Hanks collaborated with Flagship Biosciences, a technology-driven tissue analysis services company. Following the collaboration, Harte Hanks developed a targeted, multi-channel campaign including email, digital advertising, and content creation to help Flagship Biosciences engage priority audiences, nurture leads and connect with potential clients.
Jun-2020: SAS entered into a partnership with Microsoft. This partnership focused on enabling customers to easily operate their SAS workloads in the cloud that expanded their business solutions and uncovered critical value from their digital transformation initiatives. In this partnership, SAS integrated with Microsoft cloud solutions including Azure, Dynamics 365, Microsoft 365, and Power Platform and helped the companies’ shared vision to further normalize AI and analytics.
Nov-2019: Experian came into partnership with Vserv, the leading authentic data platform. The partnership aimed to provide solutions to the banking, financial services, and insurance sector to assist them to reach out to specific consumers, providing access to financial products and services, and facilitate last-mile reach.
Oct-2019: Teradata partnered with Deutsche Telekom, a German telecommunications company. This partnership aimed to strengthen Teradata and Deutsche Telekom, customers benefit from dual technology expertise and an end-to-end offering.
Aug-2019: Wipro entered into a partnership with Google Cloud. The partnership aimed to boost cloud adoption and digital transformation for global enterprises. Under this partnership, Wipro stimulated innovation for enterprises in industry verticals. Wipro’s industry-focused solutions, with Google Cloud technologies embedded at their core, enabling enterprises to future-proof their IT investments.
Mar-2019: Adobe formed a partnership with LinkedIn, an American business and employment-oriented online service. The partnership focused on expanding LinkedIn’s account-based marketing portfolio to Adobe Experience Cloud users. Adobe and Microsoft placed key data sources to populate account-based profiles in Adobe Experience Cloud that includes Marketo Engage and Microsoft Dynamics 365 for Sales.
Acquisition and Mergers:
Dec-2020: Adobe acquired Workfront, the leading work management platform for marketers. Together, the companies are providing Adobe’s customers’ access to a single system for supporting planning, collaboration, and governance that improves organizational productivity.
Nov-2020: Experian took over Tapad, a leading provider in digital identity resolution for marketers. This acquisition broadened Experian’s digital offerings for advertisers, agencies, and publishers and especially for Advanced Television, positioning Experian to take benefit of expansion in the market for digital-data advertising. The acquisition allowed Experian to assist marketers to build a more relevant experience for consumers while continuing to guard consumer privacy.
May-2020: Accenture acquired Byte Prophecy, automated insights, and big data Analytics Company. Under this acquisition, Byte Prophecy strengthened Accenture’s consulting and technology portfolio in areas like data foundations and advanced analytics.
Feb-2020: Wipro acquired Rational Interaction, a full-service digital customer experience (CX) company. This acquisition helped to scale Wipro Digital’s portfolio for Chief Marketing Officers, connecting Rational Interaction’s ability to locate and organize the customer journey with Wipro Digital’s ability to design and develop experiences at a global scale.
Oct-2019: Oracle signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution. Following the acquisition, Oracle and CrowdTwist aim to empower organizations of all sizes to offer personalized engagement and expand loyalty and reward programs to a brand’s most valuable customer behaviors.
Aug-2019: Accenture signed an agreement to acquire Analytics8, a privately held Australian big data and analytics consultancy. The companies aim to provide a unique, AI-based approach to assist clients with integrated data, analytics, and automation at scale.
Mar-2019: Accenture took over Storm Digital, a privately owned boutique computer manufacturer. The acquisition expanded the presence of Accenture Interactive in the Dutch market and supported the Experience Agency’s ability to build improved experiences from start to finish, by the creative strategy, activation, content creation, measurement, and optimization of media and campaigns over multiple platforms.
Oct-2018: Adobe took over the Marketo, the market leader for B2B marketing engagement. This acquisition focused on taking benefit from the combination of Adobe Experience Cloud’s analytics, personalization, and content portfolio with Marketo’s lead management. It helped companies further connect marketing engagement to revenue growth.
Mar-2018: Accenture signed an agreement to acquire Meredith Xcelerated Marketing, a marketing and advertising company. The acquisition would add superior data and analytics skills, strong content creation, and customer engagement capabilities in direct-to-consumer marketing.
Apr-2017: Oracle signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. The acquisition aimed to combine Oracle and Moat for connecting data to consumer attention for improved media experiences and business outcomes.
Jul-2016: Teradata took over Big Data Partnership, a London-based EMEA-based services provider. This acquisition aimed to widen Teradata’s analytic services portfolio, improving Think Big’s expertise and offering their customers more choices, outcomes customized to their goals, and valuable knowledge transfer.
Mar-2016: Harte Hanks acquired Aleutian Consulting, Inc., a leading marketing consulting firm. The acquisition escalated Harte Hanks’ strategic goal of leadership in smarter customer interactions. Aleutian Consulting is operating as Harte Hanks Consulting and offers go-to-market strategy consulting services integrated with a proprietary fact-based, data-driven analytics approach.
Product Launches and Product Expansions:
Nov-2020: Teradata introduced the DataDNA, a new as-a-service offering. The new offering provides an automated view into data assets with their usage and cross-platform data lineage. DataDNA allows transparency into data assets and their usage for a better understanding of customers by the data flow and reduced data redundancies.
Oct-2020: IBM introduced three new products for increasing the suite of AI solutions for brands and publishers. The IBM Watson Advertising suite of solutions helps AI to assist clients to make informed, data-based decisions. The new products include Watson Advertising Accelerator, Watson Advertising Social Targeting with Influential, and Watson Advertising Weather Targeting.
Sep-2020: IBM launched Watson Advertising Weather Targeting, a new portfolio of triggers. These triggers developed for marketers to assist them to create the connection between weather and product sales actionable at scale without the use of third-party cookies or identifiers. This launch is the result of the collaboration of IBM and Nielsen. IBM integrated the power of weather insights from the Weather Company with Nielsen’s Retail Measurement Services data to obtain future reports for marketers.
Sep-2020: Oracle introduced a series of innovations within its customer data platform (CDP). The new updates to Oracle Unity allow B2B and B2C marketers to reduce costly and complex customer data integration projects by offering a single platform that integrates all customer data and allows it to be quickly and easily activated within existing business processes.
Jul-020: SAS unveiled four new service offerings, and announced updates to SAS Customer Intelligence 360. This update helped brands to escalate the value delivered through analytics with a hybrid marketing approach. The four new service portfolios included SAS 360 Digital Insight Service, SAS 360 Customer Insight Service, SAS 360 Attribution Service, and SAS 360 Data Activation Service.
Jan-2020: IBM unveiled Advertising Accelerator with Watson, a first-to-market portfolio. This portfolio uses artificial intelligence (AI) to forecast the optimal integration of creative elements that helps in driving high engagement and conversion for a given audience.
Jan-2020: Oracle launched Consumer Insights to assist retail marketers to utilize enriched customer data attributes alongside third-party consumer data from Oracle Data Cloud to discover prospective similar customers. Oracle Cloud offers data sets composed of profile-based, transaction-level data along with other demographic attributes.
Dec-2019: Experian introduced a new solution focused on helping marketers to connect with online and offline attributes and better understand their target audiences. The solution supported machine-learning algorithms and probabilistic techniques to link billions of detect signals and data elements, which includes Mobile Ad IDs (MAIDs) from a variety of internal and external sources.
Scope of the Study
Market Segments covered in the Report:
By Application
• Social Media Marketing
• E-mail Marketing
• Search Engine Marketing
• Content Marketing
• Others
By Deployment Type
• Cloud
• On-premise
By Organization Size
• Large Enterprises
• Small & Medium Enterprises
By End User
• Consumer Goods
• Industrial
• Media & Communication
• Healthcare
• Retail
• BFSI
• Others
By Geography
• North America
o US
o Canada
o Mexico
o Rest of North America
• Europe
o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific
• LAMEA
o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled
• Adobe, Inc.
• Accenture PLC
• IBM Corporation
• Oracle Corporation
• Wipro Limited
• Experian PLC
• Pegasystems, Inc.
• Teradata Corporation
• Harte Hanks, Inc.
Unique Offerings
• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free
Read the full report: https://www.reportlinker.com/p06021891/?utm_source=GNW
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Artificial Intelligence
Mashreq Partners with Silent Eight for Compliance Alert Adjudication
Leading financial institution in MENA region selects AI-based platform to process and resolve customer screening alerts related to anti-money laundering and sanctions requirements.Silent Eight’s groundbreaking platform allows financial institutions to reduce manual workloads and risk while maintaining sustainable growth plans. DUBAI, UAE and SINGAPORE, May 8, 2024 /PRNewswire/ — Mashreq, a leading financial institution in the MENA region, today announced that it has selected Silent Eight to provide Name Screening and Adverse Media Alert Adjudication automation capabilities related to sanctions and anti-money laundering regulatory requirements.
Silent Eight is a pioneering RegTech company whose artificial intelligence-based platform offers solutions across the compliance workflow. This strategic partnership will allow for Mashreq to maintain its innovative solution offerings, reduce workflow and resolution times for compliance alerts, and identify true risks in a faster and more efficient way.
Under the partnership announced today, Silent Eight will provide Mashreq with a solution for Alert Adjudication, in which alerts related to potentially risky or proscribed customers are evaluated, false positives are quickly investigated and closed, and potential true positive alerts are more quickly escalated to Mashreq analysts. Through the efficiency gains offered by Silent Eight’s platform, Mashreq will easily be able to improve its processing rates and reduce friction at the time of customer onboarding.
The multi-year partnership aligns with Mashreq’s core strategy of leveraging digital tools and other innovations in order to enhance convenience for customers and also significantly reduces the bank’s environmental footprint. Thanks to the power of Silent Eight’s AI platform, Mashreq’s compliance and risk professionals will be able to easily identify and investigate alerts that represent genuine financial crime risk.
“Mashreq has stood out amongst financial institutions in the Middle East and North Africa for its commitment to innovative banking solutions, as well as strengthening the overall safety of the global banking system,” said Ben Rayner, Regional Head of UK & EMEA for Silent Eight. “Our Name and Adverse Media Adjudication Platform is perfectly tailored to the compliance and business needs of fast-growing financial institutions, and we’re excited to help support Mashreq’s current and future ambitions.”
“At Mashreq, we are committed to maintaining the highest standards of compliance and regulatory adherence as well as leveraging cutting-edge solutions, and our partnership with Silent Eight is a testament to this commitment,” said Scott Ramsay, Group Head of Compliance & Bank MLRO, Mashreq. “With increasing regulatory requirements surrounding sanctions and anti-money laundering, it is crucial for us to adopt innovative technologies that can effectively and efficiently identify potential risks. Silent Eight’s automation capabilities and AI-driven approach will enable us to stay ahead of evolving threats, ensuring compliance and safeguarding our customers’ interests.”
About
Silent EightSilent Eight is a RegTech company that partners with financial institutions to create solutions blending the best of humans and the best of technology, leveraging artificial intelligence. SilentEight’s solution, automates the alert screening, investigation and adjudication process byreplicating human reasoning and decision making based on historical case data and continuouslearning. Silent Eight enables financial institutions to reduce false positives, increase accuracy,and enhance auditability of their compliance operations. Silent Eight works with some of thelargest banks and insurance companies in the world, including Standard Chartered, HSBC, FirstAbu Dhabi Bank and Emirates NBD. Silent Eight is headquartered in Singapore and has officesin New York, London, Warsaw, and Bangalore. For more information, visit www.silenteight.com.
About Mashreq
Mashreq is a more than half-century old bank, yet proudly thinks like a challenger, startup, and innovator. Mashreq pioneered key innovations and developments in banking, starting with entry-level digital-first customers, all the way to powering some of the region’s most prominent corporations and wealth accounts.
The bank’s mandate is to help customers find their way to Rise Every Day, partnering through the highs and lows to help them reach fulfillment, achieve financial goals, and unlock their vision of success.
Reassuringly present in major financial centres of the world, Mashreq’s home and global HQ remains in the Middle East, offering services whenever and wherever opportunity takes its customers.
Find your way to Rise Every Day at www.Mashreq.com/RiseEveryDay.
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Artificial Intelligence
INSPIRED BY A FIFTIES AUTOMOTIVE LEGEND: INTRODUCING AUTOMOBILI PININFARINA BATTISTA CINQUANTACINQUE
Battista Cinquantacinque bears the iconic Blu Savoia Gloss bodywork and contrasting Bianco Sestriere Gloss roof which is inspired by the original 1955 Lancia Florida show carCinquantacinque name, derived from the Italian word for 55, pays tribute to the iconic Pininfarina-designed classic carElegant Lancia Florida was a favourite of the man who penned the classic model and who gave his name to the fastest and most powerful Italian road car – Battista ‘Pinin’ FarinaOne-of-a-kind Battista Cinquantacinque pictured alongside one of only three Lancia Florida sedansAutomobili Pininfarina Design Team was inspired by the 1955 Lancia Florida when also creating the PURA Vision design concept, which sets the template for all future Automobili Pininfarina modelsAccompanying assets available to download hereCAMBIANO, Italy, May 8, 2024 /PRNewswire/ — Automobili Pininfarina has curated a unique Battista commission as a fitting tribute to the 1955 Lancia Florida – a vehicle designed and loved by Battista ‘Pinin’ Farina.
The Lancia Florida was penned by Battista ‘Pinin’ Farina in the early fifties. It was renowned as a rolling sculpture which inspired new design perspectives. Pinin’s personal Florida, which can be admired as part of the Pininfarina SpA Collection in Cambiano (Torino), was the daily driver of Carrozzeria Pininfarina’s founder throughout his career. The stunning Battista Cinquantacinque hyper GT pays homage to this unique heritage.
Its exterior is finished in a flawless Blu Savoia Gloss paint, contrasted by the Bianco Sestriere Gloss roof and completed by the elegant Brushed Anodised jewellery pack. Inside, it is upholstered in a bespoke Mahagoni (Poltrona Frau Heritage Leather). The livery and name Cinquantacinque, translating to ’55’ in Italian, elegantly honours the iconic, classic 1955 Lancia Florida, styled by Carrozzeria Pininfarina.
The Cinquantacinque model features a number of unique inscriptions that point to its heritage and provenance. The passenger door plate as well as the underside of the active rear wing both feature the ‘Cinquantacinque 55’ signature.
Each Battista is propelled by four independent electric motors and a powerful 120 kWh lithium-ion battery, delivering 1,900hp and 2,340Nm of torque. This advanced powertrain ensures thrilling performances, such as accelerating 0-100 kph in 1.86 seconds and 0-200 kph in 4.75 seconds, as well as a comfortable driving range of up to 476 km.
The Battista Cinquantacinque will make its public debut in Tokyo, Japan, when it is introduced to clients in the region, alongside retail partner, SKY GROUP, as part of Automobili Pininfarina’s continued global expansion.
Clients in the region will get to see Automobili Pininfarina’s promise of ‘Dream Cars. Made Real.’ first-hand, providing a personalised client experience and ensuring every hand-crafted vehicle to leave the Atelier facility in Cambiano destined for Japan is a unique expression of each client’s personality.
Dave Amantea, Chief Design Officer at Automobili Pininfarina, said: “This was a truly special and unique opportunity to design a car that plays homage to Pininfarina SpA’s heritage. The colour combination of the Battista Cinquantacinque is incredible and shows the vision Battista Farina had when he designed the Lancia Florida back in the early fifties. Not only that, but that very same model helped guide me when creating the PURA Vision design concept, a truly unique vehicle that sets the template for future models from Automobili Pininfarina.”
The Lancia Florida sedan not only inspired the Cinquantacinque Battista, but also some of the key design elements of the PURA Vision design concept, a vehicle which sets the template for all future Automobili Pininfarina models.
The 50s sedan has rear-opening doors and no B pillar, which directly translated to the Lounge Doors on the PURA Vision. They hinge dramatically upwards and, in combination with the pillarless opening and rear-hinged back doors, provide unrestricted access to the design concept’s spacious 2+2 seating.
Automobili Pininfarina stands at the vanguard of pure Italian luxury experience, with its bespoke curated approach allowing for precise tailoring to the specific preferences of individual clients. Each vehicle is a unique, hand-crafted masterpiece and a reflection of the client’s personality with inspiration from Automobili Pininfarina’s artisans.
FOR MORE INFORMATION, VISIT: automobili-pininfarina.com/media-hub
EDITOR’S NOTES
ABOUT AUTOMOBILI PININFARINA
Automobili Pininfarina is based in operational headquarters in Cambiano, Italy, with a commercial office in Munich, Germany, and resourced with a team of experienced automotive executives from luxury and premium car brands. Designed, engineered and produced by hand in Italy, with a focus on designing experiences for the world’s foremost taste makers, all of Automobili Pininfarina’s vehicles embody the PURA design philosophy. This philosophy will also permeate all future production cars, seamlessly blending classic inspiration with cutting-edge technology.
THE AUTOMOBILI PININFARINA BATTISTA (LINK TO PRESS KIT)
The Battista is the most powerful car ever designed and built in Italy and it delivers a level of performance that is unachievable today in any road-legal sports car featuring internal combustion engine technology. Faster than a current Formula 1 race car in its 0-100 km/h sub-two second sprint, and with 1,900 hp and 2,340 Nm torque on tap, the Battista will combine extreme engineering and technology in a zero emissions package. The Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – with a combined WLTP range of up to 476 km (U.S. combined EPA: 300 miles) on a single charge. No more than 150 examples of Battista will be individually hand-crafted at the Pininfarina SpA atelier in Cambiano, Italy.
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Artificial Intelligence
Exploring the Surge in Digital Infrastructure Spending Driven by Generative AI Innovations
USA News Group Commentary Issued on behalf of Avant Technologies Inc.
VANCOUVER, BC, May 7, 2024 /PRNewswire/ — USA News Group – The rise of generative AI is currently adding considerable potential for accelerating economic growth across a wide array of sectors. In order to fully realize this potential, analysts at ING are highlighting how crucial investment in data and digital infrastructure will be moving forward. Citing estimates from Dell’Oro and Bank of America, ING has pointed out that investments from big tech companies in digital infrastructure is expected to grow between 15-22% this year alone. Another report from analysts at SNS Insider are projecting the AI Infrastructure Market to hit US$222.42 billion by 2030, growing at an explosive CAGR of 25.5%. Behind the scenes, developments in AI infrastructure are being made and provided by a variety of tech companies that include Avant Technologies Inc. (OTCQB: AVAI), Vertiv Holdings Co (NYSE: VRT), Equinix, Inc. (NASDAQ: EQIX), Innodata Inc. (NASDAQ: INOD), and Salesforce, Inc. (NYSE: CRM).
Earlier this year, Avant Technologies Inc. (OTCQB: AVAI) took a significant step in expanding the capabilities of its flagship AvantAI platform, reinforcing its position as one of the first companies to market generative AI. So far, this enhancement has focused on advancing its high-performance data center infrastructure to accommodate the latest developments in AI technology, including the launch of its state-of-the-art supercomputing network and comprehensive licensable data set. As per the launch, Avant’s platform works in collaboration with tech partners Wired4Health, which the company would later acquire and name its former CFO William Hisey as its new CEO.
“Avant’s supercomputing network and our expansive licensable dataset will facilitate significant advancements in AIdriven solutions,” said Danny Rittman, Chief Information Officer of Avant of the launch. “By providing robust computational resources and a rich dataset, Avant is set to eliminate many of the technical and financial barriers that have traditionally hampered AI development. This initiative aims to empower developers with the tools necessary to create more sophisticated and efficient AI models, driving progress and innovation in innumerable fields.”
Providing even more security for its prospective clients, Avant Technologies has also announced its plans to implement AI-empowered, Zero Trust Architecture (ZTA) across its data center operations. In AI-empowered data centers, Zero Trust Architecture ensures that all users and devices are continuously authenticated and verified before accessing network resources.
“By integrating AI with Zero Trust Architecture, we are creating a robust and future-proof security framework for our data centers,” said William Hisey, Avant’s newly-appointed CEO. “This combined approach ensures the highest level of security for our customers’ data while optimizing data center operations for efficiency and cost-effectiveness. Avant is committed to providing innovative technology to help businesses optimize data center operations, improve resource utilization, and enhance security.”
Recently, Avant Technologies also expanded its AvantAI™ platform to include smart, proactive monitoring and management for data centers. AvantAI™ boosts data center efficiency through real-time monitoring and proactive management, helping to ensure systems operate continuously and perform optimally. It also uses extensive data analysis to predict and prevent potential issues and dynamically adjusts resources to enhance data traffic efficiency and responsiveness.
Working to further bolster the AI revolution, Vertiv Holdings Co (NYSE: VRT) saw 60% growth in organic orders of its critical digital infrastructure and continuity solutions in Q1 2024 compared to the same time period the year prior, along with 8% higher net sales.
As well, Vertiv saw a 42% increase in its adjusted operating profit to $249 million, compared to Q1 2024, as the company pointed towards continued acceleration in the data center market, including the deployment of high-performance compute, and increased velocity in its opportunity pipeline to orders.
“We are seeing order patterns with longer lead times based on customer build schedules, largely in 2025 and beyond, suggesting AI is starting to scale,” said Giordano Albertazzi, CEO of Vertiv. “We are continuing to advance our portfolio to enable high-density and GPU based deployments. With our global capacity, the most complete portfolio of critical digital infrastructure solutions across the entire thermal and power technology spectrum, vast global service network and alignment with key technology partners, Vertiv is uniquely positioned and ready to bring scale and support development of the entire AI ecosystem.”
Digital infrastructure company Equinix, Inc. (NASDAQ: EQIX) recently announced a joint venture with PGIM Real Estate for a $600 million project to develop and operate the first xScale data center in the US, located in California’s Silicon Valley. Together, Equinix and PGIM had already successfully opened the first xScale data center in Australia in 2022, after a similar US$575 million JV was announced in 2021.
Under the terms of the agreement, PGIM Real Estate will control an 80% equity interest in the JV, while Equinix will own the remaining 20% equity interest. Equinix xScale data centers allow hyperscale companies to expand their core deployments within Equinix IBX data centers. This setup supports growth across more than 70 global metros on a unified platform that facilitates direct interconnections with over 10,000 customers.
The new joint venture, alongside Equinix’s existing hyperscale collaborations in Europe, Asia-Pacific, and the Americas, will enhance the global xScale data center portfolio. Once fully constructed, this expansion will exceed $8 billion across more than 35 facilities, providing over 725 megawatts of power capacity.
Building upon the confidence of one of its existing “Magnificent Seven” Big Tech customers, Innodata Inc. (NASDAQ: INOD) recently announced it has been awarded three new large language model (LLM) development programs, totaling approximately $20 million of additional annualized run rate revenue. Before these new awards, the annualized run rate revenue from the customer was about $23 million. Innodata anticipates signing an amendment to its agreement with this customer that will reflect these awards within the next few weeks. Work on the newly awarded programs has already started by Innodata.
“We are very excited to announce this significant expansion,” saidJack Abuhoff, CEO of Innodata. “Moreover, we anticipate potential opportunities for further expansion in 2024. The customer continues to express how our high-quality, large-scale, custom data results in superior fine-tuning of their LLMs and that their AI engineering teams greatly value the Innodata partnership.”
Innodata provides large technology companies with scaled data services for refining LLMs and offers LLM evaluation services. By the end of 2023, Innodata had secured five of the top seven major tech firms as clients for its LLM services.
With its own array of big tech allies, Salesforce, Inc. (NYSE: CRM) recently unveiled its Zero Copy Partner Network, a global ecosystem of technology and solution providers building secure, bidirectional zero copy integrations with Salesforce Data Cloud which integrates both structured and unstructured customer data into a comprehensive 360-degree view accessible within Salesforce itself. This integration enables teams to make informed decisions directly within their workflow.
“In today’s digital landscape, companies struggle with islands of data spread across various systems,” said Brian Millham, President and Chief Operating Officer at Salesforce. “With this global ecosystem of partners, companies can access all of their data, no matter where it resides, and unlock the power of all of that data within Salesforce — creating more personalized customer interactions and establishing a foundation for trusted AI, in less time and at lower cost.”
The network will feature a list of initial partners that will include such big names as Amazon Web Services (AWS), Databricks, Google Cloud, and Snowflake, while also adding Microsoft. Together, the network partners are all committed to zero copy integrations with Salesforce that give customers a secure and cost-effective way to connect and take action on all of their data.
Source: https://usanewsgroup.com/2023/10/26/unlocking-the-trillion-dollar-ai-market-what-investors-need-to-know/
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