Artificial Intelligence
Mobile Advertising Market to Exhibit 32.5% CAGR; Increasing Number of Smartphone Users Globally to Impact Growth: Fortune Business Insights™
Pune, India, March 18, 2021 (GLOBE NEWSWIRE) — The global mobile advertising market is set to gain momentum from the emergence of numerous innovative formats of video ads, namely, virtual reality (VR), augmented reality (AR), 360-degree, and vertical videos. Such videos are helping the companies in attracting the attention of their consumer bases. This information is published by Fortune Business Insights™, in a recently published report, titled, “Mobile Advertising Market Size, Share & Industry Analysis, By Advertising Type (In-App Ads, Mobile Rich Media, Video Ads, Banner Ads, Others), By Vertical (Retail, Media & Entertainment, Healthcare, BFSI, E-Commerce, Travel & Tourism, Automotive, Others), and Regional Forecast, 2019-2026.” The report further states that the mobile advertising market size was USD 44.12 billion in 2018. However, it is set to reach USD 408.58 billion by 2026, exhibiting a CAGR of 32.5% during the forecast period.
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Drivers & Restraints-
Rising Number of Smartphone Users to Propel Growth In today’s technology-driven world, smartphones are being adopted at a rapid rate worldwide. It is, therefore, transforming the socialization and communication patterns of the masses. Smartphone users are capable of accessing various services and content with the help of the internet through many apps. They are also able to perform tasks, such as playing games, surfing the web, watching videos, reading e-books, accessing social media platforms, and listening to music. Such apps are present in both Play Store and App Store for Android, as well as iOS users. Besides, users are capable of purchasing furniture, clothes, and even groceries with the help of these apps.
The above-mentioned factors are supporting the advertisers to gain access to multiple layers of information regarding the user’s most preferred brands, hobbies, and shopping interests. The vast amount of data is further being used by them to showcase advertisements of the related products and services to a particular smartphone user in the forms of images, videos, and banners. In games, they are providing in-app advertising by promising extended game time, rewards, and more to the user. However, the rising concerns about privacy may hinder the mobile advertising market growth during the forthcoming years.
Segment-
Increasing Usage of Social Media Platforms to Favor Growth of In-app Ad Segment
In terms of advertisement type, the market is grouped into banner ads, video ads, mobile rich media, in-app ads, and others. Out of these, the in-app ad segment is anticipated to exhibit considerable growth backed by their increasing adoption by advertisers across the globe. These ads provide improved graphical features and are provided in the most-used apps of the consumers. As the youngsters nowadays, spend most of their time on various social media platforms, advertisers are targeting them and are spending huge sums for developing eye-catching in-app ads. The video ads segment acquired a 25.0% mobile advertising market share in 2018. It is likely to grow significantly in the coming years owing to the rising usage of smartphones. Also, the introduction to several platforms, such as YoutTube and Netflix, has made it easier for advertisers to promote their products by using good visual content.
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Regional Analysis-
Presence of Stable Telecom Infrastructure to Skyrocket Demand in Asia Pacific
Based on geography, the market is divided into the Middle East and Africa, Europe, North America, Asia Pacific, and Europe. Amongst these, in 2018, North America procured USD 16.07 billion mobile advertising market revenue. This growth is attributable to the maximum expenditure by advertisers on developing more mobile ad in this region. Reputed organizations, such as Facebook, Inc., and Google LLC present in this region are supporting the adoption of mobile ads in the U.S. In the coming years, the expenditure on television is likely to become lesser than the expenditure on digital platforms. Asia Pacific, on the other hand, is set to become one of the fastest-growing regions in the world. The increasing number of internet users, provision of stable telecom infrastructure, and expansion of the smartphone market would aid in spurring growth. China is considered to possess the biggest smartphone market in this region. India would also experience high growth on account of the expansion of the video advertising industry. Apps, such as TikTok are very popular in this country because of the presence of young generation. It would also contribute to the market growth.
Competitive Landscape-
Key Players Focus on Strategic Collaborations to Strengthen their Positions
Companies present in the market are mainly focusing on partnering up with other enterprises to launch innovative products. It is not only helping them in gaining more sales, but is also widening their geographical presence. Below are a couple of the latest industry developments:
List Of Key Companies Profiled In Mobile Advertising Market
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Artificial Intelligence
Xinhua Silk Road: E China’s Changzhou City unveils investment opportunities in sectors of new productive forces for global investors
BEIJING, Sept. 29, 2024 /PRNewswire/ — Changzhou City, an leading international smart manufacturing base located in east China’s Jiangsu Province, has released a bunch of investment investment opportunities to global investors in various sectors of new productive forces at the the 2024 New Energy Industry Development Conference & Invest in Changzhou Conference held in the city on September 19.
The investment opportunities covers nine areas including synthetic biology, low-altitude economy, intelligent connected new energy vehicles, solid-state batteries, hydrogen energy, third-generation semiconductors, and artificial intelligence, manifesting the confidence of Changzhou in further opening development.
Changzhou, seated in the axis of the Yangtze River Delta, has become an important base for advanced manufacturing in China.
In recent years, thanks to intensified efforts in developing new energy industry and fostering new quality productive forces, Changzhou has expanded the added value of its industrial sector to more than two trillion yuan, with manufacturing added value accounting for about 43 percent, both ranking among the top three in Jiangsu Province.
In the Hurun China New Energy Cities 2024, a list released by the Hurun Research Institute at the conference, Changzhou ranked first among other cities in the country for three consecutive years in terms of investment attractiveness and concentration.
Changzhou has accumulated a total of 10.59 billion US dollars (nearly 74.25 billion yuan) in terms of actually utilized foreign capital since 2020. Major projects such as soft magnetism of ArcelorMittal and medical device of BIOS, a Hong Kong-based company, have been launched during the conference.
In addition, Changzhou has released a multilingual guide for foreign nationals in Changzhou at the conference, which includes practical service items in stay and residence, work, convenient payment options, among others, turning the city into a more open and international place.
Original link: https://en.imsilkroad.com/p/342380.html
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Artificial Intelligence
CGTN: China honors individuals with highest awards in celebration of 75th National Day
BEIJING, Sept. 29, 2024 /PRNewswire/ — Huang Zongde enlisted in the Chinese People’s Liberation Army at the age of 17, beginning a nearly four-decade-long military career where his bravery, valor and devotion earned him countless awards and honors.
The heavily decorated 93-year-old received the highest state honor on Sunday when Chinese President Xi Jinping conferred him with the Medal of the Republic at a ceremony in the Great Hall of the People in Beijing.
China awarded national medals and national honorary titles to 15 individuals, including Huang, in recognition of their contribution and achievement as it celebrates the 75th anniversary of the founding of the People’s Republic of China, which falls on October 1.
Chinese heroes and role models
In addition to Huang, three others were awarded the Medal of the Republic. Wang Yongzhi, a missile and rocket expert and a pioneer of China’s manned space program, was honored posthumously. Wang Zhenyi, a medical scientist known for breakthroughs in leukemia treatment, and Li Zhensheng, an expert in wheat breeding, are also among the honorees.
The national honorary titles went to 10 people, including scientists, a border patrolman, an artist, a craftsman, educators, a health worker, an economist and an athlete.
Addressing Sunday’s awarding ceremony, President Xi, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, called on the Chinese people to learn from heroes and role models to form a mighty force to build a strong China.
China is in a crucial period for building a great modern socialist country in all respects and achieving national rejuvenation through Chinese modernization, he said.
Encouraging the Chinese people to strive for extraordinary achievements at ordinary job posts, Xi urged them to contribute to resolving challenges to development and reform and safeguarding social harmony and stability.
China’s old friends and good friends
As its highest state honor for foreigners, China awarded the Friendship Medal to Dilma Rousseff, president of the New Development Bank and former Brazilian president, for her commitment to the friendship between China and Brazil, and development of relationship between China and the Community of Latin American and Caribbean States, and cooperation among BRICS countries, a group of major emerging economies.
Accepting the honor at the ceremony, Rousseff said the medal symbolizes the strong bonds between Brazil and China and pledged to continue her unremitting efforts to promote the friendship.
China’s achievements over the decades, including economic transformation, technological innovation and remarkable social development, have made it a beacon and a source of inspiration for the world, she said.
Xi lauded Rousseff as an outstanding representative of China’s old friends and good friends who have shared the same aspirations and stood together with the Chinese people over the past 75 years and vowed that China will never forget such international friends.
The Chinese people are ready to join hands with people from all over the world to safeguard world peace, promote common development and advance the building of a community with a shared future for mankind to create a better future for humanity, he said.
https://news.cgtn.com/news/2024-09-29/China-honors-individuals-with-highest-awards-ahead-of-National-Day-1xhS1SaZeZa/p.html
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Artificial Intelligence
Kazakhstan Government Delegation Visited SUPCON
HANGZHOU, China, Sept. 29, 2024 /PRNewswire/ — On September 26, a delegation from the Ministry of Digital Development, Innovations and Aerospace Industry of the Republic of Kazakhstan, led by Minister Madiyev Zhaslan, visited SUPCON. SUPCON’s Chairman and President, Mr.Cui Shan, warmly welcomed the delegation.
The Kazakhstan government representatives expressed their appreciation and recognition of SUPCON’s expertise and innovation in intelligent manufacturing, digital transformation, and industrial AI.
Madiyev Zhaslan expressed a strong interest in industrial AI technologies of SUPCON, particularly their applications in intelligent and low-carbon facilities. He looks forward to exploring extensive collaboration with SUPCON across various sectors in Kazakhstan.
Cui Shan emphasized that as a leading industrial AI company with a global presence, SUPCON will leverage its technological advantages to meet Kazakhstan’s industry development requirements and trends, injecting new momentum into the country’s industrial digitalization.
In 2023, SUPCON established a subsidiary in Kazakhstan as its Central Asia regional headquarters and set up a localized operational system. SUPCON will continue to invest in the long-term development of the Central Asia region, contributing further wisdom and strength to the industrial digital transformation in Kazakhstan and beyond.
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