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Insights on the Marketing Automation Global Market to 2025 – Size, Trends and Forecasts

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Dublin, April 20, 2021 (GLOBE NEWSWIRE) — The “Global Marketing Automation Market: Size, Trends and Forecasts (2021-2025 Edition)” report has been added to ResearchAndMarkets.com’s offering.

This report provides an in depth analysis of the global marketing automation market by value, by deployment type, by channel, by enterprise size, by solution, by application, by region, etc. The report also provides a regional analysis of the marketing automation market, including the following regions: North America (the US & Canada), Europe (UK, Germany, Spain & Rest of Europe), APAC (China, India, Japan, South Korea & Australia), and ROW. The report also provides a detailed analysis of the APAC market by value and by solution.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global marketing automation market has also been forecasted for the period 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The global marketing automation market is highly fragmented with many market players operating worldwide. However, the competition in the global marketing automation market is dominated by few marketing automation market players. Further, key players of the marketing automation market are IBM Corporation, HubSpot, Inc. Adobe Inc., Oracle Corporation are also profiled with their financial information and respective business strategies.

Country Coverage

  • North America (The US & Canada)
  • Europe (UK, Germany, Spain & Rest of Europe)
  • APAC (China, India, Japan, South Korea & Australia)
  • ROW

Marketing Automation is a software that manages marketing process automatically. The marketing automation is considered beneficial to the overall business and, in particular, to the marketing team. The marketing automation market can be segmented on the basis of deployment type, channel, enterprise size, solution and application.

The global marketing automation market has increased significantly during the years 2016-2020 and projections are made that the market would rise in the next four years i.e. 2021-2025 tremendously. The marketing automation market is expected to increase due to the increasing number of Gmail users, rising usage of social messaging apps, surging adoption of cloud computing technology, growing social media usage, escalating e-commerce adoption, growing trend of mobile marketing, etc. Yet the market faces some challenges such as data quality issues, problem of cyber security, high initial implementation cost, etc.

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Key Topics Covered:

1. Executive Summary

2. Introduction
2.1 Marketing Automation: An Overview
2.1.1 Benefits of Marketing Automation
2.2 Marketing Automation Segmentation: An Overview
2.2.1 Marketing Automation Segmentation by Deployment Type
2.2.2 Marketing Automation Segmentation by Channel
2.2.3 Marketing Automation Segmentation by Enterprise Size
2.2.4 Marketing Automation Segmentation by Solution
2.2.5 Marketing Automation Segmentation by Application

3. Global Market Analysis
3.1 Global Marketing Automation Market: An Analysis
3.1.1 Global Marketing Automation Market by Value
3.1.2 Global Marketing Automation Market by Deployment Type (Cloud and On-premise)
3.1.3 Global Marketing Automation Market by Channel (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing and Others)
3.1.4 Global Marketing Automation Market by Enterprise Size (Large Enterprises and Small and Medium Enterprises (SMEs)
3.1.5 Global Marketing Automation Market by Solution [Cloud Management Platform (CMP), Cross Channel Campaign Management (CCCM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Real-time Interaction Management (RTIM) and Through-channel Marketing Automation (TCMA)]
3.1.6 Global Marketing Automation Market by Application (Academic and Education, Advertising and Design, BFSI, Healthcare, Manufacturing and Distribution, Media and Entertainment, Retail and Others)
3.1.7 Global Marketing Automation Market by Region (North America, Europe, APAC and ROW)
3.2 Global Marketing Automation Market: Deployment Type Analysis
3.2.1 Global Cloud Marketing Automation Market by Value
3.2.2 Global On-premise Marketing Automation Market by Value
3.3 Global Marketing Automation Market: Channel Analysis
3.3.1 Global E-mail Marketing Automation Market by Value
3.3.2 Global Inbound Marketing Automation Market by Value
3.3.3 Global Social Media Marketing Automation Market by Value
3.3.4 Global Mobile Application Marketing Automation Market by Value
3.3.5 Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value
3.3.6 Global Campaign Management Marketing Automation Market by Value
3.3.7 Global Reporting & Analytics Marketing Automation Market by Value
3.3.8 Global Others Marketing Automation Market by Value
3.4 Global Marketing Automation Market: Enterprise Size Analysis
3.4.1 Global Large Enterprises Marketing Automation Market by Value
3.4.2 Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value
3.5 Global Marketing Automation Market: Solution Analysis
3.5.1 Global Cross Channel Campaign Management (CCCM) Marketing Automation Market by Value
3.5.2 Global Real-time Interaction Management (RTIM) Marketing Automation Market by Value
3.5.3 Global Lead-to-revenue Management (L2RM) Marketing Automation Market by Value
3.5.4 Global Marketing Resource Management (MRM) Marketing Automation Market by Value
3.5.5 Global Through-channel Marketing Automation (TCMA) Market by Value
3.5.6 Global Content Marketing Platform (CMP) Marketing Automation Market by Value
3.6 Global Marketing Automation Market: Application Analysis
3.6.1 Global Retail Marketing Automation Market by Value
3.6.2 Global Advertising & Design Marketing Automation Market by Value
3.6.3 Global BFSI Marketing Automation Market by Value
3.6.4 Global Academic & Education Marketing Automation Market by Value
3.6.5 Global Manufacturing & Distribution Marketing Automation Market by Value
3.6.6 Global Healthcare Marketing Automation Market by Value
3.6.7 Global Media & Entertainment Marketing Automation Market by Value
3.6.8 Global Others Marketing Automation Market by Value

4. Regional Market Analysis
4.1 North America Marketing Automation Market: An Analysis
4.1.1 North America Marketing Automation Market by Value
4.1.2 North America Marketing Automation Market by Region (The US and Canada)
4.1.3 The US Marketing Automation Market by Value
4.1.4 Canada Marketing Automation Market by Value
4.2 Europe Marketing Automation Market: An Analysis
4.2.1 Europe Marketing Automation Market by Value
4.2.2 Europe Marketing Automation Market by Region (UK, Germany, Spain and Rest of Europe)
4.2.3 UK Marketing Automation Market by Value
4.2.4 Germany Marketing Automation Market by Value
4.2.5 Spain Marketing Automation Market by Value
4.2.6 Rest of Europe Marketing Automation Market by Value
4.3 APAC Marketing Automation Market: An Analysis
4.3.1 APAC Marketing Automation Market by Value
4.3.2 APAC Marketing Automation Market by Region (China, India, Japan, South Korea and Australia)
4.3.3 APAC Marketing Automation Market by Solution [Cloud Management Platform (CMP), Cross Channel Campaign Management (CCCM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Real-time Interaction Management (RTIM) and Through-channel Marketing Automation (TCMA)]
4.3.4 China Marketing Automation Market by Value
4.3.5 India Marketing Automation Market by Value
4.3.6 Japan Marketing Automation Market by Value
4.3.7 South Korea Marketing Automation Market by Value
4.3.8 Australia Marketing Automation Market by Value
4.3.9 APAC Cross Channel Campaign Management (CCCM) Marketing Automation Market by Value
4.3.10 APAC Real-time Interaction Management (RTIM) Marketing Automation Market by Value
4.3.11 APAC Content Marketing Platform (CMP) Marketing Automation Market by Value
4.3.12 APAC Lead-to-revenue Management (L2RM) Marketing Automation Market by Value
4.3.13 APAC Marketing Resource Management (MRM) Marketing Automation Market by Value
4.3.14 APAC Through-channel Marketing Automation (TCMA) Market by Value
4.4 ROW Marketing Automation Market: An Analysis
4.4.1 ROW Marketing Automation Market by Value

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5. Market Dynamics
5.1 Growth Driver
5.1.1 Increasing Number of Gmail Users
5.1.2 Rising Usage of Social Messaging Apps
5.1.3 Surging Adoption of Cloud Computing Technology
5.1.4 Growing Social Media Usage
5.1.5 Escalating E-commerce Adoption
5.1.6 Growing Trend of Mobile Marketing
5.2 Challenges
5.2.1 Data Quality Issues
5.2.2 Problem of Cyber Security
5.2.3 High Initial Implementation Cost
5.3 Market Trends
5.3.1 Integration of Artificial Intelligence (AI) with Marketing Automation Software
5.3.2 Increasing Focus on Personalized Marketing
5.3.3 Growing Use of Predictive Analytics
5.3.4 Growing Shift towards Multi-channel Marketing

6. Competitive Landscape
6.1 Global Marketing Automation Market Players: A Financial Comparison
6.2 Global Marketing Automation Players by Market Share
6.3 Global Marketing Automation Market Players by Number of Websites
6.4 The US Marketing Automation Players by Market Share

7. Company Profiles
7.1 IBM Corporation
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 HubSpot, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 Adobe Inc.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy
7.4 Oracle Corporation
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy

For more information about this report visit https://www.researchandmarkets.com/r/sanavl


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Artificial Intelligence

TraceLink Releases Amadeus, the First Generative AI Assistant for Accelerating the Digitalization of Supply Networks on the Opus Platform

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Trained on a rich set of information from a unified content repository, Opus Orchestration Architects, Solution Designers, Network Administrators, and those simply interested in learning more about TraceLink’s solutions are empowered with information in seconds
BOSTON, Oct. 1, 2024 /PRNewswire/ — TraceLink, the largest end-to-end digital network platform for intelligent orchestration of the supply chain, today announced the launch of Amadeus, an AI Assistant to help users across the supply chain configure and optimize supply networks. Powered by advanced Large Language Model (LLM) algorithms, Amadeus allows users to find answers across a large volume of the TraceLink University educational content ecosystem, including developer resources, educational “how-to” materials, and technical documentation, delivering detailed, accurate responses tailored to their needs.

Whether navigating through extensive resources, searching for specific content, or exploring related topics, Amadeus provides intelligent answers drawn from a knowledge base refreshed on a daily basis. Its advanced search capabilities and context-aware assistance with source URL and citations ensure a smooth, reliable, current, and efficient content discovery process. With instant access to TraceLink University documents, educational whitepapers, case studies, and more, Amadeus delivers quick, within-seconds responses tailored to specific customer use cases, helping users solve complex business problems with confidence.
“With Amadeus, we are offering a powerful way for customers to engage with the wealth of knowledge within TraceLink University,” said Shabbir Dahod, President and CEO at TraceLink. “By integrating generative AI and LLMs with our extensive content library, Amadeus helps users to quickly find the information they need to optimize their supply chain operations. This is just the beginning of how TraceLink aims to harness AI to further transform supply chain management in the future.”
Amadeus’ AI functionality is further enriched by its robust safeguards. Built-in guardrails and alignment with OpenAI’s safety protocols verify that responses are relevant and accurate, eliminating AI hallucinations and keeping users on track. With these AI safety features built into Amadeus, users receive the most applicable and trusted answers, helping them make informed decisions in real-time. Looking forward, Amadeus will securely integrate content from customers’ own orchestration networks, thereby enabling a powerful AI-driven experience on top of end-to-end supply chain network intelligence to leverage predictions to drive business results.
Learn more about TraceLink’s Opus Magnum release, the only no-code network digitalization platform designed to democratize access to end-to-end supply chain integration and orchestration.
See Opus Magnum live at FutureLink Barcelona 2024, the only thought-leadership, education, and networking event for life sciences and healthcare leaders needing critical intelligence and better collaboration across supply chain relationships, from October 2-4, 2024. With keynotes headlined by the industry’s top thought leaders, a full day of TraceLink University educational sessions, three orchestration tracks led by customers and solution partners, and an immersive product and solution exhibition, this year’s FutureLink will focus on the end-to-end digitalization of your supply chain to link your enterprise systems and processes to the network. Register now.
About TraceLink:
TraceLink Inc. is the largest end-to-end intelligent supply chain platform for life sciences and healthcare, enabling end-to-end orchestration by connecting more than 291,000 healthcare and life sciences entities through its B2N Integrate-Once™ network. Leading businesses trust TraceLink to deliver complete global connectivity, visibility, and traceability of healthcare products, ensuring that every patient gets the medicines they need when needed, safely and securely.
Logo – https://mma.prnewswire.com/media/1004729/TraceLink_Logo.jpg

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Artificial Intelligence

ResourceWise Launches Forest Trackt™: A Comprehensive Solution for EUDR Compliance

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CHARLOTTE, N.C, Oct. 1, 2024 /PRNewswire/ — ResourceWise®, a leading provider of pricing, market intelligence and sustainability solutions, is proud to announce the launch of Forest Trackt™, an end-to-end compliance solution designed to help companies adhere to the European Union Deforestation Regulation (EUDR). This innovative technology is set to transform how businesses demonstrate supply chain transparency.

Forest Trackt integrates advanced technology, including automated geo-location of source coordinates, machine learning, and advanced algorithms, to enable businesses to trace the origins of wood-based commodities accurately. Forest Trackt enhances transparency across the supply chain, providing a robust framework for meeting the stringent requirements of the EUDR.
Key features of Forest Trackt include:
Geo-Location Data Acquisition: Employs the user-friendly ForestLogger mobile app to collect precise geo-location data with no cellular connection. This ensures accurate and efficient data gathering and polygon definition, even in remote areas.Point-to-Polygon JSON Files: Automates the creation of required geo-location data files to comply with EUDR. One significant challenge for EUDR compliance is the requirement to provide vast amounts of geo-location data. Forest Trackt replaces manual data entry, reducing cost and errors while providing more accurate data and ensuring full traceability of wood-based products.Predictive Risk Assessment: Offers multi-factor risk assessment to pre-qualify tracts, conduct the required risk assessment, and demonstrate a robust risk management program as required by EUDR.Tokenization System: Tracks wood-based raw materials from the forest through the supply chain to the end product and market, solving the many-to-many problem of forest and sawmill residuals.Centralized Data Package Delivered to the EU: Transfers all data from a centralized database to the EU via API.Forest Trackt is engineered to streamline compliance, minimizing manual workload while maximizing compliance accuracy and assuring audit readiness. Businesses that adopt this solution can look forward to increased efficiency and reduced risk of non-compliance penalties, thus future-proofing themselves against evolving regulatory landscapes.
“The penalties for failing to comply with EUDR are steep. For example, US manufacturers of pellets, pulp, paper, and lumber have roughly $4 billion in revenue at risk. At ResourceWise, we recognize the challenges companies face in implementing transparency standards,” said Pete Stewart, CEO of ResourceWise. “With Forest Trackt, we aim to simplify compliance processes and empower businesses to achieve their sustainability goals with confidence and ease.”                                                                             
“The regulatory environment for the forest products industry is becoming more complex,” said Stewart. “With the launch of Forest Trackt, ResourceWise continues its commitment to helping those in the forest products industry meet their financial and sustainability goals.”
For more information about Forest Trackt and how it can benefit your business, visit www.resourcewise.com/foresttrackt.
Contact:
Suz-Anne KinneyVice President, MarketingResourceWisePhone: +1 704 451 7312Email: [email protected]
About ResourceWise:
ResourceWise is a commodity price reporting agency with proprietary datasets and deep expertise in forest products, biofuels and low-carbon feedstocks, biomaterials, and chemicals industries. We help our customers make better decisions by providing accurate data and analytics, which we supplement with strategic consulting. Because our markets are energy-intensive, we use our data and expertise to help our customers identify and navigate decarbonization pathways and industry-related regulatory requirements. 
ResourceWise legacy companies include Chemical Intelligence, Fisher International, Forest2Market, Prima Markets, Tecnon OrbiChem, and Wood Resources International.  

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Artificial Intelligence

VIPRE Introduces All-in-one Endpoint EDR+MDR Package to Help Deliver Around-the-clock Managed Security

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Simplified, cost-effective package empowers Managed Service Providers to enter the endpoint MDR market.
LONDON, Oct. 1, 2024 /PRNewswire/ — VIPRE Security Group, a global leader and award-winning cybersecurity, privacy, and data protection company, today launched a new combined VIPRE Endpoint EDR+MDR package. This single, simplified, and streamlined managed protection package provides organisations of all sizes with cost-effective, advanced, and around-the-clock endpoint security. For managed service providers (MSPs), this solution provides a genuine opportunity for portfolio expansion to offer Managed Detection & Response (MDR) services to customers.

With this powerful all-in-one VIPRE Endpoint EDR+MDR solution, organisations receive top-tier Endpoint Detection & Response (EDR) capabilities, such as threat detection, DNS protection, ransomware rollback, patch, and vulnerability management — alongside a fully managed threat incident response led by an experienced forensics team. This includes 24x7x365 coverage backed by stringent service level agreement guarantees, managed containment and remediation, threat hunting and forensic analysis, and more.
“This new packaged solution directly addresses the security and budgetary challenges identified by our customers and MSP channel partners,” Usman Choudhary, General Manager and CTPO at VIPRE Security Group, elaborated. “The security landscape is complex and challenging. Organisations face escalating threats while dealing with budget limitations. The need for continuous, advanced threat monitoring and remediation strains both security teams and financial resources. Our integrated EDR and MDR solution addresses these challenges cost-effectively, while also reducing the overall total cost of ownership of these solutions.”
“Similarly, many MSPs find it difficult to supplement their EDR offerings with MDR services, which demand specialised cybersecurity expertise. Our new package enables MSPs to enter the MDR market efficiently, enabling them to meet clients’ evolving security needs without the substantial investment of building an in-house MDR team.”
Both VIPRE solutions, EDR and MDR, will also remain available individually.
About VIPRE Security Group
VIPRE Security Group, part of Ziff Davis, Inc., is a leading provider of internet security solutions purpose-built to protect businesses, solution providers, and home users from costly and malicious cyber threats. With over 25 years of industry expertise, VIPRE is one of the world’s largest threat intelligence clouds, delivering exceptional protection against today’s most aggressive online threats. Our award-winning software portfolio includes next-generation antivirus endpoint cloud solutions, advanced email security products, along with threat intelligence for real-time malware analysis, and security awareness training for compliance and risk management. VIPRE solutions deliver easy-to-use, comprehensive layered defense through cloud-based and server security, with mobile interfaces that enable instant threat response. VIPRE is a proud Advanced Technology Partner of Amazon Web Services, operating globally across North America and Europe.
The group operates under various brands, including VIPRE®, StrongVPN®, IPVanish®, Inspired eLearning®, Livedrive®, and SugarSync®. www.VIPRE.com
 

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