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Artificial Intelligence

Realeyes Announces Attention Data API for Predicting In-Market Outcomes of Video Advertising

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NEW YORK and LONDON, May 19, 2021 (GLOBE NEWSWIRE) — Realeyes, a pioneer and leader in video attention measurement, today announced it has launched an API for its patented attention data. The API will enable advertisers to ingest large volumes of Realeyes’ attention data directly into their existing advertising technology platforms and workflow.

The API is based on data from Realeyes’ award-winning PreView product, which is built on the most advanced facial coding technology and machine learning. PreView provides marketers with a true measure of consumer attention and emotional response so they can optimize advertising creative, increase quality exposures and decrease media waste resulting from poor video quality. The API provides advertisers visibility into the attention performance of their videos even before they activate live in market. 

This quarter, Realeyes will also release a new suite of PreView Advanced Intelligence Dashboards built with Google Data Studio. The Dashboards will integrate high volumes of video-attention data from the PreView API, along with ad performance data from platforms like Google, Facebook and others. The Dashboards will enable comparative analytics and flexible views across dimensions like brand, geography, format and performance. They will be purpose-built for brand advertisers seeking to qualify their video assets, gain competitive intelligence and drive attentive reach for better business outcomes.

“Attention helps create the right incentives to maximize the combined impact of media and creative,” said James Donner, Partner and Head of Media and Strategy at Decoded, part of S4 Capital. “As cookies depreciate, attention metrics will become ever more important to optimize advertising performance and we’ll need scalable solutions to deploy into our workflow.”

“Attention is a foundational outcome and smart advertising is evolving into scalable and automated video creation based on that outcome,” said Fergus Dyer-Smith, Founder & CEO at Wooshii, a video content production platform. “We see brands reaching a saturation point in optimizing media, and therefore they are turning more attention to the power of creative and its ability to drive attention.”

“Brand advertisers need stronger signals to plan and optimize digital campaigns beyond broken reach strategies like lowest cost CPM,” said Mihkel Jäätma, co-founder and CEO of Realeyes. “PreView embeds creative intelligence into advertising workflow at scale, delivering a clear validation of human attention and resonance necessary for brand equity and sales. Creative performance is the most important lever to reduce media waste and drive brand growth.”

According to Nielsen NCS, creative is responsible for 48% of sales outcomes in brand advertising campaigns. Creative is far more influential than any other campaign variable like targeting, reach or frequency. A Realeyes study demonstrated, advertisers can achieve significant impact gains and media waste reduction, easily as much as 30% through attention-based creative selection alone.

Recent Forrester data shows 80% of CPG marketers are hungry for better customer attention data. And 98% of respondents believe that attention metrics would drive value for their organizations. The Realeyes PreView API makes it easier for brands to act on predictive intelligence for every video, while linking attention performance to business outcomes.

The U.S. Patent & Trademark Office recently awarded a patent to Realeyes for PreView’s core technology, a “computer-implemented system and method for determining attentiveness of users.” PreView recently was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence Awards, as well as winner for the BIG Innovation competition.

To learn how attention metrics make brand advertising work better, download the Realeyes CMO Guide, “Attentive Reach: The Case for Human Attention in Brand Advertising.”

About Realeyes
Using front-facing cameras and the latest in computer vision and machine learning technologies, Realeyes measures attention and emotion of opt-in participants as they watch video content online. This empowers brands publishers and technology platforms to inform and optimize their content as well as target the right videos to the right audiences. Realeyes’ technology applies facial coding to predictive, big-data analytics, driving bottom-line business outcomes for brands and publishers. Founded in 2007, Realeyes has offices in New York, London, Tokyo and Budapest. Customers include brands such as Mars Inc, Church & Dwight, Hershey’s and Expedia, agencies Ipsos, MarketCast and Publicis, and media companies such as Google, WarnerMedia and Teads.

Media Contact:
Kyle Kuhnel
Broadsheet Communications
201-248-3826
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/42c61518-34c1-4101-a216-29b7a1c9e203

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Artificial Intelligence

Erste Asset Management Selects Clearwater Analytics to Help Support Business Growth

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Clearwater Will Aggregate Multi-Asset Client Investment Data, Help Increase Asset Flows and Strengthen Client Service
BOISE, Idaho and VIENNA, May 14, 2024 /PRNewswire/ — Clearwater Analytics (NYSE: CWAN), a leading worldwide provider of SaaS-based investment management, accounting, reporting, and analytics solutions, today announced that Erste Asset Management GmbH, part of Erste Group Bank AG, has joined its community of European buy-side clients. Erste Asset Management (Erste AM) is one of the leading asset managers in Central and Eastern Europe managing €81.4 billion in assets for a broad client base including pension plans.

Erste AM has chosen Clearwater’s cloud-native client reporting platform following a rigorous RFP selection process. By leveraging the Clearwater PRISM platform, Erste AM will be able to provide highly customized digital client experiences. Additionally, clients will have the ability to configure insights and analytics as well as access data in a self-service manner, allowing for quick reporting changes when needed.
“We are dedicated to surpassing customer expectations and providing exceptional client reporting across all channels,” said Winfried Buchbauer, COO and Board Member of Erste Asset Management. “Clearwater stood out from other solutions due to its flexible and cloud-native client reporting solution. Clearwater PRISM will allow us to easily tailor reports to our clients’ needs. With a comprehensive view of data, insights, and relevant analytics, our team is empowered to help differentiate our offerings in the market.”
“We understand the importance of this project to Erste Asset Management and are appreciative of the trust they have placed in us to deliver for their employees, stakeholders and clients,” expressed Keith Viverito, General Manager of EMEA and APAC at Clearwater Analytics. “This partnership underscores the best-in-class client reporting capabilities of our Clearwater PRISM platform. By bridging a critical industry gap, PRISM empowers firms like Erste Asset Management to centralize reporting across multiple systems, simplifying and modernizing the operating model and unlocking opportunities for differentiation and significantly enhanced client reporting experiences.”
Clearwater PRISM is a leading data management and client reporting platform for firms that want a comprehensive view of their portfolios across multiple platforms and all asset types. Leading organizations are making Clearwater PRISM an integral part of their investment data management strategy. To learn more about Clearwater PRISM, speak to an expert today.
About Erste Asset Management
Erste Asset Management (Erste AM) coordinates, and is responsible for, all asset management activities within Erste Group Bank AG. At our offices in Austria, Croatia, Czech Republic, Germany, Hungary, Romania and Slovakia, we manage assets of EUR 81.4 bn (31.03.2024).
About Clearwater Analytics
Clearwater Analytics (NYSE: CWAN), a global, industry-leading SaaS solution, automates the entire investment lifecycle. With a single instance, multi-tenant architecture, Clearwater offers award-winning investment portfolio planning, performance reporting, data aggregation, reconciliation, accounting, compliance, risk, and order management. Each day, leading insurers, asset managers, corporations, and governments use Clearwater’s trusted data to drive efficient, scalable investing on more than $7.3 trillion in assets spanning traditional and alternative asset types. Additional information about Clearwater can be found at clearwateranalytics.com.
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ASSA ABLOY hosts its Capital Markets Day

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STOCKHOLM, May 14, 2024 /PRNewswire/ — Today, Tuesday 14 May, starting at 13:30 CEST, ASSA ABLOY hosts its Capital Markets Day in Prague, Czech Republic, where Nico Delvaux, President & CEO and Erik Pieder, CFO, will provide an update on ASSA ABLOY’s strategy and direction. This will include an overview of strategic activities that ASSA ABLOY is working on to continue to grow the business profitably. The financial targets of an EBIT-margin of 16-17% and an annual sales growth of 10% over a business cycle are re-confirmed. No detailed outlook statement will be made.

The CMD will also include an overview of Global Technologies’ business unit Global Solutions, the recently acquired Hardware and Home Improvement (HHI) as well as an overview of the Entrance Systems division.  
Speakers during the day are Stephanie Ordan, Head of Global Solutions, Tim Goff, Head of Americas Residential (HHI) and Massimo Grassi, Head of Entrance Systems.
The CMD will continue tomorrow with a site visit at our cylinder factory in Rychnov, Czech Republic.
Some of the material from the CMD will be made available on our website www.assaabloy.com/group/en/investors a couple of days after the event.
For more information, please contact:Carl Wahlberg, Investor Relations OfficerPhone: +46 (0) 733 27 27 [email protected]
This information was brought to you by Cision http://news.cision.com
https://news.cision.com/assa-abloy/r/assa-abloy-hosts-its-capital-markets-day,c3972444
 

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HTX Ventures Invests in ChainML, Developer of Theoriq AI Agent Protocol, to Support Decentralized AI Agent Protocol Development

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SINGAPORE, May 14, 2024 /PRNewswire/ — With a commitment to broadening the reach and usability of blockchain technologies, HTX Ventures, the global investment arm of the cryptocurrency exchange HTX, has announced a strategic investment in ChainML, a Silicon Valley-based AI and ML development and research lab that recently unveiled its groundbreaking Agentic Base Layer, Theoriq.

ChainML recently raised $6.2 million during its Super Seed funding round, led by Hack VC. The funding underscores the confidence and excitement surrounding ChainML’s vision to seamlessly integrate AI into the decentralized world of blockchain and revolutionize the AI landscape. By providing a platform like Theoriq for limitless AI innovation, built on the principles of composability, extensibility, and community-driven governance, ChainML promises to offer an unmatched ecosystem for deploying sophisticated AI agents that leverage Web3 technology to ensure transparency, security, and efficiency.
Theoriq’s axioms, based on principles of social evolution and implemented with blockchain, lay the foundation for continuously improving, community-governed AI systems.
Key features include:
Agentic Primities: Fundamental elements in the ecosystem that facilitate autonomous interaction, embodying roles, behaviors, and functions that contribute directly to an agent’s capacity to operate independently within its environment.Modular Composability: Allowing developers to craft tailored AI solutions that can combine and be recombined to create sophisticated systems to evolve and adapt over time.Community Permissioned Governance: Ensuring that decision-making authority is vested in a diverse group of community stakeholders who actively contribute to and provide feedback on the quality of AI agents, ensuring that the technology aligns with collective goals and values.Edward, Managing Partner at HTX Ventures, said “ChainML’s Theoriq is an innovative platform that provides an actionable solution for AI agents to interact interchangeably, packed with more autonomy and capability. The platform paves the way for the future of AI, we are excited to be part of this journey.”
“Today marks a pivotal moment for ChainML and for the broader AI and Web3 communities,” said Ron Bodkin, Co-founder & CEO of ChainML. “With Theoriq, we’re not just launching a product—we’re spearheading a movement towards a transparent, community-governed AI ecosystem. HTX Ventures’ support will be instrumental as we unlock new potentials for AI integration within the decentralized space.”
HTX Ventures is excited to support innovative projects like ChainML, which combine AI development with blockchain to explore new synergies. Users can interact with the Theoriq testnet this summer by joining the waitlist.
Contact DetailsMichael [email protected]
Company Websitehttps://www.htx.com/en-us/ventures
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