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Worldwide Automation Testing Industry to 2026 – IT & Telecommunication Market is Expected to Hold Significant Share

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Dublin, July 23, 2021 (GLOBE NEWSWIRE) — The “Automation Testing Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” report has been added to ResearchAndMarkets.com’s offering.

The automation testing market is expected to grow at 14.2% CAGR during the forecast period from 2021 to 2026. The automation testing market is driven by growth in the demand for automation of the testing process and solutions to seamless customer experience and rising usage of AI-enabled cutting-edge technologies for software testing environments. However, factors like increasing complexity for implementing the transition from manual to automated testing is likely to impede the growth of the market in the coming years. The shift for automation testing has been majorly driven by Artificial Intelligence (AI) and Machine Learning (ML). AI has been gaining importance in testing as it reduces the test lifecycle. It is being used in all aspects of testing, including automation testing, functional testing, regression testing, and performance testing.

With the continuous movement of software development to DevOps and other high-paced developments, there is a more frequent requirement to specify test environments to ensure that systems work efficiently. At the current testing scenario, yet the ability of organizations to model and manage testing capacity accurately is immature. The performance testers are theoretically well-placed to help out in this situation. Still, they are naturally cautious about the modeling capacity since testing functions can take high annual costs due to additional capacity usage. In the past few years, the software testing world has witnessed significant changes, where Test Automation has evolved to facilitate rapid software releases at the highest quality. Automation has always been an eyecatching trend, as it lessens the standard testing efforts and accelerates the testing process.

To achieve the goal of autonomous testing. AI has to become an integral part of software testing tools. Each test cycle generates tons of data, which can be used for identifying and resolving test failures. After each test run, the data can be fed back to the AI algorithms. With such increasing advantages of integrating AI in testing, the demand for technology has been increasing. For instance, in April 2020, Applitools, a provider of visual AI-powered test automation, announced an industry report stating the impact of visual AI on the performance of open-source test frameworks like Selenium, WebdriverIO, and Cypress. The result showed that the effects of visual AI on automation testing show a 4.6 times increase in test stability, 5.9 times better test code efficiency, and 5.8 times faster authoring.

With the increased usage of AI in the development of test tools, the tools can self-heal at runtime. Self-healing automation testing anticipated to be one of the biggest automation testing trends over the forecast period. Owing to these, the market is witnessing new launches. For instance, in June 2020, Qualitest announced the launch of Qualisense, a new AI-powered software testing and QA toolkit. Qualisense is the next iteration of the company’s Qualisense Test Predictor service and will be a standalone product. The new solution is anticipated to leverage machine learning to optimize testing and quality delivery, reduce the need for specific tests, help quality engineers be more efficient, remove bottlenecks, and enhance risk-based testing protocols. According to Qualitest, companies using Qualisense have seen a more than six times increase in release velocity.

At the time of the COVID-19 pandemic situation, the significantly significant vendors operating in the market are focusing on automating IT operations to recover from the crisis. Firms will invest more in cognitive capabilities and artificial intelligence and robotic process automation (RPA) as businesses recover post-COVID-19. The pandemic has made automation coupled with testing a boardroom imperative as companies expand business continuity plans and take new risks. For instance, in May 2020, IBM Corporation had announced a broad range of new AI-powered services designed to help enterprises automate their infrastructures to be more resilient to upcoming disruptions and reduce the total cost of ownership.

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Key Market Trends

IT & Telecommunication Industry is Expected to Hold Significant Share

  • With the help of automated testing, IT & telecom organizations can gain quick feedback on the mainframe, and supercharge innovation without having the risk of bottlenecks that disrupt operations, hinder customer experiences or impact enterprise’s revenues. The enterprises can improve quality, velocity, and efficiency on the mainframe while lowering the problems of the shortage of experienced developers.
  • In December 2019, a global survey conducted by a US software firm, Compuware, revealed that most enterprises think manual testing is one of the major hindrances to a business’s success. More than 90% of respondents believe automation testing to be the single most crucial factor in accelerating innovation. However, the survey also found that just 7% of enterprises automate tests on the mainframe, indicating the considerable market opportunity for automation testing.
  • Moreover, most of the mainframe IT players have the requirement to automate more test cases, as they worry, they will not meet the enterprise’s demand for speed and innovation. Most enterprises focus on the adoption of automation testing, owing to the fears that the customer experiences will suffer due to manual testing practices. In May 2019, Evon Technologies observed the difference between test execution efforts of manual & automation testing. The result has found that, for a test case set of 1,000 Full Regression, manual testing takes 160 hours, and automation testing takes only 16 hours. These results have defined the efficiency of executing automation testing at IT-related software developments.
  • For the past two years, telecom companies have been onboarding network service providers to ensure the robust delivery of services. For instance, in March 2020, Ericsson was chosen by NTT DOCOMO as the AI-powered optimization solution supplier for its radio access network (RAN). Ericsson’s solution maximizes end-user experience in service provider’s networks while minimizing their total cost of ownership. The increasing adoption of such AI-enabled solutions for the development of the systems and networks boosts the growth of automation testing solutions in the telecom sector.
  • In November 2019, Wipro Limited announced it would work within the Telecom Infra Project (TIP) to drive 5G adoption in the global communications service provider and enterprise markets. Wipro’s engineering competencies cover the entire 5G value chain, from the creation of new 5G chips, software engineering for NFV & SDN, OSS& BSS automation, and comprehensive testing and validation services. In December 2019, Pcysys announced that IP Telecom, a leading telecommunications operator and cloud computing service provider in Portugal, has chosen its Automated Penetration Testing platform, PenTera, to assess and improve the IT cyber resilience of their network, as well as for their customers.

North America is Expected to Hold Significant Share

  • North America is anticipated to hold a significant share in the automated testing market. The primary factor driving the market in the region is the wide-spread presence of the technology providers. In June 2020, Keysight Technologies Inc acquired Eggplant, a software test automation platform provider that uses artificial intelligence (AI) and analytics to automate test creation and test execution. Keysight and Eggplant combine two complementary companies to create an innovative force in the automated software test market across the physical and protocol layers and into the application layers. The acquisition is anticipated to enable bi-directional leverage of measurement technologies between both companies, resulting in increased solution differentiation in the expanded offering.
  • Such developments have been ongoing in the region. In August 2019, Tricentis, which has a significant presence in the United States, acquired TestProject, a community-powered automation testing platform designed for Agile teams. As part of the commitment to TestProject, Tricentis plans to invest in R & D to develop advanced products, extend the community, and help software testers enable the best Android and iOS test automation practices.
  • With the increasing demand for automated testing in the region, a few players have been introducing new solutions. For instance, in February 2020, Parasoft, at Embedded World, announced the latest Parasoft C/C++ test, a unified C and C++ development testing solution for real-time safety security-critical embedded applications and enterprise IT. According to Parasoft, the new release is estimated to quickly increase the productivity of automated software testing, allowing teams to quickly achieve industry compliance standards.
  • The players in the region are also promoting the automation testing upskill programs by offering online courses and other test engineers’ practices. For instance, in December 2019, Applitools, one of the significant functional and visual testing providers backed by visual AI, announced that Test Automation University had crossed the 35,000-student mark. Test Automation University’s instructors have designed a curriculum of 33 courses and 12 unique Learning Pathways to upskill automation testing engineers.
  • The healthcare industry in the region is also contributing to growth by adopting automation testing services. For instance, in March 2020, CTG launched automated testing solutions in North America. The company initially focused on serving the healthcare industry. The comprehensive suite of testing solutions provides expertise in testing healthcare applications and user customizations to reduce errors and defects that can put patient safety at risk and adversely impact a client’s financial performance.

Key Topics Covered:

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

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4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness – Porter’s Five Forces Analysis
4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Demand of Automation Testing Solutions to Provide Seamless Customer Experience
5.2 Market Challenges
5.2.1 Rising Complexities to Implement Transition from Manual to Automation Testing Process

6 IMPACT OF COVID-19 ON THE AUTOMATION TESTING MARKET

7 MARKET SEGMENTATION
7.1 Component Type
7.2 End-user Industry
7.3 Geography

8 COMPETITIVE LANDSCAPE
8.1 Company Profiles
8.1.1 IBM Corporation
8.1.2 Micro Focus International plc
8.1.3 Capgemini SE
8.1.4 Tricentis USA Corp
8.1.5 SmartBear Software Inc.
8.1.6 Parasoft Corporation
8.1.7 Cigniti Technologies Limited
8.1.8 Keysight Technologies Inc
8.1.9 Invensis Technologies Pvt Ltd
8.1.10 Sauce Labs Inc.

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9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET

For more information about this report visit https://www.researchandmarkets.com/r/ixmx8f


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Artificial Intelligence

Bitrue Ventures Report: AI x Blockchain — Pioneering the Next Moonshot

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VICTORIA, Seychelles, June 5, 2024 /PRNewswire/ — Following their debut earlier last week, the newly launched investment wing of Bitrue, Bitrue Ventures, has released its first in-house report on emerging market opportunities within the blockchain space. The full report, “AI and Crypto: A Powerful Convergence Shaping the Future of the Internet”, has been made available for all to view here.

This 12-page report identifies several untapped synergies that the AI and blockchain industries have available to them to help both grow and details the expected verticals that can benefit from these collaborations and the companies that are already working to make them a reality. Pulling from a variety of primary sources and data analysis, it concludes that “AI x Crypto” is likely to be one of the significant narratives in the upcoming crypto bull run.
“AI has made a huge splash in the media within the past year, drawing public attention back to emerging technologies and how they will reshape our world, particularly in efficiency and transparency,” said Iris Chu, Director of Ventures and Partnerships. “This new report, the first of many that will be coming from Bitrue Ventures, helps everybody working in the cryptocurrency space understand how this attention will help blockchain grow, and how investors can leverage this information to create more potent, forward-thinking investment portfolios.”
Bitrue Ventures is a newly launched division of the Bitrue exchange focused on identifying young crypto startups worthy of investment. They can provide these companies with a range of services to help them bring products to fruition, including investment capital, marketing expertise, industry networking opportunities, and more. In turn, Bitrue can ensure that it is always able to position itself at the forefront of market trends, and can provide its users with high-potential token investment opportunities before any other exchange.
Any parties interested in working directly with Bitrue Ventures to grow their business are welcome to contact the team directly at [email protected].
About Bitrue
Launched in July 2018, Bitrue is a diversified digital asset exchange that supports trading, loans, and investments. Bitrue aims to utilize blockchain technology to bring financial opportunities to everybody regardless of their location or financial position. It has offices in Asia and Europe and continues to develop new features at a rapid speed to fully service the new wave of the digital economy. More information is available at Bitrue’s website.
About Bitrue Ventures
Launched in Q2 2024, Bitrue Ventures is the investment and research division of Bitrue with a mission of identifying and incubating cutting-edge technology in the cryptocurrency space. It is staffed by industry experts with an average of 12 years of experience in the technology sector and 4 years working in blockchain technology. Through detailed analysis and industry partnerships, Bitrue Ventures will be able to bring high-potential tokens to users of the Bitrue exchange before anywhere else.
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Artificial Intelligence

Fosway recognises inploi in Talent Acquisition 9-Grid™ as the UK candidate experience platform gains market traction

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Inclusion recognises inploi’s ability to meet the complex needs of global enterprise customers, including the Compass Group and AS WatsonAdoption of inploi’s candidate experience software has accelerated post-pandemicLONDON, June 5, 2024 /PRNewswire/ — UK software scale-up inploi has been recognised in the Potential Challenger Zone in the 2024 Fosway 9-Grid™ for Talent Acquisition. The news follows a strong year of contract wins against much larger and more-established vendors.

inploi’s candidate experience platform has been recognised by Fosway for its performance, potential, market presence, human-first methodology, and personal approach. With a host of recent client wins – including The Compass Group, Bourne Leisure (Haven and Warner Leisure Hotels), the AS Watson Group, and wagamama – demonstrating their progress, inploi will also soon announce two significant new contracts in the forthcoming month following competitive tender and pitch processes.
The platform addresses deficiencies in the candidate experience provided by incumbent talent attraction technologies. By integrating with Applicant Tracking Systems, inploi delivers substantial reductions in recruitment marketing spend, improves candidate quality, accelerates time to interview and hire, and realises material time savings for enterprise talent teams.
With products encompassing social media and programmatic job advertising, conversion optimised careers pages, AI-powered chatbot technology, and powerful reporting and analytics tools, inploi empowers brands to reach and engage the future of their workforce effectively and efficiently.
“In a tight job market, developing deeper insights on candidates gives hopeful employers a cutting edge, but there is a need to go beyond just statistics and many candidates feel disconnected from potential employers”, said David Wilson, CEO and founder of Fosway Group. “By leveraging personalised assessments and emphasizing individual qualities, inploi looks to bridge the gap between candidates and employers. Congratulations to the team on their inclusion this year as a Potential Challenger.”
Martin Wonham, wagamama talent acquisition and employer brand manager, added: “inploi has completely overhauled our front-end process for candidates, making it a seamless, engaging, and market leading experience. The company has become an invaluable partner to our talent acquisition team and an integral part of our forward-looking strategy when it comes to our attraction methods and front-end candidate experience.”
Matthew de la Hey, CEO of inploi, added: “In a fiercely competitive talent market, companies using outdated strategies and legacy technologies will fall behind their competitors. Talent acquisition technology has not kept pace with innovation in other spheres, and organisations are paying the price. We’re changing that, working with a growing number of major enterprise clients to deliver material improvements across the board at a fraction of the cost – and substantially more quickly than incumbent providers.
“We use AI and automation where appropriate, but believe fundamentally that it should be used to free up humans to be more human, rather than performing low value-add, repetitive tasks,” de la Hey added. “Part of the beauty is inploi’s ability to integrate with existing technology rather than replace it.”
In addition to the Fosway recognition, inploi has also been shortlisted for the Talent Tech Innovation of the Year and the Candidate Experience Solution of the Year for this year’s TIARA Awards.
NOTES TO EDITORS
About inploi
inploi is a UK-based talent acquisition software scale-up, on a mission to help employers forge authentic connections with the future of their workforce. inploi’s platform enables large companies in high-volume hiring sectors to deliver world-class candidate experiences, while maximising the efficiency and effectiveness of their talent acquisition and people teams. inploi’s suite of SaaS solutions seamlessly integrates with other HCM systems to maximise their effectiveness and improve hiring outcomes for large employers: cutting recruitment costs, increasing revenue, and filling vacancies with great people. Existing clients include The Compass Group, Bourne Leisure (Haven and Warner Leisure Hotels), wagamama,  and the AS Watson Group (Superdrug, Savers, The Perfume Shop).
See the inploi website for more information www.inploi.com.
For further press enquiries, contact Leah Jones on [email protected] or +44 7876 117760.
About the Fosway 9-Grid™
Fosway Group is Europe’s #1 HR industry analyst. The Fosway 9-Grid™ provides a unique assessment of the principal learning and talent supply options available to organisations in EMEA. The analysis is based on extensive independent research and insights from Fosway’s Corporate Research Network of over 250 organisations, including BP, HSBC, PwC, RBS, Sanofi, Shell, and Vodafone.
Visit the Fosway website at www.fosway.com for more information on Fosway Group’s research and services.
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Testsigma raises $8.2M led by MassMutual Ventures

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Unveils new GenAI capabilities and launches new product designed for Salesforce ecosystem
BENGALURU, India, June 5, 2024 /PRNewswire/ — AI-powered, low-code test automation platform Testsigma announced today that it has raised $8.2 million in funding led by MassMutual Ventures. Previous investors Accel, STRIVE and BoldCap also participated in the round. With its underlying NLP (Natural Language Programming) engine, Testsigma enables users to rapidly create, manage and execute end-to-end, automated tests for web and mobile apps, and APIs using plain English. The company previously raised $4.6M led by Accel along with STRIVE and BoldCap in 2022.

Testsigma also announced new GenAI capabilities to their low-code platform, enhancing the efficiency and effectiveness of QA (Quality Assurance) teams. These GenAI features allow QA team members to generate test scenarios and test cases from various inputs such as URL, product designs, screenshots, and Jira stories. This advancement not only accelerates the process of writing and executing tests but also ensures comprehensive test coverage. The AI can suggest test scenarios to identify and cover gaps that may arise due to code changes, thus maintaining the robustness and reliability of the software being developed.
Testsigma has also unveiled a new product specifically designed for the Salesforce ecosystem, leveraging their robust low-code platform. This new offering is tailored to meet the needs of Salesforce developers and administrators, enabling them to accelerate automated salesforce testing significantly. By using this solution, teams can achieve a tenfold increase in test development speed compared to traditional testing methods.
In addition to its simplicity, Testsigma is also enterprise-ready and provides flexibility. Enterprises use the platform for their end-to-end testing needs including web apps, mobile apps, desktop apps, APIs and with their latest product, Salesforce. Leading companies such as Cisco, Oscar, Bosch and Samsung use Testsigma to streamline their testing processes and ensure robust software quality.
Testsigma was founded by Rukmangada Kandyala, Pratheep Velicherla, Vikram Chaitanya, and Rajesh Reddy in 2019. The team comes with rich experience in developing enterprise SaaS applications for Zoho, Freshworks, Oracle and HPE.
Rukmangada Kandyala (KR), Founder and CEO of Testsigma, said, “Quality engineering and DevOps teams currently use Testsigma’s low code test automation platform to test web, mobile and desktop apps in addition to database and APIs. With the new GenAI capabilities and our new product for the Salesforce ecosystem, we get one step closer to our vision of building the operating system for quality engineering teams. We have been investing heavily in GenAI and our customers are rapidly adopting generative AI practices.”
Commenting on the investment, Anvesh Ramineni, Managing Partner at MassMutual Ventures, mentioned, “We are witnessing a significant change in how QA teams approach automation. Testsigma’s AI-driven, low-code solution enables multiple user profiles, including manual testers and business analysts, to contribute to faster software releases. We are impressed by the rapid adoption of Testsigma’s platform among enterprise QA teams and are excited about the GenAI capabilities they have been building.”
“There is an accelerated demand for quality engineering teams to adopt low-code and AI-powered solutions. We are excited at the new Gen-AI capabilities and the accelerated adoption of Testsigma among the QA community and enterprises alike,” added Abhinav Chaturvedi, Accel Partners.
IDC predicts that by 2028, GenAI-based tools will be capable of writing 70% of software tests, decreasing the need for manual testing, resulting in improvements to test coverage, software usability and code quality. The report also mentions that by 2028, natural language will become the most widely used programming language, with developers using it to create 30% of net new applications.
About Testsigma
Testsigma is a GenAI-powered, low-code test automation platform that makes it fast and easy for quality engineering teams to automate tests at speed and scale without coding expertise. Through its Natural Language Programming approach, Testsigma allows users to create complex automated tests using plain English, while maintaining the structured approach of programming languages. QA teams can also use the in-built Generative AI capabilities to generate test scenarios thus ensuring test coverage and significantly reducing test development efforts.
Hundreds of leading enterprises across the world use Testsigma to release quality software. Some notable customers of Testsigma include Cisco, Samsung, Bosch, Oscar Health, and American Psychological Association.
Testsigma is headquartered in San Francisco with engineering teams in Bangalore and Chennai. Testsigma is backed by marquee investors like MassMutual, Accel, Strive and BoldCap.
About MassMutual Ventures 
MassMutual Ventures (MMV) is a multistage global venture capital firm investing in financial technology, enterprise SaaS, healthtech, climate technology and cybersecurity companies. With teams based in London, Singapore, and Boston, MMV manages over $1 billion in investment capital across the globe. We help accelerate the growth of the companies we partner with by providing capital, connections and advice. With our deep expertise and extensive network, MMV helps entrepreneurs build compelling and scalable companies of value.
About Accel Partners
Accel is a global venture capital firm that aims to be the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, BrowserStack, Flipkart, Freshworks, FalconX, and Infra.Market, Chargebee, Clevertap, Cure Fit, Musigma, Moneyview, Mensa Brands, Myntra, Moglix, Ninjacart, Swiggy, Stanza Living, Urban Company, Zetwerk, and Zenoti, among many others.
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