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Marketing Automation Software Market is Estimated to Reach USD 10,418.6 Million by 2025 at 12.7% CAGR – Report by Market Research Future (MRFR)

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New York, US, July 29, 2021 (GLOBE NEWSWIRE) — Market Overview:
According to a comprehensive research report by Market Research Future (MRFR), “Global Marketing Automation Software Market information by Deployment, by Organization Size, by Vertical and Region – forecast to 2027” the market is bound to reach an astounding value of USD 10,418.6 million by 2025, register 12.7% CAGR.

Market Scope:
Marketing automation software offers a range of solutions to marketing teams for performing repetitive tasks seamlessly. Rise of social media and maintaining digital presence has led to many organizations procuring the product. The software can be used in email marketing campaigns and online advertising. The market is influenced by increasing use of social media platforms for disseminating information, creating brand image, and reaching out to followers. Insights gained on customers can be used by marketing officers for formulating new strategies. Strategies to digitize information globally are likely to further the market demand. Companies planning to enter the online space can make use of marketing automation software to gain its edge.

Emergence of large numbers of medium and small enterprises in retail and ecommerce sectors can favor the global marketing automation software market. But security concerns and presence of open-source and freemium marketing tools can impede market growth.

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Dominant Key Players on Marketing Automation Software market covered are:

  • Sendinblue
  • Prospect.io
  • SAP SE
  • Adobe Systems Inc.
  • Marketo Inc.
  • Act-On Software Inc.
  • Autopilot
  • Teradata Corporation
  • SAS Institute Inc.
  • Oracle Corporation
  • ActiveCampaign
  • Cognizant
  • Salesforce.com Inc.
  • IBM Corporation
  • Ontraport
  • HubSpot Inc.

Market USP Exclusively Encompassed:
Personalization to Influence Global Marketing Automation Software Market Demand
The global marketing automation software market is touted to experience a windfall owing to shift to digital services by various companies, according to Market Research Future (MRFR). The advances in AI and ML have managed to improve search recommendations and recognize customer intent. This can be used in reaching out to customer en masse and pervade the brand image of companies successfully.

Browse In-depth Market Research Report (86 Pages) on Marketing Automation Software Market: 
https://www.marketresearchfuture.com/reports/marketing-automation-software-market-4927 

Segmentation of Market covered in the research:
By deployment, the market has been segmented into on-premise and cloud. The cloud segment is deemed to dominate the marketing automation software market owing to scalability and flexibility of the technology.

By application, the market has been segmented into campaign management, social media marketing, digital marketing, e-mail marketing, mobile marketing, inbound marketing, and others. The e-mail marketing segment is expected to garner huge demand owing to email promotions and use of cold e-mails for reaching out to potential customers. Penetration of smartphones for accessing e-mails and huge potential of analytical tools for gauging success of e-mail campaigns can drive segment growth over the forecast period.

By organization size, the market has been segregated into large enterprises and small and medium enterprises. The small and medium enterprises segment is bound to be highly lucrative for the market as many companies have emerged in new industries due to lax regulations and promising incentives. Integration of automation in existing systems for capitalizing on the use of smartphones can drive the segment growth.

By vertical, the market has been segmented into government, advertising, media & entertainment, retail, manufacturing, BFSI, healthcare, and others. The manufacturing industry can generate maximum revenue for the market in the coming years owing to increasing adoption of automated solutions by market leaders. Integration of content resource management (CRM) and automation software for streamlining their marketing tasks can drive its demand in the industry.

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Regional Segmentation:
The marketing automation software market covers regions of North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

North America held the largest market share in 2018 with a regional valuation of USD 1,681.8 million. The U.S. accounted for a huge regional share owing to use of marketing automation software by sectors of healthcare, government, retail & e-commerce, and media & entertainment. Rise of social media platforms is driving the use of automated software for extending the brand presence of companies.

Europe held the second-largest market share and can exhibit a robust growth rate over the forecast period. Reforms in data security and increasing use of mobile devices can bode well for the regional market.

COVID-19 Impact on the Global Marketing Automation Software Market
The marketing automation software market has been lucky during the COVID-19 pandemic as many organizations aim to use digital platforms to persuade customers. Messages and initiatives that generate the most value can be prioritized and distributed among the masses with ease. The change in customer expectations can be gauged with the help of experimental emails and campaigns. The inclination of increased customer spending during the pandemic owing to movement restriction orders can be leveraged by marketing officers and be included as part of their brand message. The focus on personalization and use of social listening tools for identifying patterns and improve customer confidence can favor the global market growth.

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Industry News
Rise of artificial intelligence and machine learning integration in search engines by using frequently used search phrases and optimizing it for maximum market reach are likely to be new strategies of large companies. Predictive analytics can assist them in meeting dynamic needs of customers and focus their spending accordingly. Campaigns can be modeled as per user requirements for gaining leads and enhancing customer experience.

Personalization is likely to be more prevalent in coming years as localization of languages, collection of user data, doling out recommendations on searches and preferences take precedence. This can reduce customer acquisition cost and increases retention. Automated emails and web pages can be customized according to users. Companies will be outright about their data collection for improving user experience. Programmatic advertising can be automated in the coming years and the software be hosted on cloud for lowering infrastructural expenses.

Competitive Analysis:
The marketing automation software market is highly competitive with continuous funding for marketing campaigns designed to drive growth. New strategies include partnerships, agreements, mergers & acquisitions, collaborations, and new product development. Recently, Factoreal released a new update for its software that helps its clients in gaining insights, tracking websites, automating postings on social media, and building their customer base. It can reuse content to be posted on social media platforms simultaneously and switch between accounts for bringing in variety.

About Market Research Future:
Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.

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Artificial Intelligence

Aetina Accelerates Embedded AI with High-performance, Small Form-factor Aetina IA380E-QUFL Graphics Card

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TAIPEI, April 25, 2024 /PRNewswire/ — Aetina, a leading Edge AI solution provider, announced the launch of the Aetina IA380E-QUFL at Embedded World 2024 in Nuremberg, Germany. This groundbreaking product is a small form factor PCIe graphics card powered by the high-performance Intel Arc A380E GPU. 

Unmatched Power in a Compact Design
The Aetina IA380E-QUFL delivers workstation-level performance packed into a low-profile, single-slot form factor. This innovative solution consumes only 50W, making it ideal for space and power-constrained edge computing environments. Embedded system manufacturers and integrators can leverage the power of 4.096 TFLOPs peak FP32 performance delivered by the Intel Arc A380E GPU[1].
Beyond Small Size: Big Capabilities
Despite its compact size, the IA380E-QUFL offers native support for 4 mini-DisplayPort outputs and 6GB of GDDR6 memory, enabling the connection of multiple high-resolution displays (UHD). This makes the IA380E-QUFL an excellent choice for a wide range of applications, including commercial gaming, video walls, medical imaging, and visual inference for smart cities.
“The demand for slim and energy-efficient AI systems is rapidly escalating,” said Jackal Chen, Senior Product Manager at Aetina. “The Aetina IA380E-QUFL addresses this need head-on, offering a powerful GPU solution in a compact, single-slot form factor with minimal power consumption. This empowers developers to create powerful and efficient edge systems for a wide range of applications.”.
Unparalleled Commitment: 5-Year Product Supply
Acknowledging the critical need for long-term product stability in industrial applications, Aetina ensures a 5-year product supply for the Aetina IA380E-QUFL, which streamlines system roadmaps and reduces the need for costly redesign. Our commitment is aligned with Intel’s announced product plans for the Intel Arc A380E GPU.[1]
[1]https://www.intel.com/content/www/us/en/content-details/820389/intel-arc-gpu-for-the-edge-public-30-3-30.html?wapkw=Intel%20Arc%20GPU%2030-3-30&DocID=820389 Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries.
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IG Canada Announces Enhanced Trading Platform for Enhanced User Experience

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Meta description : Explore IG Canada’s advanced trading platform, educational resources, and robust security features. Achieve your trading goals with the innovative tools.
NOTTINGHAM, England, April 25, 2024 /PRNewswire/ — IG Canada, a premier online trading platform, is pleased to announce significant enhancements to its trading technology, designed to empower both novice and experienced traders with superior tools and resources. This development is part of IG Canada’s commitment to providing the best trading experience in the Canadian market.

IG Canada has upgraded its platform with advanced features that streamline trading processes and improve the accuracy of trade execution. These enhancements include customizable charts, a wider range of indicators, and improved mobile access, ensuring traders can operate efficiently from anywhere at any time.
Recognizing the importance of education in trading success, IG Canada has expanded its educational resources. The brokerage now offers a comprehensive learning center featuring webinars, tutorials, and articles that cater to various skill levels. These resources are designed to help traders develop robust trading strategies and improve their market knowledge.
Security remains a top priority for IG Canada. The latest updates include enhanced encryption and multi-factor authentication to protect client data and funds. These security measures provide peace of mind for traders, knowing their investments are safeguarded against potential threats.
IG Canada is a leading online brokerage that provides trading services across multiple asset classes, including forex, stocks, commodities, and indices. With a focus on innovation and customer service, IG Canada is committed to helping Canadian traders achieve their investment goals through a transparent and efficient trading environment.
In addition, IG Canada is committed to engaging with the community through upcoming webinars, live events, and partnerships with local financial experts. These initiatives are designed not only to support the growth and education of the clients but also to foster a stronger, more connected trading community in Canada.
Press Contact:Contact Name: Timothy C. SherwinEmail: [email protected] Phone: +447 441425053

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Artificial Intelligence

Sentrycs Now Part of the UK National Protective Security Authority Catalog of Security Equipment

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This inclusion into the NPSA CSE marks a significant milestone in the company’s commitment to enhancing national and international airspace security and to leading the C-UAS market toward multi-layer strategy optimization and excellence.
TEL-AVIV, Israel, April 25, 2024 /PRNewswire/ — Sentrycs, a leading innovator in adaptive counter-drone solutions, is proud to announce its inclusion in the prestigious UK National Protective Security Authority Catalogue of Security Equipment (NPSA CSE).
 
Following a rigorous assessment process, Sentrycs’ cutting-edge Counter Unmanned Aerial Systems (C-UAS) solution has met the high standards set by the NPSA for Detection, Tracking, and Identification (DTI). The testing, conducted at the NPSA’s designated testing facilities in August 2023, rigorously evaluated the Sentrycs system against the NPSA’s DTI Testing and Evaluation Standard v3.1.
Sentrycs elected to be assessed under Configuration D as a 3D system with Ground Control Station (GCS) detection capability and platform identification capability, which is the most demanding test scenario with the highest number of scored parameters.
The Sentrycs system demonstrated exceptional capabilities in various security scenarios, showcasing its robustness in detecting and tracking with high accuracy and zero false alarms. The system’s innovative use of cyber techniques to extract data from targets and its streamlined human-machine interface were especially noted for their efficiency and ease of use.
“Our team is proud to have Sentrycs recognized by the UK National Protective Security Authority,” said Yoav Zaltzman, CEO of Sentrycs. “Being listed in the CSE is not just an honor; it’s a testament to our technology’s reliability and effectiveness in contributing to the ever-changing airspace security landscape.”
Sentrycs’ technology is now accessible through the NPSA CSE, providing security practitioners with verified solutions that meet the UK’s rigorous security standards. This inclusion not only underscores Sentrycs’ role in advancing security technology but also enhances its visibility and credibility on a global stage.
For more details on Sentrycs’ solutions and their impact, visit www.sentrycs.com.
For further information regarding the NPSA and the Catalog of Security Equipment, please visit the NPSA’s official website.
About Sentrycs
Sentrycs is a leader in adaptive counter-drone solutions, supported by innovative technology designed to passively identify, mitigate, and where necessary, intercept unauthorized drones custom-built for various environments – including airports, borders, prisons, critical infrastructure, and mass events. Founded in 2017, Sentrycs’ has offices in Israel and the US, serving customers worldwide. By uniting its field-proven technology and expertise in global drone environments, Sentrycs is leading the way towards a safer and more secure drone-driven future. Learn more at www.sentrycs.com
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