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Customer Relationship Management (CRM) Market Worth USD 128.97 Billion at 12.1% CAGR by 2028 Owing to Increasing Number of SMEs in Europe, says Fortune Business Insights™

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Pune, India, Oct. 07, 2021 (GLOBE NEWSWIRE) — The global customer relationship management (CRM) market size is expected to gain momentum by reaching USD 128.97 billion by 2028 from USD 58.04 billion in 2021, while exhibiting a CAGR of 12.1% between 2021 and 2028. This information is published by Fortune Business Insights in its latest report, titled, “Customer Relationship Management (CRM) Market, 2021-2028.” The report further mentions that the market stood at USD 52.64 billion in 2020. Factors such as increasing focus on digitization are expected to boost the product’s demand across the globe.

What does the CRM Market Report Include?

The global market for customer relationship management (CRM) report includes a detailed analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, which are contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies by them to introduce new products, announce partnerships, and collaboration that will further contribute to the market growth between 2021 and 2028. Moreover, the research analyst has adopted several research methodologies such as PESTEL and SWOT analysis to obtain information about the current trends and industry developments that will drive the Customer Relationship Management (CRM) Market growth in the forthcoming years.

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List of the Companies Profiled in the Global Customer Relationship Management (CRM) Market:

  • Copper CRM, Inc. (San Francisco, California)
  • Infor, Inc. (New York, United States)
  • Infusion Software, Inc. (Keap) (Arizona, United States)
  • Netsuite Inc. (California, United States)
  • IBM Corporation (New York, United States)
  • Microsoft Corporation (Washington, United States)
  • Oracle Corporation (California, United States)
  • Pipedrive (New York, United States)
  • Salesforce.com, Inc. (California, United States)
  • SAP SE (Walldorf, Germany)
  • Adobe Systems Inc. (California, United States)
  • Zendesk, Inc. (California, United States)
  • SugarCRM (California, United States)
  • Zoho Corporation Pvt. Ltd. (Tamil Nadu, India)

Customer Relationship Management (CRM) Market Report Scope and segmentation:

Report Coverage Details
Forecast Period 2021 to 2028
Forecast Period 2021 to 2028 CAGR 12.1%
2028 Value Projection USD 128.97 Billion
Base Year 2020
Market Size in 2020 USD 52.64 Billion
Historical Data for 2017 to 2019
No. of Pages 150
Segments covered Component, Application Area, Deployment, Enterprise Size, Vertical and Geography
Growth Drivers Increasing Focus on Digitization to Aid Growth
Rapid Digital Transformation to Drive CRM Market Growth
Adoption of CRM Solutions has Risen During the Covid-19 Pandemic
 

Pitfalls & Challenges

Increasing Incidence of Data Frauds and Fewer Availability of Skilled Professionals to Hamper Growth

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REGIONAL INSIGHTS

North America – The region stood at USD 17.33 billion in 2020 and is expected to hold the highest position in the Customer Relationship Management (CRM) Market in the forthcoming years. This is attributable to the increasing focus on adoption of advanced technologies to enable real-time prediction and extract customer preferences data in the region. Moreover, the presence of established players such as Infor, Inc., Oracle Corporation, and Microsoft Corporation will bode well for the market growth in the region.

Europe – The region is expected to hold second position in the market in the forthcoming years. This is ascribable to factors such as the increasing number of small and medium enterprises in countries such as Germany, Italy, and France that are adopting advanced customer relationship management solutions in their business processes between 2021 and 2028.

COVID-19 Impact: Market Exhibited 10.1% CAGR in 2020 Backed by Growing Adoption of CRM by SMEs

Although the COVID-19 crisis impacted several walks of life, there were remarkable changes in the way businesses were handled. The initial few months led the organizations reeling under economic pressure and reduced workforce. However, the evolving consumer preference and the growing adoption of remote working culture enabled the organizations to adapt their strategies. This further led the companies to adopt automated and real-time tracking solutions such as CRM to ensure enhanced customer experience and high operational efficiency. The increasing demand for these solutions enabled the market to exhibit a CAGR of 10.1% in 2020 and is projected to showcase exponential growth in the forthcoming years.

Market Segmentation:

Based on the component, the global market for CRM is bifurcated into software and services. On the basis of deployment, the market is divided into on-premises and cloud. Moreover, based on enterprise size, the market is bifurcated into large enterprises and SMEs. Based on application, the market is categorized into marketing and sales automation, customer management, lead generation & customer retention, customer support & contact center, and others.

  • Based on application, the lead generation & customer retention segment held a global customer relationship management (CRM) market share of about 5% in 2020 and is expected to experience considerable growth during the forecast period. This is attributed to the increasing focus on digitization of business processes to ensure retention of leads by providing an overall optimum customer experience worldwide.

Based on the vertical, the Customer Relationship Management (CRM) Market is segregated into BFSI, Manufacturing, IT & Telecommunications, Retail & Consumer Goods, Healthcare, Transportation & Logistics, and Others. Lastly, on the basis of region, the market is segmented into Asia-Pacific, North America, Europe, Latin America, the Middle East and Africa.

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DRIVING FACTORS

Increasing Focus on Digitization to Aid Growth

According to the business intelligence platform Tofler, the revenue of Google India grew by 35% to over INR 5,594 crore in the fiscal year of 2020, a 24% profit. This is a testimony to the increasing focus on digital transformation by several companies to leverage the opportunities provided by the market. COVID-19 has certainly accelerated the digitization process as several businesses are taking the online medium to reach their customers. In such scenarios, it is very important to have a platform to ensure better customer engagement and management. Therefore, the increasing focus on digitization is expected to contribute to the global customer relationship management (CRM) market share in the forthcoming years.

COMPETITIVE LANDSCAPE

Eminent Companies to Introduce Advanced CRM Solutions to Consolidate Their Positions

The Customer Relationship Management (CRM) Market is segmented into small, medium, and large companies that are focusing on maintaining a stronghold and gaining a competitive edge over their rivals. They are doing so by introducing new advanced customer relationship management solutions to cater to the growing demand from several industries worldwide. Additionally, other key players are adopting organic and inorganic strategies to maintain their presence in the fiercely competitive global marketplace.

Industry Development:

  • November 2020 – Infusion Software, Inc., a leading CRM provider, introduced a new smart client management software for small enterprises. The software known as Keap efficiently helps small businesses to improve their customer service experience and increase sales revenue.

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Table Of Content:

  • Introduction
    • Definition, By Segment
    • Research Methodology/Approach
    • Data Sources
  • Key Takeaways
  • Customer Relationship Management (CRM) Market Dynamics
    • Macro and Micro Economic Indicators
    • Drivers, Restraints, Opportunities and Trends
    • Impact of COVID-19
      • Short-term Impact
      • Long-term Impact
  • Competition Landscape
    • Business Strategies Adopted by Key Players
    • Consolidated SWOT Analysis of Key Players
    • PESTLE Analysis
    • Porter’s Five Force Analysis
  • Global Customer Relationship Management (CRM) Key Players Market Share Insights and Analysis, 2020   
  • Key Market Insights and Strategic Recommendations
  • Primary Interviewee’s Key Responses
  • Companies Profiled (Covered for key 10 players only)
    • Overview
      • Key Management
      • Headquarters etc.
    • Offerings/Business Segments
    • Key Details (Key details are subjected to data availability in public domain and/or on paid databases)
      • Employee Size
      • Key Financials
        • Past and Current Revenue
        • Gross Margin
        • Geographical Share
        • Business Segment Share
    • Recent Developments

TOC Continued…!
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About Us:

Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.

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Artificial Intelligence

EZVIZ unveils its groundbreaking H9c Dual-lens Smart Pan-and-tilt Camera series: a new paradigm for automated, all-round outdoor protection

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By combining a pan-and-tilt panoramic lens and a fixed 180-degree wide-angle lens, one H9c Dual smartly secures large areas with performance better than that of two ordinary ones.
HOOFDDORP, Netherlands, May 6, 2024 /PRNewswire/ — EZVIZ, a leading global player in innovative smart home security, proudly introduces the H9c Dual series, its latest dual-lens outdoor pan-and-tilt cameras that redefine smart protection for homes and small businesses. With options in 2K and 3K resolutions, their groundbreaking design combines a sharp bullet camera and a flexible PT camera, addressing complex security needs effectively. The interlinked dual lenses work collaboratively to safeguard wide property areas, detect and track activities, and offer auto-patrol options for hands-free security.

“The H9c Dual challenges traditional outdoor cameras with unrivaled vision, unmatched automation, and high versatility for basically any scenario,” said Candice Tu, the lead product manager, “EZVIZ leads the way in the development and application of advanced dual-lens technology. This underlines our dedication to bringing cutting-edge technology within reach for practical, everyday situations.”
At the core of the H9c Dual is its groundbreaking dual-lens technology, highlighted by EZVIZ’s distinctive co-action function. The two lenses can work independently at two static viewing angles or act together as a team. When the fixed lens detects motions, the pan-and-tilt lens automatically rotates to track the same activity. This co-action function can also be manually controlled through the EZVIZ App.
The series addresses unnoticed blind spots by offering a 180-degree comprehensive view in a single frame, supplemented by the bottom PT lens for intricate close-ups. Both lenses, with high resolutions of 2K/3K, use built-in AI chips to detect people and vehicles in customizable zones, ensuring users are informed of crucial activities. Users can set up to four patrol spots for the PT lens to complete automatic rotations on a schedule.
Equipped with powerful LEDs, the H9c Dual provides color night vision up to 40 meters and warns potential trespassers with a loud siren and dazzling flashlight upon detection. Offering superior protection compared to a traditional two-camera system, the H9c is a breeze to set up thanks to its adaptable mounting design. Users can manage and control their H9c through the user-friendly EZVIZ App, and enjoy seamless integration with prevailing voice assistants and the larger EZVIZ ecosystem.
Learn more at www.ezviz.com.
Photo – https://mma.prnewswire.com/media/2404810/EZVIZ_H9c_Dual_Lens_Pan_Tilt_Wi_Fi_Camera.jpg

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Red light therapy for repairing spinal cord injury passes milestone

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BIRMINGHAM, England, May 6, 2024 /PRNewswire/ — Patients with spinal cord injury (SCI) could benefit from future treatment to repair nerve connections using red and near-infrared light.

The method, invented by University of Birmingham scientists and patented by University of Birmingham Enterprise, delivers light directly to the site of the injury. 
Their latest research, published in Bioengineering and Translational Medicine, determined an optimal ‘dose’ for this novel approach, and showed it can deliver therapeutic improvements including significant restoration of sensation and movement, and regeneration of damaged nerve cells. 
Researchers led by Professor Zubair Ahmed used cell models of SCI to determine the frequency and duration of light required to achieve maximum restoration of function and stimulate nerve cell regrowth. 
They found delivery at a wavelength of 660nm for one minute a day increased cell viability (the number of live cells) by 45% over five days’ treatment. 
Professor Ahmed said: “The effect of 660nm light was both neuroprotective, meaning it improved survival of nerve cells, and neuroregenerative, meaning it stimulated nerve cell growth.” 
The researchers also investigated the effect of light therapy in preclinical models of SCI, using an implantable device and transcutaneous delivery with the light source placed against the skin. They showed comparable results for both methods, with a one-minute dose of 660nm light, delivered daily for seven days resulting in reduced tissue scarring, increased levels of proteins associated with nerve cell regeneration, improvements in the connections between cells and significant functional recovery. 
This is the first time transcutaneous and direct light delivery have been compared in SCI. Professor Ahmed said: “To make light therapy viable for treating SCI in humans an implantable device will be required, to provide line of sight to damaged tissue and the opportunity for greater accuracy and standardise dosing without impedance due to the thickness of the skin and other tissues surrounding the spinal cord.”
The researchers are planning to develop an implantable device for use in humans with traumatic SCI. They have already received further funding and are seeking commercial partners or investors to develop a prototype device to take into first-in-man clinical trials.
Full release here. 
University of Birmingham Enterprise helps researchers turn ideas into products and services that meet real-world needs. Follow us on LinkedIn and X.
Photo: https://mma.prnewswire.com/media/2404909/University_of_Birmingham_Enterprise.jpg
Media enquiries: Ruth Ashton
Commercial enquiries: Veemal Bhowruth

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TerraPay Continues to Attract Top Industry Talent, Names Hassan Chatila as Vice President and Global Head of Network

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LONDON, May 6, 2024 /PRNewswire/ — TerraPay, a leading global money movement company, is excited to announce the appointment of Hassan Chatila as Vice President – Global Head of Network.

This key addition to TerraPay’s global network leadership also marks a critical step in the company’s ongoing strategy to simplify and streamline global money movement for businesses and individuals alike, underscoring its commitment to enhancing its network capabilities.
With over 20 years of experience in the cross-border payments, Hassan brings with him a rich legacy of leadership and innovation. Before joining TerraPay, he served as the Global Head of Western Union’s Account Payout Network, where he played a pivotal role in expanding and optimizing the network to support seamless global transactions. His impressive career portfolio also includes key leadership roles at Earthport and Temenos, where he led significant payments transformation initiatives and drove substantial growth.
In this new role at TerraPay, Hassan will lead the expansion and optimization of TerraPay’s global payout network. He will work closely with internal and external stakeholders to enhance the network’s capabilities, ensuring that TerraPay continues to offer its partners transparent and efficient payment solutions.
Welcoming Hassan to the team, TerraPay Founder and CEO, Ambar Sur, said, “It gives me great pleasure to welcome Hassan on board. As an industry expert, he comes with a highly reputable cross-border payment expertise and deep leadership experience. On TerraPay’s journey of growth, Hassan’s appointment is a critical step in furthering our network expansion goals. I look forward to working together and further deepen TerraPay’s position as a global money movement leader.”
Hassan Chatila, VP – Global Head of Network, TerraPay, commented on his new role, saying, “I am thrilled to join TerraPay at this pivotal time. Over the years, TerraPay has built an expansive global money movement network driven by the mission to build a borderless world of payments. I look forward to leveraging my experience to further develop our network capabilities, create new opportunities across markets and help TerraPay achieve its ambitious goals.”
For media inquiries, please contact [email protected]
About TerraPay
TerraPay simplifies global money movement – by providing a single connection to the most expansive cross-border payments network regulated in 31 global markets and enabling payments to 144 receive countries, 210+ send countries, 7.5Bn+ bank accounts and 2.1Bn+ mobile wallets. TerraPay is on a mission to connect a borderless financial world, making moving money everywhere instant, reliable, transparent and fully compliant. TerraPay pushes the boundaries for global businesses – ranging from banks, fintechs and money-transfer operators to travel businesses, creator economy platforms and e-commerce marketplaces – while driving financial inclusion in even the most inaccessible markets. Founded in 2014, TerraPay is headquartered in London, with global offices in Bangalore, Dubai, Miami, Bogota, Dar es Salaam, Kampala, Hague, Dakar, Joburg, Nairobi, Milan, Singapore and is expanding rapidly, having received funding from leading investors, including the IFC (the World Bank), Prime Ventures, Partech Africa and Visa.
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