OTTO Motors by Rockwell Automation will create next-generation autonomous mobile robots enhanced with NVIDIA technologies
BRUSSELS, June 3, 2024 /PRNewswire/ — Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, today announces further collaborations with NVIDIA to supercharge the development of safer and smarter industrial AI mobile robots.

Earlier this year, Rockwell announced its ongoing work with NVIDIA to increase the scale and scope of AI in manufacturing. The collaboration is now expanding to involve robotics, helping drive the use of AI in autonomous mobile robots (AMRs) to improve performance and efficiency. Rockwell brings AMRs and production automation applications to industrial customers who are looking for increased efficiencies in their factories. This will help unlock unrealized potential in this space via the integration of the NVIDIA Isaac robotics platform.
“We’re invigorated by this continued collaboration with NVIDIA,” said Ryan Gariepy, CTO, OTTO Motors by Rockwell Automation. “Rockwell’s industrial AI expertise, combined with NVIDIA AI and robotics technologies, is going to help drive an exciting new generation of autonomous mobile robots.”
Rockwell also continues its work to integrate NVIDIA Omniverse Cloud application programming interfaces (APIs) with its Emulate3D software, bringing users data interoperability, live collaboration, and photo-realistic graphics rendering for designing, building, and operating industrial-scale digital twins of production systems.
According to the recently released “State of Smart Manufacturing Report,” AI ranks as the top feature manufacturers believe will drive the biggest business outcomes. In fact, 83 percent of manufacturers expect to use generative AI in their operations in 2024. As part of this collaboration, the Rockwell Automation PartnerNetwork™ now includes NVIDIA, giving Rockwell customers more applications to help make their operations more resilient, agile, and sustainable.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 29,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.
About OTTO Motors by Rockwell Automation
OTTO Motors by Rockwell Automation is a global leader in autonomous technology for material handling inside manufacturing and warehouse facilities. With over five million hours of production experience, OTTO autonomous mobile robots (AMRs) are trusted in mission-critical operations for some of the world’s most recognized brands. OTTO Motors was recognized as one of Fast Company’s Most Innovative Robotics Companies of 2023. For more information, visit ottomotors.com.
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NEW YORK, June 3, 2024 /PRNewswire/ — Zinnov, a leading global management consulting and strategy advisory firm, served as the exclusive financial advisor to Ness Digital Engineering (Ness), a global full-lifecycle digital services transformation company, in its acquisition of Intricity. Intricity, a New York-based company, is a specialized technology service companies in business intelligence, data strategy and warehousing, and information management with a core focus in the financial services marketplace. 

This acquisition strengthens Ness’ data offerings, which their global Fortune 1000 clients have been leveraging, to establish new revenue streams and improve operating efficiencies. Intricity’s strategic partnerships with industry leaders Snowflake and Databricks, and its robust data and advisory capabilities, bolster Ness’ already formidable presence in the data engineering space.
“Ness has always had a strong capability in data engineering, and the acquisition of Intricity brings the data strategy and advisory capability. Furthermore, Ness will build on Intricity’s strategic alliances with Snowflake and Databricks,” said Ranjit Tinaikar, CEO, Ness Digital Engineering. “We are excited to welcome Intricity’s talented team to Ness, combining our strengths to deliver even greater value to our clients.”
Anand Kalra, Principal at Zinnov, remarked, “Data modernization and monetization, particularly in the Databricks and Snowflake ecosystems, are witnessing increased demand and heightened M&A activity. Ness’ timely and highly strategic acquisition is something we are excited to have supported. We believe that the trend of companies acquiring specialized firms focused on data management and modernization will persist, leading to sustained, robust M&A activity in this space for the foreseeable future.”
About Zinnov
Founded in 2002, Zinnov is a global management and strategy consulting firm in New York, Santa Clara, Houston, Seattle, Hyderabad, Bengaluru, Gurgaon, Pune, and Paris. Over the past 22 years, Zinnov has successfully consulted with over 250+ Fortune 500 enterprises to develop actionable insights to help them accelerate their technology journeys to create value – across dimensions of revenue, transformation, and optimization. With core expertise in Digital Engineering Talent, Digital Transformation, Innovation, and Outsourcing Advisory, Zinnov assists clients by:
Structuring and implementing Digital Transformation levers enabled by technologies like AI/ML, Intelligent Automation, Cloud, IOT, etc.;Helping global companies outline and drive their open innovation programs, design and operate accelerator programs, and enable collaboration with start-ups across specific use cases and predefined outcomes;Growing revenue for companies’ products and services in newer markets through account intelligence, market entry, and market expansion advisory;Enabling global companies to develop and optimize a global engineering talent footprint through center setups and accelerators – in an as-a-service model, as well as optimizing their global portfolios, to achieve higher R&D efficiencies, innovation, and productivity;Advising global PE firms in asset shortlisting and target evaluation, commercial due diligence, and value creation.With their team of experienced consultants, subject matter experts, and research professionals, Zinnov serves clients from across multiple industry verticals including Enterprise Software, BFSI, Healthcare, Automotive, Retail, and Telecom in the US, Europe, Japan, and India.
For more information, visit http://zinnov.com.
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Leading global contextual advertising company strengthens CTV offering amid channel growth
LONDON, June 3, 2024 /PRNewswire/ — Seedtag, the global leader in contextual advertising, announced today that the company has acquired Beachfront, the US-based sell-side ad platform built for CTV and streaming. Beachfront’s advanced technology, premium inventory, and expertise in CTV advertising will be seamlessly incorporated into Seedtag’s existing contextual advertising solutions, allowing clients to deliver effective, privacy-first advertising across multiple channels.
The announcement follows Seedtag’s recent launch of Contextual TV in the US, a first-of-its-kind offering that harnesses AI-based network dynamics, rich consumer insights and bespoke creative to enable advertisers to create more effective CTV strategies and drive high-performing, privacy-compliant advertising campaigns. By integrating CTV signals such as automated content recognition (ACR) and ad exposure data with contextual data from the open web, Seedtag enables advertisers to precisely target audiences, tailor creative content, and optimise campaign performance.
Through the strategic acquisition, Seedtag and Beachfront leverage their combined expertise and resources to optimise supply paths, ensuring direct access to premium CTV inventory and delivering unparalleled value to advertisers. US CTV and video publishers working with Beachfront will benefit from enhanced access to Seedtag’s scaled demand partnerships and unique, innovative contextual solutions.
“With a decade of experience maximising campaign effectiveness on the open web by leveraging contextual AI, Seedtag is now well-equipped to help US brands, agencies and publishers navigate the challenges of CTV advertising,” said Jorge Poyatos, Co-CEO & Co-Founder at Seedtag. “With the acquisition of Beachfront, we will further enrich our unique Contextual TV solution by incorporating a native platform into our stack, adding additional signals to our AI, and expanding our publisher partnerships. This move aligns perfectly with our mission to create the most effective advertising technology for a privacy-first world, now also available on CTV.”
The global CTV market is growing exponentially, and Seedtag’s integration with Beachfront will give US advertisers a deeper understanding of audiences across multiple devices. This will empower media buyers to deliver more relevant and impactful advertising in CTV, while also enabling publishers to capitalise on the unique opportunities presented by ad-supported streaming. 
“In recent years, the CTV advertising ecosystem has undergone significant growth and transformation. Beachfront has proudly served at the forefront of this industry-wide change, helping premium CTV media sellers to drive monetization and deliver exceptional viewer experiences,” said Chris Maccaro, CEO at Beachfront. “As a leader in contextual advertising, Seedtag’s unique solutions, global footprint, and scaled demand partnerships will help advance Beachfront’s services and create value for our CTV publisher partners.”
Seedtag’s acquisition of Beachfront will help to accelerate Seedtag’s Contextual TV offering in other markets, as the company grows its own CTV roadmap and partnerships.
About SeedtagSeedtag is the leading Contextual Advertising Company that creates highly impactful and engaging digital ads within relevant premium content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI, Liz, allows brands to engage with consumers within their universe of interest on a cookie-free basis.
Seedtag was founded in Madrid in 2014 by two ex-googlers who wanted to get the most out of editorial images. Today, it is a global company with more than 600 employees and a significant international presence, with offices in Spain, France, Italy,  UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, Peru, Canada, US, and India.
About BeachfrontBeachfront is the sell-side ad platform built for convergent TV and streaming. Leading Connected TV (CTV) media sellers, such as AMC, A+E, Fubo, Paramount, Philo, Spectrum Reach, TelevisaUnivision, and Xumo, use our technology to monetize their inventory and serve ads across all TV and video screens. Similarly, agencies and media buying teams work closely with us to curate and execute fully-transparent, brand-safe advertising campaigns across CTV, over-the-top (OTT), and online video platforms. Headquartered in NYC, Beachfront is a 2024 AdAge Best Place to Work and recipient of the 2023 Digiday TV and Video Award for Best Connected TV Platform. Learn more at beachfront.com.
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