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Global Customer Data Platform Market (2021 to 2027) – by Component, Application, Deployment Type, Enterprise Size, End-user and Region

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Dublin, Nov. 16, 2021 (GLOBE NEWSWIRE) — The “Global Customer Data Platform Market By Component, By Application, By Deployment Type, By Enterprise Size, By End User, By Regional Outlook, Industry Analysis Report and Forecast, 2021 – 2027” report has been added to ResearchAndMarkets.com’s offering.

The Global Customer Data Platform Market size is expected to reach $20.5 billion by 2027, rising at a market growth of 34% CAGR during the forecast period.

A customer data platform (CDP) is a software platform that assists in collecting and systemizing customer data across numerous touchpoints and thus, finds its application in other software, marketing efforts, and systems. This software aggregates and arranges real-time data into unique and centralized customer profiles. CDPs create customer profiles by incorporating data from various sources like first-, second-, and third-party. It also comprises transactional systems, web forms, Customer Relationship Management & Data Management Platform, website & e-commerce behavioral data, email & social media activity, and others.

There is a rise in the demand for studying consumer purchasing behavior across varied sectors due to which, the customer data platform market is witnessing a significant surge in its growth. In addition, several industries are pursuing a unified medium for managing data pertaining to their online and offline customers and determining apt marketing strategies for these categories, along with reducing redundancies in customer data. The growing adoption of account-based marketing among organizations is also anticipated to drive the market growth for the customer data platform.

Through the increasing usage of e-commerce channels, webs, blogs, and social media platforms by customers, the companies are able to collect insights from customer purchasing behavior. Using these insights, companies are able to analyze and understand the shifting preferences of customers to tackle and respond to the growing competition in the market. Companies take these efforts to stay in touch with their customers and to offer them personalized products. The process of gathering information about customers and then categorizing them manually is a long and time-consuming process, which also requires huge investment. To reduce such costs, the companies are focusing on adopting a data platform that automatically keeps customers engaged and provides them customized products.

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COVID-19 Impact Analysis

The outbreak of COVID-19 has changed the working patterns of all industries. Also, it has highlighted the vulnerabilities existing in business models in several verticals. During the pandemic, there is a surge in the integration & adoption of technologies like artificial intelligence, machine learning, IoT, analytics, blockchain, and cloud. Due to the adoption and integration of such technologies, businesses across various regions have shifted to a digital platform. This shift towards digitalization has increased the volume of customer data generated from online platforms, which is anticipated to augment the growth of the customer data platform market.

Additionally, the pandemic and stringent government regulations forced people to stay inside their houses. This has compelled customers to spend their maximum time on the internet and led to an increase in sales through online platforms. A large number of customers have shifted their focus from conventional shopping to online shopping, which resulted in generating a huge volume of data across the world. This has compelled companies to adopt customer data platform solutions to smoothly perform tasks. This has also accelerated the demand for an omnichannel experience. Therefore, CDP solutions witnessed an upsurge in its demand during the pandemic, leading to a boost in the growth of the customer data platform market.

Market Growth Factors:

Omni-channel experience witnessing high demand

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Omni-channel is a comprehensive and widespread approach for customer communications across varied channels exclusive of maintaining and saving customer data. This approach offers unified and easy customer communication over several channels and stores the overall customer data within the platform with the purpose that a third party or agent will be able to tackle their problems in an appropriate manner.

The growing investment by companies in advertising & marketing activities

Digital marketing is spreading its footprints and is gradually growing. As a result, the organizations are putting heavy investment in this relatively new concept. Customer data platforms assist in defeating tactic fatigue and take the program to another level, recognizing the capability of paid media, email marketing, and addressable channels.

Market Restraining Factor:

Adoption of CDP needs huge investment

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As the technologies are getting advanced with the pace of time, consumers’ expectations become high due to which, enterprises time-to-time update their customer engagement solutions to fulfill the expectations of their customers. Enterprises need to invest a huge amount for upgrading their solutions and that too for a short period because technology gets upgraded version frequently.

Cardinal Matrix – Customer Data Platform Market Competition Analysis

The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunners in the Customer Data Platform Market. Companies such as Upland Software, Inc., Acquia, Inc., SAS Institute, Inc. are some of the key innovators in the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Oracle Corporation, Microsoft Corporation, Adobe, Inc., Salesforce.com, Inc., Teradata Corporation, Totango, Ltd., Upland Software, Inc., Acquia, Inc. and SAS Institute, Inc.

Key Topics Covered:

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Chapter 1. Market Scope & Methodology

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis – Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jun – 2021, Aug) Leading Players

Chapter 4. Global Customer Data Platform Market by Component
4.1 Global Customer Data Platform (Without Services) Market by Region
4.2 Global Customer Data Platform Services Market by Region

Chapter 5. Global Customer Data Platform Market by Application
5.1 Global Customer Data Platform Personalized Recommendations Market by Region
5.2 Global Customer Data Platform Predictive Analytics Market by Region
5.3 Global Customer Data Platform Marketing Data Segmentation Market by Region
5.4 Global Customer Data Platform Customer Retention & Engagement Market by Region
5.5 Global Customer Data Platform Security Management Market by Region
5.6 Global Other Application Customer Data Platform Market by Region

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Chapter 6. Global Customer Data Platform Market by Deployment Type
6.1 Global On-premise Customer Data Platform Market by Region
6.2 Global Cloud Customer Data Platform Market by Region

Chapter 7. Global Customer Data Platform Market by Enterprise Size
7.1 Global Large Enterprises Customer Data Platform Market by Region
7.2 Global Small & Medium Enterprises Customer Data Platform Market by Region

Chapter 8. Global Customer Data Platform Market by End User
8.1 Global BFSI Customer Data Platform Market by Region
8.2 Global Retail & eCommerce Customer Data Platform Market by Region
8.3 Global Media & Entertainment Customer Data Platform Market by Region
8.4 Global Healthcare Customer Data Platform Market by Region
8.5 Global Travel & Hospitality Customer Data Platform Market by Region
8.6 Global Telecom & IT Customer Data Platform Market by Region
8.7 Global Others Customer Data Platform Market by Region

Chapter 9. Global Customer Data Platform Market by Region

Chapter 10. Company Profiles
10.1 SAP SE
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.1 Recent strategies and developments:
10.1.1.1 Acquisitions and Mergers:
10.1.1.2 Product Launches and Product Expansions:
10.1.2 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Microsoft Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Adobe, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Salesforce.com, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.5.3 Acquisition and Mergers:
10.5.6 SWOT Analysis
10.6 Teradata Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.6 SWOT Analysis
10.7 Totango, Ltd.
10.7.1 Company Overview
10.8 Upland Software, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Acquisitions and Mergers:
10.9 Acquia, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Acquisitions and Mergers:
10.9.2.2 Product Launches and Product Expansions:
10.10. SAS Institute, Inc.
10.10.1 Company Overview
10.10.2 Recent Strategies and Developments:
10.10.2.1 Acquisitions and Mergers:
10.10.2.2 Product Launches and Product Launches:

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For more information about this report visit https://www.researchandmarkets.com/r/r5ve4w


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Artificial Intelligence

Grant Cardone Lists $42M Miami Mansion on Blockchain Real Estate Platform Propy

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American best-selling author, businessman, and investor chooses Propy’s onchain real estate platform to list Golden Beach, Florida, house.
MIAMI, July 2, 2024 /PRNewswire/ — Propy, a technology company revolutionizing real estate via blockchain and AI, today announced that high-profile American entrepreneur Grant Cardone has listed a Golden Beach, Florida, private property for sale on Propy’s blockchain-based real estate platform with an asking price of $42,000,000 accepting cryptocurrency. This marks the first venture into emerging technologies in proptech for Cardone, a serial founder, best-selling author, equity fund manager, and business and real estate investor. The home is listed on the Propy marketplace with the deed minted onchain.

Propy simplifies the home-purchasing experience and eliminates fraudulent transactions by using a decentralized title registry and an escrow settlement protocol for securely storing land records and facilitating transactions, as well as accepting or converting cryptocurrency if a buyer chooses this form of payment. Leveraging the immutability of the blockchain, Propy ensures that buyer and seller private information is secure throughout the transaction. Automating and bringing the entire process online and onchain enables closing on a property to be faster, easier, and more secure than the outdated, traditional real estate transaction model.
Commenting on the listing, Grant Cardone said, “We are all in on blockchain revolutionizing real estate. We are leveraging top-tier technology to make transactions seamless and unstoppable. This is the future of real estate, and we’re leading the charge!” 
The private address is minted on PropyKeys protocol – an onchain tokenized address market developed on the Base network (Coinbase Layer 2 on Ethereum). PropyKeys brings real estate onchain through NFT home addresses and aims to bring one million home addresses onchain by 2025. The Propy marketplace also grants prospective buyers the option to pay using Bitcoin or US dollars.
Natalia Karayaneva, Founder and CEO of Propy, said, “It is a privilege for us to be the platform of choice for high-end property sellers, enhancing our offering to our community of high net-worth individuals, investors, and crypto buyers. With Propy’s advanced blockchain rails, compliant crypto and dollar payments, and unwavering focus on privacy, our clients can confidently navigate the closing process. The inclusion of Cardone’s listing in BTC and USD on Propy, minted with our latest privacy deed feature, highlights our leadership in the intersection of real estate and crypto.”
Additional details on the Cardone property are available on Propy’s website. Interested parties should contact the listing agent for viewings and further details.
Natalia Karayaneva, Founder and CEO of Propy, is available for interview upon request.
About Propy:
Propy is a US-licensed title company and a pioneering platform leveraging blockchain and AI technology to facilitate seamless transactions of real-world assets (RWA), specifically focused on revolutionizing global real estate markets. As an industry leader, Propy specializes in providing secure and efficient solutions, ensuring an enhanced experience for buying and selling properties worldwide.
Website | Facebook | X 
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DataLend: Securities Lending Revenue Down 16% Year-Over-Year to $2.53 Billion in Q2 2024

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Global revenue declines year-over-year due to lagging equities performance in the U.S. and EMEA
NEW YORK, July 2, 2024 /PRNewswire/ — The global securities finance industry generated $2.53 billion in revenue for lenders in the second quarter of 2024, according to DataLend, the market data service of fintech EquiLend. The figure represents a 16% decrease from the $3.00 billion generated in Q2 2023.

Global broker-to-broker activity, where broker-dealers lend and borrow securities from each other, generated an additional $696 million in revenue during Q2, a 9% decrease year-over-year.
Regionally, equity revenue fell 33% in EMEA and 19% in North America compared to the same period last year. A 22% decline in fees in North America and a 23% dip in EMEA accounted for the majority of the decreased revenue. Equity revenue in APAC increased 8% thanks to a 13% increase in fees.
Global fixed income performance declined by 11% in Q2 year-over-year. While revenue from government securities was roughly flat, corporate debt revenue fell by 32%, a regression of a trend which saw corporate bonds running hot through much of 2022 and 2023.
In June 2024, the global securities finance industry generated $790 million in revenue for lenders. The figure represents a 11% decrease year-over-year from the $888 million generated in June 2023. Broker-to-broker activity totaled an additional $207 million in revenue in June, also an 11% decrease year-over-year.
The top five earners in June 2024 were Lucid Group (LCID US), Trump Media & Technology Group (DJT US), Canopy Growth Corporation NPV (CGC US & WEED CN), Beyond Meat Inc. (BYND US) and ImmunityBio Inc. (IBRX US). In total, the group generated $56 million in revenue in the month.
Bloomberg Terminal users can subscribe to EquiLend’s exclusive Orbisa securities lending data by entering terminal shortcut APPS ORBISA or clicking the following link: https://blinks.bloomberg.com/screens/apps%20orbisa.
About DataLend 
DataLend, the market data service within EquiLend’s Data & Analytics Solutions group, tracks daily market movements across more than 200,000 securities, covering $35 trillion in lendable assets and $2.6 trillion in on-loan assets for the securities finance market. www.datalend.com
About EquiLend
EquiLend is a global financial technology firm offering Trading, Post-Trade, Data & Analytics, RegTech and Platform Solutions for the securities finance industry. With offices in North America, EMEA and Asia-Pacific, EquiLend operates across various jurisdictions worldwide, adhering to the highest regulatory standards. The company is committed to excellence and innovation and is consistently recognized for its contributions to the industry. EquiLend is Great Place to Work Certified™ in the U.S., UK, Ireland and India and has been honored as the Best Post-Trade Service Provider Globally, Best Market Data Provider Globally and for its outstanding Diversity & Inclusion initiatives in the Securities Finance Times Industry Excellence Awards 2023. www.equilend.com
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Endpoint Security Market to Transcend USD 36.01 billion by 2031 Owing to Cutting-Edge Cybersecurity in Safeguarding Online Infrastructure| SkyQuest Technology

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WESTFORD, Mass., July 2, 2024 /PRNewswire/ — According to SkyQuest, the global Endpoint Security Market size was valued at USD 10.40 billion in 2022 and is poised to grow from USD 11.94 billion in 2023 to USD 36.01 billion by 2031, growing at a CAGR of 14.8% in the forecast period (2024-2031).

Organizations use advanced security solutions as their first line of defense in cybersecurity to protect their company network infrastructure. Market expansion is anticipated as Bring Your Own Device (BYOD) policies are implemented more frequently. For instance, the web threat intelligence detection XDR solution FortiXDR was introduced by Fortinet, Inc. BlackBerry Limited introduced the managed detection and response (MDR) service in a similar manner. Additionally, for endpoint security, Broadcom, Inc. has introduced Adaptive Protection. Solutions are heavily reliant on emerging technology, including cloud computing, artificial intelligence (AI), the Internet of Things (IoT), and others.
Download a detailed overview:
https://www.skyquestt.com/sample-request/endpoint-security-market
Endpoint Security Market Overview: 
Report Coverage 
Details 
Market Revenue in 2023 
$ 11.94 billion 
Estimated Value by 2031 
$ 36.01 billion 
Growth Rate 
Poised to grow at a CAGR of 14.8% 
Forecast Period 
2024–2031 
Forecast Units 
Value (USD Billion) 
Report Coverage 
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends 
Segments Covered 
Component, Enforcement Point, Enterprise Size, End-User and Deployment
Geographies Covered 
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Report Highlights 
Updated financial information / product portfolio of players 
Key Market Opportunities 
Rising Number of Connected Devices
Key Market Drivers 
Rising trend of BYOD 
Segments covered in Endpoint Security Market are as follows:
ComponentSolutions (Endpoint Protection Platform (EPP) (Antivirus, Anti-Spyware/Anti-Malware, Firewall, Endpoint Device Control, Intrusion Prevention, Endpoint Application Control, Others), Endpoint Detection and Response (EDR)), Services (Professional Services (Training and Consulting, Integration and Implementation, Support and Maintenance), Managed Services)Enforcement PointWorkstations, Mobile Devices, Servers, Point of Sale Terminals, OthersEnterprise SizeLarge Enterprises, Small and Medium Enterprises (SMEs)End-UserGovernment & Public Sector, BFSI, Healthcare, IT & Telecom, Transportation, Education, Manufacturing, Retail & e-commerce, OthersDeploymentCloud, and On-PremiseRequest Free Customization of this report:
https://www.skyquestt.com/speak-with-analyst/endpoint-security-market
Large Enterprises Redefining Endpoint Security in Global Arena
The worldwide endpoint security market is shaped in large part by the size of the enterprise. The need for comprehensive and scalable solutions is generally driven by large organisations, whilst small and medium-sized enterprises (SMEs) prioritise cost-effective security measures that are suited to their specific needs. Market strategies and product development are influenced by this segmentation to effectively meet the diverse needs and budgets of organisations.
Large corporations have a great deal of influence in the global endpoint security market, owing to their sizable financial backing for all-encompassing cybersecurity solutions. By fitting by the artificial intelligence and machine learning technology as well as having the wide network infrastructure and following to regulation guidelines strictly, they hold an exclusive position to enhance ingenuity and expand market and at the same time set up security standards in the industry.
SMEs being small and financially limited create a big part of the world’s endpoint security demand driving demand for trustworthy, low-priced security solutions. Small and financially constrained firms need help protecting themselves from cyber threats as they tend to adopt new tech fast, yet they face higher risks of online attacks. This is due to SMEs are quick in adopting new technologies but are also at risk from online attacks.
View report summary and Table of Contents (TOC):
https://www.skyquestt.com/report/endpoint-security-market
Optimizing Performance through Strategic Deployment in Endpoint Security
Deployment in the worldwide endpoint security sector signifies the activities involving placing security systems into operation and orchestrating these solutions across various networks and gadgets. It is proverbial that deploying well means better protection from cyber-attacks, fewer weak points, more speed thereby preserving invaluable information for all organizations worldwide.
In the worldwide endpoint security industry, on-premises deployment gives users more control and customisation by installing security solutions directly on local servers and devices. This method is critical for companies with strict regulations on data security since it ensures that they adhere to legal requirements, directly control their sensitive information thereby upholding strong security and operational integrity.
In the worldwide endpoint security industry, cloud deployment uses remote servers to offer flexible, scalable security solutions. This approach is central in enabling organization to promptly respond to fresh dangers, reduce infrastructure budget and maintain reliable real time security on all endpoints as it is easy to incorporate, affordable and allows immediate updates.
Crucial Role of Enterprise Size and Advanced Deployment Strategies To turn Fruitful
Modern advanced security solutions are essential for safeguarding organisational network infrastructures in the quickly changing digital landscape of today. The increased spread of BYOD policies is driving demand for such cutting-edge solutions as Broadcom’s Adaptive Protection, BlackBerry’s MDR, and Fortinet’s FortiXDR. Advanced technology adoption, compliance, and scalability are key priorities for big enterprises, which use their large resource bases, while small and midsize businesses are pushing for good quality and affordable cybersecurity solutions. Efficient implementation, regardless of on-premises or cloud-based options, guarantees all-encompassing security and uninterrupted operations, providing defence against the continuously increasing risk of cyberattacks.
Related Reports:
Cyber Security Market
Network Security Market
Managed Security Services Market
Cloud Security Market
Application Security Market
About Us:
SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.
We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization has expanded our reach across North America, Europe, ASEAN and Asia Pacific. 
Contact:Mr. Jagraj SinghSkyQuest Technology1 Apache Way,Westford,Massachusetts 01886USA (+1) 351-333-4748Email: [email protected] Our Website: https://www.skyquestt.com/
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