Artificial Intelligence
Invibes Advertising unveils its international ambitions and strategic projects.
Press release
Invibes Advertising unveils its international ambitions and strategic projects
London, November 17, 2021 – Invibes Advertising, an advanced technology company specialising in digital advertising, unveils its new international ambitions and strategic projects with the goal to becoming a key player in its market. In this context, the Company has selected a new accounting firm with global reach and is adjusting the methodology for processing costs related to international investments.
The strong growth posted by Invibes Advertising in 2021 reflects the successes of the new countries launched in 2019 and 2020, combined with the overall satisfaction from both its clients and media partners, coupled with the robust performance of its technological platform, which combines powerful advertising algorithms and advanced machine learning tools.
The founding directors, Nicolas Pollet and Kris Vlaemynck, foresee strong potential for the digital advertising market, which according to Statista is forecasted to be worth more than 70 billion euros across Europe in 2021. This number will continue to grow, driven by the rise of digitalisation across all sectors of marketing activity.
Invibes Advertising fully intends to capitalise on this favourable position to further accelerate its growth, they will pursue an offensive market plan based on several strategic levers:
1. Acceleration of existing countries
Currently the company has 6 countries in the scale-up phase (Germany, England, Spain, France, Italy, and Switzerland), characterised by:
- markets in which advertising campaigns are active on a daily basis.
- scale, reaching several million Internet users monthly.
- a turnover of at least several hundred thousand euros per month.
Although advanced, these countries continue to have strong potential and could represent several tens of millions of euros per year. Invibes Advertising will continue to invest in these markets, particularly in the recruitment of talent to strengthen the local teams.
In parallel, Invibes Advertising has launched into new territories during 2021 (Belgium, Netherlands, Nordic countries, South Africa, and UAE), whilst currently in the “start-up” phase, some of the countries are already close to joining the countries in the “scale-up” phase.
Across these new countries, Invibes Advertising is continuing to recruit, primarily within the commercial teams.
2. The opening of new countries
Having successfully launched its activity in more than 10 countries, Invibes Advertising is now able to model the ROI of the launch of a new country becoming contributory after a few months.
In parallel with this direct contribution, the new countries bring added value to the cross-market offering of Invibes Advertising which is of increasing interest to the major advertisers looking for global launches at scale.
3. Strengthening the technology platform
Since its creation, Invibes Advertising has invested an average of 10% of its turnover in R&D. This strategy of technological investment is key to the success in a sector where clients are increasingly demanding optimum performance of their advertising campaigns. Invibes Advertising will continue to pursue this policy of investment around 3 strategic axes:
- REACH, including investments in Header Bidding, which allows media inventory to be purchased in real time at auction.
- FORMAT, the continued launch of new and innovative advertising experiences that will add to one of the most complete offerings in the market (more than 50 exclusive formats).
- DATA, the deployment of Invibes ID Network which allows, through Hashed emails, providing the same benefit and targeting advantages of the logged environments of the large platforms.
4. Deploying technology services for its strategic clients
With its proprietary technology platform and access to data from various sources, Invibes Advertising is in a privileged position to deploy Strategic Value Services (SVS) to its strategic clients. This type of partnership will enable the company to sign contractual commitments with its clients and represents a natural evolution of the model in a market where orders are traditionally managed via insertion orders for each advertising campaign.
5. The launch of a 100% self-service platform dedicated to SMEs
The SME market represents a sizable proportion of revenue turnover for the large AdTech platforms and as such, offers high potential for Invibes Advertising.
To capitalise on this opportunity, Invibes Advertising has agreed to make its entire offering available to this buoyant sector buy offering a technological platform for the distribution of campaigns with exclusive advertising formats giving them access to the inventory of our media partners and agreements with data suppliers.
This SME market has the potential to provide a significant part of the Group’s turnover. Recruitment is already underway for the team who will lead this charge and the trademark has been registered. More information will be provided at the official launch of this self-service interface.
6. The development of ML2Grow, its subsidiary (57% owned) specialised in services to companies for Big Data and artificial intelligence projects
ML2Grow will rely on several of the Group’s levers to accelerate its development:
- the agreements signed by the two companies on targeting algorithms based on Big Data.
- requests from Invibes Advertising clients in the context of SVS.
- the Group’s strong international footprint.
This new business plan, and the investments that will be made within this framework, constitute a new key stage for the company and will enable its ambition in become one of the major players in the sector. To finance its strong ambitions, Invibes Advertising is currently examining the various financing options available to them.
In view of this strong growth plans, the Board of Directors of the company has decided, following the proposal from the auditors, to change the IFRS valuation method for the treatment of costs related to the opening of new activities and countries. Under the previous method, which followed Belgian GAAP, the expenses related to the start-up of new activities and the opening of new countries were offset against the results generated by these activities and countries. In a context where the acceleration of growth is expected to result in an increase in these expenses and represent an excessively significant amount, the Board of Directors has chosen to modify this accounting principle (IFRS 15).
With immediate effect, these expenses will be expensed immediately. Under the previous valuation methodology, the opening costs were recognised in the balance sheet and deducted from the initial revenue of the country concerned. It is important to note that Invibes Advertising is changing this accounting approach on international investments and that it will have no impact on the cash flow variation.
Restatement of accounts for the 2019 and 2020 financial years
The impact of this change in accounting policy will be on the 2021 financial statements as well as on the 2019 and 2020 financial statements, on a retrospective basis, to allow comparability between the two years. The tables below present the financial elements as they would have emerged for the 2019 and 2020 financial years under this new accounting approach, and to prepare for comparability of the financial statements with the upcoming 2021 financial year.
| Consolidated data, in €K | 2019 restated |
2020 restated |
| Existing countries * | ||
| Turnover | 9 684 | 10 504 |
| EBITDA contribution | 2 631 | 2 969 |
| EBITDA | 27 % | 28 % |
| New countries ** | ||
| Turnover | 14 | 1 026 |
| EBITDA contribution | (410) | (685) |
| EBITDA | ns | ns |
| Group overheads*** | (1 432) | (2 049) |
| Restated EBITDA | 788 | 235 |
* Existing countries: Invibes in France, Spain, and Switzerland, ML2GROW
** New countries: Invibes in Germany, UK, Italy, Belgium, and Invibes International
*** Overheads excluding CAPEX
Next publication: Q4 2021 sales, January 26, 2022, after the close of trading
About Invibes Advertising
Invibes Advertising is an advanced technology company specialising in digital advertising. Its innovative solutions are based on an in-feed format, integrated into media content.
Invibes is inspired by social media advertising and develops its own technology to help brands better communicate with consumers. Its technology is optimised for delivery on a closed network of media groups, including Bertelsmann, Hearst, Unify, Groupe Marie Claire, Axel Springer, and many others. Clients include major brands such as Mercedes, Samsung, Levi’s, and IBM.
Founded in 2011, Invibes Advertising is a listed company on Euronext Growth Paris (Ticker: ALINV – ISIN: BE0974299316). Visit www.invibes.com for more information.
Find our latest press releases on:
https://www.invibes.com/uk/en/investors.html
Follow live the latest news from Invibes Advertising:
LinkedIn @Invibes Advertising Twitter @Invibes_adv
Financial & Corporate Contacts:
Invibes Advertising
Kris Vlaemynck, CFO
[email protected]
Listing Sponsor
Atout Capital
Rodolphe Ossola
[email protected]
+33 (0)1 56 69 61 80
Group Investor Relations
Actifin
Alexandre Commerot
[email protected]
+33 (0)1 56 88 11 11
Financial Media Relations
Actifin
Jennifer Jullia
[email protected]
+33 (0)1 56 88 11 19
Appendices: detailed presentation of IFRS 15 restatements
| Consolidated data, in €K | 2020 published |
2020 restated |
| Turnover | 11 530 | 11 530 |
| Purchases and external expenses | (6 285) | (6 873) |
| Personnel expenses | (3 861) | (4 422) |
| EBITDA | 1 384 | 235 |
| Depreciation and provisions | (814) | (814) |
| Operating income | 570 | (579) |
| Financial result | (262) | (262) |
| Extraordinary result | – | – |
| Tax | (34) | (35) |
| Net income | 274 | (876) |
| Consolidated data, in €K | 2020 published |
2020 restated |
| Non-current assets | 5 793 | 5 793 |
| Current assets | 12 535 | 10 808 |
| Total assets | 18 328 | 16 601 |
| Shareholders’ equity | 7 602 | 5 875 |
| Non-current liabilities | 3 066 | 3 066 |
| Current liabilities | 7 660 | 7 660 |
| Total liabilities | 18 328 | 16 601 |
| Consolidated data, in €K | 2019 published |
2019 restated |
| Turnover | 9 699 | 9 699 |
| Purchases and external expenses | (5 458) | (5 778) |
| Personnel expenses | (2 869) | (3 133) |
| EBITDA | 1 372 | 788 |
| Depreciation and provisions | (656) | (656) |
| Operating income | 716 | 132 |
| Financial result | (110) | (110) |
| Extraordinary result | – | – |
| Tax | (15) | (15) |
| Net income | 591 | 7 |
| Consolidated data, in €K | 2019 published |
2019 restated |
| Non-current assets | 5 426 | 5 426 |
| Current assets | 7 136 | 6 550 |
| Total assets | 12 562 | 11 976 |
| Shareholders’ equity | 6 876 | 6 290 |
| Non-current liabilities | 988 | 988 |
| Current liabilities | 4 698 | 4 698 |
| Total liabilities | 12 562 | 11 976 |
Attachment
Artificial Intelligence
Complyport’s new AI tool – ViCA.Chat – set to revolutionise compliance support services
LONDON, June 14, 2024 /PRNewswire/ — ViCA.Chat, the Virtual Compliance Assistant powered by AI technology, is set to transform regulatory compliance consulting. Developed by ComplyMAP Group’s AI engineers and Complyport’s compliance consulting teams, ViCA redefines compliance support services and propels governance, risk and compliance consulting into a new era of innovation.
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Artificial Intelligence
LoRa and LoRaWAN IoT Market worth $32.7 billion by 2029- Exclusive Report by MarketsandMarkets™
CHICAGO, June 14, 2024 /PRNewswire/ — The LoRa and LoRaWAN IoT Market is expected to reach USD 32.7 billion by 2029 from USD 8.0 billion in 2024, at a Compound Annual Growth Rate (CAGR) of 32.4 % during 2024–2029, according to a new report by MarketsandMarkets™.
Browse in-depth TOC on “LoRa and LoRaWAN IoT Market”
320 – Tables 58 – Figures294 – Pages
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Scope of the Report
Report Metrics
Details
Market size available for years
2018-2029
Base year considered
2023
Forecast period
2024–2029
Forecast units
Value (USD Billion)
Segments Covered
Offering, Network Deployment, Application, End User, and Region
Region covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
List of Companies in LoRa and LoRaWAN IoT
The Bosch Group (Germany), Cisco (US), Orange SA (France), Comcast Corporation (US), Semtech (US), NEC Corporation(Japan), Tata Communications (India), AWS (US), Advantech (Taiwan), SK Telecom (South Korea), Murata (Japan), Kerlink (France), Actility (France), Digi International (US), MultiTech (US), Ezurio (US), Sensoterra (Netherlands), Nwave Technologies (US), RAKwireless (China), TheThings.io (Spain), Datacake (Germany), Milesight (China), LORIOT (Switzerland), Exosite (US), Orbiwise (Switzerland), Netmore Group (Sweden), and Radio Bridge Inc (US).
The LoRaWAN ecosystem influences development of tools, software libraries, and cloud-based platforms that streamline the creation, deployment, and management of IoT solutions. Continuously evolving, this ecosystem boasts a burgeoning array of vendors providing LoRa-compliant devices, gateways, and network management solutions. This vibrant competition within the ecosystem propels innovation while driving down costs for end-users. Moreover, the development of interoperable solutions fosters seamless integration and deployment of LoRaWAN networks, simplifying the implementation process for businesses and organizations. As the ecosystem continues to expand and mature, it empowers developers, system integrators, and IoT enthusiasts to unleash their creativity, accelerate time-to-market, and unlock the full potential of LoRaWAN technology in diverse applications and industries.
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Based on network deployment, the public network segment to hold the largest market size during the forecast period.
The robust security features integrated into public LoRaWAN networks play a significant role in driving the growth and adoption of LoRaWAN technology in the market. End-to-end encryption ensures that data transmitted between devices and gateways is protected from unauthorized access or interception, safeguarding sensitive information such as sensor readings, location data, and command messages. Message integrity checks verify the integrity of data packets, detecting any tampering or alteration during transmission and ensuring data authenticity and reliability. Additionally, mutual authentication mechanisms establish trust between devices and gateways, verifying the identity of both parties before allowing communication to occur. These security measures provide organizations and end-users with confidence in the integrity and confidentiality of their data, mitigating concerns related to data privacy, cybersecurity threats, and regulatory compliance. As a result, implementing robust security features in public LoRaWAN networks enhances trust and credibility in the technology, driving increased adoption and market growth as organizations seek reliable and secure connectivity solutions for their IoT deployments.
By offering, the services segment is expected to hold a higher growth rate during the forecast period.
IoT service providers are pivotal in driving adoption by developing vertical-specific solutions finely tuned to the distinct needs of industries like agriculture, healthcare, logistics, and smart cities. In agriculture, for instance, IoT services offer solutions for precision farming, crop monitoring, and livestock management, enabling farmers to optimize irrigation, monitor soil health, and enhance yields. Similarly, IoT services facilitate remote patient monitoring, asset tracking, and inventory management in healthcare, improving patient care, reducing costs, and ensuring compliance with regulatory standards such as HIPAA. In logistics, IoT services provide real-time tracking of shipments, fleet management, and predictive maintenance, enhancing supply chain visibility, efficiency, and reliability. For smart cities, IoT services offer solutions for traffic management, waste management, energy optimization, and public safety, transforming urban infrastructure and enhancing the quality of life for residents. By addressing industry-specific challenges, compliance requirements, and use cases, vertical-specific IoT solutions deliver tangible business value, driving adoption and fueling the growth of the IoT services market across diverse sectors.
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Asia Pacific is expected to hold a higher growth rate during the forecast period.
In the Asia Pacific region, where agriculture serves as a cornerstone of many economies, adopting IoT technologies, particularly LoRa and LoRaWAN, is revolutionizing traditional farming practices. LoRaWAN’s long-range connectivity and low-power consumption make it well-suited for deployment in rural agricultural settings, where access to reliable connectivity may be limited. Through LoRa-based IoT solutions, farmers can implement precision agriculture techniques to address pressing challenges such as water scarcity, soil degradation, and unpredictable weather patterns. LoRa-enabled sensors facilitate real-time monitoring of soil moisture levels, temperature, and humidity, allowing farmers to optimize irrigation schedules and conserve water resources. Remote sensing technologies powered by LoRaWAN enable farmers to gather actionable insights on crop health, pest infestations, and nutrient deficiencies, facilitating timely interventions and improving overall crop management practices. Furthermore, LoRa-based crop analytics platforms provide farmers with data-driven decision support tools, helping them optimize planting strategies, improve yield forecasting, and mitigate the impact of climate change on agricultural productivity. By harnessing the power of LoRa and LoRaWAN IoT solutions, farmers in the Asia Pacific region can increase yields, conserve resources, and enhance resilience to environmental challenges, driving the adoption and growth of the LoRaWAN IoT market in the agricultural sector.
Top Key Companies in LoRa and LoRaWAN IoT Market:
The major vendors covered in the LoRa and LoRaWAN IoT Market are The Bosch Group (Germany), Cisco (US), Orange SA (France), Comcast Corporation (US), Semtech (US), NEC Corporation(Japan), Tata Communications (India), AWS (US), Advantech (Taiwan), SK Telecom (South Korea), Murata (Japan), Kerlink (France), Actility (France), Digi International (US), MultiTech (US), Ezurio (US), Sensoterra (Netherlands), Nwave Technologies (US), RAKwireless (China), TheThings.io (Spain), Datacake (Germany), Milesight (China), LORIOT (Switzerland), Exosite (US), Orbiwise (Switzerland), Netmore Group (Sweden), and Radio Bridge Inc (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the LoRa and LoRaWAN IoT Market.
Browse Adjacent Markets: Digitalization and Internet of Things (IoT) Market Research Reports & Consulting
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About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
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Artificial Intelligence
Scoring a Seat at UEFA EURO 2024™ with Top-Performing AI-Powered TOSHIBA TV Lineup
HONG KONG, June 14, 2024 /PRNewswire/ — Football fans are in for a treat as they gear up for UEFA EURO 2024™ with Toshiba TV’s top-performing Gaming TV Z670. As the OFFICIAL TV OF UEFA EURO 2024™, Toshiba TVs present immersive viewing of the football game by their AI-powered TV lineup. To celebrate the brilliant moments it can bring, Toshiba TV are gifting USD100 Amazon Gift Card via their social platform! By simply like, follow and comment on @ToshibaTVGlobal, fans can boost their chances of scoring this prize.
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Bringing Everyone Together for UEFA EURO 2024™
Available in sizes ranging from 55″ to 85″, Z670 is equipped with a Wide Viewing Angle and Anti-reflection features that ensures a clear picture from all viewing positions with the non-glare panel. Gather everyone for “Brilliant Every Moment” in UEFA EURO 2024™ with Toshiba TV!
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