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At 6.1% CAGR, Super Absorbent Polymer Market Size is Expected to Reach 12970.1 Mn by 2027 Says Brandessence Market Research

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London , UK, Nov. 22, 2021 (GLOBE NEWSWIRE) — According to Brandessence market research, the Super Absorbent polymer market size reached USD 8569.1 million in 2020. The SAP market size is likely to grow at 6.1% CAGR during 2020-2027 to reach USD 12970.1 million by 2027 end. The growing industrial uses of Super Absorbent polymers in next-generation technologies like smart gels, biosensors, artificial muscles, and ideal use in agriculture, water blockage for power cable remain key factors for its promising growth.

Super Absorbent Polymer Market: An Overview

Super Absorbent polymer (SAP), also known as slush powder is capable of absorbing water, up to 300 times its own mass. These are widely used in gels due to their highly absorbent water quality, and the cross-linkers used in SAP provide them with the much-needed absorb water. Often, low-density cross-linkers in SAP make way for high absorbent capacity. These also SAPs are also ideal for forming a softer, and sticker gel formation. High-density cross-linkers are used to lower water absorbent capacity, with more strength, and stabilization to maintain particle shape, under pressure. 

The ability of SAPs to maintain shape under pressure is what separated them from initial use fiber-based products in water absorbing applications. Today, the SAP applications include smart hydrogels which are used in biosensors, drug-delivery systems, artificial muscles, enzymatic reactions, and purification of chemical agents. However, in its early days, SAPs were used to replace fiber-based products in water absorbing applications like baby diapers, sanitary napkins, among others. SAPs replaced the conventional fiber-based products, due to their ability to withhold shape under pressure, and much higher capacity to absorb water.

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Today, SAPs have evolved in a wide range of key applications including horticulture water retention agents, blocking water penetration in underground power or communication cable, control spill of aqueous fluid, and niche uses like creating artificial snow for stage production. SAPs have also been successfully tried in disposable bed liners for adult patients.

Super Absorbent Polymer Market: Key Trends

The clay-based composites of SAPs which promise the longest-duration application, and the strongest impact in end-use have been studied widely, and remain the most stable prospect for growth in the SAP market. These remain the forefront of research innovation, and their application remains widely acknowledged, even sometimes overshadowing key applications in other areas. For example, despite the tremendous attention, and stable prospect in the clay-based composites, the internal curing, hydrogel, and aerogel remain the most promising prospects of the future in the Super Absorbent polymer market. These have not received the same direction, but remain the less acknowledged alternative in research, but an indisputable future direction for growth for Super Absorbent polymer market manufacturers.

Super Absorbent polymers continue their promising growth in conventional applications baby diapers. It is estimated that 320,000 metric tons of SAPs are in demand annually globally, due to worldwide demand for diapers. The gel stability, and stable high-water absorbent capacity remain their key strength in relation to alternatives. At the same time, the limited capacity in relation to upper-limit also remains a potential barrier to application. The growing demand to meet diaper leakage, and surface dryness even for growing elderly population remain key drivers of growth for the Super Absorbent polymer market.

Construction sector is likely to drive major growth for Super Absorbent polymer manufacturers. Countries like the USA, China, and India have announced major plans for infrastructure expansions. These include a trillion dollar infrastructure bill in the US. China has started its signature Belt & Road initiative connecting various ports, and trade routes in Asia. Indian finance minister recently announced an infrastructure bill of USD 1.4 trillion, which is expected to be undertaken during 2020-2024. The Super Absorbent polymers promise extensive applications in self-healing concrete. This continues to grow in public construction, where increasing durability is often the key. It can be used in roads to reduce traffic jams. It is also in demand in the Oil & Gas industry, to prevent small cracks from spreading. It can empower aged structures, which remains the key aspect of the US infrastructure bill. The self-healing concrete is essential in relation to working with structures like dams, which often come in contact with water. This also remains a major aspect of US revamp in infrastructure.

The SAH or super-absorbent hydrogels continue to replace conventional Super Absorbent polymers, due to their low-cost, widespread availability, and nontoxic nature. The conventional SAPs remain problematic in applications like agriculture due to their biodegradability, high-costs, and potential toxic application. The hydrogels can be obtained from a wide range of sources including natural starches like cellulose, starch, raw bran, rice husk, chitosan, tulips, and several others. 

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Super Absorbent Polymer Market: Competitive Analysis

The Super Absorbent polymer market is a fragmented, innovative, and competitive landscape. The growing natural sourcing of SAPs, cost-effective, and promising application continue to drive more innovation in a landscape, where entries to barriers remain relatively low. The key players in the SAP market continue to focus on strategic collaborations, acquisitions, and mergers. Some key players in the Super Absorbent polymer industry are Bayer, BASF, LG Chem Ltd., Formosa Plastics Group, Mitsubishi Chemical Holdings Corp.

Global Super Absorbent Polymer Market Segmentation:

By Application:

  • Agriculture
  • Healthcare
  • Industries
  • Food Packaging
  • Thickening Agent
  • Others

By Type:

  • Natural
  • Synthetic
  • Others

By End-User:

  • Cable Industry
  • Manufacturing Industry
  • Others

Super Absorbent Polymer Market: Regional Analysis

The Super Absorbent polymer market report is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these, the North America is expected to witness highest growth, thanks to growing advancements like artificial intelligence, robotics, and other technologies in manufacturing. The growing use of SAPs in agriculture, telecommunication, and food additives remain the most growing application. The major manufacturers of Super Absorbent polymers in North America, the conventional invention of SAPs in the region, and its widespread awareness remain major drivers of growth in the region.

Super Absorbent Polymer Market: Notable Development

Lakril Technologies, a new startup has invested in creating new bio-based acrylic acid. The company uses catalytic dehydration to produce the new bio-based acrylic acid. Developments like these remain crucial to growth of Super Absorbent polymers, as conventional procedure resulted in petrochemical process, resulting in more energy-intensive manufacturing, for products like diapers. The growing demands for product safety based on-bio-based alternatives remain a key driver of this growth.

BASF has announced that it will build a new center for innovation in its superpolymer products chain with an investment of €25 million in Belgium. The new centre loaded with advanced data analytics, robotics, and other technological advancements aims to shorten time to market for BASF. The centre is also expected to drive innovation in products, increasing its product performance.

A new study published in Nature Communications promises recycling of Super Absorbent polymers used in baby diapers soon. The study conducted by a team of researchers at Michigan University has developed a technique to recycle SAPs into gooey adhesives, used in sticky notes and bandages. Superpolymers remained extremely difficult to recycle earlier, as they retained water permanently, and are usually designed to resist degradation. The new study promises to bring more sustainability and further application in areas like a baby diapers.

Region Covered in Super Absorbent Polymer Market Report:

North America

  • U.S.
  • Canada

Europe

  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe

Asia-Pacific

  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of Latin  America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA

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Artificial Intelligence

New first of its kind UK legal-tech recruitment platform aims to put an end to overseas worker scams

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Unique UK-based legal technology platform, Immpact, helps unite the global talent market to fulfil UK skills shortages across healthcare, construction, engineering, life sciences and hospitality Immpact directly connects employers, recruiters and regulated legal experts with pre-qualified global talent – and aims to help eradicate profiteering job scammersREADING, England, May 28, 2024 /PRNewswire/ — A unique new legal-tech recruitment platform has launched in the UK to help put an end to overseas worker scams and directly connect UK employers and recruiters with pre-qualified overseas global talent. Immpact will help fulfil acute skills shortages across sectors including healthcare, construction, engineering, life sciences and hospitality, while ensuring full legal Home Office compliance.

The launch of Immpact follows over two years of advanced legal-tech development. Using the immigration law expertise of Founder and Managing Director, Jonathan Beech, and his team of specialists, the platform will help unite a previously disconnected global talent market with under-resourced UK employers and transform global workplace migration. Immpact has also been developed through discussions with hundreds of employers, industry bodies and overseas talent.
With job scams – from fake jobs to illegal fees for sponsor licences – ongoing, particularly in the social and healthcare sector, Immpact will ensure only pre-qualified talent, employers and recruitment firms are placed on its platform following stringent multi-layer checks. This will ensure that all jobs and talent are qualified and genuine along with thoroughly regulated employers and recruiters, to provide a global marketplace for talent.
Jonathan Beech, Founder and Managing Director of Immpact, said: “Through my existing business running Migrate UK, I’m acutely aware of the issues that UK employers and recruiters are having in trying to fulfil talent shortages across sectors such as care, healthcare and life sciences. I also regularly hear terrible stories of genuine overseas job hunters being ripped off in their home countries or the UK by job scammers, often running to thousands of pounds.
“I knew there had to be a better way to match pre-qualified overseas talent with genuine work opportunities and responsible UK employers – effectively a ‘talent’ match-making site which is designed to eradicate scammers to provide a global, trusted marketplace for talent.”
Following the latest government immigration rule changes, overseas recruitment costs are continuing to rise for businesses struggling with talent shortages. From 4 April 2024, the minimum salary for entering the new skilled visa worker route for the first time increased by 48%, from £26,200 to £38,700 a year. There are different rates for those already holding a skilled worker certificate of sponsorship prior to this date and discounts are available for key shortage roles on the Immigration Salary List (ISL).
Immpact will benefit employers and recruiters by saving them time and money. Working with recruitment experts to analyse existing overseas recruitment workflows, Immpact has calculated that it will save 50% of the time involved in managing overseas recruitment, helping to cut down the time-consuming filtering of applications traditionally needed.
For employers traditionally looking to recruit overseas applicants, previous data from industry recruitment software specialists show that 30% of overseas applications are rejected as they do not have the right to work, while 64% are rejected due to CVs being unclear or requirements not being met. This leaves just 6% of applications remaining, which results in about 2% then being interviewed. Immpact will automatically present only suitable pre-qualified applications to employers or recruiters, eradicating wasted time on unsuitable or unqualified applicants.
Beech continues: “Following thousands of hours of development and utilising the latest advanced technology which can adapt to evolving Home Office requirements and procedures, we’re proud to launch Immpact. Our unique new platform takes care of the entire process – from pre-qualifying processes, searching and shortlisting, down to arranging interviews, successful appointments, onboarding, the provision of regular content and guidance, and access to regulated immigration legal professionals.
“Our new technology will transform global migration for both UK organisations and businesses struggling to recruit and global talent looking to work in the UK. Immpact has been thoroughly tested at every stage and is both user-friendly and, crucially, compliant, so qualified overseas applicants and UK employers and recruiters can be confident that only genuine UK jobs and overseas applicants match and proceed. Quite simply, we want Immpact to simplify the whole migration process by putting the right talent in the right place at the right time, and for UK employers to fulfil critical talent shortages which will help them not only survive, but thrive.”
The platform has a free trial or low-cost subscriber options for search-matching and more for employers and recruiters. For talent, the platform has zero costs for creating a profile, using the pre-qualifying tools or searching for opportunities. For further information visit www.immpact.ai.
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Bluecrux supports Sanofi in harnessing AI to transform supply chains for tomorrow

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BARCELONA, Spain, May 28, 2024 /PRNewswire/ — Sanofi is all in on AI and wants to become the first biopharma company powered by AI at scale. The company is using AI to chase the miracles of science by accelerating drug discovery, enhancing clinical trial design and improving the manufacturing and supply of medicines and vaccines to get them to patients in need faster. Bluecrux’s digital supply chain twin technology, Axon, plays a critical role in Sanofi’s digital supply chain transformation.

Delivering miracles of science to patients
The company is paving the way as a leader in innovation among pharma companies with its broad AI implementation, enhancing operational capabilities across various domains of the business. Sanofi’s ambition is particularly pronounced in its supply chain strategy, in which AI is pivotal in “delivering miracles of science to patients.”  With greater efficiency, the company can redirect savings toward R&D and medicine development.
Bluecrux’s Axon plays a critical role in Sanofi’s digital supply chain transformation. Axon is a digital twin that integrates and harmonizes all Sanofi’s data systems into ONE single digital value chain model. This allows for a comprehensive understanding of Sanofi’s supply chain operations from start to finish. “The end-to-end visibility of our supply chain value stream has already helped us identifying large opportunities to improve inventory and process cycle times that will ultimately get our products to patients faster”, says Leif Skibsted Jakobsen, Head of Digital Supply Chain Sanofi. “We have put in place a structured process for implementing these opportunities and with Axon we are also able to validate the results.”
“Axon is an important puzzle piece in supporting Sanofi’s aims to create an E2E-connected, data driven and digitally accelerated supply chain”, adds Valerie Vandenbroucke, VP for Axon Technology Bluecrux. “Although the use of the platform is already transformational, the journey has just begun, with many more breakthroughs on the horizon.”
Sanofi and Bluecrux at Gartner Barcelona
At the upcoming Gartner Supply Chain Symposium EMEA conference in Barcelona (June 10-12), Bluecrux will join Sanofi in a special session that will delve into the transformative power of artificial intelligence in the realm of supply chain management. Valérie Vandenbroucke, VP of Bluecrux’s Axon Technology, and Sanofi’s Leif Skibsted Jakobsen will be co-presenting.
During the session, attendees will gain insights into how Sanofi has harnessed AI to meet and exceed its business objectives. It will explore how Sanofi translated its vision into a practical roadmap and how AI can catalyze a true transformation in supply chain management, including helping the company become an E2E-connected, data-driven and digitally accelerated supply chain.
About SanofiWe are an innovative global healthcare company, driven by one purpose: we chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.Sanofi is listed on EURONEXT: SAN and NASDAQ: SNY
About Bluecrux
Founded in 2011, Bluecrux is a leading value chain technology and consulting company, assisting global companies to navigate and improve their supply chains. The company’s global reach and innovative technologies, Binocs and Axon, reflect its goal to combine expertise with technology, turning challenges into opportunities. 

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Slovenian Tourist Board Unveils Innovative Projects to Enhance Tourism and Sports Visibility: Audio Stories, AI-Powered Virtual Assistant, and “Slovenia – Sports Destination” Website

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LJUBLJANA, Slovenia, May 28, 2024 /PRNewswire/ — Slovenia is a land of countless natural beauties, cultural treasures, top health and wellness resorts and superb gastronomy, which the Slovenian Tourist Board aims to showcase to visitors in an innovative and attractive way. To achieve this, the Board continually analyzes current marketing trends and develops projects designed to excite tourists, spark their curiosity and inspire them to explore further.

By staying at the forefront of marketing strategies, the Slovenian Tourist Board ensures that the country’s unique attractions are presented in the most engaging and appealing manner possible. The most recent projects to boost Slovenia’s visibility include three new projects: Sounds Like Slovenia, a series of audio stories, an AI-powered virtual assistant named Alma on slovenia.info and the “Slovenia – Sports Destination” website.
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Meet Alma, an AI-powered virtual assistant
Alma, named after the adventurous traveller and writer Alma M. Karlin, operates using advanced AI technology, filtering content to suit user interests. She sources reliable information from the slovenia.info database and over 50 verified websites of Slovenian tourist destinations and providers. As one of the first AI assistants in Slovenian tourism, and among the few AI assistants integrated in national tourism organizations’ websites in Europe, Alma positions slovenia.info as a reliable source of information and inspiration for international visitors.
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Slovenia – Sports Destination Website
The Slovenia–Sports Destination website serves as a comprehensive resource for organizing sports activities and events, conferences, rehabilitation and inspiration, available in both Slovenian and English. Sports agencies, clubs, and event organizers can use the portal to connect directly with relevant partners in Slovenia. The website also provides direct contacts for specialized sports agencies and federations, assisting with the organization of preparatory matches and other logistical needs. Information on sports accommodations is also available.
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Sounds Like Slovenia 
Thematic playlists on Spotify and sound stories on slovenia.info provide an immersive audio experience of Slovenia’s landscapes and cultural offerings. Themes are categorized into five categories: the Sounds of Nature, Thrilling Outdoor Adventures, Cities and Culture, Health and Well-Being, and Gastronomy. Crafted for the global digital campaign, the audio list aims to captivate travelers worldwide.
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Together, these projects demonstrate Slovenia’s dedication to innovation and sustainability in tourism, offering visitors unforgettable experiences in this vibrant European destination with a green heart.
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