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Email Marketing Software Market to Reach USD 2.53 billion by 2028; Increased Adoption of Digital Marketing by Organizations to Fuel Market Progress: Fortune Business Insights™

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Pune, India, Jan. 07, 2022 (GLOBE NEWSWIRE) — The global email marketing software market size is projected to reach USD 2.53 billion by 2028, exhibiting a CAGR of 10.7% during the forecast period. The market stood at USD 1.12 billion in 2020 and is estimated to reach USD 1.24 billion in 2021. The rising adoption of digital marketing by organizations and the emergence of several start-ups, small scale, and big scale organizations are likely to foster market growth.  Fortune Business Insights™ mentions this information in its report titled “Email Marketing Software Market, 2021-2028.

Email marketing software is an advertising platform and communication platform that enables companies to reach a huge consumer base. The rising adoption of e-commerce platforms and digital services is likely to fuel the software’s adoption. Increasing global smartphone penetration and rising demand for high-speed internet is likely to fuel software sales. Email systems eliminate trashed emails and spam emails. Further, the emergence of several start-ups, small scale, and big scale organizations is likely to fuel email marketing software’s adoption. For example, as per the Radicati Group, Inc., the total amount of sent and received messages in 2020 touched 306 billion. Business and consumer businesses are likely to reach 319.6 billion in 2021 alongside an average annual rate of 4.4%. These factors are likely to boost the market growth in the upcoming years. 

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Impact of COVID-19

Extensive Adoption of Email Marketing for Customer Monitoring to Fuel Industry Progress

This Email Marketing Software Market is expected to grow positively during the COVID-19 pandemic because of the extensive adoption of this software for monitoring customer’s demand. The emergence of the pandemic has shifted marketing to digital platforms. The adoption of work from home culture and rising demand for high-speed internet is likely to fuel the product’s adoption. Variations in media expenditure, marketing, promotions may provoke organizations to adopt the software to increase their reach. As per McKinsey consulting firm, almost every sector reported a spike in consumer engagement as compared to the previous year. These factors are likely to fuel the market development in the upcoming years. 

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Segments

By channel the Email Marketing Software Market is segmented into business-to-customers (B2C), and business-to-business (B2B). As per deployment, it is classified into on-premises and cloud.

By enterprise size, it is categorized into large-scale enterprises and small and medium enterprises (SMEs).

Based on application, reporting and analytics, template management, customer management, sales reporting, email lead generation, push notifications, event-triggered mail, web forms, and others.

By industry, it is categorized into travel and transportation, consumer goods, healthcare, information technology-enabled service (ITeS), retail, IT and telecommunications, finance, banking, security and insurance (BFSI), government, education, entertainment and media, and others.

Regionally, the Email Marketing Software Market is grouped into Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa. 

Highlights of the Report

The Email Marketing Software Market report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.

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Drivers and Restraints

Robust Demand for Personalized and Targeting Communication to Fuel Market Growth

Increased adoption of digital communication is likely to fuel the product’s adoption and boost market progress. Targeting and personalized communication helps the companies to satisfy consumer’s requirements and help provide effective services to consumers. Several business organizations utilize automated systems to boost their services and complement their marketing efforts. It provides excellent investment returns to marketers and enables them to carry out a profitable plan. For example, as per a survey conducted by the Hubspot Company Survey, email marketing software generated approximately USD 42 per dollar. Further, bulk emails help companies maintain client relationships and the incorporation of artificial intelligence (AI), cloud computing, and other technologies may boost efficiency. These factors are likely to drive the email marketing software market growth. 

However, low email delivery rates and server issues are likely to hinder the progress of the market in the upcoming years. 

Regional Insights

Rapid Adoption of the Software for Professional and Commercial Communication to Boost Market Growth in North America

North America is projected to dominate the email marketing software market share because of its extensive adoption of this software for commercial and professional communication. The market in North America stood at USD 393.2 million in 2020 and is expected to grow positively during the upcoming years. Several marketers in the U.S. utilize email marketing software to develop effective services to improve advertising efforts. These factors may boost the market growth in the region. 

Asia Pacific is expected to grow positively during the upcoming years because of the presence of several large end-users across India, China, and others. Further, the rising adoption of internet services plays an important part in bringing the population together. In addition, the spike in IT investments in Japan, India, and China may bolster market growth. 

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Competitive Landscape

Prominent Companies Launch Innovative Software Services to Boost Market Position

The prominent companies operating in the Email Marketing Software Market launch innovative software to boost their market position. For example, SysTools announced Cloud Data Migration and Email Migration software in June 2021 to accelerate digital transformation and eliminate risks regarding data loss. This strategy may enable the company to develop advanced services and boost its market position. In addition, the incorporation of artificial technologies, machine learning, and other technologies may enable companies to attract consumer demand and boost their brand image. 

Industry Development

  • April 2020- Shopify announced an advanced email marketing smartphone application that offers free email plans with the ability to send 2,500 emails every month for free.

List of Key Companies Profiled in the Email Marketing Report are:

  • AWeber Communications (Pennsylvania, U.S.)
  • Salesforce.com, Inc. (California, U.S.)
  • Sendinblue (Paris, France)
  • Campaign Monitor Pty Ltd. (Tennessee, U.S.)
  • HubSpot, Inc. (Massachusetts, U.S.)
  • Constant Contact, Inc. (Massachusetts, U.S.)
  • Benchmark Internet Group (California, U.S.)
  • ConvertKit LLC (Idaho, U.S.) 
  • Jivox Corporation (California, U.S.)
  • j2 Global, Inc. (California, U.S.)

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Major Table Of Content:

  • Introduction
    • Definition, By Segment
    • Research Methodology/Approach
    • Data Sources
  • Key Takeaways
  • Market Dynamics
    • Macro and Micro Economic Indicators
    • Drivers, Restraints, Opportunities and Trends
    • Impact of COVID-19
      • Short-term Impact
      • Long-term Impact
  • Competition Landscape
    • Business Strategies Adopted by Key Players
    • Consolidated SWOT Analysis of Key Players
  • Global Email Marketing Software Key Players Market Share Insights and Analysis, 2020
  • Key Market Insights and Strategic Recommendations
  • Companies Profiled (Covered for key 10 players only)
    • Overview
      • Key Management
      • Headquarters etc.
    • Offerings/Business Segments
    • Key Details (Key details are subjected to data availability in public domain and/or on paid databases)
      • Employee Size
      • Key Financials
        • Past and Current Revenue
        • Geographical Share
        • Business Segment Share
    • Recent Developments
  • Annexure / Appendix
    • Global Email Marketing Software Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2017-2028
      • By Channel (USD)
        • Business-to-business (B2B)
        • Business-to-customers (B2C)
      • By Deployment (USD)
        • Cloud
        • On-Premises
      • By Enterprise Size (USD)
        • Small and Medium Enterprises (SMEs)
        • Large Scale Enterprises
      • By Application (USD)
        • Email Lead Generation
        • Sales Reporting
        • Customer Management
        • Template Management
        • Reporting and Analytics
        • Others (Web Forms, etc.)
      • By Industry (USD)
        • Banking, Finance, Security and Insurance (BFSI)
        • IT and Telecommunications
        • Retail
        • Information Technology Enabled Service (ITeS)
        • Healthcare
        • Consumer Goods
        • Travel and Transportation
        • Others (Government, etc.)
      • By Region (USD)
        • North America
        • Latin America
        • Europe
        • Middle East & Africa
        • Asia Pacific

TOC Continued…!

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About Us:

Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.

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Artificial Intelligence

Brainomix Achieves Breakthrough with FDA Clearance of e-Lung AI Software

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Established market leader in stroke AI imaging receives its first FDA clearance in the lung imaging space.With this expanded foundation of AI-driven healthcare solutions, the Oxford-based company remains committed to driving innovation and delivering impactful advancements in imaging biomarkers.OXFORD, England, and CHICAGO, May 17, 2024 /PRNewswire/ — Brainomix, a pioneer in artificial intelligence (AI) imaging solutions to enable precision medicine, is proud to announce the FDA clearance of its latest product, Brainomix 360 e-Lung. Brainomix’s entry into the lung imaging space follows a series of successful clearances and widespread clinical adoption of its Brainomix 360 Stroke platform in both the US and Europe.

The clearance of e-Lung marks a significant milestone in Brainomix’s journey to expand its footprint in medical imaging beyond stroke-related applications and represents a notable step forward in the quest for advanced lung imaging solutions. The company, with its rich academic heritage and record of scientific excellence, will expand its research collaborations in the pulmonology space to yield new insights to inform future iterations of e-Lung and chart a path towards continual improvements for the lung imaging technology.
Dr Deji Adegunsoye, Assistant Professor of Medicine and Scientific Director of the Interstitial Lung Disease Program at University of Chicago Medicine, said: “This is an exciting step for Brainomix, who have a demonstrated track record of developing novel AI-based solutions in stroke and are now applying that expertise to develop innovative tools in the lung space. The preliminary data for e-Lung is impressive and would indicate that we have a promising tool that could help to expedite healthcare delivery and improve clinically meaningful outcomes for patients with lung disease.”
Brainomix recently announced the publication of a new study1 in the prestigious peer-reviewed journal American Journal of Respiratory and Critical Care Medicine (AJRCCM), resulting from a research collaboration with AstraZeneca. The results showed that Brainomix’s proprietary lung imaging biomarkers, which include the weighted reticulovascular score (WRVS), stratified patients at risk of Idiopathic Pulmonary Fibrosis (IPF) progression, outperforming standard measures.
Dr Michalis Papadakis, CEO and Co-Founder of Brainomix, said: “We are harnessing our expertise in AI-powered imaging to develop novel biomarkers in other disease indications where AI can support imaging-based diagnostic and treatment decisions.
“This e-Lung FDA clearance reflects our focus on developing innovative solutions that empower healthcare professionals with cutting-edge tools for sophisticated disease evaluation, enhancing access to treatments that can ultimately work to improve patient outcomes.”
Brainomix will be presenting its latest e-Lung data at the American Thoracic Society (ATS) annual conference in San Diego May 17th – 22nd, including results from research collaborations with Heidelberg University and with Seattle-based Avalyn Pharma.
Am. J. Respir. Crit. Care Med.: 2024 Feb 16 – e-Lung CT Biomarker Stratifies Patients at Risk of IPF Progression in a 52-Week Clinical Trialhttps://www.atsjournals.org/doi/abs/10.1164/rccm.202312-2274LEAbout Brainomix
Brainomix specializes in the creation of AI-powered software solutions to enable precision medicine for better treatment decisions in stroke and lung fibrosis. With origins as a spin-out from the University of Oxford, Brainomix is an expanding commercial-stage company with offices in the UK, Ireland and the USA, and operations in more than 30 countries. A private company, backed by leading healthtech investors, Brainomix has innovated award-winning imaging biomarkers and software solutions that have been clinically adopted in hundreds of hospitals worldwide. Its first product, the Brainomix 360 stroke platform, provides clinicians with the most comprehensive stroke imaging solution, driving increased treatment rates and improving functional independence for patients.
To learn more about Brainomix and its technology visit www.brainomix.com, and follow us on Twitter, LinkedIn and Facebook.
Contacts
Jeff Wyrtzen, Chief Marketing & Business Development [email protected] +44 (0)7927 164210T +44 (0)1865 582730
Media enquiries
Charles ConsultantsSue [email protected] M +44 (0)7968 726585
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CUBE acquires global regulatory intelligence businesses from Thomson Reuters

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LONDON, May 17, 2024 /PRNewswire/ — CUBE, a global leader in Automated Regulatory Intelligence (ARI) and Regulatory Change Management (RCM), announces today its acquisition of the Thomson Reuters Regulatory Intelligence and Oden products and businesses.

The acquisition of these global businesses represents a major step forward in CUBE’s growth plans. It will deliver significant scale across many of the world’s leading and systemically important financial institutions. CUBE’s existing global customer base will be expanded to total approximately 1,000 customers in banking, insurance, asset and investment management, payments and adjacent regulated industries.
CUBE’s global employees will expand to 600, of which close to 250 are highly qualified regulatory subject matter experts, legal and compliance professionals.
Ben Richmond, founder and CEO of CUBE said: “Thomson Reuters is known to be the biggest and best in the industry for providing regulatory expert analysis and subject matter expertise, alongside world-leading journalism and news. The combination of CUBE’s purpose-built AI, with the years of content curated by Thomson Reuters Regulatory Intelligence and Oden expert analysts, will accelerate innovation. Together, we will deliver regulatory transformation capabilities for our global customers that could only have been imagined before.”
Richmond continues: “This combination will provide tremendous scale and depth across CUBE’s regulatory content and technology. It is a significant step toward creating an industry-defining regulatory compliance and risk platform that will benefit all customers and elevate the industry as a whole.”
Through this acquisition, CUBE will provide an expanded and comprehensive selection of specialized regulatory intelligence and regulatory change services, committed to excellence, quality, and highly contextualised and meaningful regulatory content for customers. By combining cutting-edge technology and subject matter expertise at scale CUBE will set a new bar for the industry in regulatory automation and content.
Chris Maguire, General Manager, Risk and Fraud, Corporates, Thomson Reuters said: “It was clear to us that CUBE had established itself as a leading regulatory intelligence provider for global enterprise clients in the financial services and insurance sectors. We wanted to ensure our customers and employees could work with an organisation that would continue to innovate and significantly invest in solutions like Thomson Reuters Regulatory Intelligence and Oden. We are working tirelessly to ensure a seamless and value-enhancing transition for customers and employees, and we are looking forward to working with the CUBE team during this transition.” 
Christopher Fielding, Hg, said: “We’re delighted to further extend our market reach, bringing in two high quality and complementary global businesses to the CUBE platform.”
Thomas Martin, Hg, added: “We see these acquisitions as enabling further innovation in the regulatory intelligence and change management sector, leading to strengthened demand for these quality solutions across the globe.”
The terms of the transaction will not be disclosed.
About CUBE
CUBE provides a highly comprehensive and robust source of classified, and meaningful AI-driven regulatory data to power its Automated Regulatory Intelligence (ARI) and Regulatory Change Management (RCM) solutions. CUBE’s purpose-built regulatory technology including its AI engine (RegBrain) and software platform (RegPlatform) tracks, analyses, and monitors laws, rules, and regulations in every country and in every published language to create an always up-to-date regulatory footprint that transforms visibility and compliance capability for customers across the globe.
With operations across Europe, North America, Canada, Asia, and Australia, CUBE serves a diverse and global base of customers and partners including the largest financial institutions in the world who leverage CUBE’s platform to streamline their complex regulatory intelligence and change management processes.
Following the strategic partnership with Hg in March 2024, CUBE announced the acquisition of US-based Reg-Room in May 2024.
About Hg
Hg supports the building of sector-leading enterprises that supply businesses with critical software applications or workflow services, delivering a more automated workplace for their customers.
This industry is characterised by digitisation trends that are in early stages of adoption and are set to transform the workplace for professionals over decades to come. Hg’s support combines deep end-market knowledge with world class operational resources, together providing compelling support to entrepreneurial leaders looking to scale their business – businesses that are well invested, enduring and serve their customers well.
With a vast European network and strong presence across North America, Hg’s 400 employees and around $70 billion in funds under management support a portfolio of around 50 businesses, worth over $140 billion aggregate enterprise value, with over 110,000 employees, consistently growing revenues at more than 20%.
About Regulatory Intelligence
Regulatory Intelligence is a proactive, connected, and comprehensive solution that tracks and analyses regulatory changes within ~2,000 regulatory bodies and rulebooks for more than 20 countries. It enables banking, financial services, and insurance (BFSI) sectors to manage exposure to operational, regulatory, and compliance risk.
About Oden
Oden State Rules and Regulations (SR&R), Oden Policy Terminator/Sentry PT, and OdenTrack provide repositories and automated solutions for complying with state rules and regulations on the provisioning of Personal and Business Insurance in the US.

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Cayman Enterprise City Publishes Socio-Economic Impact Assessment by Economist and Leading Advisor on the Caribbean, Marla Dukharan

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The Impact of Cayman Enterprise City’s Socio-Economic Development Project Nears USD $1 Billion
GRAND CAYMAN, Cayman Islands, May 16, 2024 /PRNewswire/ — Cayman Enterprise City (CEC) has released a Socio-Economic Impact Assessment by Marla Dukharan. The report illustrates that CEC is increasing its impact by supporting higher earnings for Caymanians and is driving a shift towards a knowledge-based economy by focusing on high productivity sectors. The release by Dukharan reads, “Caymanian resourcefulness and private sector-led innovation have been the driving force behind the islands’ outstanding socio-economic success. Cayman Enterprise City underpins the next generation of Cayman innovation and dynamism.”

With an economic impact of USD $130 million in 2023, contributing just under USD $1 billion to the local economic activity in 12 years since inception, “CEC is helping the nation to diversify economically, in terms of sectors and jobs, ensuring locals have economic and employment opportunities that match the nation’s progress,” the report reads.
The CEC socio-economic development project is now home to 352 Special Economic Zones Companies (SEZCos), many of which are globally recognised institutions led by top executives and industry experts. “CEC member companies are providing high-value employment with salaries exceeding those typically found outside of the special economic zone,” said Charlie Kirkconnell, Chief Executive Officer at CEC. “The CEC community is fully invested in Cayman and the report illustrates that the CEC socio-economic development project is making a very significant impact on Cayman’s economy and community.”
“As CEC continues to grow, it continues to create significant employment and entrepreneurial opportunities for Caymanians and we encourage anyone that might be interested in finding out how they might get involved, whether as a member of the community and/or as a volunteer in our Enterprise Cayman non-profit organisation (NPO).”
77% of Caymanian-held jobs at CEC member companies, are in sectors with high social returns and increasing global demand. “By putting skills first and prioritizing learning, CEC is enabling new industries to take root,” the release by Dukharan reads.
CEC, through its Enterprise Cayman NPO, is a first-mover in private sector-facilitated education and training in the Caribbean, making it a leading force to boost youth participation in the economy. By offering training in specialised skills, Enterprise Cayman is helping to close the gap in higher education and earnings for Caymanians. “Through Enterprise Cayman we’ve set out to strategically support meaningful employment and entrepreneurial opportunities for Caymanians, by providing internship and mentorship opportunities, by hosting skill-building and career focused training, and by providing invaluable networking and community engagement opportunities,” said Kirkconnell.
In 2023 individuals took advantage of 4,226 opportunities to participate in education, training, and career development events and, since launching entrepreneurial programming in 2021, Enterprise Cayman has worked with 41 new Cayman-born business ventures. “We’re helping to develop a local talent pool that meets the demand of Cayman’s growing digital innovation and technology sectors while, in parallel, offering exciting opportunities for individuals to launch new business ventures within an innovative business environment,” said Kirkconnell.  
With CEC’s new campus and state-of-the-art facilities, Signal House, the project “holds the promise of deep, continued economic impact,” the report concludes.
To access CEC’s economic impact assessments and Enterprise Cayman’s annual reports please visit https://www.enterprisecayman.ky/reports. For more information on how to get involved and for upcoming programmes and events visit www.enterprisecayman.ky. 
Website: www.caymanenterprisecity.com LinkedIn: @CaymanEnterpriseCityTwitter:  @CEC_CaymanInstagram: @CaymanEnterpriseCityFacebook: @CaymanEnterpriseCityYouTube: @ceccayman
About Cayman Enterprise City 
Cayman Enterprise City (CEC) is an award-winning development project which consists of three special economic zones (SEZs) focused on attracting knowledge-based and specialised-services businesses to set up a genuine physical presence in the Cayman Islands. The zones included within CEC are Cayman Tech City, Cayman Commodities & Derivatives Centre, and Cayman Maritime & Aviation City. With a dedicated Government Authority, licensing fee concessions and guaranteed fast-track processes, CEC enables international companies to quickly and efficiently establish a Cayman Islands office, which in turn enables them to generate active business income within a tax neutral environment.
About Enterprise Cayman 
Enterprise Cayman is a non-profit organisation (NPO) powered by Cayman Enterprise City in partnership with Cayman Islands’ special economic zone companies (SEZCos). The organisation, which applies the Theory of Change (TOC) methodology, provides Caymanians and residents with access to high-quality learning experiences and opportunities to develop and launch new business ventures, to pursue careers within the technology and innovation sectors, and to join a dynamic network of industry professionals. Let’s grow the next generation of Caymanian innovators and entrepreneurs with Enterprise Cayman!
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FOR MORE INFORMATION:Contact: Kaitlyn Elphinstone  Email: [email protected]  

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