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Global Contextual Advertising Markets Report 2022-2026: Stringent Data Privacy Regulations Give Impetus to Contextual Targeting

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Dublin, May 17, 2022 (GLOBE NEWSWIRE) — The “Contextual Advertising – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.

Global Contextual Advertising Market to Reach $335.1 Billion by 2026

Global market for Contextual Advertising estimated at US$157.4 Billion in the year 2020, is projected to reach a revised size of US$335.1 Billion by 2026, growing at a CAGR of 13.3% over the analysis period.

Activity-based Advertising, one of the segments analyzed in the report, is projected to grow at a 14.2% CAGR to reach US$195 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location-Based Advertising segment is readjusted to a revised 12.8% CAGR for the next 7-year period. This segment currently accounts for a 40.6% share of the global Contextual Advertising market.

The U.S. Market is Estimated at $57.1 Billion in 2021, While China is Forecast to Reach $45.4 Billion by 2026

The Contextual Advertising market in the U.S. is estimated at US$57.1 Billion in the year 2021. The country currently accounts for a 32.76% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$45.4 Billion in the year 2026 trailing a CAGR of 16.3% through the analysis period.

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Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.3% and 11.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR while Rest of European market (as defined in the study) will reach US$52.1 Billion by the close of the analysis period.

The market is expected to witness encouraging growth supported by marketers making huge investments in developing new products; increase in social media users in many developed and developing countries; and increasing trend towards mobile advertising.

Other key factors responsible for boosting growth include increased adoption of artificial intelligence and big data analytics in digital marketing; increased number and use of smartphones; as well as global personalized marketing strategies. Also, the use and integration of augmented reality and virtual reality in regards to digitally engaging customers is expected to offer immense opportunities for growth, while, also ensuring rapid market growth in the near future.

Mobile devices, on the basis of deployment, are likely to account for the biggest size of the market. Mobile advertising is among the key advancements that is attracting customers towards a specific product, service, or brand. Growth in mobile advertising is expected to support the overall growth in the contextual advertising market globally in the near future.

Publishers are utilizing smart methods for using contextual data tools; thereby attaining more command on their contextual advertisement revenues as the focus sways away from third-party based and data-heavy audience targeting.

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Contextual advertisement targeting involves advertisements that are displayed to people on the basis of the environment wherein the content is being read. This is becoming increasingly nuanced as brand safety requires more specific technology tools in their classification of a page that goes beyond modest keywords.

Publishers are building their context-based advertisement tools and integrating the same with first-party data segments. Publishers are pairing contextual data with existent first-party data identifiers that include email addresses or CRM records; developing duplicate audience segments for the purpose of unknown audience.

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

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1. MARKET OVERVIEW

  • COVID-19 Pandemic Upends the Advertising Landscape
  • The Market for Contextual Advertising and the Pandemic Impact
  • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
  • COVID-19 Impact on Advertising Industry Affects AI Investments
  • COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • An Introduction to Contextual Advertising
  • Contextual Advertising: The Many Advantages
  • Advantages and Disadvantages with Behavioral and Contextual Targeting Strategies
  • Global Market Prospects & Outlook
  • Contextual Advertising the Best Bet for Advertisers amid the Pandemic
  • Supercharging Contextual Advertising Leads to Growth in Revenue for Publishers
  • Possibilities Galore for AI in Digital Marketing
  • Key Growth Drivers
  • Restrictions on Collection of Location Data to Cost Marketers
  • Consumer Willingness to Share Location and Personal Data
  • Analysis by Type
  • World Contextual Advertising Market by Type (2021 & 2027): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
  • Analysis by Vertical: Consumer Goods, Retail & Restaurants Lead the Market
  • World Contextual Advertising Market by Vertical (2021 & 2027): Percentage Breakdown of Revenues for Consumer Goods, Retail & Restaurants; IT & Telecom; BFSI; Media & Entertainment; Travel, Transportation & Automobiles; Healthcare; and Academia & Government
  • Regional Analysis
  • World Contextual Advertising Market: Percentage Breakdown of Revenues for Developed and Developing Regions for the Years 2021 & 2027
  • Competitive Scenario
  • Recent Market Activity
  • Advertising Network Technologies Competitor Market Share Scenario Worldwide (in %): 2021E
  • Contextual Advertising – Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS (Total 152 Featured)

  • Adobe Systems Incorporated
  • Amazon.com
  • Amobee, Inc.
  • AOL
  • Facebook
  • Flurry
  • Flytxt
  • Google
  • IAC
  • Infolinks
  • Media.net
  • Microsoft
  • SAP SE
  • Twitter, Inc.
  • Yahoo! Inc.

3. MARKET TRENDS & DRIVERS

  • Rising Internet Usage Widens Opportunities for Contextual Advertising
  • World Internet Penetration Rate (in %) by Geographic Region: February 2021
  • Growing Importance of Digital Advertising Favors Growth
  • Digital Content Consumption Patterns Underpin Revenue Growth
  • Millennials Emerge as Key Demographic
  • Contextual Advertising: A Look Into Key Trends Impacting the Market Direction
  • Stringent Data Privacy Regulations Give Impetus to Contextual Targeting
  • Cookie Phase-Out Diverts Attention to Contextual Advertising
  • Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy
  • Advances in AI and ML to Embolden Real-Time Contextual Targeting
  • Widespread Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
  • Mobile Advertising Trends Accelerate Growth in Contextual Advertising Market
  • 5G to Further Enhance Mobile Advertising Spending
  • Large Base of Social Media Users Presents Lucrative Opportunities
  • Rising Importance of Location-based Advertising Augurs Well
  • Growing Reliance on First-Party Data for People-Based Targeting Enhances Opportunities

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/1pibxa

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Xinhua Silk Road: E China’s Changzhou City unveils investment opportunities in sectors of new productive forces for global investors

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BEIJING, Sept. 29, 2024 /PRNewswire/ — Changzhou City, an leading international smart manufacturing base located in east China’s Jiangsu Province, has released a bunch of investment investment opportunities to global investors in various sectors of new productive forces at the the 2024 New Energy Industry Development Conference & Invest in Changzhou Conference held in the city on September 19.

The investment opportunities covers nine areas including synthetic biology, low-altitude economy, intelligent connected new energy vehicles, solid-state batteries, hydrogen energy, third-generation semiconductors, and artificial intelligence, manifesting the confidence of Changzhou in further opening development. 
Changzhou, seated in the axis of the Yangtze River Delta, has become an important base for advanced manufacturing in China.
In recent years, thanks to intensified efforts in developing new energy industry and fostering new quality productive forces, Changzhou has expanded the added value of its industrial sector to more than two trillion yuan, with manufacturing added value accounting for about 43 percent, both ranking among the top three in Jiangsu Province.
In the Hurun China New Energy Cities 2024, a list released by the Hurun Research Institute at the conference, Changzhou ranked first among other cities in the country for three consecutive years in terms of investment attractiveness and concentration.
Changzhou has accumulated a total of 10.59 billion US dollars (nearly 74.25 billion yuan) in terms of actually utilized foreign capital since 2020. Major projects such as soft magnetism of ArcelorMittal and medical device of BIOS, a Hong Kong-based company, have been launched during the conference. 
In addition, Changzhou has released a multilingual guide for foreign nationals in Changzhou at the conference, which includes practical service items in stay and residence, work, convenient payment options, among others, turning the city into a more open and international place.
Original link: https://en.imsilkroad.com/p/342380.html
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CGTN: China honors individuals with highest awards in celebration of 75th National Day

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BEIJING, Sept. 29, 2024 /PRNewswire/ — Huang Zongde enlisted in the Chinese People’s Liberation Army at the age of 17, beginning a nearly four-decade-long military career where his bravery, valor and devotion earned him countless awards and honors.

The heavily decorated 93-year-old received the highest state honor on Sunday when Chinese President Xi Jinping conferred him with the Medal of the Republic at a ceremony in the Great Hall of the People in Beijing.
China awarded national medals and national honorary titles to 15 individuals, including Huang, in recognition of their contribution and achievement as it celebrates the 75th anniversary of the founding of the People’s Republic of China, which falls on October 1.
Chinese heroes and role models
In addition to Huang, three others were awarded the Medal of the Republic. Wang Yongzhi, a missile and rocket expert and a pioneer of China’s manned space program, was honored posthumously. Wang Zhenyi, a medical scientist known for breakthroughs in leukemia treatment, and Li Zhensheng, an expert in wheat breeding, are also among the honorees.
The national honorary titles went to 10 people, including scientists, a border patrolman, an artist, a craftsman, educators, a health worker, an economist and an athlete.
Addressing Sunday’s awarding ceremony, President Xi, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, called on the Chinese people to learn from heroes and role models to form a mighty force to build a strong China.
China is in a crucial period for building a great modern socialist country in all respects and achieving national rejuvenation through Chinese modernization, he said.
Encouraging the Chinese people to strive for extraordinary achievements at ordinary job posts, Xi urged them to contribute to resolving challenges to development and reform and safeguarding social harmony and stability.
China’s old friends and good friends
As its highest state honor for foreigners, China awarded the Friendship Medal to Dilma Rousseff, president of the New Development Bank and former Brazilian president, for her commitment to the friendship between China and Brazil, and development of relationship between China and the Community of Latin American and Caribbean States, and cooperation among BRICS countries, a group of major emerging economies.
Accepting the honor at the ceremony, Rousseff said the medal symbolizes the strong bonds between Brazil and China and pledged to continue her unremitting efforts to promote the friendship.
China’s achievements over the decades, including economic transformation, technological innovation and remarkable social development, have made it a beacon and a source of inspiration for the world, she said.
Xi lauded Rousseff as an outstanding representative of China’s old friends and good friends who have shared the same aspirations and stood together with the Chinese people over the past 75 years and vowed that China will never forget such international friends.
The Chinese people are ready to join hands with people from all over the world to safeguard world peace, promote common development and advance the building of a community with a shared future for mankind to create a better future for humanity, he said.
https://news.cgtn.com/news/2024-09-29/China-honors-individuals-with-highest-awards-ahead-of-National-Day-1xhS1SaZeZa/p.html
 

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Kazakhstan Government Delegation Visited SUPCON

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HANGZHOU, China, Sept. 29, 2024 /PRNewswire/ — On September 26, a delegation from the Ministry of Digital Development, Innovations and Aerospace Industry of the Republic of Kazakhstan, led by Minister Madiyev Zhaslan, visited SUPCON. SUPCON’s Chairman and President, Mr.Cui Shan, warmly welcomed the delegation.

The Kazakhstan government representatives expressed their appreciation and recognition of SUPCON’s expertise and innovation in intelligent manufacturing, digital transformation, and industrial AI.
Madiyev Zhaslan expressed a strong interest in industrial AI technologies of SUPCON, particularly their applications in intelligent and low-carbon facilities. He looks forward to exploring extensive collaboration with SUPCON across various sectors in Kazakhstan.
Cui Shan emphasized that as a leading industrial AI company with a global presence, SUPCON will leverage its technological advantages to meet Kazakhstan’s industry development requirements and trends, injecting new momentum into the country’s industrial digitalization.
In 2023, SUPCON established a subsidiary in Kazakhstan as its Central Asia regional headquarters and set up a localized operational system. SUPCON will continue to invest in the long-term development of the Central Asia region, contributing further wisdom and strength to the industrial digital transformation in Kazakhstan and beyond.
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