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Artificial Intelligence

Global Artificial Intelligence in Marketing Market (2022 to 2027) – Featuring BMW, GumGum and Intel Among Others

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Dublin, June 14, 2022 (GLOBE NEWSWIRE) — The “Global Artificial Intelligence in Marketing Market (2022-2027) by Offering, Technology, Deployment, Application, End-User, Geography, Competitive Analysis, and the Impact of Covid-19 with Ansoff Analysis” report has been added to ResearchAndMarkets.com’s offering.

The Global Artificial Intelligence in Marketing Market is estimated to be USD 9.8 Bn in 2022 and is projected to reach USD 23.14 Bn by 2027, growing at a CAGR of 18.75%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the Global Artificial Intelligence in Marketing Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

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The Global Artificial Intelligence in Marketing Market is segmented based on Offering, Technology, Deployment, Application, End-User, and Geography.

  • By Offering, the market is classified into Hardware, Services, and Software.
  • By Technology, the market is classified into Computer Vision, Context-Aware Computing, Machine Learning, and Natural Language Processing (NLP).
  • By Deployment, the market is classified into On Premises and On Cloud.
  • By Application, the market is classified into Analytics Platform, Content Curation, Dynamic Pricing, Sales & Marketing Automation, Search Advertising, Social Media Advertising, and Virtual Assistant.
  • By End-User, the market is classified into Enterprise, BFSI, Retail, Consumer Goods, and Media & Advertising.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies’ recent development and competitive scenario. Some of the companies covered in this report are Appier, Baidu, BMW, GumGum, Intel, Micron Technology, Microsoft, Oculus360, Oracle, Sentient Technologies, etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

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The report presents a detailed Ansoff matrix analysis for the Global Artificial Intelligence in Marketing Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

The report analyses the Global Artificial Intelligence in Marketing Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Artificial Intelligence in Marketing Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter’s 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst’s Proprietary competitive positioning tool.

Key Topics Covered:

1 Report Description

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2 Research Methodology

3 Executive Summary

4 Market Dynamics
4.1 Drivers
4.1.1 Higher Usage of Social Media for Advertising
4.1.2 Increasing Adoption of Customer-Centric Marketing Strategies
4.1.3 Huge Demand for Virtual Assistants
4.2 Restraints
4.2.1 Limited Number of AI Experts
4.3 Opportunities
4.3.1 Growing Adoption of Cloud-Based Applications and Services
4.3.2 Development of Marketing Analytics
4.4 Challenges
4.4.1 Fear Regarding Data Privacy
4.4.2 Unreliability of AI Algorithms

5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis

6 Global Artificial Intelligence in Marketing Market, By Offering
6.1 Introduction
6.2 Hardware
6.2.1 Network
6.2.2 Processor
6.2.3 Storage
6.3 Services
6.3.1 Deployment & Integration
6.3.2 Support & Maintenance
6.4 Software

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7 Global Artificial Intelligence in Marketing Market, By Technology
7.1 Introduction
7.2 Computer Vision
7.3 Context-Aware Computing
7.4 Machine Learning
7.4.1 Deep Learning
7.4.2 Reinforcement Learning
7.4.3 Semi-Supervised Learning
7.4.4 Supervised Learning
7.4.5 Unsupervised Learning
7.5 Natural Language Processing (NLP)

8 Global Artificial Intelligence in Marketing Market, By Deployment
8.1 Introduction
8.2 On Premises
8.3 On Cloud

9 Global Artificial Intelligence in Marketing Market, By Application
9.1 Introduction
9.2 Analytics Platform
9.3 Content Curation
9.4 Dynamic Pricing
9.5 Sales & Marketing Automation
9.6 Search Advertising
9.7 Social Media Advertising
9.8 Virtual Assistant

10 Global Artificial Intelligence in Marketing Market, By End-User
10.1 Introduction
10.2 Enterprise
10.3 BFSI
10.4 Retail
10.5 Consumer Goods
10.6 Media & Advertising

11 Americas’ Artificial Intelligence in Marketing Market
11.1 Introduction
11.2 Argentina
11.3 Brazil
11.4 Canada
11.5 Chile
11.6 Colombia
11.7 Mexico
11.8 Peru
11.9 United States
11.10 Rest of Americas

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12 Europe’s Artificial Intelligence in Marketing Market
12.1 Introduction
12.2 Austria
12.3 Belgium
12.4 Denmark
12.5 Finland
12.6 France
12.7 Germany
12.8 Italy
12.9 Netherlands
12.10 Norway
12.11 Poland
12.12 Russia
12.13 Spain
12.14 Sweden
12.15 Switzerland
12.16 United Kingdom
12.17 Rest of Europe

13 Middle East and Africa’s Artificial Intelligence in Marketing Market
13.1 Introduction
13.2 Egypt
13.3 Israel
13.4 Qatar
13.5 Saudi Arabia
13.6 South Africa
13.7 United Arab Emirates
13.8 Rest of MEA

14 APAC’s Artificial Intelligence in Marketing Market
14.1 Introduction
14.2 Australia
14.3 Bangladesh
14.4 China
14.5 India
14.6 Indonesia
14.7 Japan
14.8 Malaysia
14.9 Philippines
14.10 Singapore
14.11 South Korea
14.12 Sri Lanka
14.13 Thailand
14.14 Taiwan
14.15 Rest of Asia-Pacific

15 Competitive Landscape
15.1 Competitive Quadrant
15.2 Market Share Analysis
15.3 Strategic Initiatives
15.3.1 M&A and Investments
15.3.2 Partnerships and Collaborations
15.3.3 Product Developments and Improvements

16 Company Profiles
16.1 Albert Technologies
16.2 Alibaba Group Holding
16.3 Amazon
16.4 Appier
16.5 Baidu
16.6 BMW
16.7 GumGum
16.8 Intel
16.9 International Business Machines
16.10 Meta Platforms
16.11 Micron Technology
16.12 Microsoft
16.13 Nvidia
16.14 Oculus360
16.15 Oracle
16.16 Salesforce
16.17 Samsung Electronics
16.18 Sentient Technologies

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17 Appendix

For more information about this report visit https://www.researchandmarkets.com/r/wjtpia

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Artificial Intelligence

AddSecure to provide proactive fleet technology to avoid DVS consequences

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NORTHAMPTON, England, May 29, 2024 /PRNewswire/ — AddSecure will deploy its latest PSS solution across NE Transport Solutions’ vehicles, ensuring DVS compliance and preventing potential fines.

Leading European provider of secure IoT connectivity and end-to-end solutions, AddSecure, has joined forces with Essex-based transport operator, NE Transport Solutions, to ensure the safety of vulnerable road users across London.
NE Transport Solutions provide general haulage across the UK, operating a fleet of 34 vehicles. The company works with major European suppliers providing last mile delivery of their goods to construction sites across London and needed to make sure every vehicle was ready for the regulation changes coming into force later this year.
Transport for London (TFL)’s Direct Vision Standard (DVS) is due to change in October 2024, meaning heavy goods vehicles (HGVs) will need to fit a Progressive Safe System (PSS) – which warns drivers of the presence of vulnerable road users in blind spots at the nearside and front of the vehicle – if falling beneath the three-star threshold.
With a market-leading PSS offering, NE Transport Solutions approached AddSecure to provide and fit their latest solution to each of its 34 vehicles, ensuring it was operating DVS-compliant fleet and avoiding potential fines.
Zoltan Serfozo, Transport Manager, NE Transport Solutions, said; “With AddSecure as our new supplier, we’re now able to install a standalone solution, that doesn’t need to be integrated with our existing telematics or vehicle cameras. We feel this minimises risk to our business as it’s efficient, effective and avoids vehicle downtime.”
Zoltan has proactively implemented AddSecure’s RoadView BSD solution into his business ahead of the October 2024 deadline, enabling NE Transport Solutions to avoid any potential distruption that might be experienced with an influx of requests nearer the time.
Ensuring the entire fleet is compliant well ahead of the deadline will mitigate any potential restrictions on vehicle entry to London – resulting in a seamless service and customer satisfaction.
Paul Lawrence, managing director at AddSecure UK, said: “The pending changes to operating fleets within the Greater London area is something every operator needs to be aware of. NE Transport Solutions have taken the step of ensuring its vehicles are DVS compliant well ahead of the October deadline.
“We are seeing an increase in businesses looking to install equipment ahead of the changes and urge any operators considering making the change to act sooner rather than later to avoid delays with installation.”
To find out more about Progressive Safe System solutions for your fleet, visit AddSecure.
For more information, please contact:Helena Ferraro, Marketing Manager, Smart Transport UK, AddSecureTel. +443301112636, [email protected] Grandin, Director Corporate Communications, AddSecure GroupMobile: +46 70 689 52 08, [email protected]
This information was brought to you by Cision http://news.cision.com.
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View original content:https://www.prnewswire.co.uk/news-releases/addsecure-to-provide-proactive-fleet-technology-to-avoid-dvs-consequences-302157827.html

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Artificial Intelligence

Green Utopia made in Green Tech Valley 2024

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GRAZ, Austria, May 29, 2024 /PRNewswire/ — When carbon busters combat toxic gases in the atmosphere, when moulded components grow directly from trees or when bacteria as “employees” in industry ensure clean production, then this is Green Utopia – made in Green Tech Valley 2024. Eight short videos show how strong research at the site is making a green future possible.

The climate crisis requires a rapid rethink and innovative solutions. In the second edition of the cross-university and cross-cluster project “Green Utopia – made in Green Tech Valley”, teams of students from local colleges and universities have once again translated current high-tech research at the location into utopian and visionary short videos. Eight utopias were presented on the big stage last week at the high-calibre award ceremony.
Why utopias? The purposeful dreaming that is made possible in this way harbours massive power for the upcoming energy, mobility and resource turnaround. The visions combine technological research and social change. They include the production of hydrogen from pollutants, the use of cyanobacteria for green materials, the suburbs as climate sponges for water and heat, nature as a legal entity, plastic-free compost, wood as a high-tech material, rails as an electric motorway and plant-based blood vessels from the printer. Today’s utopias are tomorrow’s reality
“More and more technologies based on disruptive research for a green future are coming from Europe, especially from Green Tech Valley in the south of Austria. These utopias make economic courage inwardly and excellent research outwardly internationally visible,” says Green Tech Valley Managing Director Bernhard Puttinger. The short videos were created by teams of students from FH Joanneum, TU Graz, the University of Graz and the University of Leoben together with Creative Industries and Holzcluster Steiermark. These are now being widely communicated internationally in a campaign. Eberhard Schrempf, Managing Director of Creative Industries Styria: “Utopias are the reality of tomorrow, according to the motto: We dream it, so we can do it!”
All videos, information and details on: https://www.greentech.at/en/tools/green-utopia
Statements:
Horst Bischof, Rector of Technical University Graz: “‘Sustainable Systems’ is TU Graz’s greatest area of scientific strength. Here, researchers from all disciplines and faculties work together on complex challenges and research sustainable solutions. The spectrum of research topics ranges from future-orientated urban planning, innovative building technologies and the use of renewable energy sources to intelligent energy networks and green mobility. In disciplines such as railway research, hydrogen research or sustainable energy systems, TU Graz is one of the international research leaders. A location becomes a centre of innovation when it thinks and researches across disciplines, institutions and borders and works on solutions for major social challenges. Styria is such a place, where bright minds are uninhibited and inspired to research encouraging utopias. And initiatives like Green Utopia give them the stage.”
Peter Moser, Rector of Montanuniversität Leoben: “The major challenges facing society in the areas of resource scarcity, climate, energy and the environment predominantly require the use of technical and scientific methods. The University of Leoben sees its task as making a significant contribution to overcoming these challenges through excellent research and high-quality education. One current project involves the construction of the new hydrogen centre, which will open in autumn. In future, this centre will conduct research at the highest level into the production of green hydrogen. Or in the field of recycling, where basic principles such as digital, sensor-based waste analysis and sorting technologies are being researched at a research facility. The University of Leoben has always been characterised by its networking and interdisciplinary cooperation. The Green Utopia project will further strengthen the location while benefiting the individual stakeholders. This project also offers space for visionary ideas and bold solutions.”
Martin Payer, Managing Director of FH Joanneum: “As a university of the future, FH JOANNEUM is convinced that green utopias are needed to make the future of our society worth living in. We encourage people to think ahead and conduct research into important topics such as digitalisation, health, climate change, energy and mobility. Students and lecturers at all our institutes are therefore already tackling future topics in a practical way: the Energy Lab and Mobility Lab at FH JOANNEUM in Kapfenberg are researching renewable energies and forms of mobility, among other things. Environmentally friendly aviation is the focus of the Aviation degree programme in Graz, sustainable tourism at the Institute of Health and Tourism Management at FH JOANNEUM in Bad Gleichenberg. And last but not least, our Information Design students deal with green utopias when they visualise the contents of the eight green research utopias of ‘Green Utopia’ in order to communicate them to the public.”
Peter Riedler, Rector of the University of Graz: “At the University of Graz, we provide answers to the questions of our time. For these major challenges, including digital change, social upheaval and the climate crisis, the University of Graz provides solutions and explanations that we bring to the people. For example, our researchers have achieved a breakthrough that could become a game changer for the plastics industry. Chemists have developed a fully recyclable, bio-based epoxy plastic. An innovation with major implications that combines environmental protection and economic efficiency. Scientists at the University of Graz are used to pushing the boundaries of the everyday and rethinking issues. For example, slowing down climate change requires the expertise of many disciplines: natural sciences, social sciences and law. We also cross borders in our collaboration with the universities on site: for example, with Graz University of Technology for 20 years in the NAWI Graz cooperation.”
Enquiries:Veronika Pranger | Communication Green Tech Valley | [email protected] +43 316 407744-16  bzw.  +43 676 75 08 780

View original content:https://www.prnewswire.co.uk/news-releases/green-utopia-made-in-green-tech-valley-2024-302157814.html

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IFS and PwC UK Announce Collaboration for Sustainability Management Solution

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Powerful combination of technology and services will enable decisive sustainability action for customers globally
LONDON, May 29, 2024 /PRNewswire/ — IFS, the leading technology provider of cloud and industrial AI software, and professional services firm PwC*, a recognized Global Leader in ESG and Sustainability, have announced a collaboration to bring to market a Sustainability Management Solution that will include vital technology and services to support compliance with sustainability disclosure requirements and embedding sustainable practices into business operations, including for multi-national organisations.

The initiative will see IFS develop a Sustainability Management module within IFS Cloud. PwC will contribute its expertise in Environmental, Social, and Governance (ESG) criteria and the ever-evolving regulatory landscape to assist in the design and build.
Once completed, the solution will help IFS customers navigate the new requirements of the Corporate Sustainability Reporting Directive (CSRD) and other emerging mainstream global regulatory standards that our customers are facing.
To ensure a seamless journey from start to finish, customers using IFS Cloud can enlist the services of PwC to guide on the wide range of issues facing our customers in relation to this critical aspect of governance, along with mandatory strategic ESG tasks like conducting a double materiality assessment and offering guidance for CSRD readiness.
The module will boast key features such as out-of-the-box CSRD metrics, select IFS Cloud data mapping, approval workflows, target setting, and insights. It will deliver a library of KPIs, including quantitative metrics with calculation logic, all supported by PwC’s ESG experts to ensure credibility. The tool is designed to support customers as they navigate the sustainability disclosure landscape, while helping them remain focused on delivering real business value through identifying opportunities to transition to more sustainable and productive ways of operating.
Mark Moffat, IFS CEO commented: “This strategic coalition between IFS and PwC is not just a technological advantage; it is a commitment to shaping a sustainable and transparent ecosystem. By equipping customers with the necessary tools and data, we are together enabling decisive sustainability action and ensuring we maintain the highest standards in sustainability disclosures.”
Carl Sizer, PwC UK Management Board Member and ESG Sponsor, commented: “We’re thrilled to collaborate with IFS in developing the Sustainability Management module within IFS Cloud. Our expertise in ESG criteria and knowledge of the regulatory landscape will enable us to provide valuable guidance and support in designing a solution that empowers organisations to effectively manage their sustainability initiatives and navigate the evolving regulatory landscape.”
The first version of the Sustainability Management Module is set to launch in the IFS Cloud 24R2 release at the end of November; it is currently under development and will be a cornerstone of this partnership. Alongside the IFS Cloud Sustainability Management module, PwC UK will provide the required services for companies to be compliant for their first CSRD reporting cycle in 2025.
*  Where “PwC” is referenced in this press release it relates specifically to the collaboration with IFS and PwC UK, the UK member firm, part of the PwC network. Each member firm is a separate legal entity.
CONTACT:
Contact information:EUROPE / MEA / APJ: Adam GillbeIFS, Director of Corporate & Executive CommunicationsEmail: [email protected]: +44 7775 114 856
NORTH AMERICA / LATAM: Mairi MorganIFS, Director of Corporate & Executive CommunicationsEmail: [email protected]: +44 7918 607 299
This information was brought to you by Cision http://news.cision.com
The following files are available for download:
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View original content:https://www.prnewswire.co.uk/news-releases/ifs-and-pwc-uk-announce-collaboration-for-sustainability-management-solution-302157744.html

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