New York, June 29, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Contextual Advertising Industry” – https://www.reportlinker.com/p05798251/?utm_source=GNW
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Global Contextual Advertising Market to Reach $335.1 Billion by 2026

Contextual advertising refers to advertising made available on a website and which is relevant to the content in the page. The ads are usually displayed through automated systems and ad content is directly related to web page content being viewed by the user. Ad selection in done based on keyword targeting. Also called in-context technology or in-text advertising, contextual advertising is a type of targeted advertising controlled with the help of linguistic elements. This advertising system works by scanning website text for keywords based on which, advertisements are sent to the webpage. The ads appear in the form of pop-up ads. An example of contextual advertising is display of ticket sellers and memorabilia dealers to users viewing sports websites. Search engines also use contextual advertisements for displaying ads on search result pages. The search engines use keywords in the queries of users for choosing the ads. A minimum amount of time is given for the display allowing the visitor to click on the ad and if the user does not click on it within that time, the ad changes automatically to the next relevant one. One of the main advantages with contextual advertising is that it is less irritating to users compared to conventional advertising. For this reason, it is able to effectively influence more people and increase ad response chances.

Amid the COVID-19 crisis, the global market for Contextual Advertising estimated at US$157.4 Billion in the year 2020, is projected to reach a revised size of US$335.1 Billion by 2026, growing at a CAGR of 13.3% over the analysis period. Activity-based Advertising, one of the segments analyzed in the report, is projected to grow at a 14.2% CAGR to reach US$195 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location-Based Advertising segment is readjusted to a revised 12.8% CAGR for the next 7-year period. This segment currently accounts for a 40.6% share of the global Contextual Advertising market.

The U.S. Market is Estimated at $57.1 Billion in 2021, While China is Forecast to Reach $45.4 Billion by 2026

The Contextual Advertising market in the U.S. is estimated at US$57.1 Billion in the year 2021. The country currently accounts for a 32.76% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$45.4 Billion in the year 2026 trailing a CAGR of 16.3% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.3% and 11.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR while Rest of European market (as defined in the study) will reach US$52.1 Billion by the close of the analysis period.

The market is expected to witness encouraging growth supported by marketers making huge investments in developing new products; increase in social media users in many developed and developing countries; and increasing trend towards mobile advertising. Other key factors responsible for boosting growth include increased adoption of artificial intelligence and big data analytics in digital marketing; increased number and use of smartphones; as well as global personalized marketing strategies. Also, the use and integration of augmented reality and virtual reality in regards to digitally engaging customers is expected to offer immense opportunities for growth, while, also ensuring rapid market growth in the near future. Mobile devices, on the basis of deployment, are likely to account for the biggest size of the market. Mobile advertising is among the key advancements that is attracting customers towards a specific product, service, or brand. Growth in mobile advertising is expected to support the overall growth in the contextual advertising market globally in the near future.

Publishers are utilizing smart methods for using contextual data tools; thereby attaining more command on their contextual advertisement revenues as the focus sways away from third-party based and data-heavy audience targeting. Contextual advertisement targeting involves advertisements that are displayed to people on the basis of the environment wherein the content is being read. This is becoming increasingly nuanced as brand safety requires more specific technology tools in their classification of a page that goes beyond modest keywords. Publishers are building their context-based advertisement tools and integrating the same with first-party data segments. Publishers are pairing contextual data with existent first-party data identifiers that include email addresses or CRM records; developing duplicate audience segments for the purpose of unknown audience.
Select Competitors (Total 152 Featured) –

• Adobe Systems Incorporated
• Amazon.com
• Amobee, Inc.
• AOL
• Facebook
• Flurry
• Flytxt
• Google
• IAC
• Infolinks
• Media.net
• Microsoft
• SAP SE
• Twitter, Inc.
• Yahoo! Inc.

Read the full report: https://www.reportlinker.com/p05798251/?utm_source=GNW

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Impact of COVID-19 Pandemic and Looming Global Recession: 2020
Marked as a Year of Disruption & Transformation
World Economic Growth Projections (Real GDP, Annual % Change)
for 2020 through 2022
COVID-19 Pandemic Upends the Advertising Landscape
Global Advertising, Media & Broadcasting Market Growth Outlook
(in %) for Years 2019 through 2025
Global Advertising, Media & Broadcasting Market: Annual %
Growth by Major Geographies for 2019-2025
The Market for Contextual Advertising and the Pandemic Impact
The CCPA to Bring About Major Changes to the Digital
Advertising Landscape in California
COVID-19 Impact on Advertising Industry Affects AI Investments
COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
Advertising: Essential for Corporate/Brand Survival & Existence
Global Advertising Spending by Medium (in %): 2020E
An Introduction to Contextual Advertising
Contextual Advertising: The Many Advantages
Advantages and Disadvantages with Behavioral and Contextual
Targeting Strategies
Global Market Prospects & Outlook
Contextual Advertising the Best Bet for Advertisers amid the
Pandemic
Supercharging Contextual Advertising Leads to Growth in Revenue
for Publishers
Possibilities Galore for AI in Digital Marketing
Key Growth Drivers
Restrictions on Collection of Location Data to Cost Marketers
Consumer Willingness to Share Location and Personal Data
Analysis by Type
World Contextual Advertising Market by Type (2021 & 2027):
Percentage Breakdown of Revenues for Activity-Based
Advertising, Location-Based Advertising, and Other Types
Analysis by Vertical: Consumer Goods, Retail & Restaurants Lead
the Market
World Contextual Advertising Market by Vertical (2021 & 2027):
Percentage Breakdown of Revenues for Consumer Goods, Retail &
Restaurants; IT & Telecom; BFSI; Media & Entertainment;
Travel, Transportation & Automobiles; Healthcare; and
Academia & Government
Regional Analysis
World Contextual Advertising Market: Percentage Breakdown of
Revenues for Developed and Developing Regions for the Years
2021 & 2027
World Contextual Advertising Market: Geographic Regions Ranked
by CAGR (Revenues) for 2020-2027
Competitive Scenario
Recent Market Activity
Advertising Network Technologies Competitor Market Share
Scenario Worldwide (in %): 2021E
Contextual Advertising – Global Key Competitors Percentage
Market Share in 2022 (E)
Competitive Market Presence – Strong/Active/Niche/Trivial for
Players Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
Rising Internet Usage Widens Opportunities for Contextual
Advertising
World Internet Penetration Rate (in %) by Geographic Region:
February 2021
Growing Importance of Digital Advertising Favors Growth
World Digital Advertising Expenditure (in US$ Billion) for the
Years 2019, 2021, and 2023
Digital Ad Spending as % of Total Media Ad Spending in Select
Countries for the Year 2019
Digital Content Consumption Patterns Underpin Revenue Growth
Millennials Emerge as Key Demographic
Consumer Attitude towards Targeted Online Advertising by Age
Group in the US: 2021
Contextual Advertising: A Look Into Key Trends Impacting the
Market Direction
Stringent Data Privacy Regulations Give Impetus to Contextual
Targeting
Cookie Phase-Out Diverts Attention to Contextual Advertising
Contextual Advertising and Personalization Evolve into Critical
Aspects in Building a Comprehensive Ad Campaign Strategy
Advances in AI and ML to Embolden Real-Time Contextual Targeting
Widespread Adoption of Web-Enabled Mobile Devices Boosts Market
Prospects
Smartphone, Tablets, and Laptops Shipments in Million Units for
the Years 2019, 2021 and 2023
Mobile Advertising Trends Accelerate Growth in Contextual
Advertising Market
Smartphone Penetration Rate as Share of Total Population: 2016-
2021
Breakdown of Mobile Internet Revenues by Category (in %): 2020
5G to Further Enhance Mobile Advertising Spending
5G Smartphone Sales in Million Units: 2019-2022
Large Base of Social Media Users Presents Lucrative Opportunities
Rising Importance of Location-based Advertising Augurs Well
Growing Reliance on First-Party Data for People-Based Targeting
Enhances Opportunities

4. GLOBAL MARKET PERSPECTIVE
Table 1: World Recent Past, Current & Future Analysis for
Contextual Advertising by Geographic Region – USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa Markets – Independent Analysis of Annual Revenues in
US$ Million for Years 2020 through 2027 and % CAGR

Table 2: World Historic Review for Contextual Advertising by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 3: World 12-Year Perspective for Contextual Advertising
by Geographic Region – Percentage Breakdown of Value Revenues
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets for Years 2015, 2021 &
2027

Table 4: World Recent Past, Current & Future Analysis for
Activity-based Advertising by Geographic Region – USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa Markets – Independent Analysis of Annual Revenues in
US$ Million for Years 2020 through 2027 and % CAGR

Table 5: World Historic Review for Activity-based Advertising
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 6: World 12-Year Perspective for Activity-based
Advertising by Geographic Region – Percentage Breakdown of
Value Revenues for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa for Years
2015, 2021 & 2027

Table 7: World Recent Past, Current & Future Analysis for
Location-based Advertising by Geographic Region – USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa Markets – Independent Analysis of Annual Revenues in
US$ Million for Years 2020 through 2027 and % CAGR

Table 8: World Historic Review for Location-based Advertising
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 9: World 12-Year Perspective for Location-based
Advertising by Geographic Region – Percentage Breakdown of
Value Revenues for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa for Years
2015, 2021 & 2027

Table 10: World Recent Past, Current & Future Analysis for
Other Types by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR

Table 11: World Historic Review for Other Types by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2015 through 2019
and % CAGR

Table 12: World 12-Year Perspective for Other Types by
Geographic Region – Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 13: World Recent Past, Current & Future Analysis for
Consumer Goods, Retail & Restaurants by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2020 through 2027 and % CAGR

Table 14: World Historic Review for Consumer Goods, Retail &
Restaurants by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2015 through 2019 and % CAGR

Table 15: World 12-Year Perspective for Consumer Goods, Retail &
Restaurants by Geographic Region – Percentage Breakdown of
Value Revenues for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa for Years
2015, 2021 & 2027

Table 16: World Recent Past, Current & Future Analysis for IT &
Telecom by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR

Table 17: World Historic Review for IT & Telecom by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2015 through 2019
and % CAGR

Table 18: World 12-Year Perspective for IT & Telecom by
Geographic Region – Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 19: World Recent Past, Current & Future Analysis for BFSI
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR

Table 20: World Historic Review for BFSI by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 21: World 12-Year Perspective for BFSI by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 22: World Recent Past, Current & Future Analysis for
Media & Entertainment by Geographic Region – USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa Markets – Independent Analysis of Annual Revenues in
US$ Million for Years 2020 through 2027 and % CAGR

Table 23: World Historic Review for Media & Entertainment by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 24: World 12-Year Perspective for Media & Entertainment
by Geographic Region – Percentage Breakdown of Value Revenues
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa for Years 2015, 2021 & 2027

Table 25: World Recent Past, Current & Future Analysis for
Travel, Transportation & Automobiles by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2020 through 2027 and % CAGR

Table 26: World Historic Review for Travel, Transportation &
Automobiles by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2015 through 2019 and % CAGR

Table 27: World 12-Year Perspective for Travel, Transportation &
Automobiles by Geographic Region – Percentage Breakdown of
Value Revenues for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa for Years
2015, 2021 & 2027

Table 28: World Recent Past, Current & Future Analysis for
Healthcare by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR

Table 29: World Historic Review for Healthcare by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2015 through 2019
and % CAGR

Table 30: World 12-Year Perspective for Healthcare by
Geographic Region – Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 31: World Recent Past, Current & Future Analysis for
Academia & Government by Geographic Region – USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa Markets – Independent Analysis of Annual Revenues in
US$ Million for Years 2020 through 2027 and % CAGR

Table 32: World Historic Review for Academia & Government by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 33: World 12-Year Perspective for Academia & Government
by Geographic Region – Percentage Breakdown of Value Revenues
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa for Years 2015, 2021 & 2027

III. MARKET ANALYSIS

UNITED STATES
Contextual Advertising Market Presence – Strong/Active/Niche/
Trivial – Key Competitors in the United States for 2022 (E)
Table 34: USA Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 35: USA Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 36: USA 12-Year Perspective for Contextual Advertising by
Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 37: USA Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 38: USA Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 39: USA 12-Year Perspective for Contextual Advertising by
Vertical – Percentage Breakdown of Value Revenues for Consumer
Goods, Retail & Restaurants, IT & Telecom, BFSI, Media &
Entertainment, Travel, Transportation & Automobiles, Healthcare
and Academia & Government for the Years 2015, 2021 & 2027

CANADA
Table 40: Canada Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 41: Canada Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 42: Canada 12-Year Perspective for Contextual Advertising
by Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 43: Canada Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 44: Canada Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 45: Canada 12-Year Perspective for Contextual Advertising
by Vertical – Percentage Breakdown of Value Revenues for
Consumer Goods, Retail & Restaurants, IT & Telecom, BFSI, Media &
Entertainment, Travel, Transportation & Automobiles,
Healthcare and Academia & Government for the Years 2015, 2021 &
2027

JAPAN
Contextual Advertising Market Presence – Strong/Active/Niche/
Trivial – Key Competitors in Japan for 2022 (E)
Table 46: Japan Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 47: Japan Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 48: Japan 12-Year Perspective for Contextual Advertising
by Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 49: Japan Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 50: Japan Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 51: Japan 12-Year Perspective for Contextual Advertising
by Vertical – Percentage Breakdown of Value Revenues for
Consumer Goods, Retail & Restaurants, IT & Telecom, BFSI, Media &
Entertainment, Travel, Transportation & Automobiles,
Healthcare and Academia & Government for the Years 2015, 2021 &
2027

CHINA
Contextual Advertising Market Presence – Strong/Active/Niche/
Trivial – Key Competitors in China for 2022 (E)
Table 52: China Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 53: China Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 54: China 12-Year Perspective for Contextual Advertising
by Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 55: China Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 56: China Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 57: China 12-Year Perspective for Contextual Advertising
by Vertical – Percentage Breakdown of Value Revenues for
Consumer Goods, Retail & Restaurants, IT & Telecom, BFSI, Media &
Entertainment, Travel, Transportation & Automobiles,
Healthcare and Academia & Government for the Years 2015, 2021 &
2027

EUROPE
Contextual Advertising Market Presence – Strong/Active/Niche/
Trivial – Key Competitors in Europe for 2022 (E)
Table 58: Europe Recent Past, Current & Future Analysis for
Contextual Advertising by Geographic Region – France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR

Table 59: Europe Historic Review for Contextual Advertising by
Geographic Region – France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 60: Europe 12-Year Perspective for Contextual Advertising
by Geographic Region – Percentage Breakdown of Value Revenues
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2015, 2021 & 2027

Table 61: Europe Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 62: Europe Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 63: Europe 12-Year Perspective for Contextual Advertising
by Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 64: Europe Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 65: Europe Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 66: Europe 12-Year Perspective for Contextual Advertising
by Vertical – Percentage Breakdown of Value Revenues for
Consumer Goods, Retail & Restaurants, IT & Telecom, BFSI, Media &
Entertainment, Travel, Transportation & Automobiles,
Healthcare and Academia & Government for the Years 2015, 2021 &
2027

FRANCE
Contextual Advertising Market Presence – Strong/Active/Niche/
Trivial – Key Competitors in France for 2022 (E)
Table 67: France Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 68: France Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 69: France 12-Year Perspective for Contextual Advertising
by Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 70: France Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 71: France Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 72: France 12-Year Perspective for Contextual Advertising
by Vertical – Percentage Breakdown of Value Revenues for
Consumer Goods, Retail & Restaurants, IT & Telecom, BFSI, Media &
Entertainment, Travel, Transportation & Automobiles,
Healthcare and Academia & Government for the Years 2015, 2021 &
2027

GERMANY
Contextual Advertising Market Presence – Strong/Active/Niche/
Trivial – Key Competitors in Germany for 2022 (E)
Table 73: Germany Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 74: Germany Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 75: Germany 12-Year Perspective for Contextual
Advertising by Type – Percentage Breakdown of Value Revenues
for Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 76: Germany Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 77: Germany Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 78: Germany 12-Year Perspective for Contextual
Advertising by Vertical – Percentage Breakdown of Value
Revenues for Consumer Goods, Retail & Restaurants, IT &
Telecom, BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government for the Years
2015, 2021 & 2027

ITALY
Table 79: Italy Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 80: Italy Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 81: Italy 12-Year Perspective for Contextual Advertising
by Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 82: Italy Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 83: Italy Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 84: Italy 12-Year Perspective for Contextual Advertising
by Vertical – Percentage Breakdown of Value Revenues for
Consumer Goods, Retail & Restaurants, IT & Telecom, BFSI, Media &
Entertainment, Travel, Transportation & Automobiles,
Healthcare and Academia & Government for the Years 2015, 2021 &
2027

UNITED KINGDOM
Contextual Advertising Market Presence – Strong/Active/Niche/
Trivial – Key Competitors in the United Kingdom for 2022 (E)
Table 85: UK Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 86: UK Historic Review for Contextual Advertising by Type –
Activity-based Advertising, Location-based Advertising and
Other Types Markets – Independent Analysis of Annual Revenues
in US$ Million for Years 2015 through 2019 and % CAGR

Table 87: UK 12-Year Perspective for Contextual Advertising by
Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 88: UK Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 89: UK Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,
BFSI, Media & Entertainment, Travel, Transportation &
Automobiles, Healthcare and Academia & Government Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2015 through 2019 and % CAGR

Table 90: UK 12-Year Perspective for Contextual Advertising by
Vertical – Percentage Breakdown of Value Revenues for Consumer
Goods, Retail & Restaurants, IT & Telecom, BFSI, Media &
Entertainment, Travel, Transportation & Automobiles, Healthcare
and Academia & Government for the Years 2015, 2021 & 2027

SPAIN
Table 91: Spain Recent Past, Current & Future Analysis for
Contextual Advertising by Type – Activity-based Advertising,
Location-based Advertising and Other Types – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 92: Spain Historic Review for Contextual Advertising by
Type – Activity-based Advertising, Location-based Advertising
and Other Types Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2015 through 2019 and % CAGR

Table 93: Spain 12-Year Perspective for Contextual Advertising
by Type – Percentage Breakdown of Value Revenues for
Activity-based Advertising, Location-based Advertising and
Other Types for the Years 2015, 2021 & 2027

Table 94: Spain Recent Past, Current & Future Analysis for
Contextual Advertising by Vertical – Consumer Goods, Retail &
Restaurants, IT & Telecom, BFSI, Media & Entertainment, Travel,
Transportation & Automobiles, Healthcare and Academia &
Government – Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR

Table 95: Spain Historic Review for Contextual Advertising by
Vertical – Consumer Goods, Retail & Restaurants, IT & Telecom,

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