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Customer Communications Management Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Component, Deployment, Enterprise Size, and Industry

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New York, July 04, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Customer Communications Management Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Component, Deployment, Enterprise Size, and Industry” – https://www.reportlinker.com/p06289899/?utm_source=GNW
4% from 2022 to 2028.

There is an increasing demand for keeping customers engaged through various communication channels, such as phone calls, email, web, SMS, chatbots, social media, and print, to increase the customer base for improving the business growth.The customer communications management market tools maintain a clear record of all relevant data to create sales growth and improve customer retention.

The CCM enhances communication efficiency and strengthens customer relationships that help find better ways to engage customers.The digital revolution has led to a proliferation of communication channels through omnichannel communication platforms.

It empowers customers to connect with the brand via their preferred channel and allows a smooth transition with customers.Technological advancements such as hybrid cloud solutions improve businesses by creating meaningful customer connections through digital and physical channels.

For instance, in December 2021, Quadient introduced Inspire Flex Release 15 (R15), which offers more than 300 robust enhancement features that empower, elevate and accelerate the growth of these companies by giving extended control to the users for designing and delivering customer communications via omnichannel.
Customers are technology-driven and expect to communicate with companies through channels of their preferred choice, such as voice, web, mobile, email, short message service (SMS), and social media, at their convenience.Thus, to remain competitive, companies are facilitating customer interactions through omnichannel.

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The omnichannel communication enables the businesses to collect data from several sources and provide appropriate responses, even if customers are approached with the same query through a different channel.It also helps enhance multichannel correspondence and collect customer profile details on other platforms after their consent.

Thus, versatility in communication channels enhances operational efficiency and customer engagement, enabling omnichannel communication. Thus, this is driving the customer communications management market growth.

Natural Language Processing (NLP) is a type of machine learning.It understands the words, sentences, and context of customer support queries.

As a subset of artificial intelligence (AI), NLP interprets and analyzes customer’s verbal statements.AI-powered customer communications management market can intelligently handle the complexity of structured, personalized, compliant omnichannel customer communications more effectively and efficiently.

Further, machine learning is an effective way to achieve AI.ML-based tools help enterprises process customer data efficiently and generate highly personalized offers to fulfill customers’ demands.

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A tool that integrates NLP into a CCM solution provides a remarkable customer experience. Further, applying intelligence to content and optimization helps enterprises make better, more interactive, and faster content. It helps discover areas where content consolidation or improvement can be performed, such as spotting similarities, duplicates or inconsistencies, and outliers. It also provides recommendations to improve the content by making suggestions on style and highlighting areas that are inconsistent or associated with a negative sentiment. The NLP-driven CCM solutions provide better planning and coordination; increase operational efficiency; ensure seamless interaction via omnichannel; and offer a larger, deeper, and more precise customer insight to produce better and more relevant content. This will result in increased customer retention and revenue. Thus, the ongoing deployment of NLP in various organizations is expected to offer a potential opportunity for the customer communications management market growth over the forecast period.

In North America, the demand for customer communications management is increasing due to the faster adoption of innovative technologies in the US, Canada, and Mexico.The growth in demand from small and medium-sized enterprises (SMEs), increase in adoption of social media and smartphones, significant developments in technology, and modernization in the communication systems are among the key factors driving the growth of the customer communications management market in the region.

The growing demand for customizable CCM solutions is also fueling the market growth.OpenText Exstream, a multichannel customer communications management market solution, enhances the customer experience with meaningful, relevant communications delivered through the customer’s preferred channels, such as web, email, SMS, and print.

It also provides enterprises to produce fully customized high-volume bills and statements, on-demand marketing, and self-service web applications. Thus, the booming availability of customized customer communications management solution is propelling the market growth in North America.

The customer communications management market is segmented on the basis of component, deployment, enterprise size, industry, and geography.Customer communications management market analysis by component, the market is segmented into solution and service.

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Customer communications management market analysis by deployment, the customer communications management market is bifurcated into cloud-based and on premise.Based on enterprise size, the market is bifurcated into small and medium enterprises, and large enterprises.

Based on industry, the customer communications management market is segmented into BFSI, IT and telecom, manufacturing, retail, energy and utilities, government, and others. Based on geography, the market is segmented into North America, Europe, APAC, MEA, and SAM.

The overall customer communications management market size has been derived using both primary and secondary sources.Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the customer communications management market.

The process also serves the purpose of obtaining an overview and forecast for the market with respect to all the segments.Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights.

The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the customer communications management market.
Read the full report: https://www.reportlinker.com/p06289899/?utm_source=GNW

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Artificial Intelligence

Euromonitor International launches Passport AI – a gamechanger for the data analysis industry

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Passport AI will leverage the power of generative AI to transform the way our clients’ access and use market intelligencePassport AI’s impressive features, combining cutting-edge artificial intelligence with human intelligence, will ensure fast and easy access to the Passport platform Paradigm shift solution utilises a powerful combination of technologies and approachesLONDON, Oct. 2, 2024 /PRNewswire/ — Euromonitor International has today launched Passport AI – a game changer for the data analysis industry.

Passport AI is specially designed to supercharge the power of data analytics firm Euromonitor International’s market intelligence expertise. The platform will leverage the power of generative AI to transform the way clients are able to access and use Euromonitor’s market intelligence.
Euromonitor’s Passport AI utilises a powerful combination of technologies and approaches: 
Large Language Models (LLMs): These powerful AI models are trained on massive amounts of text data. Passport AI leverages LLMs to understand your natural language questions and identify relevant information within our extensive content library.Retrieval Augmented Generation (RAG): This approach ensures Passport AI stays grounded in fact-based information. Instead of creating entirely new responses, RAG retrieves and summarises relevant content from trusted Euromonitor publications. This allows clients to verify the source of the information and feel confident in its reliability. Multi-Agent System (MAS): This innovative system acts behind the scenes, working like a team of virtual researchers. MAS helps Passport AI refine your question and identify the most relevant information across our content, even with terminology specific to Passport or newly introduced natural language search. Combining cutting-edge artificial intelligence with human intelligence
Lamine Lahouasnia, Director of Generative AI at Euromonitor International, said: “We are already the first destination for organisations seeking growth and Passport AI’s impressive features, combining cutting-edge artificial intelligence with human intelligence, will ensure fast and easy access to our Passport product and our data analytics.
“Unlike other generative AI tools, the information provided by Passport AI is 100% sourced from Euromonitor’s trusted content. This transparency allows users to interrogate the underlying sources and have complete confidence in the credibility of the answers they receive.”
Tim Kitchin, CEO of Euromonitor International, said: “This significant investment in Passport AI underscores our dedication to client empowerment and demonstrates our commitment to continuous product improvement. We believe Passport AI will help clients derive even more value from the intelligence they already have access to within Passport, make the most of opportunities our insights uncover and achieve greater success.”
For more information about Passport AI book a demo.

View original content:https://www.prnewswire.co.uk/news-releases/euromonitor-international-launches-passport-ai–a-gamechanger-for-the-data-analysis-industry-302265417.html

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Artificial Intelligence

Total Economic Impact™ Study finds 401% ROI for Companies Using Trustpilot

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Findings follow 300 million review milestone, 19% YoY bookings growth (at constant currency) in the UK for trusted global platform
LONDON, Oct. 2, 2024 /PRNewswire/ — Trustpilot, the global independent review platform, today unveiled the findings of its 2024 Total Economic ImpactTM (TEI) study. The commissioned study conducted by Forrester Consulting on behalf of Trustpilot found that organisations that deployed Trustpilot received a 401% return on investment, generating a $959K net present value, or a total value of $1.2M. 

 
 
The TEI study demonstrated how investing in Trustpilot helped organisations leverage reviews, build brand equity and trust, and spur customer acquisition at scale. Forrester interviewed representatives from organisations using Trustpilot and surveyed 221 respondents across the UK, US, Italy, and Germany. The findings were combined into a composite profile of a global, industry-agnostic organisation with $200 million in annual revenue. The three-year, risk-adjusted present value (PV) quantified benefits include:
Trustpilot improved customer acquisition worth $1MTrustpilot improved operational efficiencies worth $189kTrustpilot helped increase traffic by 35% in year 3 (25% in year 1, 30% in year 2)One of the Trustpilot customers interviewed, Adam Lindsey VP –  Global Operations at Groupon, said “The biggest risk of not working with Trustpilot is you don’t know what’s happening and you can have some rather viral type of comments that aren’t handled.”
The study revealed additional qualitative benefits of partnering with Trustpilot, including:
Enhanced brand awareness – Trustpilot provides organisations with highly valued third-party validation. In the Forrester survey of 221 professionals, 98% agreed that reviews and ratings helped their organisation improve brand reputation.Improved employee experience (EX) – Study found that positive reviews lifted morale in the workplace and helped create a supportive and positive culture.Richer insights into customer sentiment – Trustpilot enabled organisations to gather unique and extensive customer feedback they wouldn’t have been able to access otherwise, which helped them manage operations more effectively.Improved customer satisfaction – The platform allowed organisations to engage directly with customers and in a prompt manner. By enabling organisations to act quickly, Trustpilot helps build trust and loyalty that boosts customer satisfaction.”Our team has always believed that connecting brands and consumers and advocating for transparency in the reviews process can help build trust and deliver business growth” said Alicia Skubick, Chief Customer Officer at Trustpilot. “We’re delighted that the Forrester study reinforces this and highlights both the qualitative and quantitative results our customers have experienced by including Trustpilot in their marketing, insight gathering, and customer acquisition efforts.”
Trustpilot’s TEI study follows the company’s most recent earnings report, revealing that bookings growth is up 19% globally, with exceptional performance in the UK, where bookings growth is up 19% at constant currency. The company also saw a 16% year-over-year growth in revenue at constant currency in the UK. Globally, the company recently achieved over 300 million reviews, including 53 million in 2023 alone.  
Find out more on how Trustpilot drove growth for its customers at: https://uk.business.trustpilot.com/calculate-roi 
About Trustpilot
Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever – to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial – we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews on the platform and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.
Logo – https://mma.prnewswire.com/media/2236459/4946408/Trustpilot_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/total-economic-impact-study-finds-401-roi-for-companies-using-trustpilot-302264804.html

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Artificial Intelligence

Bridgewise Launches BRIDGET(TM), World’s First Conversational AI Investment Tool That Provides Regulatory-Compliant Investment Recommendations

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The Launch, Together With Bridgewise’s Board Appointment of Several Capital Market Industry Veterans, Underscores Its Ambition to Transform the Investment Intelligence Sector
NEW YORK and SINGAPORE, Oct. 2, 2024 /PRNewswire/ — Bridgewise, the financial research intelligence platform for global securities, announced today the launch of BRIDGETTM, its revolutionary Conversational AI Investment Tool, designed specifically for the institutional investment sector, including brokers and trading platforms. Leveraging the flexibility, convenience, and capabilities of large language models (LLM) AI, BRIDGETTM transforms traditional investment intelligence reports into dynamic, interactive conversations, and provides regulatory-compliant investment recommendations that are delivered through its customizable, multilingual platform. Bridgewise is currently available in more than 25 languages and across 15 markets and has a coverage of more than 50,000 global financial instruments.

This announcement follows hot on the heels of several Bridgewise announcements this year, including its successful $21-million fundraise, the launch of its Bridgewise Funds (FundWise), and its appointment of several capital market industry veterans to its Advisory Board, all of which marks the fifth year of Bridgewise’s rapid expansion and innovation since its founding in 2019. Its Advisory Board now includes new board members such as Christian Reuss (former CEO of the Swiss Stock Exchange), Dato Neto (former Managing Director of Banco Model, Brazil), David Lenchus (Managing Director and Head of Research of HC Wainwright), David Siegel (former CEO of Investopedia and President of Seeking Alpha) and Yochai Korn (former Global Head of Market Data and Research at Interactive Brokers).  
Kelvin Phua, GM Bridgewise APAC: “We are incredibly excited to bring BRIDGET™ to Asia, where we see immense potential for transforming the investment landscape with AI-driven financial intelligence. Bridgewise sees the APAC market as a top strategic priority. We are continuing our rapid growth with new presences in Thailand, Malaysia, and Indonesia, alongside an expanded presence in the United Arab Emirates. We believe that Bridgewise technology and AI intelligence capabilities can revolutionize the way APAC capital markets operate, enhancing their efficiency and expanding the region’s exposure to global capital markets.”
Research has estimated that generative AI (Gen AI) could add between $200 billion and $340 billion in value annually, or 2.8 to 4.7 percent of total industry revenues across the global banking sector[1]. Against this high-growth potential, Gen AI has emerged as a crucial enabler of innovation and transformation, empowering financial institutions to exceed the expectations of today’s sophisticated customers and investors, who are increasingly demanding faster, more convenient and timely services. For the finance institutions who serve global and regional institutional investors, this expectation is arguably compounded by the dynamic and fast-changing as well as the cross-border regulatory compliance requirements.
Gaby Diamant, Co-Founder and CEO of Bridgewise, says, “Bridgewise’s BRIDGETTM is a conversational AI investment tool that presents a significant leap forward for the global investment and securities industry. By integrating advanced AI with regulatory compliance, we are not only enhancing the efficiency and accuracy of investment decisions but also ensuring that these decisions are made within a secure and compliant framework. As one of the world’s few financial research intelligence platforms focused on serving the institutional investment sector, we are able to tailor BRIDGETTM to meet institutional-specific standards and requirements. This tool is a game-changer for financial institutions looking to stay ahead in a rapidly evolving sector, and to empower their analysts and investors to interact with data in a more intuitive and insightful manner, thereby enhancing decision-making processes.”
Addressing Key Challenges
In today’s fast-paced financial environment, analysts and investors face numerous challenges, including information overload, time constraints, and the need for precise, actionable insights. Unlike other existing LLMs which may generate quirky and interesting responses but do not deliver reliable investment recommendations, Bridgewise’s BRIDGETTM offers regulatory-compliant investment insights, including specific buy/sell recommendations for stocks. BRIDGETTM also addresses several key AI chatbot-related drawbacks, such as:
Lack of Opinions or Investment Recommendations: Traditional chatbots refrain from recommending one stock over another, while BRIDGETTM provides actionable, regulatory-compliant advice, including specific buy/sell recommendations.Finance-Focused Expertise: Unlike general LLMs, BRIDGETTM uses a specialized Micro Language Model (MLM) tailored for conversations about investments and capital markets, offering a high level of expertise and precision.Hallucinations: Other chatbots often generate inaccurate or illogical suggestions, such as recommending nonexistent stocks or those with poor fundamentals. BRIDGETTM is designed to minimize these pitfalls, ensuring reliability in its investment advice because its MLM has been exclusively trained to understand and address the nuances of investment-specific topics.The Bridgewise BRIDGETTM Fact Sheet is available here.
About Bridgewise:
Bridgewise is a technological capital-markets intelligence company that leverages proprietary AI to generate analysis of more than 90% of global equities and funds. It powers the investment decisions of institutional and retail investors in more than 25 languages and across 15 countries, including over 50 institutional clients. Its proprietary generative AI-based technology platform has delivered over 10 million analyses, which provides comprehensive insights into global stocks and securities.
Founded in 2019, Bridgewise aims to bridge the knowledge gap in the investment world and democratize access to financial market information, providing easy to understand, comprehensive equity and fund research that was previously exclusively available only to major financial institutions.
Bridgewise partners with leading financial institutions around the world, including exchanges, trading platforms, investment houses, financial advisors, and financial media & education platforms. Its innovative AI-driven content solutions are integrated into financial platforms, helping increase investor awareness and activity, and ultimately, to help them make more informed investment decisions.
More about Bridgewise can be found here.
[1] “The economic potential of generative AI: The next productivity frontier.” McKinsey, 14 June 2023.
 
 
Video – https://www.youtube.com/watch?v=h2QmVdSOC2kPhoto – https://mma.prnewswire.com/media/2520469/An_illustration_BRIDGETTM_Bridgewise_interface_desktop_mobile.jpgLogo – https://mma.prnewswire.com/media/2521627/Bridgewise_logo_final_W_Bridgewise_logo_dark_tagline_1_1__1_Logo.jpg

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