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App Analytics Market Predicted to Surpass USD 8.13 Billion by 2030 with a CAGR of 17.03% – Report by Market Research Future (MRFR)

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New York, US, Aug. 03, 2022 (GLOBE NEWSWIRE) — According to a comprehensive research report by Market Research Future (MRFR), “App Analytics Market Analysis by Type (Web-based, Mobile-based), Deployment (On-premise, On-cloud), End-user (Media & Entertainment, Logistics, Travel, and Transportation, Others), and Region-Forecast till 2030” valuation is poised to reach USD 8.13 Billion by 2030, registering an 17.03% CAGR throughout the forecast period (2020–2030). 

App Analytics Market Overview

The app analytics market witnesses continually rising revenues. The market is predominantly led by the rising uptake of app analytics due to the increasing penetration of mobile phones. Besides, valuable insights that these analytics offers positively impact the market growth, providing digital marketers data to redesign their strategy to entice customers.

App Analytics Market Report Scope:

Report Metric Details
  Market Size in 2030   USD 8.13 Billion
  Growth Rate (2020 to 2030)   17.03% CAGR
  Base Year   2019
  Forecast Period   2020-2030
  Key Vendors Taplytics, Inc. (US), Kochava (US), Adobe Systems Inc. (US), IBM Corporation (US), Amazon.com, Inc. (US), Google (US), Yahoo Inc. (US), Countly (UK), Localytics (US), Swrve ((US), Apptentive (US), Moengage (US), Mixpanel (US), Content Square SAS (France), TUNE Inc. (US), Clever Tap (US), AppsFlyer (US), appScatter (UK.), Amplitude (US), and Appsee (US)
  Key Market Opportunities Numerous growth strategies undertaken by companies as well as the latest trends driving the market are outlined in the report.

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Additionally, the increasing adoption of mobile apps for customer acquisition and optimizing digital marketing & advertising campaigns are major trends boosting the market size. The proliferation of traditional application performance management (APM), providing real-time analysis to identify issues and improve digital customer experience, creates significant market opportunities.

Industry Trends

Rising uses of rich, privacy-friendly analytics to check & ensure digital campaigns’ accuracy boost market size. These analytics platforms enable users to determine how much traffic a web or mobile app draws, pick out fraudulency, and verify the accuracy of other aspects of digital campaigns to ensure that they are not sub-optimal.

The rising demand for data-rich, privacy-friendly analytics to check end users’ preferences and know what they like the most to make the best decisions based on product pages is projected to allow the market to garner significant traction. Increasing demand from enterprises across the globe to deliver frictionless digital journeys to customers defines the market landscape.

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Additionally, increasing adoption of App analytics for customer acquisition and optimizing digital marketing & advertising campaigns are major trends boosting the market size. The proliferation of traditional web analytics and application performance management (APM) provides real-time analysis to identify issues, and improve digital customer experience.

Moreover, the rising use of big-data behavioral solutions and content analytics solutions in various businesses creates substantial market opportunities. This, as a result, would benefit the App analytics market. Also, increased adoption of app analytics by marketing professionals and advertisement companies to enhance digital customer experiences increases market shares.

Every business needs to recognize the value of data in decision-making. However, mobile learning and artificial intelligence has enormously impacted the way people collaborate with machines. On the flip side, the demand for more custom-fitted experiences is changing every day. The mobile application world has grown and improved exponentially in recent years, led by advancements in AI-related solutions. All these factors are major headwinds for the market growth, presenting challenges of lack of domain-specific expertise. 

Browse In-depth Market Research Report (142 Pages) on App Analytics Market:

https://www.marketresearchfuture.com/reports/app-analytics-market-6602  

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Technology providers make substantial investments to foster R&D activities to develop novel solutions that can enable users to see how much traffic a website or mobile app receives. With the COVID-19 crisis expected to extend beyond 2021, the need for social media management, behavioral analysis, multichannel campaign analysis, and display advertising optimization is expected to increase in the next few years.

App Analytics Market Segments

The report is segmented into types, deployments, end-users, and regions. The type segment comprises web-based app analytics and mobile-based app analytics. The deployment segment comprises on-premise and on-cloud. The end-user segment comprises retail, BFSI, IT & telecommunication, media & entertainment, logistics, travel & transportation, and others (education, manufacturing, energy & utilities). The region segment comprises the Americas, Europe, Asia Pacific, and the Rest-of-the-World.

App Analytics Market Regional Analysis 

North America heads the global app analytics market. The rising popularity of smartphones, growing numbers of mobile & web applications, and the expanding use of mobile phones & mobile programs drive the market growth. Besides, the spurring rise in the eCommerce sector in the region boosts the market size. The presence of many major mobile app developers & app analytics solution providers fosters market revenues.

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Additionally, vast technological advances, substantial R&D investments, and the growing demand for advanced mobile apps substantiate the region’s market value. High technology adoption in IT and other industries like healthcare, retail, and BFSI substantiate the region’s market share.

Other key factors favoring the market growth include the growing demand for app analytics solutions to analyze and manage the geographical distribution of website traffic. The growing focus of organizations on enhancing digital platforms to improve customer experience by boosting their website operation performance fosters regional market growth.

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App Analytics Market Competitive Analysis

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The app analytics market appears competitive several well-established players forming a competitive landscape. These players also invest heavily in R&D, global expansion, advanced technologies, and product launches to gain a larger competitive edge. Mergers & acquisitions, innovations, and collaborations remain key trends for the leading players as these strategies support their growth and expansion plans.

For instance, recently, on Feb.03, 2022, IronSource (Israel) launched a new app analytics platform that can enable app and game developers to maximize their revenue, user retention, and growth. With the development of the beta version of App Analytics, IronSource is creating a one-stop-shop for app monetization, user acquisition, and analytics. Analytics have increased along with platforms and strategies for succeeding in mobile games and apps. IronSource claims that the usability (the UX) of the app analytics platform is significantly better than most other solutions.

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Dominant Key Players on App Analytics Market Covered are:

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  • Taplytics Inc. (US)
  •  Kochava (US)
  •  Adobe Systems Inc. (US)
  •  IBM Corporation (US)
  •  Amazon.com Inc. (US)
  •  Google (US)
  •  Yahoo Inc. (US)
  •  Countly (UK)
  •  Localytics (US)
  •  Swrve ((US)
  •  Apptentive (US)
  •  Moengage (US)
  •  Mixpanel (US)
  • TUNE Inc. (US)
  •  Clever Tap (US)
  •  AppsFlyer (US)
  •  appScatter (UK.)
  •  Amplitude (US)
  •  Appsee (US)

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About Market Research Future:

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.

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GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Artificial Intelligence

Add Value Machine, ADCB and Amazon Web Services (AWS) Successfully Conclude UAE’s First-Ever Generative AI Hackathon in the Banking Sector

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ABU DHABI, UAE, June 17, 2024 /PRNewswire/ — Add Value Machine (AVM), a leading provider of secure generative AI platforms, and Abu Dhabi Commercial Bank (ADCB), one of the largest banks in the UAE, have successfully concluded the groundbreaking ADCB Generative AI Hackathon. The event, which took place in Abu Dhabi, marked the first time a UAE bank has conducted a hackathon focused on exploring the potential of generative AI in the banking sector.

“We are thrilled to have partnered with ADCB and AWS to host this groundbreaking hackathon,” said John Shaw, CEO of Add Value Machine. “Our secure generative AI platform has enabled ADCB to explore innovative solutions that can drive meaningful business impact across the bank. This event showcases the immense potential of generative AI in the banking sector, and we look forward to working with ADCB to bring the most impactful use cases into production.”
The hackathon brought together nearly 120 participants from ADCB, AVM and Amazon Web Services (AWS) collaborated to structure the event around key business outcomes, focusing on the most relevant ROI generative AI use cases in procurement, engineering, retail banking, and treasury.
Sean Langton, ADCB’s CIO, reflected on the event’s success, stating, “Generative AI is the perfect technology for a hackathon – it has unlimited opportunity to improve our business and customer experience but also presents emerging risks we need to be mindful of. Thanks to our partnerships with Added Value Machine and AWS, we’ve been able to build several AI ‘bots’ in a safe way in just a day. I can’t wait to see the first of these up and running in production in the coming days.”
All use cases developed during the hackathon were built on AVM’s observability, governance and compliance generative AI platform. AVM and AWS are now working closely with ADCB to accelerate the most impactful use cases into production, ensuring that the bank can quickly realize the benefits of generative AI technology.
Ravi Singh, President and CTO of Add Value Machine, expressed his enthusiasm for the collaboration, stating, “It’s inspiring to witness the passion and unity of purpose at ADCB. The combination of visionary leadership and technical expertise has resulted in a thoughtful, measured approach to generative AI adoption. We are proud to be part of this transformative journey.”
ADCB plans to conduct regular hackathons to foster a culture of innovation and explore new applications of generative AI technology across its business operations.
About Add Value Machine:AVM is a leading Generative AI security company that provides 360-degree observability, enabling enterprises to monitor all of the Generative AI usage no matter where it happens. The accelerated use of generative AI at large corporations has also accelerated customer data leakage and presents new challenges for companies looking to maintain security compliance. At AVM, we believe that the accelerated adoption of Generative AI needs the strict adoption of advanced security protocols.
Contact:Julie [email protected]
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Artificial Intelligence

Altair One® Cloud Innovation Gateway Now Available on Google Cloud Marketplace

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Addition will expand access to Altair’s digital engineering experience
TROY, Mich., June 17, 2024 /PRNewswire/ — Altair (Nasdaq: ALTR), a global leader in computational intelligence, announced that Altair One®, Altair’s cloud innovation gateway, is now available on Google Cloud Marketplace, opening up a world of possibilities for users seeking seamless access to powerful simulation, data analytics, and high-performance computing (HPC) capabilities.

Altair One is designed for collaborative engineering, data engineering, and analytical application development. Built on a robust HPC backbone, Altair One provides seamless, unified access to tools, data, and computing resources while unleashing the power of artificial intelligence (AI) across every step of the product development life cycle.
Google Cloud Marketplace customers can now leverage Bring Your Own Cloud (BYOC) functionality to run Altair simulation, AI, and data analytics applications. 
“The integration of Altair One with the Google Cloud Marketplace empowers Google Cloud users to effortlessly unlock a world of innovative solutions. This collaboration will fuel engineering breakthroughs with the power of Google Cloud’s adaptable, flexible, and scalable cloud infrastructure,” said Sam Mahalingam, chief technology officer, Altair. “This integration aligns perfectly with our core mission of equipping businesses for digital success and making powerful software solutions readily accessible to users.”
“Bringing Altair One to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the platform on Google Cloud’s trusted, global infrastructure,” said Dai Vu, managing director, Marketplace and ISV GTM Programs, Google Cloud. “Altair can continue to securely scale and support customers on their digital transformation journeys.”
Altair One is the gateway that empowers organizations to mature into digital enterprises by breaking down data silos, connecting virtual models, optimizing their compute infrastructure, and digitizing key processes. It provides all the tools to create a “One Total Twin” of a product throughout its lifecycle, “One Traceable Thread” connecting all data stages, and a “Single Source of Truth” for all models and data. This all-in-one platform automates data capture, empowers better decision-making, enhances performance management, and ultimately accelerates engineering processes for a seamless digital experience.
To learn more, visit https://console.cloud.google.com/marketplace/product/altair/altair-one-private?hl=en&project=altair-public.
About Altair
Altair is a global leader in computational intelligence that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. To learn more, please visit www.altair.com.
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Altair Corporate
Altair Investor Relations
Bridget Hagan  
Stephen Palmtag
+1.216.769.2658
+1.669.328.9111
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[email protected]
Altair Europe/The Middle East/Africa
Charlotte Hartmann
+49 7031 6208 0
[email protected]
 
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Artificial Intelligence

IBS Software Announces Appointment of New Chief Executive Officer Somit Goyal

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DUBAI, UAE, June 17, 2024 /PRNewswire/ — IBS Software, a leading SaaS solutions provider to the travel industry globally, has appointed Somit Goyal as its new Chief Executive Officer (CEO), effective immediately. Somit succeeds Anand Krishnan, who served as CEO of IBS Software since 2018.

Somit Goyal brings a wealth of experience in the enterprise software sector, having held leadership roles at globally renowned companies such as Microsoft, SAP, Oracle and AOL.
During his 11-year tenure at Microsoft, Somit held several leadership roles across strategy, operations, sales and customer success. In his last role, he managed the global sales of Microsoft’s Modern Work cloud business, and before that, Somit served as the Chief Operating Officer of Microsoft’s Public Sector business worldwide. Somit also conceived and established the Customer Success function at Microsoft, an area of growing importance for IBS Software as it continues to expand globally.
Most recently, Somit served as President and COO of Pluralsight, a SaaS company, where he oversaw product, engineering and GTM functions.
“Somit’s impressive experience in operating global SaaS businesses, leading diverse teams, and managing all facets of enterprise software make him exceptionally well-suited to lead IBS Software during this exciting phase of growth,” said V K Mathews, Executive Chairman of IBS Software. “IBS Software is at a pivotal point in its trajectory as we continue to innovate to better serve our customers. I am confident Somit will help unlock our full potential.”
With a comprehensive portfolio of modular, cloud-based solutions purpose-built for the travel industry, IBS Software helps travel companies accelerate innovation and drive efficiency across a broad set of core business processes, including passenger services, flight operations, cargo and logistics, loyalty management, cruise operations, energy & resource logistics and hospitality businesses.
“With a broad portfolio of industry leading products, marquee customers and a talented team, with deep domain expertise IBS Software stands at the forefront of travel industry innovation. I couldn’t be more excited to join IBS Software and help lead it through its next exciting chapter.” said Somit Goyal, who holds an electrical engineering degree from the Indian Institute of Technology (IIT) in New Delhi, India and an MBA from INSEAD, France.
Somit will report directly to IBS Software Executive Chairman V K Mathews.
ABOUT IBS SOFTWARE
IBS Software is a leading SaaS solutions provider to the travel industry globally, managing mission-critical operations for customers in the aviation, tour & cruise, hospitality, and energy resources industries. IBS Software’s solutions for the aviation industry cover fleet & crew operations, aircraft maintenance, passenger services, loyalty programs, staff travel and air cargo management. Across the hospitality sector, IBS Software offers a cloud-native, unified platform for hotels and travel sellers, including central reservation (CRS), property management (PMS), revenue management (RMS), call centre, booking engine, loyalty and distribution. For the tour & cruise industry, IBS provides a comprehensive, customer-centric, digital platform that covers onshore, online and on-board solutions. Across the energy & resources industry, we provide logistics management solutions that cover logistics planning, operations & accommodation management. The Consulting and Digital Transformation (CDx) business focuses on driving digital transformation initiatives of its customers, leveraging its domain knowledge, digital technologies and engineering excellence. IBS Software operates from 17 offices across the world.
Further information can be found at www.ibsplc.com Follow us: Blog | Twitter | LinkedIn | Facebook | Instagram   
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