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Virtual Production Market by Offering, Type, End User and Region – Global Forecast to 2027

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Dublin, Aug. 15, 2022 (GLOBE NEWSWIRE) — The “Virtual Production Market by Offering (Hardware, Software, Services), Type (Pre-Production, Production, Post-Production), End User (Movies, Television Series, Commercial Advertisement, Online Videos), Region – Global Forecast to 2027” report has been added to ResearchAndMarkets.com’s offering.

The global virtual production market size is estimated to be USD 2.6 billion in 2022 and is projected to reach USD 5.1 billion by 2027, at a CAGR of 14.5% during the forecast period.

The market has a promising growth potential due to several factors, surging adoption of OTT, increasing implementation of LED Wall technology, and rising demand due to pandemics.

Virtual production is the process of creating the digital world, beginning with the inception of the movie and ending with the final VFX, centered around real-time interaction on the set. Virtual production has the ability to mix live footage and computer graphics at the same time, enable real-time feedback, and make decisions on the set about the VFX and animation.

Software: The fastest-growing segment of the virtual production market, by offering

In 2021, the software segment accounted for the largest share of the virtual production market. The advent of technology and the amalgamation of various other next-generation technologies such as machine learning (ML), artificial intelligence (AI), augmented reality (AR), virtual reality (VR), extended reality (XR), deep learning, virtual production has bolstered growth. Continuous organic and inorganic growth strategies adopted by virtual production ecosystem players have enhanced the growth of the market. For instance, In February 2022, Mo-Sys Engineering Ltd. announced that its precision camera tracking system, StarTracker, is fully supported by Assimilate’s Live FX software.

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Post-production: The largest end-user segment of the virtual production market

In 2021, the post-production segment accounted for the largest share of the global virtual production market. As of the present, virtual production is at a nascent stage and very few films are produced entirely through virtual production. In hybrid production models, a few shots are shot through virtual production, and wherein some are completely dependent upon VFX, post-production plays a crucial role

North America: The largest region in the virtual production market

North America led the virtual production market in 2021. The key factors driving the growth of the North American virtual production market include the rising demand for visual effects in movie production and the increasing adoption of studio-based production owing to the restrictions caused by the pandemic. Further, most of the players in the ecosystem account for large market shares in the North American region when compared to those in other regions.

Key Topics Covered:

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1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Growth Opportunities for Market Players
4.2 Virtual Production Technology, by Offering
4.3 Market, by Type
4.4 Market, by Country
4.5 Virtual Production Market, by Region

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Demand for Visual Effects in Movie and Television Industries
5.2.1.2 Increasing Implementation of Led Wall Technology
5.2.1.3 Rising Demand due to Pandemic
5.2.2 Restraints
5.2.2.1 Lack of Skilled Professionals
5.2.2.2 High Capital Expenditure for Initial Set-Up
5.2.3 Opportunities
5.2.3.1 Rising Trend in Ott Platforms
5.2.3.2 Establishment of New Virtual Production Studios
5.2.4 Challenges
5.2.4.1 Problems Faced in Virtual Production Led Screens
5.3 Supply Chain Analysis
5.4 Virtual Production Cinematography Ecosystem
5.5 Average Selling Prices of Offerings of Key Players, by Hardware
5.5.1 Average Selling Price Trends
5.6 Trends and Disruptions Impacting Customers
5.6.1 Revenue Shift and New Revenue Pockets for Virtual Production Technology Players
5.7 Key Technology Trends
5.7.1 Vfx
5.7.2 Cgi
5.8 Porter’s Five Forces Analysis
5.9 Key Stakeholders and Buying Criteria
5.9.1 Key Stakeholders in Buying Process : Virtual Production Market
5.9.2 Buying Criteria
5.10 Case Studies
5.10.1 Effective Use of Virtual Production for Streaming Bmw Berlin Marathon
5.10.2 Transformation of Location-Based Shoot to Virtual Production Studio Shoot
5.11 Trade Analysis Virtual Production Companies
5.11.1 Import Scenario
5.11.2 Export Scenario
5.12 Patent Analysis, 2012-2022
5.13 Key Conferences and Events, 2022-2023
5.14 Tariff and Regulatory Landscape Virtual Production Technology
5.14.1 Regulatory Bodies, Government Agencies, and Other Organizations
5.14.2 Tariffs and Regulations
5.14.2.1 Tariffs
5.14.2.2 Regulations
5.14.2.3 Standards

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6 Virtual Production Market, by Offering
6.1 Introduction
6.2 Hardware
6.2.1 Significant Demand for Specialized Hardware in Virtual Production Market
6.3 Software
6.3.1 Software Segment Dominates Market
6.4 Services
6.4.1 Virtual Production Services to Play Crucial Role in Pre-Production and Post-Production Stages

7 Virtual Production Market, by Type
7.1 Introduction
7.2 Pre-Production
7.2.1 Pre-Production Services Help Achieve Right Vision
7.3 Production
7.3.1 Different Strategies of Key Players Expected to Accelerate Production Segment
7.4 Post-Production
7.4.1 Post-Production Segment to Account for Largest Market Share

8 Virtual Production Market, by End-User
8.1 Introduction
8.2 Movies
8.2.1 Movies Segment to Account for Largest Market Share
8.3 Television Series
8.3.1 Advent of Ott Platforms Creates Opportunities for Market Players
8.4 Commercial Advertisements
8.4.1 Creative Results at Lower Budgets to Help Attract Users
8.5 Online Videos
8.5.1 Popularity of On-Demand Video Content to Boost Online Videos Segment
8.6 Others

9 Virtual Production Market, by Region

10 Competitive Landscape
10.1 Virtual Production Overview
10.2 Market Evaluation Framework
10.2.1 Product Portfolio
10.2.2 Regional Focus
10.2.3 Manufacturing Footprint
10.2.4 Organic/Inorganic Strategies
10.3 Market Share Analysis, 2021
10.4 Five-Year Company Revenue Analysis
10.5 Key Company Evaluation Quadrant
10.5.1 Stars
10.5.2 Emerging Leaders
10.5.3 Pervasive Players
10.5.4 Participants
10.6 Company Footprint
10.7 Competitive Scenarios and Trends
10.7.1 Product Launches
10.7.2 Deals
10.7.3 Others

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11 Company Profiles
11.1 Key Companies
11.1.1 Adobe Inc.
11.1.2 Nvidia Corporation
11.1.3 Sony Group
11.1.4 Autodesk, Inc.
11.1.5 Technicolor
11.1.6 Htc Corporation
11.1.7 Vicon Motion Systems Ltd
11.1.8 Sidefx
11.1.9 Epic Games
11.1.10 Mo-Sys Engineering Ltd.
11.1.11 Perforce Software, Inc.
11.1.12 The Walt Disney Company
11.2 Other Players
11.2.1 Dneg
11.2.2 Tiltlabs
11.2.3 Planar Systems, Inc.
11.2.4 Virsabi
11.2.5 Production Resource Group, LLC
11.2.6 Dimension
11.2.7 Recode Xr Studio
11.2.8 Vu Technologies
11.2.9 80Six Ltd.
11.2.10 Roe Visual
11.2.11 Boris Fx, Inc.
11.2.12 Insta360
11.2.13 360Rize
11.2.14 Wcta Fx

12 Appendix

For more information about this report visit https://www.researchandmarkets.com/r/t3u0ok

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Artificial Intelligence

Basware Makes Waves as a Leader in Accounts Payable Invoice Automation

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New analyst report recognizes Basware capabilities with the highest scores possible in the Exception Handling, Fraud and Risk Management, and Tax Compliance and Operations criteria.
CHARLOTTE, N.C., July 8, 2024 /PRNewswire/ — Basware, a global leader in AP automation and invoice processing, has been recognized as ‘a Leader’ in The Forrester Wave™: Accounts Payable Invoice Automation, Q3 2024.

CFOs, business leaders and AP (accounts payable) professionals have long sought automated invoice processes. But only recently, with the advent of AI, has there been a significant shift in the space. Companies must offer superior AI capabilities, greater automation, and more comprehensive insights into financial and cash data to attract new customers and retain existing ones.
According to the Forrester report, Basware was named as a leader in its 31-criterion evaluation. The company received the highest scores possible across 16 criteria, including Exception Handling, Fraud and Risk Management, and Tax Compliance and Operations.
The Forrester Wave™ report states:
“Basware heads the pack with a laser focus on automating the last mile of AP processes. As the largest specialist provider of APIA [Accounts Payable Invoice Automation] software, Basware has established itself as an APIA powerhouse with customer obsession, practical innovation, and solid execution. Its pragmatic product roadmap addresses critical client pain points related to compliance and fraud management.”
AP teams have been battling against external forces in recent years, such as macro-economic headwinds, the supply chain crunch, labor market shortages and expanding regulations, putting the squeeze on resources. To alleviate pressures, AP professionals need access to cost and time effective technologies that can manage increasingly complex business operations, support customers and always remain compliant with global regulations.
Nish Makwana, Finance Manager at Specsavers (customer of Basware), commented:  
“Being recognized as a leader in the Forrester report confirms the outstanding performance we’ve experienced as a customer of Basware’s AP automation and Statement Matching solutions.”
In recent months, Basware has furthered its commitment to innovation and delivering value to customers and the industry by:
Partnering with Deloitte to remove manual invoice processing and accelerate finance transformationAcquiring UK-based AP Matching to boost statement reconciliationLaunching AP Protect to help protect organizations from the threat of invoice errors and fraud using AIJason Kurtz, CEO at Basware, commented:
“AP teams are tasked with managing thousands of invoices and payments every week, often putting a strain on resources and pushing them to balance speed with compliance. The answer to this challenge? Unified end-to-end APIA solutions. The industry has been calling for enhanced automated solutions to support AP departments, and we’re helping our customers save time and money, while remaining compliant with ever-changing global regulations. We believe that being named a leader sets us apart from our competitors. But we’re just getting started, and the best is yet to come.”
In 2023, Basware experienced one of its most successful financial years in its almost 40-year history. It expanded its market presence and added over 300 customers to its global portfolio of over 1000+ AP customers. During that period, Basware handled over 200 million invoices and $900 billion in invoice spend through its platform.
About Basware
Basware is how finance leaders in global enterprises can finally automate their complex, labor-intensive invoice processes and stay compliant with regulatory change. Our AP automation and invoicing platform helps you achieve a new level of efficiency – in a matter of months – while reducing errors and risks. We bring a unique combination of true automation, complete coverage, and deeper expertise to make it all just happen for our customers. That’s why the world’s most efficient AP departments at thousands of companies rely on Basware to handle over 220 million invoices per year. Basware. Now it all just happens.™
For more information visit: https://www.basware.com/en/
Photo – https://mma.prnewswire.com/media/2456025/Basware.jpgLogo – https://mma.prnewswire.com/media/2398888/4799819/Basware_logo.jpg
 

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Cato Networks Named a Leader in the 2024 Gartner Magic Quadrant for Single-Vendor SASE

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Cato SASE Cloud Platform continues to shape the enterprise security market
TEL AVIV, Israel, July 8, 2024 /PRNewswire/ — Cato Networks, the SASE leader, today announced that Gartner, Inc. has recognized the company as a Leader in the 2024 Gartner® Magic Quadrant™ for Single-Vendor SASE.

“Cato’s true SASE platform is the antidote to IT complexity that persists in the face of ongoing so-called ‘platformization’ efforts,” said Shlomo Kramer, co-founder and CEO at Cato Networks. “Cato pioneered the SASE market and is shaping its future with best-in-class customer experience and a train of innovations that deliver on SASE’s promise.”
Built from its inception to be a platform, the Cato SASE Cloud combines operational excellence and an elegant customer experience. Cato’s autonomous cloud service offloads IT from the grunt work of extending, upgrading, patching, and scaling security infrastructure while sustaining resiliency and availability. “Platformization” is a portfolio approach to SASE and attempts to integrate multiple acquired products with differing code bases, form factors, policy engines, and data lakes into a single platform – an impossible task that is apparent to anyone familiar with the two approaches.
“We believe this Gartner recognition reflects what our customers experience with Cato every day,” continued Kramer.
As of July 3, 2024, on Gartner Peer Insights™, the Cato SASE Cloud Platform had an overall rating of 4.7 out of 5 for single-vendor SASE and 183 verified reviews – more than 10x of any Leader in the single-vendor SASE Magic Quadrant.
Cato Expands the Scope of Single-Vendor SASE
Gartner defines single-vendor secure access service edge (SASE) offerings as those that deliver multiple converged-network and security-as-a-service capabilities, such as software-defined WAN, secure web gateway, cloud access security broker, network firewalling and zero trust network access. These offerings use a cloud-centric architecture and are delivered by one vendor.1
The Cato SASE Cloud Platform extends beyond the original definition of SASE to deliver world-class performance and empower IT teams to eliminate threats and troubleshoot network incidents faster. Cato owns and manages the global cloud network, delivering an exceptional SASE experience to any enterprise worldwide. Functionally, Cato extends beyond threat prevention of the original SASE scope with SASE-managed endpoint protection (EPP/EDR) and SASE-based extended detection and response (XDR), the first AI-driven networking and security incident detection and response platform.
To experience Cato yourself, visit us at https://www.catonetworks.com.
1Gartner, Magic Quadrant for Single-Vendor SASE, Andrew Lerner, Jonathan Forest, Neil McDonald, Charlie Winckless, 3 July 2024
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and PEER INSIGHTS are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
Resources
Read the Cato blog, “With Great Leadership Comes Great Responsibility”Picture of Shlomo KramerCato Networks’ LogoAbout Cato NetworksCato Networks is the SASE leader, delivering enterprise security and networking in a single cloud platform. With Cato, organizations replace costly and rigid legacy infrastructure with an open and modular SASE architecture based on SD-WAN, a purpose-built global cloud network, and an embedded cloud-native security stack.
Want to learn why thousands of organizations secure their future with Cato? Visit us at www.catonetworks.com.

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Sinch Launches Omnichannel Connector on Salesforce AppExchange

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Expanding Messaging Capabilities for Businesses
SAN FRANCISCO and STOCKHOLM, July 8, 2024 /PRNewswire/ — Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, today introduced the Sinch Omnichannel Connector on Salesforce AppExchange.  This innovative solution enhances conversational marketing opportunities and customer experiences by offering Salesforce Marketing Cloud customers advanced one-way and two-way messaging capabilities.  The solution is now available on Salesforce AppExchange.

The Sinch Omnichannel Connector seamlessly integrates with the Salesforce ecosystem, empowering businesses to elevate their marketing strategies by reaching and engaging customers across their preferred channels. This new offering expands the reach of Salesforce Marketing Cloud platform features, providing a comprehensive suite of omnichannel messaging capabilities. Businesses can now connect with customers through one-way and two-way messaging across 13 diverse channels, including platforms like RCS, Kakao Talk, Viper, and Instagram.  This expands Salesforce’s native channels of SMS, MMS, Email, WhatsApp, and LINE, providing a comprehensive communication solution. 
“With the Sinch Omnichannel Connector, businesses can enhance their customer communications, personalize engagements, and maximize the return on their marketing investments,” said Jonathan Campbell, Senior Director, Messaging Products at Sinch.  “Salesforce Marketing Cloud users can now leverage a broader spectrum of messaging channels through Sinch, beyond those directly supported by Salesforce, to optimize their marketing strategies and elevate customer engagement.”
 To get started, Salesforce Marketing Cloud users simply need to have an existing account and onboard the Conversation API through the Sinch Dashboard. From there, they can easily activate the channels of their choice, tailoring their messaging strategy to suit their unique business needs.
Sinch has partnered with Salesforce since 2014 when Salesforce expanded its SMS offering into international markets. Sinch is a strategic supplier for Salesforce’s global SMS delivery and provides enterprise-grade messaging solutions that support Salesforce and its global customer base.
For more information visit Sinch Omnichannel Connector
Salesforce, AppExchange, Marketing Cloud and others are among the trademarks of Salesforce, Inc.
CONTACT:
For further information, please contact:
Janet LennonDirector of Global Communications [email protected]
This information was brought to you by Cision http://news.cision.com
https://news.cision.com/sinch-ab/r/sinch-launches-omnichannel-connector-on-salesforce-appexchange,c4012692

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