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Global Therapeutic Contact Lens market stood at USD 2,830.96 Million in 2021 and is expected to grow at a CAGR of 9.38% during the forecast period to reach USD 4656.82 Million by 2027

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New York, Sept. 27, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Therapeutic Contact Lens Market – Competition Forecast and Opportunities, 2027” – https://www.reportlinker.com/p06284167/?utm_source=GNW
The therapeutic contact lenses guard against mechanical ocular surface degradation and external environmental conditions on the cornea. Patients with corneal erosion syndrome who wear therapeutic contact lenses benefit from the promotion of re-epithelialization and a reduction in pain. In the therapeutic management of corneal and ocular surface diseases, contact lenses are crucial. Soft lenses and scleral lenses are two types of contact lenses used for therapeutic purposes. Therapeutic Contact Lens have multiple therapeutic benefits such as creating a mechanical barrier between the cornea and the outside world, hydrating the corneal epithelium, speeding up corneal wound healing, and relieving discomfort, which makes therapeutic contact lenses a mandatory medication for the ail related diseases. As a result of becoming a crucial medication in the eye-related problems, the therapeutic contact lenses market will grow during the forecast period.
Increase Spending on R&D and Stepping Up Innovation to Support Market Growth
The eye is a complex and intricate organ that is fitted with a variety of anatomical and physiological drug penetration barriers, such as the precorneal and corneal barriers, the conjunctival barriers, the blood-aqueous barrier, and the blood-retinal barrier.Ocular drug distribution to the desired target tissue is a highly difficult undertaking for doctors and scientists because of these obstacles.

The research and development sector mainly focuses on new ways to treat eyes by drug delivery.Therapeutic contact lenses with embedded drug-loaded particles can be created by mixing various colloidal drug-encapsulated particles, including micelles, liposomes, microemulsions, and polymeric micro- and nanoparticles.

Although polymeric particles of any size can be embedded into contact lenses, especially those in the micron range, the fundamental characteristics of contact lenses, such as their optical and physical properties, are easily influenced by larger sized particles, which is why nanoparticles are most frequently used today.Various drug-loaded nanoparticles can produce therapeutic contact lenses with polymeric nanoparticles.

Drug-loaded nanoparticles can typically be included by mixing with contact lens monomers before polymerization. Drugs that are unstable in the UV or heat needed for polymerization can still be put into therapeutic contact lenses that have already undergone polymerization by soaking them in particulate solutions. Also, many researchers have concentrated on the creation of drug-eluting polymeric devices inside therapeutic contact lenses in the form of implants or films with transparent center zones to extend the release of medications and boost the drug-loading capacity without compromising the fundamental features of therapeutic contact lenses.
Rapid Technological Advancement Driving Market Growth
The market for therapeutic contact lenses will rise because of rising technological advancements in the market, throughout the forecast period.Drug delivery capabilities is one of the examples of a technological development that is greatly assisting the market expansion for therapeutic contact lenses.

In today’s world, where people are becoming more digital, Artificial intelligence is also used in healthcare.AI in eye care seeks to enhance clinical decision-making while also significantly reducing the burden of ocular disease and avoidable blindness.

The expansion of therapeutic contact lenses may also be aided by rising demand for soft contact lenses. Throughout the forecast period, the market for therapeutic contact lenses will increase due to rising advances in these lenses.
Availability of Different Types of Therapeutic Contact Lenses
The therapeutic contact lens offers a larger variety of contact lenses than before.Using a therapeutic contact lens focusing on a particular problem has also benefitted the market as specific circumstances may mandate the selection of a specific therapeutic lens.

Epithelial or stromal edema should be avoided if the therapeutic goal is to protect and heal the corneal epithelium.Hence the best option is a high-Dk silicone hydrogel lens (Balafilcon A, Lotrafilcon A) or a very thin membrane-type lens (Crofilcon).

A hydrophilic lens with a low water content can be taken as option, if both surface protection and encouragement of stromal wound vascularization are objectives in therapeutic contact lens.A wise financial choice is to use a daily disposable moderate-water content lens if the patient is prone to lens loss or needs to change the therapeutic lens frequently.

Thus, the availability of multiple therapeutic lenses based on the material type will fuel the growth by the availability of materials used for making therapeutic contact lens, according to the role and cost of the therapeutic contact lens market.
Government Initiatives Supporting Market Growth
Favorable government actions that promote enhanced vision care will expand the therapeutic contact lens industry. The U.S. Department of Health and Human Services and the Centers for Disease Control (CDC) is attempting to raise awareness by launching several programs like the Vision Health Initiative. The goal of the Vision Health Initiative is to support contact lens wearers’ access to easy and affordable eye care. Numerous private organizations and the government and public health associations are actively promoting vision care protocols. For World Sight Day, Johnson has started a campaign called “Spotlightsight.” which is committed to providing 100,000 children with access to vision screenings and 1,000 sight-restoring procedures for cataract patients. The “Changing Lives” campaign of X-Cell Specialty Contacts aims to help underprivileged patients.
Market Segmentation
The global therapeutic contact lens market is segmented based on material type, application, distribution channel. Based on material type, the market can be fragmented into Senofilcon, Balafilcon, Lotrafilcon, Methafilcon, Others (Etafilcon, Narafilcon, etc.). Based on application, the market can be divided into Drug Delivery, Corneal Healing, Pain Relief, Sealing & Protection, Others (Corneal Protection, etc.). Based on Distribution Channel, the market can be segmented Hospitals & Clinics, Online, Optical Retail Stores. Regionally, North America dominated the market in 2021, with United States being the largest market. United States therapeutic contact lens market stood at USD871.50 million in 2021 on account of widespread use of this technique across academic and research institutions in the country.
Company Profiles
Alcon, Inc., CooperVision, Inc., Johnson & Johnson, Bausch, Health Companies, Inc., EssilorLuxottica S.A, Carl Zeiss Meditec AG, SynergEyes Inc., X-Cel Specialty Contacts, Hoya Corporation, SEED Co., Ltd. are among the major market players operating in the global therapeutic contact lens market.

Report Scope:

In this report, global therapeutic contact lens market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
• Therapeutic Contact Lens Market, By Material Type:
o Senofilcon
o Balafilcon
o Lotrafilcon
o Methafilcon
o Others
• Therapeutic Contact Lens Market, By Application:
o Drug Delivery
o Corneal Healing
o Pain Relief
o Sealing & Protection
o Others
• Therapeutic Contact Lens Market, By Distribution Channel:
o Hospitals & Clinics
o Online
o Optical Retail Stores
• Therapeutic Contact Lens Market, By Region:
o North America
United States
Canada
Mexico
o Europe
United Kingdom
France
Russia
Germany
Italy
o Asia-Pacific
Japan
China
Australia
India
South Korea
Vietnam
Indonesia
o South America
Brazil
Argentina
Colombia
Chile
o Middle East & Africa
Turkey
Egypt
Saudi Arabia
South Africa
Iran
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global therapeutic contact lens market.

Available Customizations:

With the given market data, we offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).
Read the full report: https://www.reportlinker.com/p06284167/?utm_source=GNW

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Artificial Intelligence

IBM Expands Qiskit, World’s Most Performant Quantum Software

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Qiskit now refined as a comprehensive quantum software stack, focused on performance and stability to fully harness the power of utility-scale quantum hardware, and enable users to run increasingly more complex quantum circuits in the search for quantum advantage. YORKTOWN HEIGHTS, N.Y., May 15, 2024 /PRNewswire/ — IBM (NYSE: IBM) today announced the evolution and expansion of Qiskit, its globally adopted quantum software. Launched in 2017, Qiskit, as a software development kit (SDK) is an open-source tool that has allowed over 550,000 users to build and run quantum circuits on IBM’s quantum hardware systems, resulting in the execution of over 3 trillion quantum circuits to date.

The latest version of Qiskit has been expanded to a comprehensive software stack to deliver even more performance. It has evolved from its beginnings as a popular quantum software development kit used to explore and run quantum computing experiments and into a stable SDK and portfolio of services, built to enable users to extract improved performance while running complex quantum circuits on 100+ qubit IBM quantum computers.
This expansion will equip members of the IBM Quantum Network with the most performant Qiskit capabilities available to discover the next generation of quantum algorithms in their respective domains: which will play an important role in their discovery of quantum advantage.
To reach quantum advantage, users need a toolset which can map their problems in a way which leverages both advanced classical and quantum computation; optimizes the problem for efficient execution with quantum; and then effectively executes the quantum circuits on real quantum hardware. IBM has spent the last seven years developing these tools, which are now coming together to comprise the Qiskit software stack.
This expansion of Qiskit includes over 100 releases from its origins as a pioneering research tool built to study the inner workings of quantum computers. Today, Qiskit has matured as a software stack on which enterprises, government organizations, research institutions, and universities are running large-scale quantum experiments.
The expanded software stack of Qiskit includes:
The stable release of Qiskit SDK v1.x for building, optimizing, and visualizing quantum circuits.AI-powered optimization of quantum circuits for quantum hardware, embedded in the Qiskit Transpiler Service. Simplified execution modes for the Qiskit Runtime Service which can be tailored for performant execution of quantum circuits on quantum hardware.The Qiskit Code Assistant, powered by watsonx-based generative AI models, to automate the development of quantum codeThe Qiskit Serverless open-source tool to run quantum-centric supercomputing workloads across quantum hardware and classical clusters.The deployment of new capabilities and improvements within Qiskit SDK are enabling users to optimize circuits for quantum hardware at a rate 39 times faster than Qiskit 0.331. Qiskit also is engineered to reduce the overhead and shrink the footprint of circuits, demonstrating an average of 3 times reduction in memory usage compared to Qiskit 0.43.2
And using the Qiskit Transpiler Service, users can reduce circuit depth by combining AI and heuristic passes, compared to using the Qiskit SDK without AI optimization.
“The global adoption of quantum computing — and the discovery of quantum advantage — will require a combination of leading quantum hardware alongside a robust and performant software stack to run workloads,” said Jay Gambetta, IBM Fellow and Vice President, IBM Quantum. “These two pillars are fundamental to the algorithm discovery that has begun on utility-scale quantum hardware. As a growing quantum ecosystem maps their most difficult problems to quantum circuits, the Qiskit stack will be the cornerstone to exploring the computational spaces in which quantum computing excels.”
IBM first demonstrated the utility-scale capabilities of its quantum hardware in 2023. This signaled the start of an era in which quantum hardware can run quantum circuits faster and more accurately than a classical computer simulating a quantum computer can. Now built to maximize the performance of advanced quantum hardware, the Qiskit software stack aims to help a global ecosystem of users discover new quantum algorithms that explore where quantum computers could be the best way to solve challenges over any classical method.
“Qiskit provides an important collection of tools for E.ON as we explore how quantum computing could help us navigate the financial and operational complexities of the energy industry,” said Giorgio Cortiana, Head of Data and AI – Energy Intelligence, E.ON. “As a performant foundation to build and discover quantum algorithms that can be applied to business use cases, Qiskit enables our team to advance utility-scale prototypes, with the goal of finding new solutions to challenges in the European energy sector.”
“We started using Qiskit for our quantum computing efforts several years ago as part of an effort to help develop a quantum-ready workforce,” said Stephan Eidenbenz, senior scientist at Los Alamos National Laboratory. “Laboratory researchers use Qiskit daily to interact with IBM’s quantum hardware backends and to test new algorithmic ideas. The open nature of Qiskit also offers our team the ability to add compiler optimization passes and allows pulse-level access.”
“At Brookhaven, we have used Qiskit to execute circuits on IBM’s quantum hardware, which has resulted in almost 20 published papers to date, including exploring the frontiers of physics, dynamic systems, condensed matter systems, and more. Qiskit has also enabled our teams to develop extensions that push forward our exploration of bosonic and hybrid qubit-bosonic circuits, and how they could advance fundamental quantum algorithm development and error correction,” said James Misewich, Associate Laboratory Director for Energy and Photon Sciences, Brookhaven National Laboratory. “As we advance the scientific applications of quantum computing, we have incorporated IBM’s Qiskit resources and tutorials into our educational programs through Brookhaven’s Co-design Center for Quantum Advantage, where we partner with academic institutions like Stony Brook University to prepare the quantum workforce of the future.”
“For our Quantum Computing User Program here at Oak Ridge National Laboratory, advances in quantum computing software can help support the innovation and rapid growth of our user community and their developing technologies,” said Travis Humble, director of the Department of Energy’s Quantum Science Center at Oak Ridge National Laboratory. “Improvements in software performance will significantly impact how users test and evaluate the potential of today’s quantum computing systems.”
“The team at Q-CTRL is enthusiastic about building with Qiskit,” said Michael J. Biercuk, CEO and Founder of Q-CTRL. “Its flexible new interfaces and enhanced stability are enabling us to efficiently build simple abstractions on top of our powerful performance-management software at utility scale, so end users can explore their toughest problems with a single command.”
Built for the Era of Quantum Utility and Beyond
Through its support of rapidly advancing quantum hardware, including vendor-agnostic flexibility, the Qiskit software stack is designed to run the breakthrough quantum circuits to progress the era of quantum utility. This is achieved by replacing performance-critical code with the Rust programming language, alongside a full portfolio of tools to enable the efficient execution of quantum circuits.
As IBM continues to build milestones along its IBM Quantum Development and Innovation Roadmap towards error-corrected systems, the company expects that Qiskit will continue to deliver a framework for open, iterative, and collaborative development of new quantum algorithms and applications, done in conjunction with a growing global ecosystem of clients across industries and domain expertise areas.
Additionally, these advancing capabilities will aim to help users weave together classical and quantum computing resources into a new paradigm of high-performance computing defined by quantum-centric supercomputing that integrates QPUs, GPUs, and CPUs. Orchestrated through the performant software layer of Qiskit, this next evolution of high-performance computing aims to open up new, large, and powerful spaces for industries globally.
Disclaimer: IBM’s statements regarding Qiskit’s performance compares the current iteration of the software against its performance from applicable previous version when comparable features were available to users. Qiskit 0.33 total speed time equaled 430.89 seconds at IBM Quantum Summit 2021. Qiskit 1.0 total speed time equaled 10.9 seconds upon release in February, 2024.Disclaimer: IBM’s statements regarding Qiskit’s performance compares the current iteration of the software against its performance from applicable previous version when comparable features were available to users. Qiskit 0.43 memory usage equaled 1,750 MiB in May, 2023. Qiskit 1.0 memory usage equaled 580 MiB upon release in February, 2024.IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. The development, release, and timing of any future features or functionality described for our products remain at our sole discretion.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.
MEDIA CONTACTS
Erin AngeliniIBM [email protected] 
Chris NayIBM [email protected]
 
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Southeast Asia Data Center Construction Market Investment to Reach $5.29 Billion by 2029 – Exclusive Research Report by Arizton

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CHICAGO, May 15, 2024 /PRNewswire/ — According to Arizton’s latest research report, the Southeast Asia data center construction market is growing at a CAGR of 11.69% during 2023-2029.

To Know More, Click: https://www.arizton.com/market-reports/southeast-asia-data-center-construction-market
Browse in-depth TOC on the Southeast Asia Data Center Construction Market 
 36 – Tables          116 – Figures          352 – Pages      
Southeast Asia Data Center Construction Market Report Scope
Report Attributes
Details
Market Size – Investment (2029)
USD 5.29 Billion
Market Size – Investment (2023)
USD 2.80 Billion
CAGR – Investment (2023-2029)
11.18 %
Market Size – Area (2029)
3,079 Thousand Square Feet
Power Capacity (2029)
578 MW
Historic Year
2020-2022
Base Year
2023
Forecast Year
2024-2029
Regional Analysis
Southeast Asia (Singapore, Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Other Southeast Asia Countries)
The Southeast Asia data center construction market is one of the fastest-developing markets globally, driven by the increase in cloud adoption, the advent of 5G services, and the adoption of AI, Big data, and IoT technology. Singapore, Malaysia, Indonesia, and Thailand have robust connectivity and are among the most connected countries in Southeast Asia. Singapore is the gateway and an integral interconnection point to several APAC countries, including Japan, South Korea, Vietnam, and Pakistan. The adoption of cloud-based services will likely be a significant driver of the data center market over the next few years.
Moreover, Singapore boasts the largest existing capacity in the region, and countries such as Malaysia, Indonesia, and the Philippines are outpacing it in terms of new investments, collectively capturing over 50% of the market share for new investments. This trend can be attributed to several factors, including lower energy costs, increased renewable energy sources, and inexpensive labor and land availability. These factors are influencing companies’ decisions to invest in these emerging markets.
Watch Out for How Advancing in Adoption of AI Boosting the Market Growth
In June 2023, Run ai, a company that manages computing resources for AI tasks, announced a strategic partnership with AI Singapore. AI Singapore, a national R&D initiative led by the National Research Foundation, Singapore, aims to establish strong AI capabilities in the country. This collaboration aims to provide scalable infrastructure solutions for various AI projects and assist AI Singapore in its mission to expedite AI adoption across industries.AI Singapore, as the country’s AI initiative, holds a pivotal position in aiding organizations in adopting AI solutions. It has made significant strides through its notable 100 Experiments Programme (100E) and the acclaimed AI Apprenticeship Programme (AIAP). Collaborating with over 60 companies, they’ve trained over 200 Singaporean AI engineers to create, assess, and implement numerous AI models that tackle real-world challenges.While AI investments primarily focus on Singapore, nine out of the top 10 deals involved start-ups based in Singapore that cater to various businesses and use cases throughout the region. For instance, Biofourmis, a health analytics platform analyzing physiological data from clinical-grade wearables, operates in both Singapore and Indonesia. Similarly, Tookitaki, a sophisticated decision-support system for compliance programs in the financial services sector, extends its operations across the six major Southeast Asian countries.The Southeast Asia Colocation Data Center Market by Investment to Reach $4 Billion by 2029
In Southeast Asia, colocation investments in Singapore declined significantly over the last few years owing to the lack of space for new builds. This has led to the spill over demand toward Indonesia and Malaysia. The upcoming capacity of under-construction announced and planned data center campuses across these two countries will overtake Singapore’s existing colocation capacity. In the same year, BDx Indonesia, Chindata Group, EdgeConneX, Equinix, Keppel Data Centres, GDS Services, Princeton Digital Group, and others invested in developing colocation data center facilities in the region.
The Southeast Asia Data Center Construction Market Report Encompasses Crucial Data, Including:            CAGR (Compound Annual Growth Rate) during the forecast period: This metric provides insights into the annual growth rate of the Southeast Asia data center construction market over the specified time frame.            Detailed information on growth drivers: The report offers in-depth information on the factors that will propel the Southeast Asia data center construction market growth from 2023 to 2029. This includes an analysis of various market influences.            Precise estimation of market size: Accurate assessments of the Southeast Asia data center construction market size and its contribution and focusing on key market segments.            Predictions about upcoming trends and changes in consumer behavior: The report offers insights into anticipated trends and shifts in consumer behavior that are likely to impact the Southeast Asia data center construction market helping businesses prepare for future market dynamics.            Geographical market growth: The report covers the development of the data center construction market across Southeast Asia.Competitive landscape analysis: A thorough examination of the market’s competitive landscape is presented, including detailed information about companies operating in the Southeast Asia data center construction market. This includes an overview of key players, their market share, strategies, and key developments.            Analysis of growth challenges: The report includes a comprehensive analysis of factors that may pose challenges to the growth of companies in the Southeast Asia data center construction market, providing a well-rounded view of the market dynamics.     
Buy this Research @ https://www.arizton.com/market-reports/southeast-asia-data-center-construction-market
Post-Purchase Benefit                          
1hr of free analyst discussion10% off on customizationThe Report Includes the Investment in the Following Areas: 
Facility Type
Colocation Data CentersHyperscale Data CentersEnterprise Data CentersInfrastructure
Electrical InfrastructureMechanical InfrastructureGeneral ConstructionElectrical Infrastructure
UPS SystemsGeneratorsTransfer Switches & SwitchgearPDUsOther Electrical InfrastructureMechanical Infrastructure
Cooling SystemsRacksOther Mechanical InfrastructureCooling Systems
CRAC & CRAH UnitsChiller UnitsCooling Towers, Condensers & Dry CoolersOther Cooling UnitsCooling Techniques
Air-based CoolingLiquid-based CoolingGeneral Construction
Core & Shell DevelopmentInstallation & Commissioning ServicesEngineering & Building DesignFire Detection & SuppressionPhysical SecurityDCIM/BMS SolutionsTier Standard
Tier I & IITier IIITier IVGeography
Southeast Asia
SingaporeIndonesiaMalaysiaThailandPhilippinesVietnamOther Southeast Asia CountriesVendors
Key Construction Contractors
ArupAurecon GroupCSF GroupDSCO GroupGammon ConstructionNTT FacilitiesPM GroupStudio One DesignOther Prominent Construction Contractors
AtkinsRéalisAWP ArchitectsCorganDPR ConstructionFirst BalfourFortis ConstructionISGKienta Engineering ConstructionLinesightLSK EngineeringM+W GroupNakano CorporationObayashi CorporationPowerware SystemsSato KogyoRed EngineeringProminent Support Infrastructure Vendors
ABBCaterpillarCisco SystemsCumminsDell TechnologiesEatonRittalSchneider ElectricSTULZVertivOther Prominent Support Infrastructure Vendors
AiredaleAlfa LavalCanovateCyber Power SystemsDelta ElectronicsEAEFuji ElectricFujitsuGreen Revolution CoolingHewlett Packard EnterpriseHITEC Power ProtectionHuawei TechnologiesKOHLER PowerLegrandLenovoMitsubishi ElectricNaradaNortek Air SolutionsPiller Power SystemsRolls-RoyceShenzhen Envicool TechnologySiemensSocomecTraneProminent Data Center Investors
Amazon Web ServicesChindata Group (Bridge Data Centres)DCI IndonesiaDigital RealtyePLDTEquinixGDS ServicesKeppel Data CentresNTT DATAST Telemedia Global Data CentresTelkom IndonesiaVADS (Telekom Malaysia)Viettel IDCOther Prominent Data Center Investors
AirTrunkBeeinfotechBig Data Exchange (BDx)Converge ICT SolutionsDigital Edge DCMeta (Facebook)FPT TelecomGoogleMettaDCMicrosoftOneAsia NetworkOpen DCPrinceton Digital GroupSingtelVantage Data CentersNew Entrants
CtrlS DatacentersDigital HaloEdgeConneXEvolution Data CentresFlow Digital InfrastructureFutureData (Cyclect Group + TSG Group)Gaw CapitalI-BerhadInfinaxis Data CentreInfracrowd CapitalK2 Data CentresMinoro Energi IndonesiaNautilus Data TechnologiesPure Data Centres GroupYCO CloudYTL Data CenterYondrKey Questions Answered in the Report:
How big is the Southeast Asia data center construction market?What is the estimated market size in terms of area in the Southeast Asia data center construction market by 2029?What is the growth rate of the Southeast Asia data center construction market?What are the key trends in the Southeast Asia data center construction market?How many MW of power capacity is expected to reach the Southeast Asia data center construction market by 2029?
Get Detailed TOC @ https://www.arizton.com/market-reports/southeast-asia-data-center-construction-market
Check Out Some of the Top Selling Research Reports:
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https://www.arizton.com/market-reports/latin-america-data-center-construction-market-size-and-analysis-2024
Southeast Asia Data Center Market Landscape 2023-2028
https://www.arizton.com/market-reports/southeast-asia-data-center-market
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Arizton Advisory and Intelligence is an innovative and quality-driven firm that offers cutting-edge research solutions to clients worldwide. We excel in providing comprehensive market intelligence reports and advisory and consulting services.                                                     
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Doceree Launches HIEP to Unveil the Untapped Potential of Healthcare Digital Platforms

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LONDON, May 15, 2024 /PRNewswire/ — Doceree, the leading global healthcare marketing platform building unprecedented programmatic solutions for HCP marketing, today announced the launch of its highly anticipated HIEP (High Interaction & Engagement Platforms) UK and Europe edition. Presented in collaboration with WPP’s healthcare specialist agency CMI Media Group, the groundbreaking report profiles endemic, point-of-care, and physician networking platforms in a digital engagement context, shedding light on their potential to power interactions and drive communications in the healthcare industry.

In the current landscape, the healthcare sector exhibits preference for an omnichannel marketing approach that effectively combines digital and traditional channels. This shift underscores the critical importance for pharmaceutical marketers to excel in digital strategies. Yet, challenges persist within the pharmaceutical and life sciences industries regarding the optimal selection of digital platforms to engage healthcare professionals (HCPs), as marketers often lack a comprehensive understanding of the available digital tools to formulate precise strategies for digital budget allocation.
To bridge this knowledge gap, and empower marketers with better engagement and decision-making, Doceree introduced HIEP as a medium that could help brands forge neatly choreographed digital strategies, thereby bringing efficiency to operations at scale and improve business outcomes. The report focuses on how the digital medium can be harnessed to create a win-win situation for all the stakeholders—marketers, in terms of efficiency; publishers, in terms of revenue; HCPs, for knowledge exchange and for better treatment outcomes.
Commenting on the report launch, Harshit Jain MD, Founder & Global CEO, Doceree, said, ” We are thrilled to introduce the HIEP report (UK/EU edition) as it marks a significant step forward in advancing healthcare marketing strategies in the UK and Europe and leveraging the power of digital platforms to engage HCPs effectively in the region. What’s particularly exciting is how marketers can effortlessly map and track HCPs’ digital interactions and engagement, and fine-tune omnichannel marketing campaigns, to ultimately amplifying impact and generate superior returns on investment with HIEP. We anticipate that this report will greatly benefit our pharmaceutical and agency partners in the UK & Europe region, and we are eager to replicate this success in other regions throughout the year”. 
Commenting on the initiative, Joe Warren, EVP, Growth, CMI Media Group, said, “Collaborating with Doceree on the HIEP initiative allows us to shed light on the global impact marketers can make in healthcare. This partnership reaffirms our commitment to enhancing healthcare outcomes in the region and underscores the importance of understanding channels and partners for crafting superior omnichannel strategies. Together, we aim to drive awareness and empower marketers with the insights they need to make a meaningful impact in healthcare marketing.”
Key highlights of the HIEP report include:
In-depth analysis of endemic, point-of-care, and physician networking platformsCase studies showcasing successful integration of digital platforms in healthcare marketingRecommendations for optimizing omnichannel marketing campaigns and maximizing ROIThe report by Doceree has been meticulously crafted in collaboration with research partner Brand Innerworld and is proudly presented in association with CMI Media Group, a distinguished global media agency recognized for its significant contributions to the healthcare sector.
For more information about Doceree and the HIEP report, visit https://doceree.com/in/reports/hiep/
About Doceree: 
Doceree is a leading global platform dedicated to revolutionizing HCP programmatic messaging with cutting-edge, proprietary data tools. By fostering direct messaging between life sciences brands and HCPs, Doceree enables the delivery of personalized communications through an extensive global network of digital endemic and point-of-care platforms. The result is transparent marketing campaign metrics and personalized messaging at scale. To explore how Doceree can transform your healthcare communication. Learn more at www.doceree.com. 
About CMI Media Group:
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. Visit https://cmimediagroup.com/.
About Brand Innerworld:
Brand Innerworld is a leading healthcare brand consultancy and insight mining firm providing specialized solutions with the help of AI technology. The consultancy is dedicated to transforming healthcare brands into market leaders. With meticulous primary and secondary research, the firm captures deep insights into the experiences of healthcare professionals and patients. Specializing in blending these insights with marketing and media acumen, Brand Innerworld equips healthcare brands with actionable strategies that enhance patient outcomes and brand growth. Serving multinational healthcare corporations, medical device companies, and tech platforms, Brand Innerworld is recognized for its innovative approach to medical marketing. Learn more about Brand Innerworld at https://brandinnerworld.com 
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