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Global Location Analytics Market to Generate Revenue of $38.62 Billion By 2028 |

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Westford, USA, Oct. 27, 2022 (GLOBE NEWSWIRE) — Location analytics market is a rapidly growing field that is seeing increasing demand. This demand is due to the growing understanding of the importance of location data in many industries. Location analytics can be used to improve business processes and outcomes by providing insights into where customers are located and what services they use. In addition, location analytics can help businesses identify potential new markets and locations for expansion.

As the demand for location analytics market grows, businesses will need to have access to accurate and reliable data collection methods. There are various available options, including GPS tracking systems, wireless mapping technologies, and web-based Reporting tools. Each has its own benefits and drawbacks, so it is important to choose the right tool for the job. It is also important to remember that not all data needs to be collected at every point in time; sometimes only aggregated or periodic reports are needed.

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The most effective location analytics tools capture data at a granular level, including latitude and longitude coordinates as well as precise street addresses. This information can be used to generate insightful reports in the location analytics market that reveal critical insights about customer behavior, such as average time spent in specific locations, types of visits made, or sales conversions rates. With accurate location data, companies can make informed decisions about marketing campaigns and product offerings, ensuring that their customers are receiving the most relevant content and services.

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Location analytics has proven to be an incredibly valuable tool for businesses of all sizes. By using this information, companies can improve their operations, win over new customers, and boost their product line.

SkyQuest’s Analysis: Top 5 Areas of Growth  

There is no doubt that location analytics market holds immense potential for providing actionable insights into customer behavior and creating engaged content experiences. However, the market is still in its infancy, and there are several challenges that need to be addressed before it can become a mainstream player.

SkyQuest has analyzed the location analytics market and identified five key areas of growth: The first area of growth is driven by the increasing adoption of geolocation technologies by mobile operators, retail brands, and other businesses. Geolocation data is now being used to better understand customer behavior across a variety of channels, including online and offline stores, restaurant chains, transport networks, and more.

The second area of growth is focused on developing new applications for location analytics. This includes using location data to improve marketing efforts (by understanding how customers interact with ads), predicting natural disasters, managing traffic congestion, and more.

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The third area of growth in the location analytics market is related to expanding the reach of location analytics across geographies. This includes making use of big data techniques to provide insights that are not possible with traditional methods. For example, BCG has found that analyzing traffic data from multiple cities can provide insights about overall traffic trends in an area.

The fourth area of growth involves improving the accuracy of location Analytics. This includes overcoming challenges such as inaccurate GPS readings and incomplete or inaccurate user profiles.

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The fifth area of growth involves deepening relationships between businesses and their customers through contextualized interactions. This involves using location data.

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Google, Microsoft, IBM, SAS, Oracle are Top 5 Players in Global Location Analytics Market

In this report, SkyQuest has identified the top players in the global location analytics industry. These companies are divided into two categories: those that provide geospatial data-enabled services and those that make use of geospatial technology to create insights from data.

The top players in the data-driven category include Google, Esri (acquired by Oracle), Microsoft (owner of Bing), and IBM (which acquired ArcGIS). These companies offer a range of geospatial software products that can be used to create maps, analyze data, build models, and make predictions.

The top players in the Geospatial Services category include HERE Technologies (market leader), Nominet (a subsidiary of ICL Data Management), and LocationIQ. These companies in the global location analytics market provide comprehensive geospatial solutions that allow businesses to manage their locations more efficiently and effectively. They also offer consulting services that can help businesses achieve their desired outcomes.

Google is one of the leading players in the location analytics market. The company has amassed a sizable market share and continues to grow at an impressive rate. In this article, we will take a look at Google’s strengths and weaknesses in this field and how they could impact companies that rely on location data to improve their business operations.

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First of all, let’s take a look at Google’s competitive landscape. As mentioned earlier, Google is one of the most popular search engines in the world. This gives the company access to a large pool of user data, which can be used for location analytics purposes. However, there are several other major players in this space, including Microsoft (MSFT) and Apple (AAPL). These companies have also made significant investments in mapping and data collection capabilities, which could pose a threat to Google’s market share in the global location analytics market.

Another key strength of Google is its technology infrastructure. The company has developed several innovative toolsets for location analytics, such as its Maps app and Street View cars. This enables it to collect detailed information about cities and industries across the globe. Furthermore, Google has invested heavily in artificial intelligence (AI), which could help it better understand customer behavior and offer more personalized services.

However, there are some areas where Google falls short compared to its competitors in the location analytics market. For example, its mapping capabilities are not as well developed as those of Microsoft or Apple. This could limit the usefulness of location data collected by users using these platforms.

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Top Players in the Global Location Analytics Market

  • IBM (US)
  • Google (US)
  • Oracle (US)
  • Microsoft (US)
  • Esri (US)
  • SAS (US)
  • Precisely (US)
  • SAP (Germany)
  • CISCO (US)
  • Hexagon (Sweden)
  • Zebra Technologies (US)
  • Alteryx (US)
  • HERE (US)
  • Purple (UK)
  • Galigeo (France)
  • Geomoby (Western Australia)
  • Quppa (Finland)
  • CleverMaps (Czech Republic)
  • IndoorAtlas (Finland)
  • Lepton Software (India)
  • CARTO(US)
  • TIBCO(US)

Related Reports in SkyQuest’s Library:

Global Business Intelligence (BI) Market

Global Location Based Services Market

Global Metaverse Infrastructure Market

Global Cloud Managed Networking Market

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Global Customer Data Platform Market

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SkyQuest Technology is leading growth consulting firm providing market intelligence, commercialization and technology services. It has 450+ happy clients globally.

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1 Apache Way, Westford, Massachusetts 01886

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Artificial Intelligence

Nomination Committee for the ASSA ABLOY 2025 Annual General Meeting

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STOCKHOLM, Oct. 11, 2024 /PRNewswire/ — The following representatives of ASSA ABLOY AB’s shareholders will be members of the Nomination Committee for the 2025 Annual General Meeting:

– Johan Menckel, Investment AB Latour, Chairman of the Nomination Committee
– Mikael Ekdahl, Melker Schörling AB
– Marianne Nilsson, Swedbank Robur Fonder
– Yvonne Sörberg, Handelsbanken Fonder
– Carina Silberg, Alecta
The Chairman of the Board, Johan Hjertonsson, has been co-opted to the Nomination Committee.
The Nomination Committee shall prepare proposals for the Annual General Meeting in 2025 regarding the election of Chairman of the General Meeting, members of the Board of Directors, Chairman of the Board, Vice Chairman of the Board, auditor, fees for the members of the Board including division between the Chairman, the Vice Chairman and the other Board members as well as fees for committee work, fees to the company’s auditor and, if necessary, changes to the instructions for the Nomination Committee.
The Annual General Meeting will be held on 23 April 2025, in Stockholm, Sweden.
Shareholders who wish to submit proposals to the Nomination Committee should send an email to [email protected].
For more information, please contact:Nico Delvaux, President and CEO, tel. no: +46 8 506 485 82Erik Pieder, CFO and Executive Vice President, tel. no: +46 8 506 485 72 Björn Tibell, Head of Investor Relations, tel. no: +46 70 275 67 68
About ASSA ABLOY
The ASSA ABLOY Group is the global leader in access solutions. The Group operates worldwide with 61,000 employees and sales of SEK 141 billion. The Group has leading positions in areas such as efficient door openings, trusted identities and entrance automation. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world. 
This information was brought to you by Cision http://news.cision.com
https://news.cision.com/assa-abloy/r/nomination-committee-for-the-assa-abloy-2025-annual-general-meeting,c4050379
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https://mb.cision.com/Main/7333/4050379/3050532.pdf
Press release (PDF)
 

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AI in Social Media Market worth $10.33 billion by 2029- Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Oct. 11, 2024 /PRNewswire/ — The AI in Social Media Market is projected to grow from USD 2.20 billion in 2024 to USD 10.33 billion by 2029, at a compound annual growth rate (CAGR) of 36.2% during the forecast period, according to a new report by MarketsandMarkets™. The market is expected to grow due to the rise in the need for more personalized user experiences, optimized advertising, and automated customer service.

Browse in-depth TOC on “AI in Social Media Market”
315 – Tables 63 – Figures320 – Pages
Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=92119289
Scope of the Report
Report Metrics
Details
Market size available for years
2019-2029
Base year considered
2023
Forecast period
2024-2029
Forecast units
USD (billion)
Segments Covered
Product type, Use case, End user, and Region
Geographics covered
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Companies covered
Major vendors in the global AI in Social Media Market are Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US), Baidu (China), OpenAI (US), Hootsuite (US), Qualtrics (US), Brandwatch (UK), Converseon (US), Meltwater (US), Quid (US), Digimind (France), CreatorIQ (US), Aspire.io (US), Lately.AI (US), SocialPilot (US), Copy.ai (US), Flick (UK), Dash Hudson (US), Jasper (US), Upfluence (US), Ocoya (Lithuania), Upgrow (US), StoryChief (Belgium), Genius.AI (UAE), ContentStudio (US), Emplifi (US), Lumen5 (US), Buffer (US), Narrato (India), Mentionlytics (UK), Kapwing (US), Predis.AI (India), Pictory (US), Midjourney (US), and Synthesia (UK).
The major factors driving the market growth of AI in Social Media Market include the introduction of AI-powered deepfake detection in social media to identify and flag altered content. Social platforms are increasingly relying on advanced AI algorithms to detect and flag manipulated videos, images, and audio, addressing growing concerns about misinformation, fraud, and digital deception. Growth in Gen AI-based content creation tools enables brands to create captivating and unique content. These tools empower brands to effortlessly create captivating, unique content at scale, allowing personalized engagement with audiences. The rising demand for highly personalized content and recommendations tailored to user preferences and behavior are shaping the social media market. This personalization boosts user satisfaction, fosters stronger engagement, and increases time spent on platforms, benefiting users and advertisers. Improved collaboration between influencers and brands is boosting the effectiveness of influencer marketing campaigns with AI. AI tools help brands and influencers to better understand the audiences by analyzing data like preferences, behaviors, and trends. This helps both brands and influencers grow their reach and engagement which makes influencer marketing campaigns successful.
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Advent of Gen AI-based content creation tools enables brands to create captivating and unique content.
The rise of gen AI-based content creation tools has transformed social media by empowering brands to create unique content. These tools are powered by advanced language models, enable automated text generation, images, and videos that cover target audiences, and maintain a dynamic presence on platforms. The utilization of gen AI across sectors such as entertainment, healthcare, and marketing agencies is transforming content creation and customer engagement. Gen AI also simplifies content production workflow, reducing time and cost related to traditional content creation methods.  Global tech giants are investing heavily in AI technologies to improve user experience, enhance advertising effectiveness, and gain competitive advantages in the AI in social media market.
By Product type, the influencer marketing segment registers for the fastest growing market during the forecast period.
By automating and optimizing influencer marketing, AI social media tools enable brands to make data-driven decisions, reach relevant audiences, and ensure their campaigns are more effective and cost-efficient. AI-based social media tools in influencer marketing assist brands in detecting fraudulent influencers, which can improve the ROI, increase sales, and improve the brand’s reputation. For instance, AI content tools like Lumen5, Canva, Jasper, and Midjourney are major tools for improving influencer marketing strategies by crafting high-quality content.
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By region, Asia Pacific to register the highest CAGR market during the forecast period.
 Asia Pacific is a rapidly growing region for AI in social media, compelled by high mobile and internet penetration rates and a young, tech-savvy population. Countries like China, India, Japan, and South Korea are leading the adoption, with social media platforms being central to the region’s social media ecosystem. With the vast amount of content generated in diverse languages, AI in social media is used for content moderation, language translation, and understanding user-generated content, specifically across China and India.
Top Key Companies in AI in Social Media Market:
Some major players in the AI in Social Media Market include Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US), Baidu (China), OpenAI (US), Hootsuite (US), Qualtrics (US), Brandwatch (UK), Converseon (US), Meltwater (US), Quid (US), Digimind (France), CreatorIQ (US), Aspire.io (US), Lately.AI (US), SocialPilot (US), Copy.ai (US), Flick (UK), Dash Hudson (US), Jasper (US), Upfluence (US), Ocoya (Lithuania), Upgrow (US), StoryChief (Belgium), Genius.AI (UAE), ContentStudio (US), Emplifi (US), Lumen5 (US), Buffer (US), Narrato (India), Mentionlytics (UK), Kapwing (US), Predis.AI (India), Pictory (US), Midjourney (US), and Synthesia (UK).
Browse Adjacent Markets: Artificial Intelligence (AI) Market Research Reports & Consulting
Related Reports:
AI as a Service Market – Global Forecast to 2029
AI Governance Market- Global Forecast to 2029
AI Image Generator Market- Global Forecast to 2030
Natural Language Understanding Market- Global Forecast to 2029
Large Language Model Market- Global Forecast to 2030
Get access to the latest updates on AI in Social Media Companies and AI in Social Media Industry
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:Mr. Rohan SalgarkarMarketsandMarkets™ INC.1615 South Congress Ave.Suite 103, Delray Beach, FL 33445USA: +1-888-600-6441Email: [email protected] Our Website: https://www.marketsandmarkets.com/
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NTT DATA signs agreement to acquire Aoop and will become a leader in ServiceNow solutions in Latin America

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BIELEFELD, Germany and SÃO PAULO, Oct. 11, 2024 /PRNewswire/ — NTT DATA Business Solutions AG, a global unit of NTT DATA, announces that the agreement for the acquisition of Aoop, a leading ServiceNow implementation company in Brazil, has been signed. The terms of the acquisition have been finalized between the companies and will be completed following approval from the Administrative Council for Economic Defense (CADE). Founded in 2017, Aoop supports customers across various industries and is a specialist in the acceleration of automated digital strategies. With Aoop, NTT DATA will expand its operations in the Latin American ServiceNow solutions market, complementing a recent acquisition in the UK focused on strengthening this offering in Europe and the United States.

“With the acquisition of Aoop, we significantly increase our competitive strength in Brazil by offering both SAP and ServiceNow solutions, positioning us alongside market leaders,” says Norbert Rotter, CEO, NTT DATA Business Solutions. “This move will not only secure us a leading position in the fast-growing ServiceNow ecosystem but will also integrates a company with a strong market presence and solid financials to NTT DATA. It will be a significant step in driving our strategic objectives, strengthening our partnership with ServiceNow and our commitment to establishing a Center of Excellence in the region.”
Ricardo Fachin, Managing Director of NTT DATA Business Solutions Brazil adds: “The acquisition of Aoop will solidify our leading position in the Brazilian market. It will enhance synergies with our other Latin American and U.S. operations, accelerating our regional growth. As part of ServiceNow’s global strategy, Brazil will become a significant shoring center for the group. Aoop’s comprehensive portfolio, covering all ServiceNow verticals, will benefit all NTT DATA customers.”
With a strategy focused on driving the future of organizations and providing full lifecycle services, Aoop has completed around 2,500 digital transformation projects and has over 300 professionals certified on ServiceNow solutions. This expertise has led the company to become a ServiceNow Elite Partner in record time. The continuous commitment to excellence and the delivery of innovative solutions have established Aoop as a market reference, integrating intelligent efficiency throughout the entire production chain.
“Aoop leads the ServiceNow market in Brazil. Our integration with NTT DATA Business Solutions will allow us to further expand our solution offerings to existing customers, access new opportunities for joint solutions with SAP customers and accelerate our international expansion,” says Luiz Cesar Baptistella, CEO and founder of Aoop.
The acquisition of Aoop will add 120 customers to the portfolio of NTT DATA Business Solutions, which has been operating in Brazil for 25 years. Aoop will become a subsidiary of NTT DATA Business Solutions – Servicos de Tecnologia Ltda. in Brazil and will operate as an independent company after the acquisition, using the brand name “Aoop, an NTT DATA Company”.
For more information visit nttdata-solutions.com.
About NTT DATA Business Solutions
NTT DATA Business Solutions is a leading global IT service provider focused on SAP with a powerful ecosystem of partners. With more than 35 years of in-depth experience, we enable companies worldwide to become Intelligent Enterprises. We deliver end-to-end solutions that accelerate sustainable growth and success – from strategic consulting and implementation to managed services and beyond. As a global strategic SAP partner, we drive innovation and leverage the latest technologies to support our customers individually and across all industries. Our more than 15,300 dedicated employees in over 30 countries work passionately every day to make it happen.
NTT DATA Business Solutions is part of NTT DATA, a $30+ billion trusted global innovator of business and technology services headquartered in Tokyo. As One NTT DATA we serve 75% of the Fortune Global 100 and are committed to helping customers innovate, optimize and transform for long-term success. NTT DATA is part of NTT Group.
Press Contact NTT DATA Business Solutions
Local
Global
Sofia Baldessar
Sales Operation Director
NTT DATA Business Solutions –
Servicos de Tecnologia Ltda.
1440 Visconde de Nacar Street –
13th floor Curitiba, Paraná, Brazil
T: +55 41 988658826
Email: [email protected]
Jasmin Straeter
Head of Global Communications
NTT DATA Business Solutions AG
Königsbreede 1, 33605 Bielefeld, Germany
T: +49 521 9 14 48 108
Email: [email protected]

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