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Marketing Automation Software Size is projected to reach USD 11.25 billion by 2031, growing at a CAGR of 9.6%: Straits Research

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New York, United States, Nov. 30, 2022 (GLOBE NEWSWIRE) — Marketing automation is a tool that helps companies build stronger customer engagement campaigns by eliminating time-consuming tasks and allowing the marketing team to focus on more crucial aspects. Today, many organizations are overworked, dealing with problems like tracking engagement and pursuing the wrong leads. Automation can help with program scalability, the delivery of more customized and targeted messaging, sales alignment, and effectiveness tracking. By implementing process automation, marketing automation may assist in saving time, improving marketing, boosting engagement, and enhancing revenue.

Get a Free Sample Copy of This Report @ https://straitsresearch.com/report/marketing-automation-software-market/request-sample

Technological Advancements Drive the Global Market

The demand for marketing automation software is rising due to technological development and the growing use of the internet for operational tasks. Market expansion is also anticipated to be fueled by the emergence of social media marketing and the rapid adoption of digitalization. Big data, artificial intelligence, and machine learning, among other technologies, are anticipated to play a crucial role in marketing automation in the future.

Report Scope

Report Metric Details
Market Size USD 11.25 Billion by 2031
CAGR  9.6% (2023-2030)
Historical Data 2020-2021
Base Year 2022
Forecast Period 2023-2031
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered Solution, Enterprise Size, Deployment, Application
Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/Vendors Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Marketo, Inc. (U.S.), Oracle Corporation (U.S.), Salesforce.com, Inc. (U.S.), Teradata Corporation (U.S.), Infusion Software Inc. (U.S.), and SAS (U.S.), among others.
Key Market Drivers Technological Advancement
Adoption by Retail Sector

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Regional Analysis

North America holds the largest market share. Factors influencing the expansion of marketing automation software in the area include social media and email marketing growth. The American government has been trying hard to encourage the expansion of the market in the area. Additionally, marketing technologies like Marketing Automation Software, which facilitates effective use of collected data analysis during bulk email marketing campaigns and analytics solutions for repeated operations like email marketing, have become crucial for marketers. Personalization services have also grown to be an important market driver because they are expected to generate higher returns on investment. E-commerce websites such as Amazon and eBay, which operate in the region, use marketing automation software to customize their pages as per customers’ previous visits.

Europe is experiencing significant growth in the global marketing automation software market, with small and medium enterprises driving demand for marketing automation software. The region’s main drivers of the market are the rising number of internet users, the development of cloud technology, and the increased uptake of cloud services by industries. With increasing investments in cloud computing, big data analytics, and IoT, the country’s IT sector is expected to expand further in the years to come. These factors will support the expansion of the automated marketing industry in the area.

 Asia Pacific is pegged to be the fastest-growing region in the global marketing automation software market. Companies in the region are struggling with customer retention and loyalty. Marketing automation software can be considered a strategic investment rather than an expenditure. Developing countries in the region, such as India and China, have been experiencing strong demand for marketing automation software. E-commerce has soared due to the APAC region’s increasing internet adoption. Local competitors like Rakuten, Alibaba, and a number of others have made themselves known and are expanding. These organizations greatly streamline their operations with the use of marketing automation tools. The Asia-Pacific market is expanding as a result of these businesses’ expanding marketing automation software usage.

Latin America and the Middle East & Africa region account for the least share in the global marketing automation software market. In South America, the market has grown in recent years as a result of increased investments in technologies like the cloud. The use of marketing automation software has grown as a result of a growing emphasis on education. Additionally, the market for marketing automation software is anticipated to be driven by significant development in cloud solutions. The information and communications technology industry in Brazil has grown tremendously in recent years. The government’s dedication to innovation has resulted in a tax benefit for companies using advanced technology. Over the forecasting period, these factors are likely to drive the market for marketing automation software. In the Middle East and Africa region, the market’s expansion is primarily due to rising social media adoption and digital marketing. In addition, SMEs in the area are demonstrating digital transformation by utilizing recent developments in technologies like artificial intelligence, robotics, cryptography, and big data in a variety of sectors, including retail, manufacturing, finance, and transportation.

Key Highlights

  • The global marketing automation software market size is projected to reach USD 11.25 billion by 2031, growing with a CAGR of 9.6% during the forecast period (2023–2031).
  • On the basis of the solution, the market can be segmented into campaign management, email marketing, inbound marketing, mobile applications, lead management, reporting & analytics, social media marketing, and others.
  • On the basis of enterprise size, the market can be segmented into large enterprises and SMEs.
  • On the basis of deployment, the market can be segmented into on premise and cloud-based.
  • On the basis of application, the market can be segmented into BFSI, retail, healthcare, telecom & IT, discrete manufacturing, government & education, and others.
  • North America holds the largest market share.

Competitive Players in the Global Marketing Automation Software Market

  •  Act-On Software Inc. (U.S.)
  • Adobe Systems Inc. (U.S.)
  • Cognizant (U.S.)
  • Hubspot, Inc. (U.S.)
  • IBM Corporation (U.S.)
  • Marketo, Inc. (U.S.)
  • Oracle Corporation (U.S.)
  • Salesforce.com, Inc. (U.S.)
  • Teradata Corporation (U.S.)
  • Infusion Software Inc. (U.S.)
  • SAS (U.S.)

Get a Free Sample Copy of This Report @ https://straitsresearch.com/report/marketing-automation-software-market/request-sample

Global Marketing Automation Software Market Segmentation

By Solution

  • Campaign Management
  • Email Marketing
  • Inbound Marketing
  • Mobile Applications
  • Lead Management
  • Reporting & Analytics
  • Social Media Marketing
  • Others

By Enterprise Size

  • Large Enterprises
  • SMEs

By Deployment

  • On-premise
  • Cloud

By Application

  • BFSI
  • Retail
  • Healthcare
  • Telecom & ITs
  • Discrete Manufacturing
  • Government & Education
  • Others

By Regions

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA

TABLE OF CONTENT

  1. Introduction
    1. Market Definition
    2. Market Scope
  2. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  3. Market Overview
    1. Report Segmentation & Scope
    2. Value Chain Analysis: Marketing Automation Software Market
    3. Key Market Trends
      1. Drivers
      2. Restraints
      3. Opportunities
    4. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
    5. Market Share Analysis
  4. Solution Overview
    1. Introduction
      1. Market Size & Forecast
    2. Campaign Management
      1. Market Size & Forecast
    3. Email Marketing
      1. Market Size & Forecast
  5. Enterprise Size Overview
    1. Introduction
      1. Market Size & Forecast
    2. Large Enterprises
      1. Market Size & Forecast
    3. SMEs
      1. Market Size & Forecast
  6. Regional Overview
    1. Introduction
      1. Market Size & Forecast
    2. America
      1. North America
      2. U.S.
        1. By Solution
        2. By Enterprise Size
      3. Canada
        1. By Solution
        2. By Enterprise Size
      4. Mexico
        1. By Solution
        2. By Enterprise Size
      5. Latin America
        1. By Solution
        2. By Enterprise Size
    3. Europe
      1. Market Size & Forecast
      2. Germany
        1. By Solution
        2. By Enterprise Size
      3. France
        1. By Solution
        2. By Enterprise Size
      4. U.K.
        1. By Solution
        2. By Enterprise Size
      5. Italy
        1. By Solution
        2. By Enterprise Size
      6. Spain
        1. By Solution
        2. By Enterprise Size
      7. Rest of Europe
        1. By Solution
        2. By Enterprise Size
    4. Asia Pacific
      1. Market Size & Forecast
      2. Japan
        1. By Solution
        2. By Enterprise Size
      3. China
        1. By Solution
        2. By Enterprise Size
      4. Australia
        1. By Solution
        2. By Enterprise Size
      5. India
        1. By Solution
        2. By Enterprise Size
      6. South Korea
        1. By Solution
        2. By Enterprise Size
      7. Rest of Asia-Pacific
        1. By Solution
        2. By Enterprise Size
    5. Middle East & Africa
      1. Market Size & Forecast
      2. Saudi Arabia
        1. By Solution
        2. By Enterprise Size
      3. South Africa
        1. By Solution
        2. By Enterprise Size
      4. Kuwait
        1. By Solution
        2. By Enterprise Size
      5. Rest of Middle East & Africa
        1. By Solution
        2. By Enterprise Size
  7. Company Profile
    1. Act-On Software Inc
      1. Company Overview
      2. Financial Performance
      3. Recent Developments
      4. Product Portfolio
    2. Adobe Systems Inc
      1. Company Overview
      2. Financial Performance
      3. Recent Developments
      4. Product Portfolio
    3. Cognizant
      1. Company Overview
      2. Financial Performance
      3. Recent Developments
      4. Product Portfolio
  8. Conclusion & Recommendation
  9. Acronyms & Abbreviations

Table of Content and Figure @ https://straitsresearch.com/report/marketing-automation-software-market/toc

Market News

  • In October 2022, Act-On Software Inc. introduced a new SMS Automated Marketing Solution. The SMS functionality from Act-On is intended to assist marketers in developing automated, data-driven SMS campaigns to take advantage of the power of direct and customized mobile interaction.
  • In October 2022, Adobe stated that it would collaborate with U.S. Bank to offer improved online and in-branch customer experiences tailored to each customer’s needs and interests.
  • In July 2021, Sales support platform Orum said that it had closed a $25 million series A investment round, which was led by Craft Ventures and included a number of previous backers. The fundraising round will be utilized for general expansion, primarily focusing on product, customer service, and international market expansion.

News Media

Brand Protection Software – Turning down The Epidemic of Counterfeit Goods

North America to Account for the Largest Share in the Global Marketing Automation Software Market

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Traditional Advertising Agency Services Market: Information by Type (Online Services, Offline Services), End-Use (Government, Enterprises), and Region — Forecast till 2030

Location-Based Advertising Market: Information by Type (Push, Pull), Content (Text, Multimedia), Application (Retail Outlets), and Region — Forecast till 2030

Digital Out-of-Home (DOOH) Advertising Market: Information by Location (Indoor, Outdoor), by Application (Billboard, Transit), and Region- Forecast till 2030

Influencer Marketing Platform Market: Information by Component (Solution, Service), Application, Organization Size (Large Enterprises), End-user, and Region—Forecast till 2027

About Straits Research Pvt. Ltd.

Straits Research is a market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision-makers. Straits Research Pvt. Ltd. provides actionable market research data, especially designed and presented for decision making and ROI.

Whether you are looking at business sectors in the next town or crosswise over continents, we understand the significance of being acquainted with the client’s purchase. We overcome our clients’ issues by recognizing and deciphering the target group and generating leads with utmost precision. We seek to collaborate with our clients to deliver a broad spectrum of results through a blend of market and business research approaches.

For more information on your target market, please contact us below:

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Artificial Intelligence

Rainbow Robotics participates in ICRA 2024 in Yokohama, Japan: Bimanual Mobile Manipulator ‘RB-Y1’ debuts overseas

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Participating in the International Conference on Robotics and Automation (ICRA 2024) from the 13th to the 16th AI expert research platform, Bimanual Mobile Manipulator RB-Y1 pre-order beginsDAEJEON, South Korea, May 7, 2024 /PRNewswire/ — Rainbow Robotics (CEO Jungho Lee), a robot platform specialized company, will participate as a bronze sponsor at the IEEE International Conference on Robotics and Automation (ICRA 2024), which will be held at Pacifico Yokohama, Japan on May 13.

During this exhibition, Rainbow Robotics will demonstrate its Bimanual Mobile Manipulator ‘RB-Y1’. RB-Y1 is a humanoid-shaped research platform equipped with two arms with 7 degrees of freedom per arm, a single leg with 6 degrees of freedom, and a wheel-type mobile platform.
In particular, in line with the recent trend of the AI era, Rainbow Robotics plans to provide various APIs and options so that SW developers can easily utilize them for research purposes.
Throughout the exhibition period, various demonstrations will be shown of RB-Y1 with real-time remote operation technology, which links the data arm and simulation system. Additionally, Rainbow Robotics plans to exhibit the small-sized high-precision collaborative robot RB3-730 and the quadruped robot RBQ-10.
ICRA (International Conference on Robotics and Automation) is an event hosted by IEEE (Institute of Electrical and Electronics Engineers) and is the world’s largest robotics conference held annually.
Meanwhile, Rainbow Robotics will begin pre-orders for its Bimanual Mobile Manipulator RB-Y1 from May 8. Customers who purchase during the pre-order period will receive free after-sales service for one year, and products are scheduled to be delivered sequentially starting in October. The research platform is sold for US $ 80,000 and the commercial platform is sold for USD $120,000 (VAT excluded). If you would like to pre-order RB-Y1, please contact us through enquiry page or email us at [email protected].
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Solar EV Charging to Bypass the Grid: A US$2.5 Billion Market by 2034, Says IDTechEx

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Unreliable and fossil fuel-intense electrical grids
BOSTON, May 6, 2024 /PRNewswire/ — Electrification of cars, buses, and trucks drastically reduces CO2 emissions at the point of use compared to a diesel or petrol alternative. The adoption of EVs across all sectors, with IDTechEx predicting over 180 million electric vehicles to be sold annually by 2044. This will contribute to a drastic reduction in tailpipe emissions. However, the overall emissions are usually highly dependent on the energy mix that goes into grid electricity production. In many economies, this contains significant amounts of fossil fuels such as coal and natural gas. Beyond CO2 emissions, some grids are already at capacity, and the increased load of an electric transport sector risks blackouts and power supply issues. South Africa is an EV market with both of these issues, and several innovations have been made using distributed power generation to tackle these challenges. IDTechEx’s research report, “Off-Grid Charging For Electric Vehicles 2024-2034: Technologies, Benchmarking, Players and Forecasts”, explores the challenges and solutions associated with charging EVs in the context of constrained electricity grids.

The South African utility grid is subject to frequent load-shedding, periods when demand exceeds supply, and utility operators are forced to impose rolling black or brownouts of up to 50% capacity. This is a problem for all forms of domestic and industrial electrical use but becomes an especially pronounced problem for commercial EV operators. Fleet operators often must charge at predesignated times to maximize uptime and complete all planned routes. If the grid fails during a charging spot, the entire schedule may be adversely affected by factors beyond an operator’s control. This is an unusual grid situation; however, it presents a possible worst-case scenario for grid-congested and EV-saturated regions. In 2022, a heatwave in California prompted the state government to ask EV owners not to charge to conserve energy. The growth in electric vehicle sales will only make such problems more widespread.
South Africa also has a very carbon-intensive energy mix, with approximately 70% of power generation being from coal. This directly translates into higher lifecycle CO2 emissions from EVs powered by the electrical grid. Whilst South Africa has a particularly fossil fuel energy mix, the source of electricity plays a critical role in the lifecycle emissions of an electric vehicle.  
Disturbed generation gives renewable and grid-independent electricity
One possible solution being trialed in South Africa, amongst other places, is harnessing distributed renewable microgrids to form the backbone of charging networks. By integrating a solar farm, large-scale energy storage (ES), and high-powered charging outlets, Vrendal-based Zero Carbon Charge plans to build an etruck charging network. Not only does this decouple charging from an unreliable grid, it also avoids placing excess electrical demand on utilities, avoids the need for costly grid expansions, and provides free and 100% renewable energy for the trucks to operate on. This is not limited to South Africa; the USA, in particular, has also seen a boom in companies offering grid-free solar-powered charging. In the US, many of the products are smaller scale and transportable, allowing easy setup for EV users who want quick access to EV charging.
Easy setup, no grid connection, but slow charging rates
The main challenge with distributed solar generation for EV charging is the low power output of photovoltaic panels. Most produce around 250 Watts per square meter, which is relatively low. In fact, to charge at 22kW (generally considered Level 2 fast charging), a solar canopy would need to be at least 10 x 10 meters, a considerable footprint, especially in an urban environment. The other challenge is storing energy, as charging will not always be required constantly, so an on-site battery is required to store the generated electricity. Without an integrated on-site battery, charging is impossible when there is no sunlight, such as inclement weather or overnight. On-site battery storage can combat this intermittency.
 
 
Larger solar farms with integrated energy storage can become islanded microgrids, and with enough on-site storage and photovoltaic production, potential grid-independent fast charging is possible. This is the approach proposed for the South African etruck charging network. It is important to note that purely solar solutions are likely to be geographically restricted to areas with high photovoltaic potential. Thus, it is no surprise that the leading regions are Western regions of the US and places like South Africa. Beam Global, a supplier of EV canopy chargers, recently announced its first sales in the European market to the United Kingdom Ministry of Defense. However, the chargers will not be deployed in the mainland of the UK; they will be deployed on a military base in Cyprus, one of the sunniest regions on the continent.
Despite technical challenges, the aging and fossil fuel-heavy nature of grids combined with high EV uptake call for new charging solutions, and IDTechEx predicts that solar charging systems will make up a sizeable portion of the overall US$16 billion off-grid charging infrastructure hardware market by 2034. IDTechEx research also indicates several other technologies likely to be adopted for off-grid EV charging. Hydrogen fuel cell charging is likely to emerge as a key solution for use cases requiring much greater power per area, with a particular expected focus on electrified construction sites. More niche technologies include AWE (airborne wind energy), which harnesses high altitude winds for distributed power generation. For an in-depth look at solar EV charging, as well as alternative technology options such as AWE and hydrogen see IDTechEx’s latest research on the topic, “Off-Grid Charging For Electric Vehicles 2024-2034: Technologies, Benchmarking, Players and Forecasts”.
To find out more about this IDTechEx report, including downloadable sample pages, please visit www.IDTechEx.com/OffGridEV.
For the full portfolio of electric vehicle market research from IDTechEx, please see www.IDTechEx.com/Research/EV.
About IDTechEx:
IDTechEx provides trusted independent research on emerging technologies and their markets. Since 1999, we have been helping our clients to understand new technologies, their supply chains, market requirements, opportunities and forecasts. For more information, contact [email protected] or visit www.IDTechEx.com. 
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Media Contact:
Lucy RogersSales and Marketing [email protected] +44(0)1223 812300
Social Media Links:
Twitter: www.twitter.com/IDTechEx
LinkedIn: www.linkedin.com/company/IDTechEx
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Doosan Robotics Unveils Max-Powered ‘PRIME-SERIES’ of Collaborative Robots at Automate 2024

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The New P-SERIES Unleashes Efficiency with a 30 Kilogram Payloadand the Longest Reach of Any Cobot to Date
CHICAGO, May 6, 2024 /PRNewswire/ — Doosan Robotics Inc., one of the world’s leading collaborative robot (cobot) manufacturers, unveiled its newest and most powerful P-SERIES (PRIME-SERIES) today at Automate 2024, bringing to the world of robotics the longest reaching cobot to date.

Today’s P-SERIES announcement by Doosan Robotics was marked by a show floor unveiling of the new P3020 – the world’s most powerful cobot for palletizing in existence. The P3020 offers a payload of 30kg (60lbs) and reach of 2,030mm (80in), bringing the ability to palletize from floor to 2m high (stacking up to 10 layers of boxes approximately 8 inches tall) using its simple fixed base without a lift.
Doosan Robotics has successfully dominated the high-payload cobot market in the 20kg range and above, which includes advanced palletizing solutions. Since launching the H-SERIES in 2022, Doosan Robotics has attracted major global customers such as Schiphol Airport and Wacker Korea, significantly enhancing its global market share by 72%. This year, with the introduction of the P-SERIES, the cobot featuring the highest payload and reach yet, expectations are set to soar beyond previous achievements.
Additional key features of the P-SERIES cobot lineup include lower power consumption compared to similar payload cobots by applying its built-in gravity compensation mechanism, inherent wrist-singularity free, and a 5 degree-of-freedom movement with the 4th axis removed and 6th axis speed increased to 360 degrees/second. Doosan Robotics’ continued priority on optimal safety across its solutions is also fully present in the new P3020. This includes achieving the highest PL (e) and Cat 4 safety ratings to ensure both a max-powered and max-safety experience for users.
The motion platform company’s newly unveiled P3020 palletization cobot will be on full display (Booth #850) at Automate 2024 (May 6-9), alongside the company’s ready-to-sell solutions with best-in class partners in Machine Tending, Palletizing, Welding, and Food & Beverage services.  
Driven by its vision to elevate everyday experiences and redefine labor workflows, Doosan Robotics provides a wide, exceptional range of AI cobots aimed to bring about a paradigm shift across various sectors, such as palletizing, manufacturing, logistics, food & beverage, architecture, and service industries. These cutting-edge solutions transcend the constraints of conventional robotics, adeptly maneuvering through intricate scenarios while infusing tasks with enhanced efficiency, safety, and ingenuity. Moreover, the AI system boasts continuous learning capabilities, effortlessly updating its model by autonomously downloading required modules for smooth integration.
“As a motion platform company, Doosan Robotics is meeting the ever-growing need for cobots to mimic human motion, powerfully and safely,” said William Ryu, CEO at Doosan Robotics. “The robotics industry continues to grow at an exponential pace and our lineup of software, cobots and AI differentiates us in our mission to develop cobots with a ‘max-powered, max-efficiency, max-safety’ mindset.”
For more details and videos on the new P3020 cobot by Doosan Robotics, please visit the Doosan Robotics YouTube channel here. For more info, images, and other assets regarding Doosan Robotics’ Automate 2024 overall presence, please visit the press kit here or contact [email protected].
ABOUT DOOSAN ROBOTICSDoosan Robotics is a global leader in collaborative robot solutions, embodying the principle of ‘Innovation in every motion, revolutionizing the way we work.’ Doosan robots, known for world-class safety and precision, enhance task efficiency across various sectors from manufacturing to service, enabling people to focus on more valuable work. More information about Doosan Robotics is available at https://www.doosanrobotics.com/en/.
 
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