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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

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NEW YORK, Jan. 11, 2023 (GLOBE NEWSWIRE) — Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of independent studies conducted in conjunction with Kantar, the world’s leading data, insights and consulting company.

Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. By ensuring ads run on trusted publisher sites, brands can control the environments where ads run.

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America. Results show the effects of native ads on various marketing objectives, such as building brand awareness, consideration, brand favorability and message association.

Brands who worked with Taboola met critical KPIs across the board consistently — and most often exceeded these KPIs — in comparison to Kantar’s verticalized industry benchmarks:

  • Brand favorability lift was 15%, 4x higher than the industry average
  • Message association lift was 87%, 8x higher than the industry average
  • Awareness lift was 10%, identical to the industry average

“The world’s top brands continue to choose Taboola because of our scale, technology, team and clear results in making sure they stay top of consumers’ minds in the purchase process,” said Adam Singolda, CEO, Taboola. “The findings of these studies show that native and Taboola outperform many other channels that brands are investing in, which is critical at a time when every marketing dollar matters.”

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.

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The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statements on Form F-1 and F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

PR Contact:
Dave Struzzi
[email protected]

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Artificial Intelligence

Grant Cardone Lists $42M Miami Mansion on Blockchain Real Estate Platform Propy

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American best-selling author, businessman, and investor chooses Propy’s onchain real estate platform to list Golden Beach, Florida, house.
MIAMI, July 2, 2024 /PRNewswire/ — Propy, a technology company revolutionizing real estate via blockchain and AI, today announced that high-profile American entrepreneur Grant Cardone has listed a Golden Beach, Florida, private property for sale on Propy’s blockchain-based real estate platform with an asking price of $42,000,000 accepting cryptocurrency. This marks the first venture into emerging technologies in proptech for Cardone, a serial founder, best-selling author, equity fund manager, and business and real estate investor. The home is listed on the Propy marketplace with the deed minted onchain.

Propy simplifies the home-purchasing experience and eliminates fraudulent transactions by using a decentralized title registry and an escrow settlement protocol for securely storing land records and facilitating transactions, as well as accepting or converting cryptocurrency if a buyer chooses this form of payment. Leveraging the immutability of the blockchain, Propy ensures that buyer and seller private information is secure throughout the transaction. Automating and bringing the entire process online and onchain enables closing on a property to be faster, easier, and more secure than the outdated, traditional real estate transaction model.
Commenting on the listing, Grant Cardone said, “We are all in on blockchain revolutionizing real estate. We are leveraging top-tier technology to make transactions seamless and unstoppable. This is the future of real estate, and we’re leading the charge!” 
The private address is minted on PropyKeys protocol – an onchain tokenized address market developed on the Base network (Coinbase Layer 2 on Ethereum). PropyKeys brings real estate onchain through NFT home addresses and aims to bring one million home addresses onchain by 2025. The Propy marketplace also grants prospective buyers the option to pay using Bitcoin or US dollars.
Natalia Karayaneva, Founder and CEO of Propy, said, “It is a privilege for us to be the platform of choice for high-end property sellers, enhancing our offering to our community of high net-worth individuals, investors, and crypto buyers. With Propy’s advanced blockchain rails, compliant crypto and dollar payments, and unwavering focus on privacy, our clients can confidently navigate the closing process. The inclusion of Cardone’s listing in BTC and USD on Propy, minted with our latest privacy deed feature, highlights our leadership in the intersection of real estate and crypto.”
Additional details on the Cardone property are available on Propy’s website. Interested parties should contact the listing agent for viewings and further details.
Natalia Karayaneva, Founder and CEO of Propy, is available for interview upon request.
About Propy:
Propy is a US-licensed title company and a pioneering platform leveraging blockchain and AI technology to facilitate seamless transactions of real-world assets (RWA), specifically focused on revolutionizing global real estate markets. As an industry leader, Propy specializes in providing secure and efficient solutions, ensuring an enhanced experience for buying and selling properties worldwide.
Website | Facebook | X 
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DataLend: Securities Lending Revenue Down 16% Year-Over-Year to $2.53 Billion in Q2 2024

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Global revenue declines year-over-year due to lagging equities performance in the U.S. and EMEA
NEW YORK, July 2, 2024 /PRNewswire/ — The global securities finance industry generated $2.53 billion in revenue for lenders in the second quarter of 2024, according to DataLend, the market data service of fintech EquiLend. The figure represents a 16% decrease from the $3.00 billion generated in Q2 2023.

Global broker-to-broker activity, where broker-dealers lend and borrow securities from each other, generated an additional $696 million in revenue during Q2, a 9% decrease year-over-year.
Regionally, equity revenue fell 33% in EMEA and 19% in North America compared to the same period last year. A 22% decline in fees in North America and a 23% dip in EMEA accounted for the majority of the decreased revenue. Equity revenue in APAC increased 8% thanks to a 13% increase in fees.
Global fixed income performance declined by 11% in Q2 year-over-year. While revenue from government securities was roughly flat, corporate debt revenue fell by 32%, a regression of a trend which saw corporate bonds running hot through much of 2022 and 2023.
In June 2024, the global securities finance industry generated $790 million in revenue for lenders. The figure represents a 11% decrease year-over-year from the $888 million generated in June 2023. Broker-to-broker activity totaled an additional $207 million in revenue in June, also an 11% decrease year-over-year.
The top five earners in June 2024 were Lucid Group (LCID US), Trump Media & Technology Group (DJT US), Canopy Growth Corporation NPV (CGC US & WEED CN), Beyond Meat Inc. (BYND US) and ImmunityBio Inc. (IBRX US). In total, the group generated $56 million in revenue in the month.
Bloomberg Terminal users can subscribe to EquiLend’s exclusive Orbisa securities lending data by entering terminal shortcut APPS ORBISA or clicking the following link: https://blinks.bloomberg.com/screens/apps%20orbisa.
About DataLend 
DataLend, the market data service within EquiLend’s Data & Analytics Solutions group, tracks daily market movements across more than 200,000 securities, covering $35 trillion in lendable assets and $2.6 trillion in on-loan assets for the securities finance market. www.datalend.com
About EquiLend
EquiLend is a global financial technology firm offering Trading, Post-Trade, Data & Analytics, RegTech and Platform Solutions for the securities finance industry. With offices in North America, EMEA and Asia-Pacific, EquiLend operates across various jurisdictions worldwide, adhering to the highest regulatory standards. The company is committed to excellence and innovation and is consistently recognized for its contributions to the industry. EquiLend is Great Place to Work Certified™ in the U.S., UK, Ireland and India and has been honored as the Best Post-Trade Service Provider Globally, Best Market Data Provider Globally and for its outstanding Diversity & Inclusion initiatives in the Securities Finance Times Industry Excellence Awards 2023. www.equilend.com
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Endpoint Security Market to Transcend USD 36.01 billion by 2031 Owing to Cutting-Edge Cybersecurity in Safeguarding Online Infrastructure| SkyQuest Technology

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WESTFORD, Mass., July 2, 2024 /PRNewswire/ — According to SkyQuest, the global Endpoint Security Market size was valued at USD 10.40 billion in 2022 and is poised to grow from USD 11.94 billion in 2023 to USD 36.01 billion by 2031, growing at a CAGR of 14.8% in the forecast period (2024-2031).

Organizations use advanced security solutions as their first line of defense in cybersecurity to protect their company network infrastructure. Market expansion is anticipated as Bring Your Own Device (BYOD) policies are implemented more frequently. For instance, the web threat intelligence detection XDR solution FortiXDR was introduced by Fortinet, Inc. BlackBerry Limited introduced the managed detection and response (MDR) service in a similar manner. Additionally, for endpoint security, Broadcom, Inc. has introduced Adaptive Protection. Solutions are heavily reliant on emerging technology, including cloud computing, artificial intelligence (AI), the Internet of Things (IoT), and others.
Download a detailed overview:
https://www.skyquestt.com/sample-request/endpoint-security-market
Endpoint Security Market Overview: 
Report Coverage 
Details 
Market Revenue in 2023 
$ 11.94 billion 
Estimated Value by 2031 
$ 36.01 billion 
Growth Rate 
Poised to grow at a CAGR of 14.8% 
Forecast Period 
2024–2031 
Forecast Units 
Value (USD Billion) 
Report Coverage 
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends 
Segments Covered 
Component, Enforcement Point, Enterprise Size, End-User and Deployment
Geographies Covered 
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Report Highlights 
Updated financial information / product portfolio of players 
Key Market Opportunities 
Rising Number of Connected Devices
Key Market Drivers 
Rising trend of BYOD 
Segments covered in Endpoint Security Market are as follows:
ComponentSolutions (Endpoint Protection Platform (EPP) (Antivirus, Anti-Spyware/Anti-Malware, Firewall, Endpoint Device Control, Intrusion Prevention, Endpoint Application Control, Others), Endpoint Detection and Response (EDR)), Services (Professional Services (Training and Consulting, Integration and Implementation, Support and Maintenance), Managed Services)Enforcement PointWorkstations, Mobile Devices, Servers, Point of Sale Terminals, OthersEnterprise SizeLarge Enterprises, Small and Medium Enterprises (SMEs)End-UserGovernment & Public Sector, BFSI, Healthcare, IT & Telecom, Transportation, Education, Manufacturing, Retail & e-commerce, OthersDeploymentCloud, and On-PremiseRequest Free Customization of this report:
https://www.skyquestt.com/speak-with-analyst/endpoint-security-market
Large Enterprises Redefining Endpoint Security in Global Arena
The worldwide endpoint security market is shaped in large part by the size of the enterprise. The need for comprehensive and scalable solutions is generally driven by large organisations, whilst small and medium-sized enterprises (SMEs) prioritise cost-effective security measures that are suited to their specific needs. Market strategies and product development are influenced by this segmentation to effectively meet the diverse needs and budgets of organisations.
Large corporations have a great deal of influence in the global endpoint security market, owing to their sizable financial backing for all-encompassing cybersecurity solutions. By fitting by the artificial intelligence and machine learning technology as well as having the wide network infrastructure and following to regulation guidelines strictly, they hold an exclusive position to enhance ingenuity and expand market and at the same time set up security standards in the industry.
SMEs being small and financially limited create a big part of the world’s endpoint security demand driving demand for trustworthy, low-priced security solutions. Small and financially constrained firms need help protecting themselves from cyber threats as they tend to adopt new tech fast, yet they face higher risks of online attacks. This is due to SMEs are quick in adopting new technologies but are also at risk from online attacks.
View report summary and Table of Contents (TOC):
https://www.skyquestt.com/report/endpoint-security-market
Optimizing Performance through Strategic Deployment in Endpoint Security
Deployment in the worldwide endpoint security sector signifies the activities involving placing security systems into operation and orchestrating these solutions across various networks and gadgets. It is proverbial that deploying well means better protection from cyber-attacks, fewer weak points, more speed thereby preserving invaluable information for all organizations worldwide.
In the worldwide endpoint security industry, on-premises deployment gives users more control and customisation by installing security solutions directly on local servers and devices. This method is critical for companies with strict regulations on data security since it ensures that they adhere to legal requirements, directly control their sensitive information thereby upholding strong security and operational integrity.
In the worldwide endpoint security industry, cloud deployment uses remote servers to offer flexible, scalable security solutions. This approach is central in enabling organization to promptly respond to fresh dangers, reduce infrastructure budget and maintain reliable real time security on all endpoints as it is easy to incorporate, affordable and allows immediate updates.
Crucial Role of Enterprise Size and Advanced Deployment Strategies To turn Fruitful
Modern advanced security solutions are essential for safeguarding organisational network infrastructures in the quickly changing digital landscape of today. The increased spread of BYOD policies is driving demand for such cutting-edge solutions as Broadcom’s Adaptive Protection, BlackBerry’s MDR, and Fortinet’s FortiXDR. Advanced technology adoption, compliance, and scalability are key priorities for big enterprises, which use their large resource bases, while small and midsize businesses are pushing for good quality and affordable cybersecurity solutions. Efficient implementation, regardless of on-premises or cloud-based options, guarantees all-encompassing security and uninterrupted operations, providing defence against the continuously increasing risk of cyberattacks.
Related Reports:
Cyber Security Market
Network Security Market
Managed Security Services Market
Cloud Security Market
Application Security Market
About Us:
SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.
We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization has expanded our reach across North America, Europe, ASEAN and Asia Pacific. 
Contact:Mr. Jagraj SinghSkyQuest Technology1 Apache Way,Westford,Massachusetts 01886USA (+1) 351-333-4748Email: [email protected] Our Website: https://www.skyquestt.com/
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