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Marketing Cloud Platform Market is Touch USD 19.8 billion at an 8.90% CAGR by 2030- Report by Market Research Future (MRFR)

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New York, US, Jan. 12, 2023 (GLOBE NEWSWIRE) — According to a comprehensive research report by Market Research Future (MRFR), “Marketing Cloud Platform Market, By Platform, By Solution, By End-User – Forecast 2030, the market is anticipated to acquire a valuation of approximately USD 19.8 billion by the end of 2030. The reports further predict the market to flourish at a robust CAGR of over 8.90% during the assessment timeframe.

Marketing Cloud Platform Market Key Players 

Eminent market players profiled in the marketing cloud platform market report include-

  • Adobe Systems Incorporated (U.S.)
  • Oracle Corporation (U.S.)
  • Salesforce.Com (U.S.)
  • International Business Machines Corporation (U.S.)
  • Cision Ab (Sweden)
  • Etrigue Corporation (U.S.)
  • Hatchbuck (U.S.)
  • Hubspot (U.S.)
  • Infusionsoft (U.S.)
  • Leadsquared (India)

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Due to the existence of several domestic and international industry players, the marketing cloud platform market is both fragmented and competitive. These players have employed a variety of cutting-edge techniques, such as contracts, partnerships, collaborations, joint ventures, new product launches, geographic expansions, and more, to stay on the cutting edge while also meeting the escalating client demand. They are also funding a lot of research and development projects.

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Marketing Cloud Platform Market Report Scope:

Report Metric Details
Marketing Cloud Platform Market Revenue forecast in 2030 USD 19.8 billion
Marketing Cloud Platform Market Growth Rate CAGR of 8.90% from 2022 to 2030
Base Year 2021
Study Period 2022-2030
Key Market Opportunities Proliferation of Mobile Handsets to offer Robust Opportunities 
Key Market Drivers Emergence of Digital Marketing to Boost Market Growth 

Browse In-depth Market Research Report (100 Pages) on Marketing Cloud Platform Market:

https://www.marketresearchfuture.com/reports/marketing-cloud-platform-market-3000

Marketing Cloud Platform Market Dynamics

Drivers 

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Emergence of Digital Marketing to Boost Market Growth 

The emergence of digital marketing will boost market growth over the forecast period. The rise of digital marketing has increased the demand for powerful marketing tools and platforms that can assist businesses in successfully connecting with their target audiences. Because they offer a variety of features and capabilities that can help businesses efficiently plan, manage, carry out, evaluate, and optimize their digital marketing campaigns, marketing cloud platforms are well suited for this use.

Opportunities 

Proliferation of Mobile Handsets to offer Robust Opportunities 

The proliferation of mobile handsets will offer robust opportunities for the market in the assessment period. Consumer demand for interesting material that can be accessed on mobile devices, such as smartphones and tablets, is rising as these devices become more widespread. Marketing cloud platforms enable marketers to produce content that is suitable for mobile consumption while also giving them data into how their material is doing across various channels and devices, allowing them to tweak it as needed.

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Restraints 

Dearth of Technical Awareness to act as Market Restraint 

The dearth of technical awareness coupled with the shortage of technically proficient workers may act as market restraints over the forecast period. 

Challenges 

Increased Lock-in of Vendors to act as Market Challenge 

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The increased lock-in of vendors may act a market challenge over the forecast period. 

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Marketing Cloud Platform Market Segmentation

The global marketing cloud platform market is bifurcated based on solutions, platform, and end-users. 

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By solutions, the marketing cloud platform market is segmented into integrated solutions and marketing solutions. 

By platform, cloud-based platforms will domineer the market over the forecast period. 

By end users, media and entertainment will spearhead the market over the forecast period. 

COVID-19 Analysis of Marketing Cloud Platform Market

The onset of the COVID19 pandemic has had a significant impact on the worldwide economy and health. Businesses and the working world experienced a financial crisis since daily operations could not run as usual. Industry and industrial operations were halted during the lockdown, resulting in financial loss and a fall in the rate of global economic growth to lower levels. However, the market for marketing cloud platforms was able to endure the challenging circumstances and continue to experience consistent growth. Due to the pandemic, demand for marketing cloud platform increased as both individuals and businesses migrated to automated systems and depended more on cloud-based technologies.

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Regional Insights 

North America to Sway Marketing Cloud Platform Market 

In 2021, the North American region grabbed the largest revenue share in the global market for marketing cloud platforms. This is due to the fact that North American countries like the United States and Canada have strong economies, sizable IT budgets, high levels of technology adoption, and early adoption of cutting-edge technologies like artificial intelligence, machine learning, cybersecurity, data analytics, and blockchain, all of which are expected to increase demand for marketing cloud platforms among North American businesses. The market for marketing cloud platforms is believed to be dominated by North America. The region’s market demand is anticipated to increase due to the growing usage of cutting-edge technology.

The majority of the top vendors, including Salesforce (US), Adobe (US), Oracle (US), Pegasystems (US), & HubSpot (US), are located in North America (US). Additionally, the region is seeing substantial technological advancements in areas like artificial intelligence (AI), machine learning (ML), cybersecurity, blockchain, data analytics, and big data for digital transformation, which are all helping the region’s market to expand. The marketing cloud platform market will grow at the highest CAGR in the forecast period in the Asia Pacific region. The region’s rapid development rate can be linked to the spread of cutting-edge technology, rising corporate demands, and an increase in the number of companies utilizing marketing cloud platforms.

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APAC to Have Favorable Growth in Marketing Cloud Platform Market 

According to estimates, the market for marketing cloud platforms will grow at the greatest compound annual growth rate (CAGR), 10.5%, in Asia Pacific. Asia Pacific’s biggest economies, including China, Japan, India, and the rest of the area, exhibit a quick adoption of the marketing cloud platform. It is projected that untapped potential markets, increasing adoption of cutting-edge technology, and application development across multiple industries will boost the regional market for marketing cloud platforms. The market for these platforms is growing swiftly in Asia Pacific as companies in the region quickly adopt marketing cloud platforms to provide customers with a better experience. The BFSI, retail & consumer goods, and media and entertainment industries have all utilized marketing cloud platforms to enhance their marketing strategies. As a result, providers of marketing cloud platforms are focusing on the Asia Pacific as having a promising future for the growth of their products.

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About Market Research Future:

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.

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Artificial Intelligence

Transforming Healthcare with AI: Yidu Tech’s Gong Rujing at Summer Davos

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DALIAN, China, July 1, 2024 /PRNewswire/ — “AI in healthcare is extremely challenging. For companies, it requires not only solving scientific problems but also understanding AI technology and respecting the complexity of the healthcare industry.” At the 15th Annual Meeting of the New Champions, also known as Summer Davos, Ms. Gong Rujing (Yingying), Chairwoman and Founder of Yidu Tech, was invited as a distinguished representative of the healthcare technology sector. She shared her unique insights into the future of AI in healthcare during the thematic dialogue on “Healthcare Analytics, Not Moving Fast Enough.”

This year marks the 10th anniversary of Yidu Tech and Ms. Gong Rujing’s decade-long dedication to the healthcare industry. From the inception of her entrepreneurial journey 10 years ago, she has been driven by the mission to leverage the power of technology to deliver precise healthcare to every individual.
Ms. Gong described the past decade as a journey filled with miracles and achievements. During this period, Yidu Tech has progressively established close collaborations with key stakeholders in the healthcare industry, including government agencies, hospitals, pharmaceutical companies, insurance firms, experts, and clinicians. As of March 31, 2024, Yidu Tech’s “AI Medical Brain” YiduCore has been authorized to process and analyze over 5 billion medical records, covering more than 2,500 hospitals.
In AI-powered clinical research, Yidu Tech has supported researchers and clinicians in producing over 240 high-level papers, accelerating the application of research outcomes. Additionally, Yidu Tech provides clinical trial services to globally renowned pharmaceutical companies, helping them optimize trial processes, reduce costs, and bring new drugs to market more swiftly, ultimately benefiting patients. In healthcare management, Yidu Tech’s AI technology plays a crucial role by analyzing vast amounts of medical data to provide comprehensive decision support to healthcare administrators, helping them optimize resource allocation and improve service efficiency.
“We are now entering a new era of AI technology.” The development of large language model technologies has opened up new possibilities across various industries. Yidu Tech has independently developed a large language model specific to the medical field and is advancing its application across the entire healthcare industry chain. The goal is to promote further progress and innovation through new AI technologies. However, Ms. Gong also emphasized that the healthcare industry is professional, complex, and sensitive, and the application of new technologies must address challenges such as data security, privacy protection, and ethics.
“Data security and privacy protection are fundamental to the development of AI technology and medical big data technology. We must ensure that all stakeholders are satisfied with compliance, security, accessibility, and privacy protection.”
“AI technology still has a long way to go.” She called on policymakers, healthcare institutions, and technology companies to work together to realize the immense potential of healthcare data. Ms. Gong highlighted that building trust is key, and enhancing data operability is essential to fully unleash the power of data. “It’s not just about better data quality; it’s about a better future for health.”

View original content:https://www.prnewswire.co.uk/news-releases/transforming-healthcare-with-ai-yidu-techs-gong-rujing-at-summer-davos-302186561.html

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Artificial Intelligence

Yidu Tech’s FY2024 results: existing business achieves first full-year profit on adjusted EBITDA

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HONG KONG, July 1, 2024 /PRNewswire/ — On June 27, 2024, Yidu Tech Inc. (the ”Company” or ”Yidu Tech”) (2158.HK), a leader in China’s AI medical industry, announced its results for the 2024 fiscal year. During the reporting period, the Company recorded revenue of RMB 807.1 million. Gross profit margin in FY2024 increased to 42.1% from 34.1% in FY2023, representing an increase of 8 percentage points, hitting a record high. Adjusted net loss narrowed from RMB 448.7 million in FY2023 to RMB158.1 million, down 64.8% year-on-year. The management of Yidu Tech said at the annual results conference the next day that excluding strategic investments in proprietary large language model, non-cash items, and non-operating items, the adjusted EBITDA for our current business has achieved profit, moving from a RMB 327 million loss to a profit of RMB 31.1 million for the first time this fiscal year.

Management added that as of market close on June 27, the Company’s P/B ratio has decreased to 1.06. Not including the valuation of its domestic and international businesses, its market value is still lower than its fund reserves on hand. As such, management believes that the Company’s share price is still severely undervalued. Notably, renowned sovereign fund BIA has continually increased its shareholding of Yidu Tech by 21.50% over the past two months. The management is confident in the Company’s long-term growth potential and hopes to continually create innovative technologies and increase returns to its shareholders.
In FY2024, Yidu Tech focused on its core business, improving internal operating efficiency and earning quality. Among its earnings, revenue from its big data platform and solutions segment reached RMB 313.6 million, an increase of 41.4% year-on-year. Revenue from its life science solutions segment reached RMB 324.0 million, up 28.1% year-on-year and the gross margin increased by 14.6 percentage points to a historical high of 32.1%. Revenue from its health management platform and solutions segment reached RMB 169.5 million, and the gross profit margin of this segment was 58.1%, representing a year-on-year increase of 17.4 percentage points.
During the reporting period, the Company has continued the development and training of large language model in the medical vertical field based on 500 billion fine-trained Tokens, with model training for 6B, 13B, and 70B parameters completed.

View original content:https://www.prnewswire.co.uk/news-releases/yidu-techs-fy2024-results-existing-business-achieves-first-full-year-profit-on-adjusted-ebitda-302185986.html

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Lucinity’s AI Innovation Recognized at Microsoft’s Prestigious Global Partner Awards 2024

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REYKJAVIK, Iceland, June 28, 2024 /PRNewswire/ — Lucinity has been recognized as a finalist in the AI Innovation category at the prestigious Microsoft Global Partner Awards 2024, recognizing its breakthrough AI solution and contribution to financial security through its collaboration with Microsoft. 

Lucinity beat more than 4,700 companies to be named a finalist at the annual Microsoft Global Partner Awards, which highlights Lucinity’s achievements as a Microsoft partner in optimizing business processes, improving customer experiences, and opening new pathways for digital transformation.
This achievement comes in addition to winning two prestigious awards at Microsoft Partner Awards 2024 last month, including Partner of the Year – Iceland, and the Sustainability and Social Impact award.
The accolade recognizes Lucinity’s significant advancements in AI for financial crime operations, particularly through their AI-powered copilot, Luci. This innovative solution utilizes Microsoft Azure OpenAI technology to integrate advanced generative AI into financial crime investigations and regulatory compliance, optimizing processes and saving significant time and resources for financial institutions.
The Lucinity platform streamlines compliance, provides instant insights, and reduces typical investigation times from three hours to just 30 minutes. The technology can also save financial institutions an estimated $100 million in productivity savings, as well as savings in training and recruitment.
Microsoft comments on Lucinity’s award recognition, saying “Financial crime profoundly impacts our global community, with far-reaching economic, security, and social implications. It can harm a country’s reputation and increase exposure to criminal activities, emphasizing the critical need for robust anti-money laundering initiatives and persistent vigilance. Lucinity, with their innovative AI solutions, has really tried to combat this huge global challenge. They use ‘Human AI’ to enhance financial crime prevention, combining AI with human expertise for efficient, user-friendly solutions. Additionally, Lucinity has developed a tool called Luci, an AI-powered copilot that helps transform financial crime prevention from a process that took hours to one that takes minutes.”
“Being recognized as a finalist at the Microsoft Global Partner Awards is  validation of our impactful collaboration with Microsoft in financial crime operations. Our partnership has been pivotal for our innovations, enabling us to use Azure OpenAI to bring tools like Luci to life and deliver impactful results for our clients,” says Guðmundur Kristjánsson, Founder & CEO of Lucinity.
Contact:Name: Celina PabloEmail: [email protected]: +354 792 4321
Logo: https://mma.prnewswire.com/media/2208676/4669079/Lucinity_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/lucinitys-ai-innovation-recognized-at-microsofts-prestigious-global-partner-awards-2024-302186091.html

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