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Europe Lawn and Garden Tractor Market Report 2022 to 2027: Featuring AriensCo, Deere & Company, Honda, Husqvarna and Kubota Among Others



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Dublin, Feb. 08, 2023 (GLOBE NEWSWIRE) — The “Europe Lawn and Garden Tractor Market – Industry Outlook & Forecast 2022-2027” report has been added to’s offering.

The Europe lawn and garden tractor market is expected to grow at a CAGR of 5.61% during 2022-2027. Lawn and garden tractors are compact utility tractors used for mowing green cover areas, garden yards, and others, which are highly influenced by weather conditions.

The sales growth rises for lawn & garden tractors in spring and summer due to increasing time spent on lawn care activities. Further, the rising sports activities and golf lawns are projected to boost the Europe lawn and garden tractor market in the upcoming years.

Alternatively, the increasing raw material price, disruption in supply chain activities, and a surge in oil prices due to the Russian-Ukraine conflict are expected to hamper the market growth for the gas-powered lawn and garden tractor market instead. This factor expects the end-user to shift toward battery-powered equipment.

Hence, the growth rate for batter-power equipment is projected to increase in the Europe lawn and garden tractor market during the forecast period.


Advancements In Lawn & Garden Tractor Technology

Lawn and garden tractor companies are integrating mobile applications, which will assist in connecting consumers with their lawn tractors and help with tracing and lawn mowing status. It will enable data exchange, and AI technology enables electric drive tractors to make decisions and determine the best path for mowing and grading driveways.

The European Commission has developed several projects that monitor the development of innovative technologies, such as incorporating the internet of things (IoT), technological advancement, and integration of artificial intelligence with garden-powered equipment. This measure provides technical support to (SMEs) Small and medium-sized enterprises, industry leaders in garden machinery, non-governmental organizations, and others.

Growth In Commercial Construction

The commercial sector has been witnessing continuous growth since 2021 with the reopening of the economy. The construction of amusement parks, hotels, private & government offices, and sports & convention centers is increasing, supporting the Europe lawn and garden tractor market.

Hotels and resorts are also key contributors to the demand for lawn and garden tractors. Building various hotels is expected to support industry growth in the coming years. Moreover, expanding office spaces is expected to boost the green acreage across large office buildings, supporting industry growth.


Many large and small players characterize the Europe lawn and garden tractor markets. Honda, Deere & Company, MTD product, Husqvarna, and Toro Company are some of the major players in the industry. Other players operating in the Europe lawn and garden tractor market include AGCO, STIGA Group, Stanley Black & Decker, CAB CADET, and others.

The prominent vendors focus on manufacturing advanced lawn and garden tractors, mainly participating in R&D initiatives to enlarge their product line and gain a competitive advantage in the industry. The acquisition strategy was followed by most of the players on the path to becoming industry leaders. The concentration of markets in developed countries such as the UK, Germany, and other Western European countries is high.

Key Vendors

  • AriensCo
  • Deere & Company
  • Honda
  • Husqvarna Group
  • Kubota Corporation

Other Prominent Vendors

  • Stanley Black & Decker
  • The Toro Company
  • STIGA S.p.A
  • Briggs & Stratton
  • AGCO Corporation
  • Emak S.p.A
  • AL-KO Gardentech
  • ISEKI & CO., LTD.
  • Weibang
  • AS-Motor
  • Generac Power Systems
  • IHI Shibaura Machinery Corporation
  • Masport

Key Questions Answered
1. How big is the Europe lawn and garden tractor market?
2. What is the growth rate of the Europe lawn and garden tractor market?
3. What will Europe lawn and garden tractor market share in shipments by 2027?
4. Who are the leading companies in the Europe lawn and garden tractor market?
5. What are the key trends impacting the Europe lawn and garden tractor market?
6. Which country holds the largest Europe lawn and garden tractor market share?

Report Metrics

Report Attribute Details
No. of Pages 276
Forecast Period 2021 – 2027
Estimated Market Value (USD) in 2021 $938.84 Million
Forecasted Market Value (USD) by 2027 $1302.57 Million
Compound Annual Growth Rate 5.6%
Regions Covered Europe

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Premium Insights
6.1.1 Key Highlights

7 Market at a Glance

8 Introduction
8.1 Overview
8.2 Lawn & Garden Tractors
8.3 Consumer Behavior
8.4 Development of Li-Ion Battery
8.5 Components, Raw Materials & Manufacturing Processes
8.6 Dynamics of Landscaping Industry
8.7 Value Chain Analysis
8.7.1 Raw Material Suppliers & Components
8.7.2 Manufacturers
8.7.3 Dealers/Distributors
8.7.4 Retailers
8.7.5 End-users
8.8 Impact of COVID-19

9 Market Opportunities & Trends
9.1 Integration of Advanced Technologies with Lawn & Garden Tractors
9.2 Exponential Growth of Landscaping Industry
9.3 Increasing Adoption of Green Spaces & Roofs

10 Market Growth Enablers
10.1 Growing Demand from Golf Courses
10.2 Surge in Commercial Construction Projects
10.3 Increase in Manufacturer-Led Programs & Initiatives

11 Market Restraints
11.1 Growing Use of Artificial Grass
11.2 Shortage of Skilled & Qualified Labor
11.3 High Competition from Chinese Vendors

12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast
12.2.1 by Value
12.2.2 by Volume
12.3 Five Forces Analysis
12.3.1 Threat of New Entrants
12.3.2 Bargaining Power of Suppliers
12.3.3 Bargaining Power of Buyers
12.3.4 Threat of Substitutes
12.3.5 Competitive Rivalry

13 Product Type
13.1 Market Snapshot & Growth Engine (Value)
13.2 Market Snapshot & Growth Engine (Volume)
13.3 Market Overview
13.4 Lawn Tractors
13.4.1 Market Overview
13.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
13.5 Garden Tractors
13.5.1 Market Overview
13.5.2 Market Size & Forecast 2021-2027 (Value & Volume)

14 Fuel Type
14.1 Market Snapshot & Growth Engine (Value)
14.2 Market Snapshot & Growth Engine (Volume)
14.3 Market Overview
14.4 Gasoline-Powered
14.4.1 Market Overview
14.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
14.5 Battery-Powered
14.5.1 Market Overview
14.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
14.6 Propane-Powered
14.6.1 Market Overview
14.6.2 Market Size & Forecast 2021-2027 (Value & Volume)

15 End-user
15.1 Market Snapshot & Growth Engine (Value)
15.2 Market Snapshot & Growth Engine (Volume)
15.3 Market Overview
15.4 Professional Landscaping Services
15.4.1 Market Overview
15.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
15.5 Golf Courses & Other Sports Arenas
15.5.1 Market Overview
15.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
15.6 Residential Users
15.6.1 Market Overview
15.6.2 Market Size & Forecast 2021-2027 (Value & Volume)
15.7 Government & Others
15.7.1 Market Overview
15.7.2 Market Size & Forecast 2021-2027 (Value & Volume)

16 Drive Type
16.1 Market Snapshot & Growth Engine (Value)
16.2 Market Snapshot & Growth Engine (Volume)
16.3 Market Overview
16.4 Two-Wheel-Drive (2Wd)
16.4.1 Market Overview
16.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
16.5 Four-Wheel-Drive (4Wd)
16.5.1 Market Overview
16.5.2 Market Size & Forecast 2021-2027 (Value & Volume)

17 Horsepower
17.1 Market Snapshot & Growth Engine (Value)
17.2 Market Snapshot & Growth Engine (Volume)
17.3 Market Overview
17.4 < 18 Hp
17.4.1 Market Overview
17.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
17.5 18-24 Hp
17.5.1 Market Overview
17.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
17.6 >24 Hp
17.6.1 Market Overview
17.6.2 Market Size & Forecast 2021-2027 (Value & Volume)

18 Start Type
18.1 Market Snapshot & Growth Engine (Value)
18.2 Market Snapshot & Growth Engine (Volume)
18.3 Market Overview
18.4 Push Start
18.4.1 Market Overview
18.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
18.5 Key Start
18.5.1 Market Overview
18.5.2 Market Size & Forecast 2021-2027 (Value & Volume)

19 Distribution Channel
19.1 Market Snapshot & Growth Engine (Value)
19.2 Market Snapshot & Growth Engine (Volume)
19.3 Market Overview
19.4 Offline
19.4.1 Market Overview
19.4.2 Dealers & Distributors
19.4.3 Specialty Stores
19.4.4 Mass Market Players
19.4.5 Market Size & Forecast 2021-2027 (Value & Volume)
19.5 Online
19.5.1 Market Overview
19.5.2 Direct Sales
19.5.3 Third-Party Sales
19.5.4 Market Size & Forecast 2021-2027 (Value & Volume)

20 Europe
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Key Countries
20.3.1 Market Snapshot & Growth Engine (Value)
20.3.2 Market Snapshot & Growth Engine (Volume)
20.3.3 Uk: Market Size & Forecast
20.3.4 Germany: Market Size & Forecast
20.3.5 France: Market Size & Forecast
20.3.6 Italy: Market Size & Forecast
20.3.7 Spain: Market Size & Forecast
20.3.8 Sweden: Market Size & Forecast
20.3.9 Netherlands: Market Size & Forecast
20.3.10 Belgium: Market Size & Forecast
20.3.11 Poland: Market Size & Forecast
20.3.12 Switzerland: Market Size & Forecast
20.3.13 Finland: Market Size & Forecast
20.3.14 Austria: Market Size & Forecast

21 Competitive Landscape
21.1 Competition Overview

22 Key Company Profiles

23 Other Prominent Vendors

24 Report Summary

25 Quantitative Summary

26 Appendix

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Artificial Intelligence

Saviynt Appoints James Ross as RVP-ANZ to Strategically Accelerate Growth in the Australia and New Zealand Region




LOS ANGELES, May 22, 2024 /PRNewswire/ — Saviynt, a leading provider of cloud-native identity and governance platform solutions, today announced the appointment of James Ross as RVP-ANZ as the company has seen rapid growth in the Australia and New Zealand (ANZ) region, with double digit growth year over year.

Saviynt has solidified its position as a key player in the cloud identity security landscape with its Identity Cloud. The company’s continued focus on innovation and client satisfaction has contributed significantly to building a safer Australia with prominent customers across the energy and utilities, finance, retail, energy, and transport and logistics sectors.
“James’ appointment as the Regional Vice President (RVP) for ANZ marks a strategic move to accelerate growth and solidify market presence in the region,” said Dan Mountstephen, SVP APAC at Saviynt. “With a proven track record of dynamic leadership at Collibra, ForgeRock, and CA Technologies, James brings a wealth of experience and expertise to the role. His visionary approach and collaborative spirit are poised to inspire and mobilize teams toward ambitious targets.”
Saviynt has consistently expanded its client base and deepened its relationships with existing customers through customized solutions and unparalleled support, cementing its reputation as a trusted partner in the region’s cybersecurity ecosystem. As RVP ANZ, Ross is set to foster key partnerships and implement agile strategies to propel the company towards new heights of success in the dynamic ANZ market.
“Joining Saviynt excites me because it’s an opportunity to help more organizations simplify their identity ecosystem in order to drive efficiencies and improved security posture. I am committed to leveraging Saviynt’s cutting-edge solutions to continue to broaden our partnerships in the region to improve our accessibility for customers, strengthen our regional delivery, whilst continuing to provide a great customer experience,” said Ross.
To learn more about Saviynt, please visit our website.
About Saviynt
Saviynt empowers enterprises to secure their digital transformation, safeguard critical assets, and meet regulatory compliance. With a vision to provide a secure and compliant future for all enterprises, Saviynt’s cutting-edge solutions have been recognized as industry leaders. For more information, please visit
Press Contact
Jacklyn [email protected]

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Appdome Sweeps Cybersecurity Excellence Awards




Unified Mobile Defense Platform Recognized for Innovation and Leadership Across Nine Cybersecurity Categories
REDWOOD CITY, Calif., May 21, 2024 /PRNewswire/ — Appdome, the mobile app economy’s one-stop shop for mobile defense, today announced it has received a total of nine (9) Cybersecurity Excellence Awards. The Appdome Unified Mobile App Defense Platform was awarded best in class across nine categories in recognition of the comprehensive breadth, depth and value of the Appdome platform to brands and enterprises alike.

“We congratulate Appdome on being recognized as an award winner in 9 categories of the 2024 Cybersecurity Excellence Awards,” said Holger Schulze, CEO of Cybersecurity Insiders and founder of the 600,000-member Information Security Community on LinkedIn, which organizes the 9th annual Cybersecurity Excellence Awards. “With over 600 entries across more than 300 categories, the awards are highly competitive. Appdome’s achievement reflects outstanding commitment to the core principles of excellence, innovation, and leadership in cybersecurity.”
Within a single pane of glass, Appdome delivers the most complete set of no-code, no-SDK, fully automated mobile defenses to mobile brands and enterprises, empowering mobile developers, cybersecurity, fraud and IT teams to deliver on any mobile cyber objective quickly and easily.
The nine (9) categories in which Appdome received a Cybersecurity Excellence Award are:
Mobile Security Platform: Appdome is the only enterprise-grade mobile security platform built for full mobile defense lifecycle management, visibility and control to brands and enterprises alike, including key features for build, test, release, monitor, response, and compliance automation. Mobile Security Automation: Appdome is the only mobile defense solution that uses machine learning to code and build over 300+ mobile app security, anti-fraud, anti-cheat, anti-malware, anti-bot, geo-compliance and other defenses in Android & iOS apps in the DevOps pipeline.Mobile Social Engineering Defense:  The Appdome Social Engineering Prevention solution is the first of its kind to protect mobile users from voice phishing (Vishing) scams and other imposter scams, T.O.A.D. attacks, Remote Access Trojans (RATs), Gold Pickaxe, FaceID bypass and more without an SDK or external servers.Mobile Bot Defense: The Appdome MOBILEBot™ Defense solution is the first mobile anti-bot solution to come out of the box compatible with any industry standard web application firewall (WAF) on the market and provide multi-layered bot, credential stuffing and Account Take Over (ATO) defense without an SDK, external server, performance limits, or restrictions.Mobile Geo Compliance:  Only the Appdome Mobile Geo-Compliance solution guarantees accurate and authentic geo location of mobile devices, applications and users without code or coding in the mobile app, without implementing an SDK and without deploying additional servers.Mobile XDR: The Appdome ThreatScope™ Mobile XDR solution is the only mobile attack and threat monitoring service that comes pre-packaged into the mobile defense lifecycle, requires no device agent, device profile, separate code, coding, SDK or server, and provides real-time detection and automated response across internal (employee facing) and external (consumer facing) Android & iOS apps.DevOps Mobile Security Tool: The Appdome platform’s fully integrated Security Release Management™ capabilities and Appdome Certified Secure™ mobile DevSecOps certification offer the only true enterprise-grade compliance assurance, audit and control for mobile defense at brands and enterprises, allowing quick verification that all security, anti-fraud and compliance objectives have been met.   Mobile Application Security:  With 300+ separate defenses for mobile apps, Appdome has the most comprehensive set of mobile application security features available in one product, fully compatible with all mobile Android & iOS apps.”Nine Cybersecurity Excellence Awards for Mobile Defense tells a very compelling story for the incredibly complex Dev, Sec, and Ops challenges organizations face detecting and defeating mobile-based risks and attacks,” said Chris Roeckl, Chief Product Officer at Appdome. “Point products make these challenges worse by adding complexity and overloading already taxed cyber and engineering teams. Appdome is the only platform simplifying work, bringing all these unique challenges under a single pane of glass, delivering 300+ protections and simultaneously resolving the security, fraud, resilience and compliance challenges brands and enterprises face.”
Learn more about the award-winning Appdome Platform at or request a personalized demo at
The full list of awards are available from the Cybersecurity Excellence Awards website
About AppdomeThe Appdome mission is to protect every mobile app and mobile user in the world. Appdome provides the mobile industry’s only Unified Mobile App Defense platform, powered by a patented mobile coding engine, Threat-Events™ Threat-Aware UX/UI Control, and ThreatScope™ Mobile XDR. Using Appdome, mobile brands eliminate complexity, ship faster and save money by delivering 300+ Certified Secure™ mobile app security, anti-malware, anti-fraud, mobile anti-bot, anti-cheat, geo compliance, MiTM attack prevention, code obfuscation, social engineering and other protections in Android and iOS apps with ease, inside the mobile DevOps and CI/CD pipeline. Leading financial, healthcare, government and m-commerce brands use Appdome to protect Android and iOS apps, mobile customers and mobile businesses globally. Appdome holds several patents including U.S. Patents 9,934,017 B2, 10,310,870 B2, 10,606,582 B2, 11,243,748 B2 and 11,294,663 B2. Additional patents pending.
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Courageous Whistleblowers Reclaim Derogatory Terms As Data Shows 80% of Financial Professionals Stay Silent on Suspected Internal Fraud, Fearing Retaliation




Enron whistleblower, Sherron Watkins, alongside stars of Apple TV’s The Big Conn, Sarah Carver and Jennifer Griffith, reclaim derogatory labels for whistleblowers          Concerning new data shows more than half of financial professionals in the UK and US have spotted or suspected internal fraud in their workplaces, yet four out of five stay silent fearing retaliation          32% of professionals in finance have seen whistleblowers victimized behind their back or to their faceJACKSONVILLE, Fla., May 21, 2024 /PRNewswire/ — New data from fraud detection software company Medius shows more than half of financial professionals in the UK and US (56%) have spotted or suspected internal fraud in their workplaces yet four in five (81%) stayed silent. When asked why, 45% of professionals cited the fear of recrimination.

Whistleblowers Sherron Watkins, Sarah Carver and Jennifer Griffith have joined forces to reclaim the derogatory names they were called after reporting serious internal financial fraud.
To help empower others to come forward, the whistleblowers are reclaiming the terms “snitch”, “rat” and “traitor”.
Sherron Watkins is the former Vice President of Enron Corporation who alerted the CEO to accounting irregularities, warning the organization “‘might implode in a wave of accounting scandals.” Watkins received national acclaim for her courageous actions and TIME magazine named her along with two others as their Persons of the Year in 2002, calling them simply ‘The Whistleblowers.’
Sarah Carver and Jennifer Griffith are the stars of Apple TV’s The Big Conn after they exposed a fraud scheme of more than $550 million while employed at the Social Security Administration. In efforts to silence their disclosures, they experienced multiple acts of severe retaliation and were denied protection. Ultimately, both Carver and Griffith were forced from employment.
Concerns of repercussions are vindicated – the survey reveals the extent to which financial professionals in the UK and US have witnessed negative consequences for whistleblowers firsthand:           
59% have seen whistleblowers subsequently left out of important decisions           33% have seen whistleblowers moved to a different team           32% have heard whistleblowers called derogatory names behind their backs or directly to their faceWhen asked what would encourage them to flag suspicious activity, 93% of workers surveyed would feel more comfortable doing so if they had more evidence, yet nearly half (48%) said the legal system simply does not adequately protect whistleblowers.
Jim Lucier, CEO at Medius, a leading global provider of cloud-based accounts payable automation and spend management solutions, said:
“White collar crime is on the rise and no organization is safe. Employees are the last line of defense against fraud but confidence to report suspicious activity is declining. AI anomaly-detection technology can provide employees with the evidence and assurances they need to be more forthcoming. Building a culture where employees feel comfortable to report their suspicions could save organizations millions in the long-run.”
Medius works with over 4,000 customers across 102 countries and processes $200 billion in annual spend. It uses the power of AI and automation to detect fraud the moment invoices are submitted safeguarding against bad actors and potential threats, internal and external.
Sherron Watkins, whistleblower who was called a “snitch”, said: “When someone is troubled by corporate wrongdoing and they attempt to sound the alarm, the pathway is uncharted, things happen organically. Normal rational people speak about their concerns with their closest friends and work colleagues, who often suggest staying safe saying “keep your head down, if you must report, go soft, nothing black and white.” Yet black and white evidence is what is needed to get the attention of those in power, either internally or with media or outside watchdog groups to prevent or stop fraudulent activity.”  
Jennifer Griffith, whistleblower who was called a “traitor”, said: “Choosing to blow the whistle involves more than just the desire to right a wrong.  It’s about protecting their employers from fraud. However, it’s more often than not seen as causing trouble for the employer, or as a self-serving action to get a financial reward. No one who chooses to blow the whistle expects to have their reputation attacked, their credibility impugned or to lose their job. The cost of ignoring a whistleblowers complaints are far greater than acknowledging that a problem exists and taking steps to fix it.  It’s been 19 years since I blew the whistle and the problems that existed then with the Social Security Administration still exist today. We must do more to protect whistleblowers.”
Sarah Carver, whistleblower who was called a “rat”, said: “The government’s attempt to conceal the fraud resulted in exacerbated damage, whereas a more prudent approach would have entailed immediate acknowledgement and rectification upon initial disclosure. The retaliatory measures aimed at silencing me made me stronger and fight harder to find someone to listen and stop the fraud.”
Georgina Hallford-Hall, CEO of Whistleblowers UK, said: “Too many organisations talk the talk but fail to engage with whistleblowers often at great cost to both. Technology used properly can remove the fear that both organisations and whistleblowers have about dealing with whistleblowing because it removes the person and focuses on the concerns or malfeasance. WhistleblowersUK are calling on the UK government to introduce an Independent Office of the Whistleblower to protect everyone from discrimination setting standards that end stigmatisation and discrimination making it safe to speak up.”
The billboard advertising campaign runs on Wall Street from Saturday, 18th May to Friday, 24th May 2024.
For more information about how Medius can prevent fraud, visit:
Notes to Editor
The research was conducted by Censuswide with 1500 financial professionals in the UK and US (aged 18+) between 04/22/24 – 05/07/24. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.
For more information, please contact: 
Fight or Flight for [email protected] / +44 330 133 0985
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